# The Goals for Your Business in the First 2 Years Is Not Only Profit ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=y6cwbKWbenM - **Дата:** 21.10.2020 - **Длительность:** 31:12 - **Просмотры:** 43,258 ## Описание As the Minnesota ROKKRs enter their second season, Gary sits down to 2 members of the organization to talk about the current state of the team and esports overall. They get into an in-depth conversation around the wins and losses of the year, What makes ROKKR a unique team versus the other esports organizations, and what the goals of the organization should be for year 2 and onward. While this conversation pertains mainly to esports, the advice and lessons can apply to plenty of other industries and businesses that are early on in their lifespan and just getting off the ground in their first few years of operation... Enjoy! — Text me here https://garyvee.com/Community-yt — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My K-Swiss sneaker: https://garyvee.com/GV005 — Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online. — Second Channel: https://garyvee.com/GVTV Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience TikTok: http://garyvee.com/TikTok LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=y6cwbKWbenM) Segment 1 (00:00 - 05:00) i think there's no confusion that when you get an owner a coach a general manager and usually a team captain to have that chemistry you think about magic and riley and the late dr jerry buss like you get that trio that quad of individuals in sports uh it gets real good real fast you've got your perspective i just want to be happy don't you hello and welcome to another episode of building minnesota rocker i'm ashley aka midnight here as always uh with uh brett diamond the ceo and today he's back garyvee is back on the podcast we've actually had you in um i think you were down in minneapolis that was like the beginning of this year maybe or late last year but obviously had a great in in-person podcast with you then and now we're back online and we have you on to talk about i guess going into season two with minnesota rocker so thanks uh for the time today and happy to have you thank you great to be here yeah it's pretty stoked we actually um we actually just had gary meet uh the new roster for the first time which is really exciting um the guys are all like everyone's pretty juiced right now because you know it's that first like honeymoon period when you have a brand new lineup a brand new roster brand new vibes but it's that exciting time of the year right where the new call of duty is about to come out soon the new season is starting in a few months and then you know getting that touch point with you know obviously your co-owner of the team i don't think that touch point is there for a lot of players so that was really cool to see yeah i mean look i don't even know how to be involved with something and not try to bring the most value possible and you know obviously you got to see what just happened but you know i think you know i'm less i'm more macro than micro right i'm going to the real [ __ ] like let's get our human dynamics down also because you know if this was a sports card company or a wine company i could go into the places of craft but with these guys you know i i'm not even a casual cod player so what am i going to really say to them right like you know i'm definitely not going to go there what i'm going to go into is how do i bring you the most value as the minority owner how do i you know bring you value as a human being i don't know i thought that went really well obviously you have been you know around me long enough you two on this like that felt like a really great meeting that makes me feel like excited for next year yeah that was really it was awesome you could tell the energy that the guys were getting from the conversation and you could even see it build from you know over the course of the that you know the half hour or so that you were with them so it's great it's great to see it it's exciting to see just to feel those vibes as we head into season two yeah absolutely and i think we did record the combo so we'll probably upload it to youtube as well so you guys can see like that genuine just like interaction um what that was really like for the guys and for gary um why do you think it is so important gary for for the players to feel connected to any team that they're on or any organization that they're a part of speed i think speed wins a lot of things and people are confused by that and i think when you feel connected and you feel trust and you don't feel politics um then i think you know you're able to go fast you know like i'm saying to the guys if you're if you like each other you're not going to think about dreading practice having that anxiety and so you know i think i don't think you can show up as your best self um in those environments unless you are in that place and so you know to me continuity longevity i mean like i'm you know i'm sure you feel the same way i'd be really pumped if somebody told me this was the core of our team for seven eight nine seasons right you know and so you to you want that connection so that you build an actual family families win and so that's how i think about that yeah and that's a great way to frame it you know and that was true a year ago right and we you know we loved the guys that we had as a part of the first roster they'll always have a special place of course history of this team um you know ultimately we had to collectively make some tough decisions to part ways with those guys um but the the roster we've brought on is truly one that we feel like can compete for a championship and you know hopefully this is something where you know these are our four guys for you know for longer than even you know some of the you know historic dynasty you know shorter term sometimes in esports but some of those dynasties ### [5:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=300s) Segment 2 (05:00 - 10:00) that you look back at um in the call of duty scene like that's obviously setting you know a ridiculous standard but you know like that's the goal right is that you get this core and they and you're it's a part of the organization uh for a long time to come