# People Who Face More Rejection are Better Equipped to Succeed

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=fiaYWH4Z_7A
- **Дата:** 02.10.2020
- **Длительность:** 1:02:25
- **Просмотры:** 38,947

## Описание

Dealing with failure is a fundamental part of life and essential to the process of finding success. In this interview, Gary sits down with NPR journalist, Guy Raz, to discuss the lessons learned from failure, the lost definition of real entrepreneurship, the natured vs nurtured aspects of being an entrepreneur, and more! There are a ton of great insights here for anyone that has ever dealt with rejection or failure (which we all have) so please watch closely and enjoy!

Check out Guy's new book here:https://www.amazon.com/How-Built-This-Unexpected-Entrepreneurs/dp/0358216761

Follow Guy on Twitter: https://twitter.com/guyraz

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.
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## Содержание

### [0:00](https://www.youtube.com/watch?v=fiaYWH4Z_7A) <Untitled Chapter 1>

and here's what i think i don't necessarily think young people are any different than we were gen x i agree with you i don't think they're any different actually i think they're better you've got your perspective i just want to be happy don't you hey everybody it's gary vaynerchuk uh as many of you know uh for quite a while now i haven't been doing too many interviews on the podcast but i'm super excited to break that pattern for a very special uh interview this morning uh and uh really just wishing everybody tremendous health and perseverance through this uh challenging 2020 for a trillion different reasons and i'm really excited because uh i know the feeling of having a new book out six times five in the business sector one in the wine sector and i'm really excited to have this uh wonderful guest with us uh this morning guy uh why don't you tell everybody a little bit about yourself then we'll get into the book and then we'll shoot the uh [ __ ] in the macro uh but first of all guy how are you guy raz is with us this morning um thanks gary i'm you know i'm fine you know i think as you said uh it's weird because my general kind of disposition is to be optimistic and positive and it's a grind to do that in 2020 is challenged i think um a lot of us to get up in the morning and to you know fight another day um but in general you know i'm i'm doing fine you know i've got um great kids and and wife and i'm we're really lucky you know we've been okay um so for those who you know who don't know who i am i'm the host of how i built this um it's a show i created four years ago i've been in broadcasting my whole career um i started out as an intern at npr in the mid 90s and even before that guy what about like before we even get into the profession just since we have a little bit of time it'll be fun where'd you grow up what kind of kid were you yeah sibling situation if any like give us the comic book one sure story chapter one yeah um i grew up in the san fernando valley in los angeles actually um i have uh two older sisters and younger brother um my dad number three of four remember three four my dad um was an engineer and my mom was a teacher and at the age of 41 my dad decided to um start his own business so he started a pearl store he still sold pearls with my mom um and that was my first sort of taste of entrepreneurship how old were you when he was 41 i was i think i was maybe six seven years old okay yeah so you really kind of at some level mainly remember him as an entrepreneur i do and i remember him um cold calling people and going door to door in downtown l. a trying to sell pearls um at the age of 41 you know with three kids at the time do you have any sense of what got him going on pearls well we lived in japan my dad was an engineer or um he worked for a freight company called flying tigers which was then purchased by fedex and while he was in japan he met um a guy there who was like hey you should go to la i've got a pearl company here and you should you know i can be your supplier and you should start a pearl store there so that's really how it happened he had no background in pearls he didn't really he spent years learning about them and became an expert actually he's retired today and became a gemologist but that was his beginning he started this little pro store in downtown l. a and that's how he sustained his family for the rest of his life was entrepreneurship something that was in the family from either your mother or dad's side grandparents great grandparents for you yeah i mean you know i think like a lot of people with my background you know my family comes from eastern europe and many of them ended up not surviving the holocaust the ones who did survive um kind of had to be reborn i mean they were they grew up at a time where um you know they were my grandmother was nurse my grandfather was a plumber um you know that was did they were they born in the old country i don't know if you know this but i was born in the soviet yeah i know i know so i always resonate with these stories but i always tell my friends and contemporaries you know i'm far more like your grandfather than i am like you because i came over on the boat in the 70s which was rare but a lot of these families came over in 20s 30s 40s my grandfather was a um he grew up in ukraine um and he was basically um he was sent to prison by this by the communists by the soviets because when he was a student um he was it was uh the book by theodore herzl was found which was the ghost called the jewish state was founded in his room my grandfather was not a zionist he didn't really know much about it he wasn't interested in it but his he was set up so he went to siberia for three years actually two-person camp and when he got out he left got it um and that was sort of this the beginning of and that was your dad's dad that's my mom's dad yeah your mom dad excuse me and your dad's dad your dad's family similar also from you know most jews um of european descent were come from this area called the pale of settlement which is sort of between the german