# How the Best Businesses Continue to Be Successful During an Unpredictable 2020 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=Z3FlEiigwVE - **Дата:** 29.09.2020 - **Длительность:** 15:09 - **Просмотры:** 33,944 ## Описание In this episode of "Monday Marketing Takes", Gary sits down with Erika Nardini of "Barstool Sports" to talk about their shifts in priorities and strategy for business during the 2020 global pandemic. They talk bout shifts in consumer behavior, meeting their new needs, and the importance of delivering on "escapism" for the Barstool brand. There are some really valuable insights here that should bring a ton of value to everybody trying to run a business or build a brand right now... Enjoy! — Text me here https://garyvee.com/Community-yt — Your comments are my oxygen, please take a second and say ‘Hi’ in the comments and let me and my team know what you thought of the video … p.s. It would mean the world to me if you hit the subscribe button ;) — My DTC winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT My K-Swiss sneaker: https://garyvee.com/GV005 — Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online. — Second Channel: https://garyvee.com/GVTV Instagram: http://garyvee.com/Instagram Podcast: http://garyvee.com/audioexperience TikTok: http://garyvee.com/TikTok LinkedIn: http://garyvee.com/LinkedIn Twitter: https://garyvee.com/Twitter Facebook: http://garyvee.com/GaryVeeFacebook Snapchat: http://garyvee.com/Snapchat Website: http://garyvaynerchuk.com Weekly playlist: http://garyvee.com/m2mall GaryVee 365 Alexa skill: http://garyvee.com/garyvee365 — Subscribe to my VIP newsletter for updates and giveaways: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=Z3FlEiigwVE) Segment 1 (00:00 - 05:00) i think that's the other thing the really positive thing that can happen is you're seeing community you've got your perspective i just want to be happy don't you erica it's so good to see you what's up what's up how are you doing i'm doing really well it's great erica barstool is just such an iconic to uh to the culture such an iconic platform i did a bar stool podcast yesterday with adam lefko you know like i uh i'm just so impressed to watch what the organization has done and i thought when they hired you because we got to jam together in prior life that was a huge coup for them and you've absolutely delivered on my intuition to that question how has barcelona pivoted during this new world we live in how are how'd you think about it how did you absorb it were you like me and completely underestimated how long we would be in you know in this predicament you know how did it play out for you and the gang yeah awesome thanks for having me gary i always love to see you um and you know look bar still pivots all the time i think we are a company that is very present we're just present so coronavirus is present uh you know it's a difficult time in the country that's present you know our goal is to make people laugh content our goal is to stick it to the big guys and to be as disruptive and innovative as possible we pivoted a lot you know i think one of the advantages we had going into the quarantine is that this is a company that was never spoiled with much when i got to bar stool there wasn't a single studio they didn't have producers there weren't a huge amount of resources people had a computer they had an iphone maybe they had a microphone only very few of them did and we kind of went back to what made barstool so great to begin with when dave portnoy started it which is it's a bunch of guys and girls who are sharing their world trying to be funny being very innovative using what's free and available from a platform perspective to make content and to give people an escape and you know i think it's a big responsibility i think people need an escape right now i think there's a lot that people want to escape from things are very heavy and for us you know we needed to pivot back from you know we now we have a lot of resources we have a headquarters we have all types of studios it's a transition i i'm sorry to interrupt you but i'm sure a lot of entrepreneurs versus executives are growing companies i'd be lying if i didn't say hmm would have been a hell of a lot more easy and fun and interesting to deal with coven when we were 42 people and one tiny office not a thousand global but you know we have an office in singapore now that's doing extremely well and explode in the last 18 months they got hit first so i was already dealing with covid before i was dealing with covet yep go ahead yeah and then you have to always pivot your business you know you always i i you've got to have your head on a swivel you know what i mean like that's kind of how i think about like how are you going to make money content how are you going to build partnerships how do you fix and focus on what's happening right speaking of that and i'm sorry to erupt and in general i'm trying to be better in interrupting but in my podcast i have an hour and these i have 15 minutes and i'm trying to bring as much value to the audience you know restructuring when that happens you know what can people learn from the way you attack that in the way you know because i'm watching from afar i don't know all the details but i'm dangerous and everything so you know what you know what can they learn from that you know i think you have to be very i think people can be delusional i think people spend a lot of time which is weird i think you're right no i think it's but it's honest i think it's honest uh people spend a lot of time looking