# How to Use 9 Timeless Marketing Strategies in 2021 | Clubhouse Q&A ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=EFmn1BEVE4k - **Дата:** 03.02.2021 - **Длительность:** 29:22 - **Просмотры:** 45,569 ## Описание In this episode of "Tea With GaryVee", Gary does a special clubhouse Q&A edition to talk to some of his followers and answer their burning questions are social media, online marketing, and building a brand as a small business. He shares his advice on what timeless marketing techniques he has used over his business career and how they can be implemented in the 2021 digital environment. Questions include which social media platforms are the best for your business, how to find like-minded clients, finding new ways to tell your story, and more! If you want to have Gary answer your question, be sure to follow him on Clubhouse @garyvaynerchuk and make sure to turn notifications on to know when he hosts another Q&A session... Enjoy! — Thanks for watching! Check out another series on my channel: Tea With GaryVee (Fan Q&A Series): Overrated Underrated (Hot-takes on Culture) : Gary Vaynerchuk Original Films: The GaryVee Audio Experience: Trash Talk: 4Ds: WeeklyVee: — Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern-day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity: Water. He’s also an avid sports card investor and collector. He lives in New York City. ## Содержание ### [0:00](https://www.youtube.com/watch?v=EFmn1BEVE4k) Intro whether clubhouse is huge in a year or not the time you spend here right now while it's hot is valuable everything eventually goes away it's about maximizing attention and building reputation and community while it's hot if you have a question ### [0:15](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=15s) How to build brand instead of sales please uh feel free to raise your hand let's get some questions going hello eddie how are you i'm well where are you from my friend i'm from slovenia very nice how can i help you so three years ago we starting a business and uh from small country and now we are selling all over the europe um so we are making around um 15 millions so um we are selling through facebook ads and instagram and we want to build more brands so we doing a lot of um instagram influencer and how can we make um brands to make more growth so you're trying to build more brand instead of sales dna right yes yes yeah so i you know it's about content right you have to make content whether it's influencers whether it's starting clubhouse chats there's such a big difference between building brand and building um sales and so what you need to focus on is brand content right actually making videos and pictures that build awareness and make them hear of your product not just click and buy your products so i think influencer is a good play i think tick tock is a huge play in europe so i would get very aggressive with content on tick tock where your website or wherever you're trying to convert is in your profile i think youtube pre-roll ads that are brand not sales focused that are very targeted between the is a very strong play i think starting a podcast those would be the places i would look my friend thank you um very much for your help you're welcome my friend good luck dylan ### [2:10](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=130s) Never sell the unsellable hey gary what's going on man life is good and you it's going great for bringing me up here um in a world where you know a degree is still a gatekeeper of some sorts and specific kind of um like businesses what would you recommend for people who are still pursuing it but don't have the degree yet so let me give you some context so i own a company called my luck it's a sports psychology company i actually know dustin because i work with him um and just you know we talk some kind of so that's awesome i'm still in school but the context that i bring to the table is that i'm uh a former national champion for taekwondo so i was number one in canada uh top 40 in the world traveled everywhere competing representing canada as the national captain and all that and along the way i developed a sports psychology program based off of you know what i learned in the industry and what i learned just from being an athlete and you know i'm in school now pursuing the degree but i'm not there yet and i've you know made a lot of progress in terms of working with ufc fighters and football players and you know some of the best in the world but i still find sometimes that when i'm speaking with people there's still a little bit of that well you know do you have your masters yet yes or no and i'm just wondering it's yeah i got it through that uh two things um never sell the unsellable so if you walk into a meeting where you're trying to convince somebody to work with you and they harp on that you convert it into a friendship karma acquaintance meeting not a potential client meeting and you potentially even cut the meeting short and then you move on to the next i mean you are literally talking about millions of people that could potentially be your clients and you're over focusing on the nose instead of spending your time finding the yeses and as you know i would argue that all the conversations you've had on a bad day it's 50 if people give a [ __ ] versus don't right i think so too which is why i was saying on a bad day right