# The Ultimate Advice for Every Business

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=i9JL45Eoiik
- **Дата:** 25.06.2019
- **Длительность:** 8:31
- **Просмотры:** 149,019
- **Источник:** https://ekstraktznaniy.ru/video/17901

## Описание

Gary was on Transparency19 WavesSide Chat, and the full video was full of gems so we created a highlights/keynote in 5 version of the fireside chat. 

He touches on defining entrepreneurship and what fake entrepreneurship looks like, why businesses should innovate, why you should fire the toxic employees in your company and the difference between a marketer and a salesman. 

Listen to the full fireside chat here on iTunes: https://garyvee.com/iTunesTransparency
Listen to the full fireside chat here on Spotify: https://garyvee.com/SpotifyTransparency
Watch the full fireside chat here: https://garyvee.com/ArchivesTransparency
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## Транскрипт

### Segment 1 (00:00 - 05:00) []

what's different about entrepreneurship than rap and sports is when you say you're a rapper someone's like are a rap and then if you suck everyone's like oh you suck you know and when you say you're a basketball player people like at the YMCA or going to the league the one thing I love about entrepreneurship is its binary either you're gonna win or you're gonna lose you know being a businessman or woman wasn't cool in 1992 and was Bill Gates you know like a [ __ ] nerd you know like so now that everybody wants to put entrepreneurship in their Instagram profile and that's cool in the club that is just bizarro world but that's also done what sports and wrapping you has which is everybody wishes they are and what's different about entrepreneurship than wrap and sports is when you say you're a rapper someone's like are a rap and then if you suck everyone's like oh you suck you know and when you say you're a basketball player people like at the YMCA or going to the league but when somebody now says they're an entrepreneur it's just accepted and we haven't matured into are you a successful entrepreneur or a wannabe entrepreneur and I you know to be very frank I'm concerned about it because I think the one thing I love about entrepreneurship is its binary either you're gonna win or you're gonna lose and I think that there's a lot of people right now that are not built with dealing with the emotional baggage that comes along with a public loss and so I spent a lot of time with young entrepreneurs around the mentality of like when you lose you know are you ready to take that ridicule and what are you gonna do the greatest reason I believe that we're living through such fake entrepreneurship right now is not only is there an enormous amount of capital in play for these twenty to twenty five year olds but they're the generation you know that was parented in a way that tried to eliminate losses from the ecosystem I mean this is the generation of eighth-place trophies right this is you know my favorite thing that's going on in society right now is forty-five to sixty year olds you know clowning on Millennials and making fun of them and I keep looking at them and I keeps reminding them that you parented these Kinison everybody gets a trophy right yeah I mean and so you know we've demonized to these kids losing I loved losing like micro losing especially more the macro losing is incredibly motivating them you know I mean there's nothing more fun than losing regular-season games you know you learn from them you know come the playoffs you'd like to build on that but yeah I mean I think adversity is the foundation of success being born in the Soviet Union living in a studio apartment with a family members when I was a kid going on one-and-a-half vacations my entire childhood my parents buying me nothing because they didn't have like the money nor the mindset to do that for me is fundamentally the reason I'm successful at entrepreneurship I'm not scared of anything nor do I care about anybody else's judgment which allows me to navigate very quickly and my losses are my losses and my wins are my wins and they both feel the same when I hear the accolades or when I get razzed I basically can't hear them I'm just so in love with the process and that's what getting up off the floor is you had no choice you just it's in your DNA to want to play I'm wondering what's the message to a company that doesn't have innovation as a core part of their business how do they respond by letting themselves die but what do they do that don't want to die in a bate and how do they do that what's the secret by looking at the leader of the company in the mirror and see if she or he is capable of innovating everything stems from the top if you run if you have a company run by somebody who right now is sitting and saying well I'm retiring in 18 months and I don't give a [ __ ] about innovation you're in trouble for not talented enough to know how to innovate like you nobody pays number ones hire a CMO and say you figure it out but they don't even know how to judge it how are you a CEO in 2019 and don't spend a hundred hours to educate yourself on how modern communication works so that you can judge it within your own organization Gary I didn't grow up with this stuff you didn't grow up driving you figured it out like I know you didn't grow up with it but it is your job to it's required of you to know how to run your

### Segment 2 (05:00 - 08:00) [5:00]

business and to me how your business markets and communicates is as important as you knowing how to run the finances of your company it's just that some people don't want to put in the work to get updated on the new platforms and the new world and that's to their peril the advice that I think will play for everybody in the room regardless of what you do including if like you're the PTA president or thinking about running for local office like I have no idea what you want to do professionally or personally but the one thing that has been tried and true and I keep things extremely simple is you have to reverse engineer the audience you're trying to reach and you have to tell them something that brings them value not you value every single person here that isn't power to do so needs to go spend the next hundred days having phone calls having dinner having breakfast having drinks with every one of their customers and they need to listen to what they care about and they need to go back to the pad and cook that meal that's all I do I read my comments you know left and right like you know I was just talking to CMO prepping you know you were until you guys were wrapping up and she's like are you always like this on your phone and I was laughing what I was doing I was reading comments because the qualitative feedback is the insight I need for the next innovation the amount of people who hope their customers like what they are doing or they're trying to force their customers to like what they want to sell is fascinating for me to watch you talked about this is that people who are driving down the culture of a business should be they should be there sir I wish most businesses weren't to documenting in coach what most businesses are doing is heralds a dick but his numbers are remarkable yeah that's what's really happening that's what I'm referring to that if you've got somebody who's driving top-line revenue or as she or he is rushing their numbers what most companies are doing is they're looking at surface level then I go if we fire Carol we're gonna lose those three accounts cuz she's so wired and they're what they don't realize is the hidden lost revenue that's happening with Carol or Harold destroying the culture and completely messing up the continuity and speed of the backroom so what do you do from your point of view if you had you have someone who's really kicking ass bringing the numbers in and they're just they're a jerk what are you doing what I do and one man's point of view is I sit them down I looked up dead at the vase and I say you think I'm joking because you're delivering but I'm not joking and if you can't be a good human being I'm going to fire your face that's pretty right Barry that's what I do and I do it you know I'm a big shot on stage now and I'm acting tough I do it in a conversation I'm like look I'm not kidding like I know you don't believe me because you've worked in other places that value dollars and I value dollars I just value slow dives right so when you deliver on culture the buy-in and the macro is remarkable and what it does for the business is extraordinary I'm a pot committed buyer of this that you have to fire the best performers that are destroying your culture you