# 6 Unconventional Business Strategies for 2019 | Inside 4Ds ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=VN7yaiCROaE - **Дата:** 24.04.2019 - **Длительность:** 8:43 - **Просмотры:** 91,012 ## Описание This video is a “behind the scenes” look into Gary’s business strategy consultation session at Vayner4Ds. He answers questions from CEOs and business owners on how to navigate changes in the marketing landscape in 2019. Check out the full meeting on GaryVee Archives: https://youtu.be/GO5Jl-H1QdE Here are some moments you guys can skip to directly: 0:30: How to stay relevant in business over the long term 1:22: How CEOs should think and lead 2:25: “What advertising strategies are working today?” 3:54: “What should I do to take my business to the next level?” 5:14: “What marketing strategies do you recommend for B2B companies?” 5:50: The best way to build your brand in B2B Follow Gary on LinkedIn for more business content: http://linkedin.com/in/garyvaynerchuk Learn more about Vayner4Ds here: https://vaynermedia.com/service/4ds/ — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Check out my new direct to consumer winery, Empathy Wines: https://garyvee.com/EmpathyWinesYT — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/garyveearchives — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/garyveearchives Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:30](https://www.youtube.com/watch?v=VN7yaiCROaE&t=30s) How to stay relevant in business over the long term enjoy never ever be at the mercy of something else so why I'm the best at my craft I don't want to be a mercy of my own employees it's why I got my hands in absolutely everything what if they quit what if they get sick well if they get bored what if they win the lottery that's literally how I think about everything that's why I'm in everything I don't micromanage but I'm dangerous enough in everything cuz I don't want a point of failure your point of failure is called Google they literally change it no matter how evergreen and white hat you've been they just might decide that video content is part of their macro strategy so what I always think is when you got something working always have a nest egg of 20% of your money and energy of building up other things that if God forbid your ad goes to zero you're on the course of being open good ### [1:22](https://www.youtube.com/watch?v=VN7yaiCROaE&t=82s) How CEOs should think and lead news I stood upon this company September and rolled out a new vision called the Vayner volume model 98% of them thought I was out of my mind didn't believe in it at all thought that I'm like the crazy founder and like I'm silly but like when it becomes real this you know lead anytime you have full buy-in from your employees you're in a dangerous place it means there should be some sort of friction from somebody who's leading up in front and sees everything and is driving a company versus people that work in it who are in the like they're different like my job is to be like oh [ __ ] there's an iceberg I'm gonna move this way and everybody who's downstairs is like what do you mean the water's been super clear the whole time I'm like no there's an iceberg but they're in the [ __ ] basement they're like it's been such a nice [ __ ] ride like this has been so smooth leaders need to understand what's happening next employees are executing on the current and overvalued the past ### [2:25](https://www.youtube.com/watch?v=VN7yaiCROaE&t=145s) “What advertising strategies are working today?” here's the thing back to just because we have a TV advertiser and here's my big thing with TV advertisers TV works like people seek like as much as I struggle with the concept of commercial like they see results they just have never spent the money that they spend on TV on a proper digital execution to compare the two this is why I still run direct mail and some stuff for my dad and other businesses and I look at it like to me it's not about does something work or not work it's the Delta of perfect execution in both the only TV thing that scares me against Facebook is Super Bowl that's why I keep talking I mean I believe in Super Bowl the most yeah whether it's 220 and you can imagine that's hyperbole like what I know is the following if you are in a hardcore if you are a perfect executor of current digital the margins are unparalleled to anything else bro you can do one YouTube pre-roll video that hits paydirt creatively against search google activity of people searching for fixing the roof or placing like all the things we can all imagine if God forbid okay God willing you have a Dollar Shave clip like video that converts on YouTube it's in perpetuity it's it's why I love ads Google and Facebook will always take your money they're gonna change your organic ### [3:54](https://www.youtube.com/watch?v=VN7yaiCROaE&t=234s) “What should I do to take my business to the next level?” they're building that brand I'm gonna have a second location a trophy for building my brand that's way book when that isn't the same thing you're doing now stay the course I was literally the video posted yesterday on Instagram I've been saying for the last six months a lot randomly and [ __ ] like this I don't understand how people understand that the thing that you [ __ ] did to get you there is the thing that gets you to the next level but people think once you get to a level now you got to change it yeah I think that's when you got to double down on it people change once they get some level of success like notice my reactions I'm like whoa you got to spend more second location same it's very funny how humans work like they find something that works this is like in health and fitness this is in business and for some reason there's this need to find something else when you've just shown yourself what works so yeah it's like am I missing there's this insecurity am I missing something that could be better when something's clearly working you know I feel I always used I always think about I don't know why this is the analogy I always bring it up it's like a fruit from a tree it's like here's a beautiful [ __ ] huge orange tree in the back of your yard you're pulling the orange and you're only squeezing like 30% of the juice out and you like this delicious [ __ ] orange juice and you're like should I grow an apple tree like no [ __ ] like squeeze more oranges ### [5:14](https://www.youtube.com/watch?v=VN7yaiCROaE&t=314s) “What marketing strategies do you recommend for B2B companies?” everybody should have a podcast because podcast is easy you just interview people it's actually remarkable how scary to me podcasting is everybody should have a podcast and the amount of people in this room that are trying to get to somebody that they can't get to but now instead of asking for their business and a cold email or a LinkedIn they email and say I want you to be a guest on my podcast and get that in a minute and now you got a hole now you're hosting the party oh and I know you guys have heard this from me like you're not here if you haven't consumed my content I say the same things over and over because it works the only way to build a personal ### [5:50](https://www.youtube.com/watch?v=VN7yaiCROaE&t=350s) The best way to build your brand in B2B branded b2b is to bring value to the decision makers that has nothing to do with your direct business let me say this because it'd be important for a couple of you if you think about it the my audience for Gary Vee the last six years seven years was not mapping to what vaynermedia was doing and even Sasha and even four DS has been a very passive execution for me because I feel like it's starting to bleed into the people that do follow me right the way you gain credibility is when the content is bringing value to the audience when it's not a lead gen for your business when we read the newspaper advertorial sections don't get us as excited as the regular the reason I've been successful is I've been able to provide value without expectation in return of business and if the karma or serendipity or if you're friends with the CEO of GE and you're like you should meet this got like the serendipity of the right event worked out so let me explain what I mean by that there's reasons why your business is successful if you started a podcast or started making white papers or putting out content on LinkedIn which is where you should live you need to be thinking about who you're trying to reach which is the decision-maker who drives private-label you should almost start a podcast called the private label show but every guest should have nothing to do with your industry a show about private labels is not a show that exists and is directly attributable to your business now interjecting when you interview another female executive some of those nuances may be a smarter way to integrate it than making it the pillar of the content I don't have a jet show garage sale show but I do show my other parts of my life in my content see where I'm going what I like about you interviewing other people who are the private label provider to Costco for shrimp frozen shrimp and she gets to or he gets to tell you the story of how they did that now you're just creating a halo of private labeling which inevitably is gonna lead to you the number one thing you want to do when you're in b2b content marketing is never make your content about what you're selling and always make so much value for the audience that they click your profile and they do the homework of what you sell that's what I do that's what works I'm not asking for the business I'm putting out as much value in the world I'm gonna either be right or wrong about TV marketing I think I'm gonna be right and as that continues to play out that's only leading to more opportunity not less but I'm never asking people for their direct business in my content you --- *Источник: https://ekstraktznaniy.ru/video/17929*