so to me this is a non-conversation there's too many people that are willing to work with you without the [ __ ] paper as a justification that you dwelling on it even this question was a bad use of time already to that theory my the i've sold things that nobody believes in my whole life i need to have a website i'm selling new zealand spanish and australian wine i believe in google adwords versus direct mail and print i believe in this youtube show i believe in twitter i believe in instagram i believe in social media i believe in voice i believe in podcasts i've my whole life i've been selling quote unquote things that nobody believes in sports cards everybody literally laughed at me three years ago right dylan i don't spend time trying to commence don't dylan convince oh that's a that's a non-starter for you it was really nice to meet you tyrone sally ricky thompson move on yeah you're right like what's the punch line here like convincing the unconvincible is a waste of your time i would get to it early and not in like a dick way where you're like hey do you give a [ __ ] about like somewhere in the first five ten minutes of whatever time you're committing get a sense if that's a roadblock and if it is i would start a referral business and say hey you should talk to my homie sarah she's incredible she is actually certified the end yeah you're right and i think what i do so far is i've been listening to a lot of what you've been talking about over the last couple of years so uh what i do is i use this stuff for free right and i think you know yeah but i'll be first of all i love that but i really and thank you but i really want you to get home on don't do something for free to somebody because they don't validate you because you don't have a degree like now you're just trying to convince somebody don't convince anybody dylan all right thank you got it brother i appreciate it man of course i love when this stuff helps other people as well ross what's good zayn and tan are my team so we won't be ### [6:30](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=390s) Is there still scope for Facebook talking and talk to them enough what's good russ yeah what's good man thanks for the time gary so um i'm running some campaigns for some clients i'm the head of social life agency in the uk and um they're a very specific niche client in the tech space and you know i've seen some of the reports that we've been getting from last month from december and they're just not good at all and obviously i'm coming to them with you know recommendations between paid you know targeted stuff niche on linkedin but is there um is there still scope for them to use facebook i mean they have sort of platforms there available there but i've just kind of tailored them i've just headed the approach to linkedin because i feel that's where they need to be but you know is there still a space for facebook and instagram for these text-based clients are they is it a sas business or is it a b2b business it's like so they're like data analytics businesses like a very niche sort of product service no i think they need to be in clubhouse linkedin starting a podcast maybe doing some phishing on twitter on keywords where people are talking and they need to engage as a brand but general facebook and instagram marketing for b2b data analytics companies is a is not a best use of strategy it's a no-go so just completely swipe that completely because some of the reports and some of the results i've seen from the you know from their facebook stuff is just so poor so yeah you don't have the targeting capabilities or the audience psychology to convert business results in that environment if you're an sap or a sales force there's oracle there's some brand rationale to be in those platforms but from a short term business results you're talking linkedin and becoming an original media company podcasts host clubhouse rooms you know very narrow niche [ __ ] like that sounds good one more thing two things for you ross one i've decided recently somewhere in the next decade i'm going to write jab jab left hook and uh and then number two uh vaynermedia london's growing rapidly so keep that in mind good cheers hello vanessa hello gary ### [8:50](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=530s) Is Clubhouse worth your time uh first of all uh sorry for my english i'm portuguese and my english is not perfect your your english is much better than my portuguese so it's an honor and i want to say that i'm a truly fan of you uh i love your work i love what you say your thoughts and i'm here i it was a surprise for me to be here uh i'm new in this platform i just want to ask what do you think of clubhouse uh do you think it will achieve a level as instagram or facebook i think clubhouse is incredible and the concept of what we're doing here is human it's what people do in real life they hang out in halls of conferences at dinner tables so i'm very bullish on this format the thing that's gonna play out is this a feature or is this a platform so i think twitter's already testing a competitor i predict that facebook and instagram are going to create this as a feature most people have their audiences on those platforms and will have their own self-esteem in wrapped up in the fact that when they go into a talk on instagram there's 2 000 people in it and when they go to clubhouse if they