i think yeah go ahead oh yeah just to say i think too like when you look at building a roster and who you want to like be the face of your franchise it's so important to get that player or group of players or whatever that core foundation is to really represent and get people to no pun intended attached to your team right it's just it's so important in esports and i think in traditional sports too that personality level that's there but it's so key for us here so i'll let you go ahead too though yeah i mean i think we're all saying the same thing i think there's no confusion that when you get an owner a coach a general manager and usually a team captain to have that chemistry you think about magic and riley and the late dr jerry buss like you get that trio that quad of individuals in sports uh it gets real good real fast and um you know tori and jeter and steinbrenner like you know cash like it's just obvious it's obvious you know i'm not gonna use the patriots one because it pisses me off but you know like it's very very obvious and so um i think that's what you know i know for sure that's what i and jonathan will definitely like see he's you know he's obviously a little bit with experience of like going through the stuff with the vikings and i think you know i definitely feel that connection with you two as we think about it and um i just don't think you can once at a blue moon win without it i believe that to be true occasionally you know there's athletes that come together that are just so spectacular and it hits right but i couldn't even be wrong about that i have to really look back at the six or seven major sports in the world last 50 years it's really hard to win it without it being right bet your bet double muted especially to have that be consistently the case over time right exactly like nobody's winning a back-to-back championship without it yeah exactly and that's the thing you really do see you know you you know in any sport like you can you know a team can have a great year and a great run here there and catches fire but you see the organizations in every sport that have consistent success over years or and they might have a down season here or there and they might have to make their own changes um but that's you know that's hopefully what we're building for the future here with all of these components you know the ownership group yourself the will family ashley our coaches all of our staff that come together um every day to support the players and create content for the fans and do all the things and you know if you find that right mix um you know that's everybody's goal right that's every team's goal certainly um you know not just ours but you know hopefully we're building the foundation for some i feel listen i'm gonna be very um anxious uh in sports terms because i um you know i have expectations this year i think you know you and ash and the rest of the team like we've gone out and put ourselves in a position to succeed here yeah i think so too and that's actually one of the so we have a couple of questions from the chat a couple questions that we want to ask you as well but obviously for the team competitively going into the second year we need to do better than ninth like that's just it's unacceptable i think by all of our standards and so you think yeah big time um so for the team competitively but also for the business yourself as an owner how are you looking at the second season and a chat question wants to know like what do you think about the players who are quite into like building their personal brand doing content we seem to have a couple more content focused guys than we did last year what are your just thoughts going into year two with all those things in mind i mean the first part you know we got off to a really good start and i mean let's call a spade you know the wheels came off and um it's super disappointing um you know i think to be very transparent i was just worried about the health and well-being of my family and like because i have so many businesses um and i'm not the active driver of this one like two of you are you know it you know i in a weird way having such a rough season is it was good timing because at the time it was going down there was some real big things in life that you have to worry about so that kind of softened the blow i you know i think coming in third or fourth this year will hurt more of the night last year in some weird way i can already like i'm just me talking to myself obviously very publicly um as far as you know i want every ### [10:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=600s) Segment 3 (10:00 - 15:00) one of my players to be in the best position to succeed for them i feel like i work for them more than they work for me and so i think one of the great things that rocker offers is me and if i'm the reason one of the kids goes from tier b to tier a because we interact a lot more and i help them get better at content and that becomes their leverage to leave our team in free agency i'm being dead serious with you two that's fine by me because that means that the right and this is my objective by the way that means the rocker is the destination a four out of eight kids are gonna stay because they value loyalty they're thinking 50 years down the line we become really close it could be a million different things the four that don't i'm happy if they get a monster contract and they feel like their time here made that happen but when everyone sees this play out it's also going to lead to the 500 underneath that want to come in and so i'm excited about kids doing that because i'm not like a traditional owner that wants to suppress so that i can get a better second and third contract i don't see the world as limited i see it more abundant than that and uh i also think there's a lot of incredible talent brewing in the teenage players in the world and um i hope they look at this as the destination yeah and you hit on something there gary that it's interesting because it's something that i think is foundational to what we're doing here and that you know we've maybe talked in very briefly about it um between us and you know and john and brian and others that are part of the the ownership group but it's that doing