back they wish things were the way they used to be or they spend time looking down which i think is looking at problems and i think you have to look ahead and in front of you know so we got small you know what i mean we started focusing on not multi-million dollar multi-year ad deals or partnerships we started looking what can we do today and what is something that can run right now um we've had our two biggest months in commerce ever in the history of barstool and the reason is we started to make content and we realized we had to find a new way to monetize it that would be relevant right now so that those are two examples on the business side talk to me about the app i'm hearing a lot of buzz from the bar stool characters about this app you know it's getting a little hyped here this morning yeah the sports books coming so you know it's a good example of we've been busy the last three months building you know what we want to be the number one sports betting brand ### [5:00](https://www.youtube.com/watch?v=Z3FlEiigwVE&t=300s) Segment 2 (05:00 - 10:00) in the united states which will be bar stool sports book we've partnered with penn national we've been hard at work with them in terms of building the sportsbook product both retail as well as from a mobile perspective we're spending a lot of time on the marketing we're thinking about how do we launch it how do we do it the bar stool way which will be different more unconventional more unexpected more ridiculous than anybody else and i'm fired up about this category sports betting is a huge area of growth in sports i think it's of opportunity from a revenue perspective but i think it's going to be about trust and loyalty and those are two things that we have and take really seriously yeah i think that's right and so what about um what's your biggest observation as just a human in your own buying behavior or consumption behavior during cobiner like just curious you the gal like are you buying what like what have you bought dtc or direct to consumer that you'd never bought before and now you're like i'm never going to the store to buy this anymore i like this new product this way you have anything like that i you know what i think's changed is i'm a massive online shopper like i bought a [ __ ] out of air plants i love air plants i'm not etsy buying air plants it's ridiculous like it makes there's zero point have an air plant um i have a game with a guy who works for me where we just text each other what we buy um and you know he bought a yellow truck and i'm buying air plants um i think it was toyota so shout out jack but uh big shout out jack big shout out for jack um but you know what i would say has changed is i think people are realizing what they need and what they don't need and part of what drives consumer behavior is want and i think that's really changing i buy a lot of clothes i don't need to buy clothes anymore i'm like this is i don't i see the same frigging four people every day like it's not so i think that that's changed i also think people want things that are special and limited edition and mean something like that's what i think is going to change is that commoditized products or things that fit in the middle are what are going to get hurt the most coming out of pandemics i think it's true for colleges a public plant by the way it this you know this is literally what i wrote about my first book that's what the internet does period correct the internet eats the middle i think you just fully explained to me why i'm spending literally all of my money on sports cards i didn't get into this with jack because i wanted to because i got to find some jack minor league cards because i know they exist but erica i'm telling you right now for barstool you need as the leader of the company you need to get the whole organization to realize what's going on with sports cards i am watching a ton of sports betting dna yeah it's out of control it's awesome and it really it shows what people are you know i think there's some really good things that are going to come out of the pandemic i think how people think about their time their priorities like but nostalgia and collection are two things that i think you were going to see more it will create a reversal of that i i will argue that when all of us are much older watching documentaries about the pandemic there's going to be an incredible amount of good that came from it you know what pandemic has done is created stress and what that stress has done is exposed things and i think that we're all going to go through a lot of pain whether that is macro social injustice whether that's micro hey wait a minute i don't think i like my partner as much as i thought we were just getting along because we weren't around each other now that we're in the same place for 120 days you know that's obviously very painful that's very painful but it's long-term a good thing yeah i mean there may not be a person on earth that more appreciates one step back two steps forward i'm obsessed with it and i think you said something earlier i'm obsessed with as well which is delusion i think this has caused reflection and i feel like that's why there's so much going on in the macro and the micro and to your point and i've always been hot on this if you're you know you and jack have been in my office i am obsessed with nostalgia yeah i believe that it makes you feel something like when i look at a 1990 frank thomas leaf rookie card something weird happens in my chemicals i go back to you know it feels delicious and so i actually you know ironically we