start a room there's eight where they don't even have an invite so vanessa i think clubhouse has incredible long-term upside i also think that um that it might be a feature okay all right okay thank you you're welcome but vanessa if you're asking the question and this is for everybody here from the perspective of is this worth your time to spend time here most people don't understand that question well let me explain right now this has a lot of attention and very intriguing people in the community it's a good use of your time whether clubhouse is huge in a year or not the time you spend here right now while it's hot is valuable and most people worry about it going away everything eventually goes away it's about maximizing attention and building reputation and community while it's hot yeah got it yeah got it cool thank you you're welcome bye-bye hi may or may how do you pronounce it ### [11:25](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=685s) May or May hey gary good morning hey real pleasure is entirely on this side of the phone i am a long-time listener long-time disciple and i'm a little giddy right now so i am coming from an immense place of gratitude the amount of premium content you've delivered over the years is incalculable and everyone here right now in this room is um is wildly valuable i'll keep it i'll keep it short i'm known to be a bit loquacious so i'll keep it tight do your thing meg gary i was a you know what i should change that i am a internal corporate planner and was unfortunately laid off early in the pandemic from my dream i landed an internal corporate physician at a biotech firm in cambridge massachusetts we were doing brilliant things in the event space with some pretty healthy budgets so um as you can imagine um i was able to travel the country travel the world and deliver some stellar programs um unfortunately i was laid off and and understand that um decision and after throwing um about two weeks of a deep pity party for myself and for what my industry was suffering i took the leap and larry um gary you're a big part of this i started a small boutique virtual events firm because you saw the knee yep to pivot immediately and so really kind of capitalized on that white space that dead time where we were all just kind of shell-shocked and super lean super lean hadn't done any paid advertising really leveraged all of your tools utilizing social linkedin facebook and it's a miracle story but somehow howard stern's admin found me on instagram and long story short i designed produced and delivered howard stern's first ever virtual holiday party that's amazing good for you it's brilliant and i offer that up not as a is it braggadocious um more of a nibble of hope for anyone out there um the internet is a platform of opportunity you know period and the story is may is there anything i can answer for you yes let me bring it home i feel like this miracle story is just that and it is almost bringing to life everything that you preach i mean it truly is it was a i worked quietly i worked patiently i didn't tell anyone what was happening during the summer and then it paid off i am curious if there is a way i feel like i'm not leveraging the story because sitting on something here you just need to do what you did the first time you need to put out content around the story you need to go to linkedin right now and i don't know if you're a good writer and write you know six paragraphs of let me tell you a story of a coveted layoff right you need to yes i did i actually posted and again you will find inspiration by you about being candid and vulnerable and documenting the process i posted a story and i titled it a series of events i love that title mate let me tell you something do you know many times i've told the world about my lemonade stands and sports card story i know because i've heard them a lot right so i think where you might be getting caught and a lot of people get caught is i think you need to tell the story in written video and audio form every day three times a day for the next 98 days dm7 you got it dm every single events podcast even if they have 41 listeners and go on for 30 minutes and tell the story and ask them for the video footage and then chop it up and then post it on your instagram write another linkedin article more around being laid off during covid because that's more of a title that will get organic reach like this is just reps what you basically just said to me is gary right now you gary i have not been eating well my whole life and thursday i ate clean and worked out i'm like that's good may now let's do it for the rest of our [ __ ] life for sure got it absolutely cool for sure have a great day gary thank you everyone ### [16:05](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=965s) Imposter Syndrome great day everyone kayla how are you hi gary good morning i'm doing well how are you i'm well thank you thanks for having me the first question is around imposter syndrome and being a young professional and wanting to pivot my career i'm in sales into a more marketing realm and just how to combat imposter syndrome by realizing that imposter syndrome is actually just a fancy word for insecurity yeah like and then saying i'm insecure because these life events this is how my mom or dad rolled this is what happened to me at 12. this is my dna because i'm like my grandma