# How Disruptive Innovation is Changing the World | DailyVee 561

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=BhhbsBx2iaM
- **Дата:** 02.07.2019
- **Длительность:** 12:31
- **Просмотры:** 80,893
- **Источник:** https://ekstraktznaniy.ru/video/17896

## Описание

Gary spent June 5th in Chicago, where he spoke about the future of food delivery and the impact of voice, among other things during a keynote for a VaynerMedia client. There were some great Q&A moments as well, centered around the impact of AI and how to relate to consumers.

This was followed by a super interesting car ride where Gary spoke with Raghav (@raghavharan), a member of Team GaryVee, about his perspective on the ad industry today and how big brands can penetrate new industries with unique ideas. You can also see the origin of “What If Wednesday!"

Check out the full article here: http://garyvee.com/permission 
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## Транскрипт

### Segment 1 (00:00 - 05:00) []

I think Apple could come out with a sneaker that would do well thanks on its heat but the apples losing it a little bit but like four years ago six years ago eight years ago Apple could have came out with a sneaker and [ __ ] want they were cool so they can enter and then they innovated which is their DNA and then you would have said oh my god what are they gonna come out with next yeah I don't think people are thinking enough I'm like who could enter right use this example nobody was thinking about Sony as a video game competitor to Sega and Nintendo until they were nobody was talking about Microsoft as a video game competitor to Nintendo and Sega until they were you know same reason I think BMW should be making the biggest and best headphones in the world I mean if fewer today BMW came out with an $800 headphones and they work better than Bose and better than you know Biebs and they had that incredibly iconic logo on the circle on the outside I'm a funny feeling people would believe they're in their engineering capabilities that brand has permission to make the best headphones in the world like yeah you're watching me do it in real time I'm building brands which will give me permission to do anything that feels authentic and I'm capable of executing against I'm in the business of what can be done versus what used to be done 99% are like no BMW makes cars I'm in the business of VM dough you can make headphones PBS and New York Times could become the next generation of great agencies I'm building one of the most successful current agencies in the world I ran a liquor store before I entered I've already done it how about this I'm talking in hypothesis and I'm actually the living example of it I think we should write an article called why not here are the brands that have permission and maybe we should do like 15 like prediction not predictions like what-ifs what if BMW competed with Beats right why can't Nike compete with Gatorade when I say to you if Nike came out with a sports drink tomorrow that was delicious like if I say to you that happens do you say to yourself yeah that actually cannot like oh yeah I can see that it's one big game of yeah you see that it's brands brands that have established something enough to have permission to do something that makes sense within that scene target demo just executed in a different product or service well I think Apple should make televisions that's just and that's very that's literal but like I think Apple could come out with a sneaker that would do well they something the apples losing it a little bit but like four years ago six years ago eight years ago Apple could have came out with a sneaker and [ __ ] one in my opinion based on it's cool to sixteen year olds and because they because they're what they would have done they were cool so they can enter and then they innovated which is their DNA and then you would have said oh my god what are they gonna come out with next can you send a thing to the group text I want to start out what if Wednesdays I want to make a post for 7:30 I want somebody on the design team to design a product that doesn't exist in my world that I haven't thought of yet let's uh oh I got it I want to call it what if Wednesday's I'll write the copy but I wanted to I want somebody to create a logo real fast called what if Wednesday's and I want the product the first product to be Bobby baboons beef jerky there was a vlog where I made a jokes if Tyler babban should make a beef jerky and we were gonna call it Bobby because that's his real name Bobby babban beef jerky actually you know what we should sort of brand right now Bobby bobbins I'm involved hey guys I want somebody to design the package for Bobby bobbins beef jerky I'll write the copy but every Wednesday going forward I'm gonna make a what if Wednesday and we're gonna make up a product every week that we're not making we're gonna post it and we're gonna use that as our D and something's gonna