empire and the russian empire they were forced to live there actually and so um most jews of european descent can trace their lineage to the people that they prepared and many of them were extremely poor i mean they lived in the shuttle than the original ghettos and uh uh and so they weren't you know educated um cultured people i mean they were working grinders yes was edu for that reason the modern second third generation in the us very pushed on education was that a big you know oh and then your mom's a teacher so are you hearing that propaganda as a kid like get a good go to a great college go to college how old are you guys i'm 45. right so say i turned 45 in november so same age group like that you know i someone who became kind of a public entrepreneur i try to tell a lot of 20 year olds you don't understand this is the era where entrepreneurship is cool i was actually a bad student a great entrepreneur but every teacher and friend's parent thought i was going to be a loser that's how much the brand of good college dominated the 70s and 80s yes and 90s yeah yes and 90s i agree and and i think that brand of of prestigious colleges is really waning and will continue to wane and i think about this a lot as i save the money and my kids 529 plans often wondering what is this going to be for it's a funny conversation guy because in parallel i also think you're seeing the vulnerability of the entrepreneurial brand because everyone's doing it but it's a talent it's like everyone deciding they're going to be an nba player it is actually very difficult to be a successful sustainable entrepreneur um and i actually think the brand of entrepreneurship has gotten a little bit more like fratty clubby cool like or trying to be cool it's actually lost a little bit of its luster as well so now you've got these two dynamics where both are going through an interesting transformation it'll be interesting to see what evolves from that you know um i really think that we need to work on redefining what it means to be an entrepreneur actually taking it back to what it actually really means because my grandfather was an entrepreneur he was a plumber he employed two people right my dad was an entrepreneur he had a jewelry store in downtown l. a selling pearls and my mother was worked with him and he had two employees that's i mean the person who runs the corner grocery store here in oakland where i am is a successful entrepreneur actually more profitable than uber well it's funny when you know there's a video of me on the internet on an early bloomberg tv episode of a show that was focusing on tech stars very early on in this web 2. 0 bubble and there's like eight it's almost like a last episode of real world where there's eight companies that went through the show and fred wilson and all you know a lot of people are sitting there with me on the panel kind of recapping the season and every company gets up and they kind of talk about what's happened since the show and eight of the nine companies end with and we've raised three million dollars you know and the crowd goes crazy and then finally one company goes up and says well we haven't raised any money we've actually been able to get clients the guy i'm not kidding dead silence i grab the mic and i go this is what's wrong yeah i'm like we're cheering giving up a piece of your business and losing money and we're staying silent for people that have actually executed entrepreneurship a thousand percent and i talk about this in my book i mean i i am a huge believer in bootstrapping and i'm trying to if you're if you are seeking out money you know trying to seek it out from individuals and institutional family you know foundational investors not venture capitalists or private equity because i think you're exactly right you know we we think that success is raising a lot of money now look is really hard it's hard to do you've got to convince people that you've got a great product and it's certainly would you agree with me and i'm sorry to cut you off would you agree with me that the thing we maybe didn't understand as well a half decade ago that's becoming more obvious is just how much money is in the system actually being printed where some of these money start coming from whether it's saudi or softbank or things that they like there is a little bit more of an understanding that wait a minute and then you also had the phenomenon of instagram facebook and others where you had your corner entrepreneur that was in her his 50s 60s 70s getting excited right about writing a 50 000 check into their son's best friend because they were looking for their lottery ticket as the brand of startups happened yes and you know the reality is as you point out i mean there is it's estimated there's more than a trillion dollars of unspent cash sitting in investors bank accounts in the united states alone right there is an insane amount of money out there and what happens is when you know venture capital firms make a bet and make a lot of money people sort of say wow look how brilliant they were how 40 you know how much foresight they had but the reality is that you know they're putting their chips on every single number on that roulette table every single number and getting paid to do it and by the way a percentage paid for everybody who doesn't know two and twenty you're getting two percent management fee which incentivizes you to raise as much money as humanly possible because now you're making i listen guy i you know this is a story i don't talk a lot about after i invested in facebook twitter tumblr made my name in that web 2. 0 sphere before i started vaynermedia i had crazy money from billionaires and family offices uh thinking that i had the golden touch and had an opportunity to make millions of dollars a year just taking meetings and getting 20 of the upside and chose to start an agency because i realized i would be more happy being an operator than an investor yeah i mean i think that makes a thousand percent sense to me you know i often talk about this and i love that you're bringing this up because i often talk about what it means