haven't gotten to talk about this so i'll just do it publicly i actually think to you made a very important point about bar stool much by the way i associate with barcelona because in a lot of ways i feel like i as a human have this happening which is there is some pushback to some of the things that are done but the when you triple click into ### [10:00](https://www.youtube.com/watch?v=Z3FlEiigwVE&t=600s) Segment 3 (10:00 - 15:00) and you take it to the macro there's so much right there's so much authentic and the loyalty which gives permission and i actually think barstool has the permission to be one of the biggest players in sports cards i actually think it's going to be a trillion dollar thing so i'm basically just pitching you on doing more sports card content because i want to consume it so you can just throw your old friend a bone it would mean a lot to me all right good all right final kind of question or statement is there anything that we haven't talked about you've got i saw something are you doing some sort of running clip maybe i'm getting this is there a running club i started a running club um i got this right i saw it on twitter that's ridiculous i don't even like to run um but i think that what you're hitting on is circumstance what people have had to wake up to is what your circumstances that's what the pandemic brought on it it created a heightened sense of circumstance for me it was like i don't have to commute i've really stopped working out i de-prioritize my wellness to do work basically every day of the week so i created this thing where basically if you just run two miles a day like and it's been awesome people do it like i do it every day so um i think that's the other thing the really positive thing that can happen is you're seeing community and there are yeah there's a lot of negatives happening things wrong with a lot of people's circumstances um but there's also real community and support that you're finding on pretty micro based on a pretty micro basis and that's what i've created with the run club i love that you know there's a lot of innovators watching right now like a lot of entrepreneurs or corporates that are really trying to change [ __ ] you know barstool you know controversial you know energy based founder you know uh growing back to what you said growing into maturity right how is it navigating the kind of you know corporate business world you know i gave jack a lot of daps earlier which is like you know when the reason that he got all those daps to be very frank besides his deep humanity and kindness is you can once the blue moon find an executive who actually sees it and then is willing to try forget about like you know mission not accomplished as much at toyota as i'd like or almost anywhere else i do business with you know how is it for you to navigate that on the other side where like i spend time when it has nothing to do with vaynermedia and people are like where should we spend this money and my first meeting at craft they're like we're going after this guy i'm like you should spend on barcelona like i'm like this is why you [ __ ] lose like you know like so if i'm doing that like how are you navigating that with a founder that you know it's probably the same question i would ask andrea you know like how do you deal with a founder like this you know like what are you dealing with because i think it might help a lot of people watching yeah look like i love working with dave portnoy i think dave portnoy is one of the most genius gifted people on the planet now we get a lot of flack because the cameras and microphones and blog has been on for this company for 16 years and these guys made a piece of content every 30 minutes so the minefield of [ __ ] people said is enormous like it's just enormous um but what i like about barstool is that we are a place that is in progression and it is the true story of the evolution brands evolve people evolve we evolve um and barstool has evolved in a massive way now you can either choose to your point triple click into that or not and that's you know what i've had you you i others that innovate can't control that correct i cannot control the good people at craft what i can say is that if you are ignorant to what your consumer wants and you are uninterested in understanding the truth of something then you're not the right partner for us anyways yeah and from afar it seems that the industry has very much figured out barstool in the last 24 months there's dramatically more you know acceptance and they're winning with it you know what because we work i mean that's the at the end of the day like can we just actually i apologize i don't i actually don't want you to say anything else okay honestly i swear andre i'm not sure listen jabari is a beast and i know we have some other good i'm not sure i want to do anything else that literal statement just [ __ ] with me so heavy like there is such a disconnect in this entire goddamn thing of the small percentage that actually worked and the large percentage that pontificate yeah that's right yeah i love that eric thank you so much for being on you're welcome thanks for having me hey everybody on youtube first of all thank you so much so humbled for your time i don't want to watch but time is the biggest asset so thank you for watching ### [15:00](https://www.youtube.com/watch?v=Z3FlEiigwVE&t=900s) Segment 4 (15:00 - 15:00) that video if uh if you got some value out of that there's a plenty more where that came from feel free to check it out --- *Источник: https://ekstraktznaniy.ru/video/17655*