# NFTs Will Make You an Artist The Same Way Instagram Made You an Influencer | "The Scoop" Podcast ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=rovhDccuLkY - **Дата:** 15.03.2021 - **Длительность:** 25:30 - **Просмотры:** 74,778 ## Описание Non-fungible tokens (NFTs) are going to be a lot more than just pieces of art you can buy on the internet and they will play a huge role in its next evolution. Today’s episode is an interview that I did on the podcast “The Scoop” hosted by Frank Chaparro. We break down what's taking place beyond the hype and why I think NFTs are going to be the internet's next big thing after the development of social media. Enjoy! Let me know what you thought. Follow The Scoop on these platforms: Apple Podcast: https://podcasts.apple.com/us/podcast/the-scoop/id1460134454 Twitter: https://twitter.com/thescooppod Website: https://www.theblockcrypto.com/podcasts 0:00 Intro 5:55 The Taco Bell NFT 10:30 What does the future of NFTs look like? 22:17 What are Gary's plans for NFT? — Thanks for watching! Check out another series on my channel: Tea With GaryVee (Fan Q&A Series): https://youtube.com/playlist?list=PLfA33-E9P7FBahSYlSAjOMGsuRPLMWWEO Overrated Underrated (Hot-takes on Culture): https://youtu.be/TUSNSqA62uI Gary Vaynerchuk Original Films: https://youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku Trash Talk: https://youtube.com/playlist?list=PLfA33-E9P7FDelN4bXFgtJuczC9HHmm2- WeeklyVee: https://youtube.com/playlist?list=PLfA33-E9P7FBPjdQcF6uedz9fdk8XKn-b — Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City. ## Содержание ### [0:00](https://www.youtube.com/watch?v=rovhDccuLkY) Intro it's storytelling it's creativity it's marketing marketing dynamics it's reselling it's collectibility i mean it's like creating my own pokemon or star wars or smurfs are you kidding me you've got your perspective i just want to be happy don't you ladies and gentlemen thank you so much for tuning in to what is it's a special episode of the scoop because i'm kind of getting a little bit outside of my scope we've been getting tons of inbounds from people who listen to the show and then of course some of my more um annoying's a little mean but some of my persistent colleagues who have been asking me to get someone on the show to talk about the momentum maybe even the mania we're seeing across the nft market and we've got quite the guest for you ladies and gentlemen we have gary vaynerchuk he is the ceo founder of vaynermedia early social media adopter an investor in the likes of facebook uber founder of rezzy co-founder of resi and is a huge name in collectible trading cards and has really staked a flag for himself in the nft market so gary we were talking a little bit before we turn on the mics people have uh and i you know an idea of your background but where exactly do nfts fit into your story and walk us through how you kind of got introduced to uh this burgeoning corner of the crypto market men thank you so much for having me first and foremost um it's really goddamn idle this is let me start with this i literally out loud said the following dear god are you [ __ ] kidding me how did you possibly give me this gift of taking every ingredient of the last 40 [ __ ] five years of my life i'm using all the curses because i want to be authentic exactly what i said i curse with god um which is why i know it's okay by the way um and create this thing called nfts that's literally everything for me like supply and demand creativity like i've had people from sixth grade reach out to me and say gary this is crazy i used to think like you move i moved in seventh grade like you but when i would think of you or when you popped on the internet and i was like wait a minute i know that person i was like oh a businessman i thought he was going to be an artist because i doodled so much in grammar school because i was such a bad student so the whole time i would just draw on my notebook and like give out like draw on the chalkboard so not only is this ip i've always been obsessed with wwf disney ip i would always um like i loved star wars i would always go to garage sales and buy happy days and alf and robocop and get along gang and sesame street like i've always had this infatuation with pop culture art right um i've also i'm very pro artist in general i've always been like man i don't understand the economic chain of these secondary markets like look at these collect and i'm a collector and a seller but like damn i feel like the person that made it so like this whole royalties aspect of nft uh building communities understand i think this is i think the biggest thing that people don't understand about nfts is the artists and projects that are going to win are not going to be just on the subjective nature of humans belief that this is pretty cool rad interesting i think it's going to be based on who knows how to build community and these artists are going to love the fact that they get more of the royalties but what they're not going to love for some of them is that galleries and other people managers were the ones that cultivated the stories and the communities not the artists themselves these artists that can do both are going to be incredibly fortunate i think nfts right now are talking about art and collectibles but i think the whole space for my startup technology dna speaks to me because i think this is about transactions on ledgers in a transparent decentralized way you're talking about selling homes mortgages insurance i think this is going to impact the music and publishing industries in a way that i don't think people understand this is a big deal and it's happening at a time of my career where i have audience which will be helpful i'm also coming on the back of a four year run in sports cards when i first started talking about it in 2018 everybody laughed at me there wasn't a single smart person on board with me that sports cards were going to happen none of them and i have a lot of them around me so now i have the affirmation of calling something that a lot of people in my circles clearly did not see