### [11:45](https://www.youtube.com/watch?v=fiaYWH4Z_7A&t=705s) What It Means To Be an Entrepreneur

to be an entrepreneur and it's not about going out and becoming the next airbnb or the next uber that's not what it's about building something that solves a problem that you have and other people have and and trying to make a contribution in some way to the world it doesn't mean you're going to save that your product or brand is going to radically transform it but if it improves something about it in some way that is more meaningful than anything that almost anything i can think of you know and and so being an entrepreneur building something creating a product or service is not it's not about scale it's not about billions it's about building something that allows you to have a sustainable good interesting life including things that seem out of fashion which is like the trickle down on your local economy aspiring your child's best friend to do it as well giving back to the community by donating a bench or a park or even you know some wine for the uh local kind of pta let's go back to you a little bit here so you're growing up in this environment school school and what kind of kid are you a bookworm sports kid do you have some

### [13:06](https://www.youtube.com/watch?v=fiaYWH4Z_7A&t=786s) Entrepreneurial Dna

entrepreneurial dna like how did you play out that childhood yeah i mean as a kid i mean like a lot of kids i always loved um you know garage sales and um and car washing cars for money and so you were very entrepreneurial doing lemonade stands um yeah i mean from the age of my first job at age 13 was working at an amp and mini market the arco station around the corner where i loved doing full service because i'd get tips for filling up people's cars and washing their windows i mean it was awesome i always worked you know and this is a by the way this is also a different thing i think when we were younger than it is now every kid i knew had a job every teenager had a job because that's how you made money today it's different i think kids do a lot of activities and are kind of over scheduled and i'm not i don't want to say this is better and by the way you're talking general trends obviously there's a million families listening right now that have a 15 year old working great and obviously and by the way to your point it also matters what neighborhood you're growing up in that's right to your point upper middle class and above scheduled on 73 different activities lower middle class and below you've got a lot of people working minimum wage jobs that's right exactly um and as a kid i loved i loved that autonomy you know i loved being able to do that i was really into sports i loved playing all sports um it was pretty good tennis but um you know i wouldn't say i was a bookworm i mean i was a good student um i wasn't like the greatest student um but i was it was pretty good did you have an aspirational college in like early high school you know here's the thing i didn't my parents emphasized education but they weren't really focused on like prestige education got it they didn't care about status they cared about you being grounded in it but you didn't need to go somewhere so they could put a bumper sticker and they could be you know crowd chasing with that logo got it not at all and they weren't it was not that was not part of the discourse in my house i mean they would be happy if i went to any state university in california you know i as a kid i was also really in our family we were we talked about current events i was really interested in politics i mean i was really passionate about politics and so um one of the cool things that happened to me was um when i was 16 i actually went to washington dc for the school year to be a congressional page this is a program that doesn't exist anymore um it was stopped in the early 2000s but every year 60 high school juniors would go to washington dc and work on the floor of the house of representatives and i got this opportunity through my congressman to be a page and that was transformational you know i it was an amazing experience to be there as a kid and also to meet kids from all over the country from around the world from around the country who were you know from christian back with super christian backgrounds and very conservative backgrounds and you know i came from a house that had sort of mixed politics my mom was a republican my dad was a democrat i was always as a kid when i was very young i was like my mom i sort of was really into republican politics when i got into high school i was really interested in the democrats and i loved well i mean we're at exact same age so like you know it's very easy to think about reagan and clinton yes for me and i was also very interested and i you know i was also born in the soviet union in my early years i'm catching cold world dynamics yeah and you know i also had a lot of interest played tennis did garage selling so i didn't realize how similar we were which is really neat brothers from another mother i love it so you so that makes sense to me where you're going with your you know for in my family reagan was huge because we had made our american dream during that time he gets that credit for me as i got older you know clinton was cool and progressive and socially about the things i was about so it made sense yeah exactly and that was sort of my you know my kind of life and i went off to college and really i think my plan was to do something in public service either in journalism or in politics i was always also really interested in that in high school i did the student newspaper and then in college i did too so i was all i was already kind of what state did you go to college in massachusetts and then what and then um after college i looked around for newspaper jobs and i couldn't find i couldn't get one you know because at that time i mean this is now the mid 90s 97 you graduated or 98. 96 i graduated college if you were um like an ambitious journalist at the time you would want to work for a newspaper so trying to get a job at a place like the baltimore sun or the star ledger in newark or the boston globe was impossible like they they took like harvard and princeton and yale graduates you know i could not get a job at any of those places so i actually stumbled into an internship at npr when i was 22 or 21 i think um and that was i mean i didn't grow up in an npr household my parents had never heard of it they didn't know what it was um they thought i was working at a radio station i first heard it in college i just like tuned the dial and i heard the i heard car talk and i was like what is this is so crazy this is so good i love this i want to have like a potluck dinner with these guys um and that's sort of and i discovered that they didn't actually work at npr in washington but um but that's how i got into journalism and that's how it happened and that's kind of like you got into in that world and kind of stayed in it got into that world and that was sort of my career for the next you know sort of 15 years i started out as an intern and at night i was writing articles for the washington city paper in washington dc this was a time when alternative weeklies really mattered big time yes i mean this was like you know the editor of that paper was a guy named david carr who went on to become a legendary journalist on his own like jake taproo's on cnn now as a writer tahasi coates the great you know like intellectual writer was a i mean it's an amazing group of people so that's where i really kind of cut my teeth and then eventually became a reporter for npr and very early in my career had a chance to go overseas so i spent almost six and a half years overseas um covering eventually it ended up covering war and conflict which wasn't my intention but after 9 11 you know many people who were foreign correspondents became war correspondents that's right where where'd you live i was both posted in berlin i was posted in jerusalem and london but i really didn't live in those places much i was usually on the road you know when i was in london i was in iraq all the time or afghanistan when i was in jerusalem i was in the west bank or in gaza or you know covering that conflict um so it was a pretty amazing incredible experience that i you know family scared for your help for your well-being um yes they were but you know it was a different time in my life you know i was younger i didn't have kids um my now wife was my then girlfriend um and you know she i mean i for two of those seven years overseas i actually was a television correspondent i worked for cnn i was poached by cnn and then i went back to work for npr for a few more years um and my wife saw me on television in iraq and with like those night vision goggles of just like tracer fire going around all over me she was freaking out you know she was watching this from from london on tv but um but that yeah i mean it was a chapter in my life in a really important and powerful and profound part of my life how did you know this new show which is now a book four years ago how did that start well i um i became a news anchor at npr um eventually hosted all things considered on the weekend and then i left the new side of things um to start a new show called the ted