the right thing by the players to make this a place that players want to come and you know several of the players on this roster took less money to come here than they were being offered in other places and and that just you know that blows me away that that's what's happening in year two of this organization and it's because of the support that we have from you the wealths that you know decisions like i won't get into detail you know but decisions that we made um in terms of how to support players during the pandemic you know those are things that you know we like to think um we're doing those things yeah anybody with a half a brain and yeah the half a brain that's listening right now is like we put our money and our heart where our mouth is super complicated gary i've got a question for you so by the way leads to reputation brett yeah absolutely humans talk yep it's amazing that doing the right thing actually is the right thing from a business defense too how about that amazing it all it always feels that way yeah so gary you talk a lot about the ambition of owning the new york jets someday right what are things that you're that you take away from your ownership in this team and just interactions that you have or things you observe as a part of this process how does how those two things relate how does that build and does it really i think you just watched it you know if you don't think even for a quick second through my mind it ran that this talk that i'm having right now is going to be replicated in 27 years with you know 100 or 53 or 75 or whatever the time is guys in the national football league i genuinely believe that to be true which will be super fun by the way like in this partnership one of the things that makes me smile about this partnership is if i'm able to pull this off you know it's just gonna be so amazing like the thought of like having a you know i basically if i could dream it up 25 years from now i transact on the jets you know version one is a monster gaming team in the universe so we're partners on this but then once every you know four years we get to play each other in the nfl it'll be a fun it'll be fun late older years you know over dinner and debate with jonathan on that stuff so i'm looking forward to it that's awesome i love that i've always wondered this is it jets or nothing or jets or nothing okay yeah it's just or nothing for me i don't i mean you never say never but i just don't see myself i just think i'll take those the nfl like i just i think whatever i do at that point in my life i'm going to do for true enjoyment and success and i just don't know i mean to me really the consolation prize is the mix and after that it becomes something completely it's like what's the point i don't i'm out i think yeah i mean i think it's kind of it's cool that that's kind of like the catalyst for you wanting to do this obviously you ### [15:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=900s) Segment 4 (15:00 - 20:00) understand the value that esports brings i mean you have vayner gaming i would have been more passive to your point actually you know i would have and will continue to invest in the ecosystem but what probably pushed me hard to team ownership in this environment no question is the macro and the relationship with the wealth i've known them since i was a kid you know they grew up in the part of new jersey that i grew up working at and you know um and so there's a real warm feeling there's real warmth there yeah the feeling i get especially from someone who's been working in esports for 10 years and seeing this investment money come and seeing these vcs come in and just try to be like oh yeah i want to do this with the will family it genuinely feels like they're here to do it the right way and do like execute fully on it like they're just not here for novelty oh we have a gaming team too like oh this is the furthest thing from vanity or throwaway or let's learn i mean this is they're in it yeah i'm sure you see it um big time i mean brett obviously worked with them in the nfl organization like you know i mean i think john you know jonathan's deeper in it than i am in it like they're in it yeah and that's something that i've like really come to respect over this like last year that i've been working with the team is just that they're gonna they want to operate and do the right things we're growing and fulfilling some of the goals that we've set out in front of us in just year one um but now it's you know it just feels all the more better when you have a strong foundation who's in it with you and not just like oh yeah like here's a budget have fun and i think it hit on ashley that's one of the common threads that i think ties a lot of these pieces together right you know that mindset of okay we're you know we're not coming into this scene acting like we have all the answers because of success in traditional sports or in other areas of business it's that mentality of wanting to and genuinely enjoying you know gary you talk so much about the process right i'm a big believer in that genuinely enjoying this process of learning about the scene you're getting to know the fans and as we enter any additional title what that looks like and i think that's true of john and his family you know gary from everything you said i know that's true about you and that's one of the things that attracted me to this opportunity and frankly i would not have jumped on board with you know with an ownership group that i didn't think had that i know that's true you actually know a lot of our staff as well like it ties a lot of what we're about together yeah it definitely does i mean like i said i've seen ownership come in and directly mess it up with just trying to throw money at it and hope that that they do the thing um it's always about that just the continuity between the top down like what are we trying to do here what can we execute on and how can we do it um so kind of speaking like in that same vein gary when you were building vaynermedia what was the transition like from year one to two was it black and white was it just a gradual fade up so it's a great question given the context of this show and where we're at it's funny the first you know 18 months i was i was