alternative investing we have the momentum of the bitcoin and the ico collapse and i'll get into that in a minute behind us recently not 2000 which is my comp for what i'm about to say about nfts it's storytelling it's creativity it's marketing marketing dynamics it's reselling it's collectibility i mean it's like creating my own pokemon or star wars or smurfs are you kidding me all investing in those things it's personalities like logan paul and charlie demilio and the baby and ghana these are all humans that i was on super early because i understood what they were up to all those dynamics will play out so i was thanking god for creating something that i will be in the nft space for the rest of my life and it's certainly creating something that is allowing when we think about the value proposition or at least how i've come to understand it ### [5:55](https://www.youtube.com/watch?v=rovhDccuLkY&t=355s) The Taco Bell NFT it allowing artists musicians to have more ownership over the things they create and in terms of brands if we think about what it means for brands we saw this morning taco bell went live with their nft taco art on wearable another way for brands to engage with their users how do you see some of the firms you're working with i think your clients are including um includes tick tock pepsi some others how do you see big corporations um maybe leveraging nfts my intuition is poorly that's my intuition and i'll tell you why what do you think of the taco bell thing is this you know what i saw the head yeah i need to see the metadata right so like these projects are going to rely on the metadata more than on the front-facing creative there's going to be too much supply for nft projects to be successful at scale just on the merit of the creative i think what people don't understand is the contracts behind the art that enable a lot of things so what i don't know is there a golden taco that if you own it you have free taco bell every time you go to one like the metadata is what i think these things are going to really rely on so my intuition with just a headline reading and so i hate doing this my gut is that taco bell once again because it's been good at this understands there's a trend and got itself into the news cycle of using it the merit of the program my concern is somebody's gonna buy it for 20 bucks or nine bucks or four bucks somebody's gonna rebuy it for a hundred bucks somebody's gonna own it for five hundred dollars and then is going to be holding the bag when it's not worth 500 and i think that's gonna happen 97 of the time over these next two years my prediction which whether right or wrong is irrelevant but my intuition is you're gonna see an ico and a internet 2000 stocks dynamic here which is the macro is right cryptocurrency is right which is why there was even that ico movement nfps are right the digitalization the provenance the ecosystem is gonna happen right what's what happens in the early days where there's no restriction to be in the game it is very easy for even a person that knows nothing about nfts right this minute to google and youtube for four hours and have their first nft on openc tonight that's a very in please no i was gonna say i'd uh i'll take you up on that and see if i can yeah you should do that and i'll tell you why everybody listening should do it it's the greatest way to learn is doing it you can read about push-ups it's a lot better to do them and so but what i think is going to end up happening is from taco bell to mcdonald's from pokemon to star wars from every 16 year old digital artist on earth to everybody like me who's had this hidden little art talent that they've never shared everybody is going to be an artist just like everybody became an influencer at some degree everybody became a personal brand whether they like it or not everybody has a social media footprint and when i say everybody of course not everybody but like [ __ ] a lot hundreds of millions of people billions of people i think you're gonna see the same thing now imagine what that means it means that the early stuff right now on the hype are getting a lot of the economics but there's gonna be too much supply and only the one percent are going to be these incredible economies and oh by the way no different than when star trek came out just to remind all the nerds because i'm one there was a million space movies in between star trek and star wars and you know black hole is good ip but it's not worth what [ __ ] star wars is worth right you know planet of the apes is pretty cool but it's not worth what star wars is worth and i think that's what you're going to see but i do think that there's going to be a collapse on a lot of projects and i think people have to be very thoughtful about the macro of nft and separating that movement from the nft projects no different than separating the internet from internet stock companies and companies like pets. com and etoys they failed but to remind everybody amazon was part of that group too and that was a very good investment in the year 2000 when all the markets died and that's how i plan on playing it ### [10:30](https://www.youtube.com/watch?v=rovhDccuLkY&t=630s) What does the future of NFTs look like? so we've kind of looked at the macro backdrop of what you see happening um i want to zoom in for folks who are maybe listening and still don't necessarily get the value right if we wind back the clock to when we have the cambrian explosion of social media you can sort of look back and say brought us closer together um allowed us to communicate in ways we've never been able to communicate before on an individual level i can add my cousin that i haven't seen in five years and we can catch up about his dogs or whatever have you what is the parallel for nfts how do we communicate that same type of value that seems so easy to do in hindsight if you if people collect anything seeing the ledgered provenance of that matters so let's play it out just i'm going to ask both of you just for fun yes and andreas is here as well andres is here for everybody who's listening up from the