### [21:17](https://www.youtube.com/watch?v=fiaYWH4Z_7A&t=1277s) The Ted Radio Hour

radio hour which was a collaboration that i did with ted talks and that was just an amazing experience um meantime in my head i always had this idea for how i built this and here's where it actually came from so i'll go back in time for a bit in 2007 i was back at npr and i really wanted to be a host of a show i wanted to be the host of a of an evening news show or one of the new shows and at the time the executives in charge of deciding who could become a host determined that i did not have the qualities to be host that i didn't have the personality to be an npr host this that i was a war correspondent and that i wasn't i didn't have the talent for it and it was crushing you know and at that time i began to think that maybe this wasn't the right profession for me that i needed to find something new to do with my life so i really kind of flailed and searched around and i very luckily landed on an opportunity to do a fellowship i applied for a fellowship i apologize for a second sure did you understand that was literally a subjective opinion of a couple human beings and qualified no not at the time that's why i wanted to jump in right now because i know somebody's listening right now and i think you can really help somebody right now because i think what has absolutely worked for me in happiness has been when these things happen that doesn't mean the universe took a poll and said 80 of it was this subjective opinion and by the way a lot of times when you're dynamic or have some skills you're actually scary to the establishment which leads to them not seeing it i think that's right um and i appreciate that you paused to ask about this because you're right it is important it took me a long time in my life to come to that realization now in my mid-40s it's easier for me to see it that way but you know when i was in my early 30s you know 30 31 it was very hard to see it that way a respected executive with experience telling you don't have what it takes it means something and you believe that and it and i wish i could go back and tell my 30 something you know 30 31 year old self hey it's fine you got this keep on it in many ways i needed that kick in the butt though i mean i didn't get rejected from any of the colleges that you applied to i got rejected from many colleges and jobs okay you know and over the course of my career which i can talk about in depth um do you feel like that was easier because that was systematic and you understood that whereas this one was a little bit more like you thought that person really knew yeah and it happened a few years later i mean i in 2011 my dream was to be the main host and anchor of all things considered during the week and i wasn't picked for that they decided that i wasn't the right person for that job and i was crushed you know i thought this is kind of the end of my career that was only in 2011 you know and that but the thing is that those two pivotal moments forced me to kind of reimagine and take try to take control over my career so in 2007 when i was told i wasn't really capable of being a host of a show i looked around to figure out how to transition i found this fellowship for journalists it was called the neiman fellowship i did it for a year and that year was transformational um i got to spend a year at harvard which is all paid for i got to take classes at harvard business school and it was during that year actually where i took a class at the business school and was blown away because do you know the way i thought that business school was like charts and graphs and abstract ideas the way they teach business school is through the case study method i'd never heard of it before it's basically stories and i was blown away like the first day i went to a class we were handed this case study about howard schultz and starbucks and i thought oh my god this is these are heroes journey these are stories that can be told and i kind of filed that in my mind to kind of return to later on um and then 2011 what happened when i didn't get that job i wanted it really forced me to rethink what i wanted to do with my career and at that time i began to collaborate with ted as you know the ted talks people to start the show ted radio hour on a podcast and by the way at the time i was on the radio and all of my colleagues on the radio were like you're leaving the radio to do a what a podcast who listens to those no different than people leaving newspaper to go to blogs that's right it what is or executives in hollywood i had friends i encouraged friends five six seven eight years ago in hollywood land to go to netflix and many of them did not because they because of the perceived step back right you learn their lesson that if you're thoughtful and you can see the tea leaves often the step back is the three steps forward that's right and i was nervous too i was like maybe i am crazy you know leaving this is 2012 you know leaving radio diversity had forced you into a framework that allowed you to be a little bit more comfortable with it like those micro losses put you in the mindset and the context to to make that move i had to i didn't have i had nothing i had no other choice really it didn't there was no horizon for me in the using the traditional path so i started this podcast and it you know it really blew up i mean we kind of wrote a wave of the kind of podcast boom and that's really what led me into you know a completely different phase of my career where you know i eventually started a production company and then i started another production company and i made a kids show with i we we've got a kids production company and then i you know we do how i built this and um and so all those failures along the road were actually meant to happen you know they were meant they were you know i'm not a believer and i'm you know i'm i respect people who believe but i'm not but i do so part of me is like some things are meant to happen you know and those setbacks which were really hard i mean i remember a lot of like sleepless nights and a lot of just like feeling really bad about it do you think they're meant to happen or do you think they well there's a way to think about it i when you just said that i'm like they're meant to happen to every single person that's listening right now and every single person that lives on earth and one's perspective and what they do with that the serendipity of their dna of optimism versus pessimism the naturing and nurturing environment they live in parent dynamics the neighborhood they go into this place where you know ever like it's amazing to me what i think about like how romantic i am about adversity i would actually argue that the biggest challenge i have at 45 right now is do i make it harder on myself in professional success because i actually enjoy it so much the actual adversity the slowing down of the inevitable the process so much do you feel like they were meant to happen or inevitably happen everywhere and the framework one is in mentally enables them to see the positive or to start to dwell and think about systematic issues or blaming parents like the game of dwelling versus opportunity i think that it's very natural for humans to dwell i think instinctively most of us when we are faced with adversity at certain points in our life it's it's natural for us to feel really bad about it and to try and explain it and i think over time the way you explain those things to yourself changes right and so now and really the only way to figure out how to confront adversity is to experience it again and again right it's like any kind of muscle you just get better at it over time i'm sorry to interrupt because i'm passionate about this one of my great fears was the