very passive with vaynermedia by comparison because i was still really running wine library and i wanted to give aj room to do his thing like you know get all that pent up you know energy from being in school for seven years probably longer than he wanted to be and i wanted to see what he was about i wanted him to learn i also wrote crush it um and it went completely viral and you know had my first child so it was a very like the first 18 months i was pretty passive then i got involved and then it really lifted off um so i think ironically you're three and four is more of the comp here and you know i think it becomes it's why we just had such good free agency you know what happened there what's happening here it's like you come in with all the right ingredients we've been talking about ingredients mindset the relationships the intent the talent that we have at ownership and i and then more importantly thank god for you too like senior leadership right then you start learning is everything so it's like it's almost like you have the best garden in the world with the best pond with the best fish and the greatest chicken coop but you might actually just be okay or solid you have all the talent you're destined to be one of the great chefs of all time but you need to go through the reps so for me that's what year two is like when we were going through a free agency and obviously you two were more active ### [20:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=1200s) Segment 5 (20:00 - 25:00) than i was but when you know like communication looking at thoughts like i just i can feel my chemicals right now so i remember the feeling i was like wow we are really on our way like i am one of the less deep in i know all of these guys like you know what i mean like i'm like okay we're in this you know and we were successful in getting you know i mean you know to give credit to you ashley and i felt like we went after a lot of great people in year one two got some didn't get everyone you know so being able to execute you know this is where ingredients matter by what we did during covet who we actually are as human beings nice honor all that reputation winning some of the free agency sweepstakes because of it let's call a spade um that's the transition you know more yeah which makes you better i think that's most definitely true and i got to give credit to where all credits do like obviously brett and i were a huge part of building that first initial roster going into year two we wanted to leave it almost entirely up to the coaching staff in brian saint and jake who's the assistant coach and lead analyst they put in so much work during this off season to make this happen but i think the biggest thing that i noticed when i did come into some because i did eventually come into some conversations and start trying to be like hey like content like let's help you grow um you know coming into that like last year for example we were on the phone with priesta brett9 we're like he was our number one like we want this guy and he ended up going to phase but i could totally understand they're very built out they have their great infrastructure great team um and we just we were saying a bunch of things that we wanted to do but how can they believe it we just got here right and so but after year one they saw oh launch event weekend was a sick event like the armory looked amazing that the players were all treated well even if they weren't on our team shout out to that um and just like making sure that reputation starts to get built and it's because we have the ingredients here in the senior staff all the way like down to any interns we hire like we literally are all on the same page of this and it is the ingredient factor it's the solid support from ownership and the direction that they give versus how we execute it yep cosine nailed it exactly i mean that was statement form and so what i want to do in those moments is not answer when nothing's needed that is a big fat yes i'm into it um so about vayner gaming i noticed um you guys have really like doubled down on that like i love that like you're you're assigning more gamers you're being more involved with like twitch streaming and stuff like that talk about like what you want to do in that space and kind of what vayner gaming is so it's interesting right i'm very active in gaming but i'm one b or two in both places right i just am i'm one b or two however you want to define it on version one in a world where i'm one a in a lot of the things i do there's a lot of places i'm one b or two and then there's things the majority things i'm passive i'm an investor i'm an advisor i'm not active um so you know i'm one b two in both arenas but you know obviously you know reed birdman who works in the vayner world brings you know kyle to our offices we build a long-term relationship there able to establish vayner gaming with one of the most prolific players i mean i truly believe kyle is going to be an all-time great gamer because of his skill sets just translate to so many other things um you know i i'm staying away from cod players because i need to really like get educated both from my lawyers like i haven't gone there yet so i haven't really gotten it like that seems very off-limits to me and rocket league i'm gonna have to really figure out what's gonna happen as these two screens brew as version one starts to expand quite a bit um so still leaves an incredible amount of things unlimited amount of players for representation in other things outside of things we do with version one um so just genuinely excited about it i think we're gonna bring a ton of value we've we've made kyle a lot of money off appealing endorsements and marketing and content and we plan on doing that and just like being an owner you know when you're a manager an agent you want to help people you want to get the most for them you want to be their older brother and dad and you know and whatever they want you to be and um it's clearly a sp listen esports is going to be a space that i'm going to be in for the rest of my life um and i'm excited about that i believe that um that uh gaming and esports is a top four sport globally with soccer basketball ### [25:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=1500s) Segment 