underbelly of the scoop yeah he's the man behind the curtain yeah and i wanted to bring you both in this because it's a fun question um what's your favorite movie of all time i think i'm gonna have to go with godfather one great is there any level of curiosity for you to figure out who the first person to buy the first ticket to the first showing of godfather one was yeah that would be that's all you need to know and it's very important because i'm using a very narrow example that everybody can understand i believe that people do not realize that we are social creatures for example i think frank that you are you have a mustache right now because you want to communicate to the world something about yourself with it i'm being dead serious with you and i think andres has long hair and i think people wear gucci belts and buy nike air force ones and drive mercedes and care about having a blue check mark on instagram and buy fortnite skins and madden tokens and i can give you 47 other trillion examples to why this is gonna work out which is the following humans want to communicate with humans so for example everybody listening right now they meet someone new whether they think they're cute and they want to date them or they want to do business with them and they thought it was something important they will go to either commonly in today's world google to google them or instagram to see what they're about those are two things that i think the three of us are if i'm not supposed to keep bringing andres in frank you can agree with me that is here what people do right i think we can all agree i believe that when i meet you in 12 years and i'm already enjoying this convo i'm going to go to your public ledger and i'm going to search see that you also are into snorks the rare underwater smurfs from the 80s or you're into voltron or this and that because i'm gonna see it and i'm gonna and that i'll give you another example i'll be able to see that you were one of the first 500 fans of nirvana because nirvana in 2027 put out their first demo and sold nfts against it and it will document who knew who nirvana was and that would have happened in 1991 if nft was around i can give you another point of view nirvana may sell 10 of its first songs master it's demo tape master and you might be able to get one percent commissions because you bought it like there's a lot here and i'm going fast and giving some random examples but social currency is the word that people have to wrap their head around with nfts and i believe the ledger like i'll give you another example if nfts have been around forever i'd probably be looking right now on the blockchain to our on the ledgers to find things that randy the macho man savage once owned because i want to own them in my wallet because i care about providence and that's going to become the biggest option aha to everybody when i said everybody would online date in 1999 my buddies made fun of me so heavy because in 2001 if you were online dating you were quote unquote that weird guy in your mom's basement tinder in 20 i think that might be the prototype of nf tiers today so we'll see if so i think today when people like why do i care about a jpeg i can just take a screenshot are going to be the same people that in 21 years being like oh it's interesting because this is basically one of the biggest arguments against uh the value of nfts is that the ownership is really only in the certificate of authenticity and because people are the biggest people because andres i'm starting to interrupt because i'm so excited it's because people haven't taken the chess move of everybody knowing and seeing the certificates so you're saying everyone's wrong this is a feature it's not a bug and that is the true value who cares if it can be duplicated it's that you have that certificate of authenticity down the line and it might change hands but everyone can see that gary was the first owner of a particular top shop moment or something that's exactly what i'm saying and i would tweak it in 89 percent of people are horribly wrong about screenshot it doesn't mean anything and 11 currently really understand and will reap the fruits of the benefit comma i think top shot's one of the most interesting projects because it established flow roham's a beast it's basketball it's made it pop culture on the flip side i think that 98 of the top shot values will collapse and i'll tell you why not because tom shot's bad or roham's bad or dapper is bad they're actually incredible it's because it's like sports cards there's too many different players like nobody's gonna care in 21 years about a terry rozier dunk even though he's a great player it's just not going to happen like and i know that because kevin garnett rookie cards are too underpriced given his top 100 basketball player of all time status it's not how collecting those kind of things works not every pokemon is worth a lot charizard and so where people getting caught is they're looking at the whole project and i think they're going to get caught because there's no demand issues right now excuse me no supply issues we don't have the nfl nft we don't have mlb ufc nft we don't have pokemon star wars wwf but we're going to muhammad ali pele like harry potter like it's all coming and that's the increase is going to have an impact a huge impact so i think lebron's nft on top shot as a first project and lebron is really potentially quote unquote underpriced long term but i think you're going to see the floor collapse out of it on the individual stuff because i don't think the demand will be able to sustain because that demand for that guy and that girl is about to amortize out to 45 other ips that haven't hit the market yet yeah and across an array of different categories and there's a lot of supply of those things like they're like top shots doing a great business model for themselves i think kudo like i love what they're doing i do think though that top shot is gonna have a beanie babies like moment i really do and i don't see that happily i actually think overall that company is a monster