### Segment 2 (05:00 - 10:00) [5:00]

explode and then we're gonna actually make it I mean this is look you're seeing the 2019 version of it but like literally bro this is the conversations I had with friends when I said let's start emailing people instead of sending direct now let's like let's I'm gonna start a show on this new thing called YouTube what does that even you can't imagine how poor and that was to a world that had no videos on the internet I'm in the business I'm an abyss of what if and yes and why not and you know where is it going and tomorrow and 99% of the market is in yesterday their entire framework the decision making is predicated on yesterday right what's about to happen in America with cloud kitchens which is a startup being built right now by Travis Cal connect the CEO and founder of Bluebird in the next 18 months 40 of the major cities in America are going to get delivered anything they want within five to seven minutes for free I couldn't short 7-eleven more in the next decade I mean it unless they are able to execute that capability Chicago residents in 18 months will have an app that lets them get toothpastes or Oreo cookies or a mountain Dew and five to seven minutes for free they've built contemporary kitchens and C stores underground in warehouses in parking garages it is unbelievable how much disruption is coming the only thing that's going to be left is the brand the affinity that the consumer has for the brand and that's it just like in entertainment if you're following along of what's going on with Disney and ESPN all these things we went through 80 years where the pipes had the advantage now the pipes are dumb and the IP has the advantage our only move in that environment is to create such affinity and brand with the actual end consumer that when mom says hey Alexa send me some cookies she's saying chips to Hawaii the toll booth that voice-activated AI devices are gonna have in buying product seven years from today is gonna scare this collective movement in a way that they can't even imagine because humans don't care about privacy they care about convenience and the convenience is coming at a scale that we've never seen the only thing left will be brand and so I couldn't be more passionate as you can imagine in making brand the forefront but if you're yelling at people where they can't hear you you're creating nothing and so that is my passion that is my framework that's how I see it and for me that is only about the consumer not about any other variable because that is the only thing that ever matters thank you you know what's funnier and I know I don't that's not what I do well I don't it's not that I forecast I observe the current and create capabilities so for me one thing that is current enough that is maybe it feels a little more in a future was why I talked about voice I think audio is exploding it's why podcast consumptions up it's the voice devices it's the passive nature of the consumption of audio that doesn't restrict you from multitasking that gives it a very nice next decade audio but back to being a grieving company just for two seconds if you're looking to acquire new clients to work with I highly recommend you become burst in what's going on LinkedIn recently it's very powerful ya know keep doing it and it's thought leadership the whole knife the feet it's there it is unbelievable and it will be lead Jed take care of Jake yes and yes messages yes my job is uncovering I understand right relevant we there I think both matter okay tremendously where I think we're advancing the conversation is creating output for the purpose of uncovering insights so much

### Segment 3 (10:00 - 12:00) [10:00]

of the content I put out in the world as a human to your son yeah and what I do for brands is actually to then get the feedback to do smarter work we lived in a world where strategy work and then you had a singular kind of insight yeah insert interpretation by a creative and you kind of like through this big brick on the world my point of view is a bunch of little stones oh wait a minute they're resonating to this the reason I can get to so much truth and I'm getting goosebumps is because I'm putting so much out there and then I'm qualitatively reading what the reality - right and you are reacting to their it like your it's a it's an infinite loop I actually don't love it coming across motivational yeah it's that I realized as I was talking about tactics the biggest reason people don't do what they want to do is insecurity which then led me to why are they insecure which then led into parenting you know and so all of a sudden I'd be coming as a personality and output of my thesis which is I started with tactics couldn't understand why people logically understood that I was right about what they needed to do but they weren't willing to do it and then built insights to what led me to more macro correct which is their mom made them feel insecure I mean it gets tensed that's why they're not posting other people's opinions right my passion and why started vaynermedia is to actually buy a nostalgic France which is why I haven't started what otherwise I would have to buy them and refurbish them so my big thing is I want its most basic form I want to build the reverse of private equity in a private equity machine meaning when I buy a brand tootsie rolls or you know mug root beer at Pepsi I want that's a good one when I buy mug like everybody buys brands from big food companies as PE burns you know orphan brands and they cut costs and they create operational efficiencies and then they flip it I wanted I want to I want a triple revenue in 48 months that's the machine that's the hit point oh sure love you guys take care bye about thank you