demonization of losing yeah that parents modern parenting again generalizing modern parenting has created we've demonized losing kids watch parents fight coaches and parents excuse me and teachers on behalf of their kids when they're faced with adversity we've demonized it so much in the last chapter still kind of now though there is a undercurrent of changing it a little bit but i do feel a lot of cliche 20 you know 18 to 25 right now struggle because they were put in a cocoon that really demonized losing in a world where repetition of it really does lead to happiness thoughts you know gary i think i have a theory about this okay so i'm sure you've come across a lot of 18 to 25 year olds or maybe 18 to 30 year olds who suffer from anxiety and depression right for a variety of reasons the truth is that i did too when i was in my 20s i experienced really like um debilitating depression something i'd never experienced ever before in my life and by the way i was on the fast track to a quote-unquote successful career as a young reporter at npr but i had so much anxiety and fear about the future and about whether i was going to make it and i couldn't talk about it with my parents because i didn't come from that kind of culture when my parents talked about depression they thought mental health was for crazy people right which was a normal way to think about it in the 80s and 90s i don't want to blame them but that's how people thought about it and i realized with time you know you believe this is a stigma issue and much like other things we've talked about in society this has been a continuum it's just thank god we're in a place now where we can talk about it more openly and here's what i think i don't necessarily think young people are any different than we were gen x i agree with you i don't think they're any different actually i think they're better i think they're more inspiring they want to take on the world in a more inspiring way i think there are more inspiring and inclusive and open and woke and all those things i do think that losing was demonized for them in a way that it wasn't for us i think that part may be true but i think the fundamentals are the same which is think about it your whole life there for most young people there's a track you know you go from first grade to second grade then you go to middle school and then high school and then if you're lucky you go to college and people are cheering you on they're saying you got this and you know what's coming up next and then a lot of people go to college and they develop their identity there they might get involved in sports or they might you know they might organize a rally or a concert or they're in the newspaper and they have an identity and then they graduate and everyone's like yes you got this and then they they start life and the safety and it's gone they don't know what's coming next year add to that all of this research we now have about the human brain we know the human brain continues to develop that your executive prefrontal cortex continues to develop until age 30. so there's a slosh of things going on in your head at the same time you're starting life out there's no safety net and you don't know what you know you're not going to grade 13 the next year of college so it makes a lot of sense to me that young people you know people in their 20s are you know are there's they're so susceptible to being anxious and depressed because of all these things happening and i think really the to me that the problem is we don't talk about it enough we don't and they i think there's some real validity to that i really do let's uh i don't want to run out of time because i'm enjoying too much the combo let's get into the book quickly the the show you know it was an instant hit uh you know i admired it so much from afar we haven't had a chance to really connect so i'm glad i get to say that to you publicly uh and then the transition into a book and how you think about that for you now that i have a good sense of your context i'm sure it's a pretty epic moment yeah i mean um you know the show we started it four years ago um and first episode the first episode is sarah blakely i love it what a great choice and it was wonderful it was a wonderful episode and you know what i and i think you get this a lot too gary which is like for a lot of people who watch your videos or listen to your podcast or who follow you on social media you are their mba like you are their free mba right a lot of people will say that to you and a lot of people say that to us too and it's actually an amazing thing to hear because i i believe that through the stories and the experiences and the lessons of and the granular grinding details that you get from people like howard schultz or sarah blakely or tony shea or any of the people we've had on the show you learn what to do and what not to do and it's funny going back to your harvard hbs which is the apex of that storytelling format and then the serendipity of the people that are part of your class if you think about it you're putting out these stories in a very dynamic modern way and your quote-unquote class oftentimes are the people that you're conversating with on the internet about the episode on twitter or instagram or things of that nature yeah i'm not as good as you are at those things i'm pitifully horrible at it um but i you know i think that's right and i really wanted the show as i came to understand that that's what the show meant to people i wanted the book to do that as well i wanted it to be a place that people could go to not only to kind of have a framework a general framework for how to think about starting a business and all of the steps that it takes but also just um if you are interested in creating a disruptive idea inside of your business inside of the company you're at you know i wanted to create a book that was full of stories that gave people kind of a mental architecture and framework for how to think creatively and how to kind of unleash their creativity because i actually and you may disagree with this and this may be a controversial thing but i think there are some entrepreneurs who are born i think you were born an entrepreneur for sure but i do think it's that most of the traits of entrepreneurs are learned can be learned you know what's funny people always have me mistaken on this i view it no different than tennis skiing yes cooking i could be much much better at tennis than i am right now if i put in the work yeah i don't believe that i was meant to be novak djokovic right and i think you made a very important point earlier that i've been fighting for in different creative ways of communication which is hey you're not it's unlikely that you're going to build spanx or zappos or uber or facebook or what have you however isn't it remarkable to build a business that your family can live on yes and you love doing it no different than i am not destined to be joker but nothing more fun than to hack around a tennis ball with my buddies on a weekend in the summer so to me i wish entrepreneurship i think all time entrepreneurships beyonce lebron sarah blakely serena williams i yeah i think that's a born dynamic with work put into it i think there's a lot of people right i think carol smith thompson could have been the greatest tennis player of all time she didn't put in the work or even become aware that the skill was in her so it goes both ways but i'm with you guy i do think that to your point do i believe somebody listening right now who's an upper middle management executive who loves listening who has entrepreneurial tendencies could buy your book get inspired because they learn in book form more than listening to me on my podcast and then bring a singular move or an insight that starts a spark within