and then saying cool that's life comma nobody's better than me i'm just just authentically candid of like i want to be in marketing i want to take my at-bats when somebody says no to me that's not bad it's actually understandable i'm going to try 113 times somebody's eventually going to say yes and then i'm going to try when i'm trying oh crap this company didn't set me up for success i quit or they fired me and that also doesn't mean i suck or i can't i just need to go back to the well because that's only one example of me getting at that self-esteem and self-awareness are the two biggest things that i actually speak about in a million different ways and so kayla literally impossible sir jeremy yep hello yes i'm here oh good so impossible syndrome is just a it's kind of like perfection right it's an excuse and not a bad excuse it's a packaging it's a merchandising to make something palpable you just have to recognize that you have insecurities about this jump and that's super okay i have insecurities about being on top of tall buildings i had insecurities of kissing girls in high school like everybody has insecurities right and so that's cool but it's not going to change whether it's going to be good or bad or indifferent what it is going to do is make you not do it and you've got to realize much like swimming or riding a bike or kissing someone or making love for the first time or all the things that we all go through in life we make them scary in our head and then they're not scary after you do it awesome thank you does that make sense kayla yes it does like do you have a sense like does that land like you're like yep like that's like do you get that i do because i definitely think it's rooted in insecurity right and so somebody told like you know i don't want to go into like cry session but like it you know maybe somebody told you your whole life that you weren't good enough or you couldn't maybe society maybe your mom it's that's you know that's just life that happens to a lot of people that's the reality of it but you have to realize and for everybody here all 2000 of you right this is very important if you think you're [ __ ] or you're not good enough or you can't that was somebody else putting that in your mind like it's actually just genuinely not true now that doesn't mean you can do anything but you need to try because you actually don't know you know what i mean caleb hi gary yes sorry i yeah i definitely i agree 1000 it's just kind of going deep into like what's the worst that can happen kayla they say no you're not good enough so you go to the next person it's no different than dylan earlier right thank you i appreciate that i hope you have a great day listen we really really have to get into a place where we look at no as a motivator not as a indicator to us not being good cesma ### [20:05](https://www.youtube.com/watch?v=EFmn1BEVE4k&t=1205s) Simon cesma gary how are you my friend how do you pronounce your name my friend original pronunciation i go by simon got it simon it's a real pleasure yes yeah it's a pleasure to be here i really appreciate you having me i very much look up to you i am an immigrant from poland this was actually not poland you know we're pretty much from very similar region in europe so uh i've been looking up into your story and i'm very um grateful that i was able to follow it and that i am then we have the internet so i have a capability to follow it thank you so uh i had a chance to be in the room with you i saw you at the fairfax uh conference when you were with uh tony robbins great experience thank you uh but what i wanted to say you know uh and we work with the ergonomics design and how to pretty much position body ergonomically at the computer and i'm kind of going into many different areas uh in my life we've been kind of grinding with my wife as a physical therapist we've been doing that for many years now and uh i guess my question is i'll go right through the questions so i don't need too much of your time no worries uh what's the best way to approach gamers and incidency healthy lifestyle and basically uh start to direct them into the position that they start forgetting about health outside of the gaming itself that's smart i think that's actually a really good idea a niche around health like physical health lifestyle from an eating and exercise standpoint for the gaming community is a really good idea given that they sit all day um it's content and reaching out it's producing videos audio written words on the 10 platforms that matter and then it's sending direct messages to 10 000 you know 10 platforms 10 000 direct messages right make content for as many platforms as you can whether that's one or ten preferably ten but that you know takes time and talent and then reach out to people and say hey i love your i think you're incredible at twitch or i love your call of duty skills or your 2k is this or this that the other thing but i really think you should check out this video and maybe you send them the best performing organic youtube video that you've put out around the subject matter the whole world is based on content and outreach and distribution and awareness yes i agree we i've been reaching out much more right now since our concept changed since we've been uh going much into office corporate economics actually i actually communicated at some point with your hr people