6 (25:00 - 30:00) and mixed martial arts in 25 years and that's good because i'll still be a young man and hopefully all those successes in these things and others will allow me to buy a very american sports team that i enjoy i love that uh so over the course of the past few months you've launched a lot of new initiatives right we just talked about vayner gaming that's one you vaynercommerce and then just from the content standpoint t with gary vee marketing for the now i'm curious one of those things obviously some clearly took runway to get to a point where you can launch them but i've wondered of those things with the onset of the pandemic how did that factor into the decision-making of dewey lines marketing for the now in t with garyvee zero conversation prior to pandemic turned during pandemic uh gaming was brewing but maybe the focus time allowed that to happen but that was brewing uh vayner commerce was very in play it actually existed the announcement schedule was affected moved it up a little bit because to take advantage of everybody caring about commerce the empathying transaction that i sold to consolation which is a huge transaction in my career that started in october ironically closed verbally the first day i was home like kind of not in the office um i was trying to think of it you know yeah i've definitely been very active um i think i mean there's i mean right now really what's been happening with me the last six months i was just saying it to lou and alexandra my admins like my allocation of time to vayner x is extraordinary you know vaynermedia the gallery media group which is purewow. com at 1 37 p. m which we do a lot of content in this space um tracer and you know the sasha group so i have a bunch of b pro companies um vayner speakers in this holding marketing comms company i've been really focused there because that is the core business and you know obviously navigating through a global pandemic is we got offices in singapore and london so i've had a lot on my plate but there are multiple things i'm always working on 64th you know juggling 64 things and 29 fall to the ground and break and six get thrown up all the way and become real and that that's where i sit in this place in the middle where ideas either die or get created and then i sit up there operating those and some of those lose and some of them win and that's my life that's interesting that's something i've always throughout my career tried to observe of when i was you know in a more junior position executives around me are executives that i had the opportunity to work for with you know what that balance of time spent between sort of like what's directly in front of you or what's sort of like managing the crisis of the moment versus the higher level strategic thinking and it's super important to us i mean something our leadership team with this organization is talking a lot about as we think about the evolution entering year two and now our staff is 20 people and not three and you know it's just what we we're growing companies so we have to define a lot of those things yep i mean it is everything you know the gray and the black and white right the gray that we've talked a lot about the humanity the kindness the empathy the passion the compassion all those things and then the black and white like operations right you know and um you know i think a lot about wartime generals versus peacetime generals you know i think the thing that you probably observed was when the heat is on i'm sure you saw executives that you were close to right in your career that cracked and would yell at people and make people feel like [ __ ] and all those things and you have other people that would lift people up and that's the difference between leaders and bosses and i think about that every day yeah that's interesting yeah right after launch weekend annie andy scott riley are ahead of marketing and i had a conversation about how we had been wartime generals to just like to get through that first event that was such a heavy lift and everything to get off the ground and at some point we need to sort of pivot to being peacetime generals and then a pandemic hit and you know sort of back to the wartime general live but um how are we doing on one minute we got one minute all right i'm gonna quickly hit you with a couple quick hits um when are you 1v1 in hector and what do you want to love you want him on i know you guys were meant to play some pickup basketball then the pandemic hit you trying to play him on cod basketball foosball what's that nhl game you rock yeah nhl 94 i'll destroy hector madden ice hockey for nintendo i'll destroy hector you know anything that starts getting into xbox and playstation actually playstation one i did some real ### [30:00](https://www.youtube.com/watch?v=y6cwbKWbenM&t=1800s) Segment 7 (30:00 - 31:00) real damage battle arena and all those things um yeah i'm trying to stay away from anything that's happened since i've started working for a living which is 1998. you know anything 1998 on i'm very scared of hector anything 1998 pre um i'm very focused i think we could meet in the middle we'll find something for you guys to meet in the middle the next time you guys are both at an event um gary i don't have much to add i know your time's precious i really appreciate you coming on with us today um i know we're going to have attach on tea with gary vee on october 13th i believe and that's at nine eastern right that's correct and that's on your channels ever i mean all my live channels will attach will be on i think somebody else is joining so i'm not the best with logistics so this is the one thing i can't answer on the spot but really looking forward to it um and i think press them actually yeah i think it's going to be present attached separately so yep got it and uh i love you guys we'll talk soon bye everyone who's watching thank you so much gary hey everybody on youtube first of all thank you so much so humbled for your time i don't want to watch but time is the biggest asset so thank you for watching that video if uh if you got some value out of that there's a plenty more where that came from feel free to check it out --- *Источник: https://ekstraktznaniy.ru/video/17643*