the org that moves it a half a mile down the field i believe that the most because i'm an operator i yeah i mean i couldn't have put it better you know i think that's exactly right you know i think let me know if you need the forward for the next one i'll be right back you are writing the board for the next book it's gonna say with gary vaynerchuk at the bottom of that no but i but i'm glad you brought it up and i think it was a fair way to put controversy and by the way i i've made the mistake through my career of speaking in sound bites without clarity where you know i'm sure there's videos where i'm like where somebody's like you know ten quick questions at the end gary entrepreneurship born or taught i'm like born because i'm speaking about it in the framework yeah exactly but i believe everybody look i believe fear the ability to have a relationship with fear is 100 the trait that talks about your ladder of entrepreneurship my stomach for being wrong is so big that i'm able to be very entrepreneurial other people making a mistake in a meeting in a company by reading your book and one little thing petrifies yes can i build on that that's exactly right people ask me they'll say what is the one trait that all the people in your show you know that you've interviewed or in the book have in common and people expect to hear oh they're resilient oh they're optimistic oh you know these kinds of things the reality is that they all have the ability to withstand rejection so it's it's similar it's it's in the same side of the other side of the coin of fear right which is that if you go to somebody and you say hey gary i have this great idea it's this product we're naturally we naturally want validation we want people to say that's awesome go do it but we're really scared of hearing people say oh that sucks who's gonna buy that that's a dumb idea and that is actually what stops most people from pursuing their ideas or you know going to two to ten people to raise money or going to friends and family to ask for support and hearing no no i'll tell you a quick story which is i've had and this is very interesting i've had a fair number of mormon entrepreneurs on the show david nielsen joel clark of kodiak cakes uh smith of cotopaxi and others and to a person they will all tell you the reason why they do what they do is because they went on a two-year mission you go okay you're sent to brazil or wherever you're not you're knocking on a thousand doors a week trying to sell a religion to people and 999 of them are slamming the door in your face and you've got to be polite and gracious and keep going and those kids they come back to utah wherever they live at 21 they're ready to take on the world couldn't agree more i i really genuinely believe in the same way that parents think about sending a child to school um you know more progressive parents think about establishing non-profit give back dna other parents think it's travel or sport the way many parents think we're going to put our kid in sport i genuinely believe the notion of lemonade stand knock on doors and try to wash cars getting into that place of no no and then when they say yes i mean my friend robbie turnik big shout out to him is reminding me that 70 of our childhood first to eighth grade because that's when we hung out before i moved like 70 of the summer was washing cars selling lemonade in the winter it's yes i'm trying to rally everybody to shovel and so it's no no and then when somebody says yes you have to shovel snow for 20 minutes instead of sledding and hot chocolate and that formed me and i'm the extreme but a little bit of it i think could really help a lot of kids i really do i completely agree and i think that and look i'm a parent i know you're a parent i'm not a perfect parent i'm not you know i don't stand up and say this is the model and i screw up a lot you know i there are times where i find myself coddling my kids too but i really do try and be mindful of this idea that they need to experience loss and failure and you know my kids played baseball before the pandemic and they would really lose their you know they'd lose their minds when they lose the games and i would say that's part of the game like if you are an amazing baseball player you're failing seven times out of ten at the plate and you're amazing you know um which is why the whole thing you're a hall of famer you're failing 70 of the time which is why i think baseball is a great sport because it's a game of failure um but you know funny because of the batting 300 and so hard but this is what's great about sports and why people love it hockey missing the net football dropping the ball basketball is i mean shooting percentages are you kidding me right you know at least 50 percent of the time you know and then some and so i just i it's a i'm definitely passionate about from a good place because i want kids to grow up to be happy and i do think learning to lose early on is a blessing yes and also learning to kind of take control and have some autonomy you know that's why i agree with you that getting kids to to build enterprises even if it's a lemonade stand or a cookie stand which my kids do you know obviously pandemic era makes it harder but um you know that they walk away with 20 30 40 bucks i mean that's awesome i mean and then watching what they do with it right do they want to buy a toy save it do they want to give it away it just gives you great insight yeah you know i think giving kids freedom because again i think back to communism and capitalism you know because i was born and one and flourished in another you know this is a freedom capitalism you know usa meanwhile parents spend an enormous amount of time keeping their kids in boxes yeah you know again i don't know how you grew up but we we grew up in the era where you just went outside in the summer and that freedom mattered and now you know it just isn't that way and it's weird because you know when we were kids like we would ride our bikes everywhere that was my mode of transportation i rode all over the san fernando valley on my bmx bike you know um i'd go to 7-eleven with friends and we'd buy candy and um same with me bmx bike to crousers just the jersey version and now um it's much safer america is a much safer country much you know far fewer kidnappings etc and we're so much more protective over our children it doesn't make sense well it makes a lot of sense it's the the and you know this better than most people the news coverage and ratings and fear and tune in like and you and i grew up with america's most wanted being a hit show and you know it's not super complicated right you know the tone and tenor of what was covered um on the news changed yeah and that scared you know a lot of people are very confused how effective fear can be yeah you know and i think we see that play out in modern politics around the world not just in america and i think you know it's um this is where the cocoon the your four walls as a family really matters yeah there's actually a really interesting ted talk by michael shermer about that very point and he argues that the things that we fear um we fear because um they're discussed or they're talked about actually you know we're scared of shark attacks sure sharks are incredibly rare that's right more people die in the bathtub jaws right i mean i talk about airplanes versus driving i mean like you know my mom is still scared when i fly which is always and i'm like mom you should be scared when i leave the house driving you know like i'm with you like we need to do a better job i talking about it in a way that we need to find a way you know i can't believe this guy literally this morning i woke up and said i you know maybe it's this wgn thing right there's this what is it news nation