that's awesome so i couldn't get to you that's awesome right the fact that you got the sky at vaynermedia who gets bombarded by my fans 3000 times a day means that you're well on your way just make a lot of content that's awesome no worry simon real pleasure i wish you well um matt mark before i go to you real quick i need to uh say happy birthday to my main man caesar who i just brought up here an incredible uh part of our team gary family worked with us for several years caesar what's good i love it man happy birthday what is it your 20th birthday what what birthday is it actually for you good for you brother how you been you good everyone's great brother i just want to say happy birthday i have to go in four minutes so i'm gonna try to get to mark and renee i love you we'll talk soon mark okay cool thanks for the opportunity uh gary love your content so i'm gonna keep it quick thank you so much i'm a freelancer working for the prescribed brand right now and like i want to do i'm thinking about doing a podcast or a clubhouse like i would love to have your perspective you said you should do your podcast on clubhouse i believe that clubhouse is rolling out a recording feature i'm gonna do that i'm gonna do my podcast on clubhouse interview one person let everybody listen script the audio and then put it on my podcast awesome thank you for that and one more question brother i would love to be there the way i travel is basically twofold my business objectives for vayner x or when somebody puts up the big six figure bag to have me speak so hopefully one of those two things will happen all right brother talk to you soon take care renee i can't even say my name in less than four minutes so i've got to make this video i love you okay so what we have is um pivoted wedding show producers for 30 years we were starting to pivot to become digital marketers before the pandemic that pushed us over the edge we have found that since we were business owners and you know working for our own companies um doing it following you for seven years doing everything you were saying little mini gary is what we were and we were you know making it work and sale pandemic came we have found now as we did as we pivoted with our marketing company we found that we are really best suited to be fractional cmos and so we come back with a whole list of perspectives and we've got the age we've got the prowess we get it we come in and we see things from cracks and crevices and how do we attract that client linkedin content to your face falls off renee like literally unlimited content that says do you need a fractional cmo another article is do you know what a fractional cmo is another one that's titled like 13 ideas to help your marketing this year and it's just a good piece of content at the bottom it says are you looking for a fractional cmo this is what we do just go all in on that i think it's a real to us oh we want space leads we want more leads we go and find out if we can fill the funnel all freaking day but guess what the whole we did a video on youtube called do you have a sales funnel or a sales calendar correct people are losing them all left and right linkedin is your holy grail and host some rooms in here literally call it fractional cmo life and get 40 people show up because that's how clubhouse works so content in business places preferably linkedin and clubhouse you got it all right you got it take care everybody i'm sorry a little bit short this morning i was going to go on at 8 30 which is the a. m which is the time i'm targeting to go on with these tea with garyvees um gotta go to a meeting right now but couple things one if you take a screenshot of this right now and hit me up on twitter with a question uh in written form i will try to answer some while i'm in meetings on zoom all day uh number two if you have a question and you want to have me answer it on my social medias videos video yourself right now asking your question post it on twitter with the hashtag askgaryvee my team will look for good questions and then i'll answer some and you may show up on my instagram where i'll tag you and you'll end up with a hundred to five thousand new followers so um those are two things that i can continue this conversation with based on my schedule i hope you enjoyed it i would love for you to also use the hashtag uh you know askgaryvee or tea with garyvee both work for me on twitter and give me some feedback on this format and i hope you have a beautiful beautiful wednesday cheers thank you everyone bye-bye hey guys thanks for watching my little session here on clubhouse trying some different stuff with content i hope some of those questions uh brought you some value i really like the don't sell to the unsellable so many of you are wasting so much time trying to convince instead of going to the next person who's already interested huge waste of time content content content and many other tidbits i hope you enjoyed it see ya youtube watcher what's up it's garyvee first of all thank you so much i hope you're doing super well during these times i also want to ask you please subscribe because my commitment and exploration of youtube is about to explode stories polls more content more engagement more surprise and delight this is the time to subscribe i hope you consider it and i hope i see you soon --- *Источник: https://ekstraktznaniy.ru/video/17605*