and even the nba top shop program i think is a monster i'm talking about the individuality in it that's like saying like i don't like in sports cards i've been saying i don't like these young rookies i think they're overpriced but i love sports cards i love top shot i don't like 98 of the inventory and they're very expensive right now comma at the macro i'm obsessed with nfts but i think there's all the dynamics in place for a lot of the nft projects of today to be worth a lot less money in 24 months because there's an inevitable correction and then there'll be the birth and i keep using amazon and ebay as two stocks that everybody should have bought in eight you know in may of 2020 excuse me 2 000 even though the internet bubble was a monstrous one and everybody started writing articles the internet's a fad that's what's gonna happen with nfts in two years everyone's gonna be like see nfts were [ __ ] that's not true that's what's gonna happen is a lot of those projects were mispriced but the overall macro thesis of nfts is similar to the overall thesis of the internet in 2000. and there's definitely a number of investors who are of that same opinion as we reported back in mid-february dapper labs is in the process of wrapping up a 250 million dollar round um at a valuation of somewhere around two billion dollars so there's definitely people who see value in this that's a lot that's a monster but guess what i don't know the details but the economics around their top shot deal has to be enormous and the other thing is let's not forget who roham and the team are they did crypto kitties in 2017 i think is the year 18. these are this is a team that really [ __ ] understands this space and and a two billion dollar company as a winning company in you know 2031 is gonna seem like peanuts so it's as crazy as it sounds it's not far-fetched now that team flow is a platform all of that has to work out but they yeah no i get it i want to double-click um really quickly on maybe some of the impediments they might face something that i've thought about and the team has thought about is whether or not um certain licensing agreements might make things difficult like they're obviously have made arrangements with with the nba but if they were to move on to you know other leagues if they can't secure the proper type of licensing or their current licensing arraignments arrangements fall through then what my counterpoint to that is that's exactly right brilliant i agree comma they created crypto kitties and so like to me if i would bet on a crew they're one of the crews i would bet on because they've shown the ability to create ip not just license it espn scares me because they haven't started another sport they just rent it and to your point when you lose the rights what happens and the nba is not giving them the rights in perpetuity i don't know the details no and to your point all the other ones are in play right so i would say the following that's right comma their ability to create ip is something that needs to be thought through and i don't know who on that team did that or what that would be what i would have looked under the hood on if i was investing to see if i felt that they could stand up new things and i believe it is the ip creators over the next decade that win the biggest andreas you want to step in here for a second yeah absolutely gary you've been kind of ### [22:17](https://www.youtube.com/watch?v=rovhDccuLkY&t=1337s) What are Gary's plans for NFT? alluding to this uh throughout this recording um you basically have the clients you have the distribution and you have the resources so what are you planning for in this space is there a vayner nft platform on the way and uh what kind of other opportunities are you exploring with your clients as well on the client side i'm definitely building out internal expertise at vaynermedia vaynerx my services business um to be able to help with you know lightweight projects not fully launching nfts and things of that nature i am currently in the process of really gathering my thoughts on how big i like to be frank andres i'm a little bit and i'm not like this normally which is why i know um this is a big one i'm a little i don't use the word overwhelmed i'm i can feel like the energy in my soul like this is big for me and so i want to be very thoughtful i'm like how i capture this energy um but i can tell you the following these are facts because i want to give you some scoops because i like you guys thanks it's impossible that i go to the grave unless i die very quickly here which would be very sad without launching my own nft product but i don't but it's not gonna be gary b photos like i'm not doing the influencer thing there is no chance that i'm not investing in the shovels and the picks the platforms i've already personally and more institutionally feel that i will invest in projects meaning i bought some hashbacks and crisp crypto punks as gary the human i plan on doing that more institutionally raising capital and doing that it against companies and which is very different than what i did in o5 right in 95 i built on top of it winelibrary. com i believe in the internet in o5 i was like oh i've learned i'm not going to just do that i'm going to invest in the companies and build up the garyvee brand and that worked in 2021 with nfts i'm gonna invest in the platforms projects because i'm good at it like sports cards and i think i have the creativity what i did forget i'm the brains behind garyvee and i think i can do that to something more scalable all three are in the cards for me sir so you're gonna be busy so uh we appreciate you uh making the time here to unpack this for us and to you know kind of i guess pop the scoops nft cherry so we appreciate that garyvee thank you thanks for coming on thanks for having me and final part i pay attention to a lot of things you you're doing really good work keep it up youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times uh i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon you --- *Источник: https://ekstraktznaniy.ru/video/17585*