there's a new play you've seen this yeah i you know i've been thinking a lot about man i really really think because i think pendulums swing in society i think there's a real opportunity for a 24-hour news network that is based on positivity not delusion not delusion but i believe in life you find what you're looking for and there's enormous amounts of beauty and good going on all the time and i think there needs to be a scaled outlet yeah i mean if if that could be the answer that would be great i mean i worry that we're living in such a disaggregated time you know you think about information i mean think about this for a minute in the 15th century okay um you know gutenberg comes up with the the printed press and all of a sudden hallelujah people can get a copy of the bible he can prince it he can distribute it but it takes 400 years 500 years for universal literacy really to kind of grow across europe okay so the speed and scale at which information you know grows and develops is fairly manageable for the human mind well over the last 20 years we've gone from dial-up internet to snapchat to tick-tock to social to instant you know communication and information that is almost impossible for us to absorb very quickly and it's happened on such a just an insane time scale that you it's not surprising to me that there's so much disruption in the world i'll tell you a quick story in 2002 i was sent to afghanistan to cover that conflict and npr at the time had a house there that uh we used it was like our where we lived and we had guards and translators and drivers they were all afghans and one night um i'm i get go downstairs get a cup of cof a cup of water and i can see the back house where the the translators and the guards are all hanging out and i could see a tv flickering now remember this is a population of people who had never had any outside influences there was no satellite television there were no insiders you know they hadn't seen women they were watching satellite television because we had a satellite and what were they seeing on satellite television half naked german porn 1 900 numbers now imagine how disruptive that moment was right for that society and i'm not saying you're not making judgment you're talking about information go ahead and and it speaks to this idea that we have been kind of inundated with information at a scale that we're we don't have any precedent for you know right the question becomes what's foundational in one's dna and upbringing in how they decide to synthesize information right i'm going to go non-political a different direction i see the internet and i'm informed in 1993 456 that there's this internet thing i'm surrounded by liquor store executives because that's you know liquor store executives that was being very kind people that owned or managed liquor stores in new jersey because that was the cocoon i was in with my dad's world i see this internet thing as the thing that is going to change my family's life the 80 other people in that cocoon that i lived in saw it as the great waste of time that my dad shouldn't even let me waste my time on that and they literally made fun of my dad for letting me build the website that would go on to change his life that to me is no different than mass information you know people i mean look we have deep fake brewing at scale it's already happening yeah and it's good what that means is the thing that has affirmed information to us for the last 100 plus years video will now be debated as fake always yeah which will then lead back to the human spirit and that is going to be very fascinating to watch i think that's right and it's your point about the pendulum swinging i i have to believe that happens because i think that the pendulum has swung so far in one direction now that um that i don't think a lot of us like what we see and i think a lot of us want to see um a more honest equitable and fact-based world the issue is right now we're in the place of blaming everybody but ourselves yeah you know right now we have enjoy like watching people blame facebook as an empty pipe and thinking that is any different that like it's amazing to watch the surface level conversation even by deep intellectual individuals that don't have any that have not gone past if facebook disappears off the face of the earth it's laughable that people don't understand that humans intend to communicate what they want to communicate and more importantly humans deciding to see what they want to see whether that's on reddit or a forum or search engines or a one-off website or fox news or cnn or news nation or their neighbor's opinion uh or during a coffee conversation like this is the greatest era of lack of accountability and uh and we're gonna have to go through that pain yeah and the question is how can we resolve it and i don't know the answer to it um but we have well i can tell you one thing it comes far more in the sense of dialogue than it does to cancel culture and right now we're in a place where people politically in the u. s but i want everybody who's listening because it's a global audience to understand this is to me not a donald trump joe biden conversation we're having there is enormous movements to nationalism and different conversations all over the world back to the place i come from eastern europe is going through a very intriguing transformation my homeland of belarus is doing the reverse they're trying to push out their dictator of 26 years uh and then there's just a million other variables of meanwhile you have an entire gen z world that is feeling connected to each other in a way that we've never seen before you've got blonde girls in la in love with korean boys that are look like you know in sync and you're leading to just incredible dynamics and i think here's where i want to go with it which is what's the positive of this which is the following if you're able to understand and i think everybody should get this book because i've been following as most of you know i don't consume things i consume people consuming things and the sheer joy and value that guys program has brought to the table over the last four years to the masses and to people i respect um and just his background and communication style has me very hyped for this book so i think everybody should go and get that guy when does this come out comes out september 15th available everywhere so like you always know vayner nation with me like i always say buy it before the date it comes out so go to amazon or wherever you want right now and get it but i think believe it or not 99 of the world is seeing this 95 of the people around you right now are seeing this as doomsday and i'm moving out of the country and we're all going to die and this i view it as ungodly levels of opportunity for you to bring happiness to yourself or to your children because think of it this way if a communication infrastructure has come along in your lifetime that is able to completely disrupt the universe in that there means to be so much opportunity and if you choose to look half glass full and go micro about the things you can control versus waiting to react to the things that you can't all of a sudden up pops arose out of the concrete and i hope you can get that from the last seven or eight minutes instead of where i know 98 of the mines went yeah i i love that and um and i love that because i think that we don't have any other choice but to see it well that's right we have to do it right like what is it that gets me out of bed in the morning i've got two children it's nine and 11 and i didn't bring them into the world to leave them a world that was worse off like we have no choice we have got to solve our enormous earth scale global scale challenges from you know beginning with climate change and then everything else kind of filters down from there but you know in the united states we've got huge equity challenges in social justice and racial injustice questions to really grapple with around the world you talked about belarus and i hope they can get rid of lukashenko because he has been sitting there for 30 years um you know you we talk about the resurgence of nationalism in countries all around the world these we have to hope and by the way you're educated in politics obviously you know the rise of that leads to historically very not nice things like war at scale and genocide that's right and so to me these but i want to remind everybody because these are heavy topics over the last guy you love us over the last month 40 of acquaintance business associates and friends have said the exact quote it's never been this bad and then i go into my and i was a bad student except i was always good at history and i realized later in my life it's because i love pattern recognition i use it for business and it came natural to me with history and i said you know literally this has happened 40 times in the last 100 days gary it's never been this bad and i reply you mean like the civil war like you know like we are very we have had a very good run in the globe for the last 30 40 50 years and i want to remind people that it has been this bad there has been the depression there has been a civil war in america there's been multiple world wars and that's modern warfare go back further than that and it gets really gnarly i think we need to contextualize i understand that things are heavy but i actually have to remind you that there are you're when you if you were lucky enough to talk to your grandparents and great-grandparents they navigated very difficult times in comparison and uh and i think we need to be up to the challenge i agree with you and i think the other th to add to that i think we have this really privileged position where we can learn the lessons from those difficult moments i mean there are a lot of parallels between what's happening today and what happened in the 1930s in europe a lot of parallels and i think if we took some time to educate ourselves about those parallels we can really figure out a way how to navigate out of it and how to avoid the inevitable you know some of the inevitable things that was things that seemed inevitable in the 30s which led to war and conflict and mass destruction you know i think we are a precipice now in world history where we do have the tools to develop more empathy right and and we have the ability to communicate across cultures across boundaries in ways that were just unimaginable to our parents and grandparents and those tools can be used for horrible evil things too but incredible positive powerful um powerful things as well i wish people leveled up and realized whether you know and i have so many friends that see the world on both sides of the aisle in america and i just remind them all the time of like look if you're canceling your friends and relatives that don't see america the way you do that will always always lead to bad for your children because nobody's going to force 50 percent of the other side to like this only gets resolved by getting closer to the middle from both sides right now that's just not the momentum it's not the momentum no um and the power levels are incredible in business back to bring it back to which is if you don't know how to communicate to your customers to your employees or to your bosses it is always going to lead to somebody losing whether that's you or them for that matter and so highly recommend you know compassion sympathy compromise as things that work not only in business but in life and you know what gary and you know this i have a chapter on this in my book i mean the the founders that we look for on the show are kind we look for people who are kind you know and kindness is uh it sounds hokey and not to me brother it's kind of simple it's so simple you know what's funny i have a family that's very split you know because just flat out the circumstance of my family has family uh i have one side of not even one side i have a lot of cousins relatives it's very obvious to me that kindness is very easy for me because it is my natural dna but i do believe that people that are hurting with their own voice with themselves kindness is impossible because what ends up happening is you the misery loves company or the dragging down or the distribution of the pain you feel inside of you onto somebody else is a coping mechanism of how to get the poison out of your system and i you know to me kindness is not hokey i think kindness is the coolest most admirable most important component to business and life on the flip side though i would challenge and have started talking to a lot of friends like i don't think kindness is easy if you're in pain i think it's actually it's right you see what i mean it's easy for me and i need to be compassionate and empathetic that it comes easy to me and then be aggressive to be empathetic to those that it doesn't come it's back to like people that say you're shitty on social i always feel compassionate you were in such a bad place that you wanted to come to my page and tell me i suck wow you must have like i could i i don't have the time to go to people i admire and say you're doing great let alone to go to somebody and actually spit venom so you know wow you're in a real kindness is hard to you and i feel bad for you and let me figure out a way to create dialogue that might create a little movement towards a little more happiness yeah i love that i and i'm going to employ that strategy next time somebody writes you suck on my one of my social media pages it's led to the biggest happiness for me because you know a little bit about me like when i hit this will make sense to you i hit the social media scene early and the early 2006-7 twitter was very nirvana like i laugh about how people view twitter now yeah it was hippieville yeah and i came in and did a little bit of business and everyone's like this guy and so i did feel a little bit of pushback early on and it was through dialogue that made me such a big part of the web 2. 0 community because i was listening i was like oh don't talk about how twitter can sell wine i see you see that as a bad thing because you're going for a much bigger thing i respect that look i'm trying to feed my family this is the perspective and it really helped me early on yeah i mean you know you're so right kindness is not easy it is a choice um and it can be a struggle for a lot of people and i i think that's right but it also it's also important to remember that it's free it doesn't cost anything and the return on that behavior is i think bigger than any financial investment you can make i agree and it's been an unbelievable episode i uh i really i'm really glad i said yes this i've been very head down you know all my friends and contemporaries that kind of want exposure for their projects i'm gonna come on with tea with garyvee we do it for 10 or 15 minutes but when this email came across intuitively i was like you know what let's get an hour let's see you know i haven't done an interview in a while and uh and i'm really glad i did and i'm really optimistic and hopeful for your book and continued success with the show and uh and i wish you nothing but health thank you gary thank you so much thank you hey everybody on youtube first of all thank you so much so humbled for your time i don't want to watch but time is the biggest asset so thank you for watching that video if uh if you got some value out of that there's a plenty more where that came from feel free to check it out

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*Источник: https://ekstraktznaniy.ru/video/17653*