# Why You Should Speak Your Truth | Meeting with Quinn XCII

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=D_e1yxWTlEQ
- **Дата:** 12.02.2019
- **Длительность:** 21:00
- **Просмотры:** 58,982
- **Источник:** https://ekstraktznaniy.ru/video/17995

## Описание

I don’t know how to do anything else but speak my truth.

And it’s been an unbelievable advantage in both business and life. 

When you tell your truth, the more comfortable you become with who you are, and the less anxiety you feel about other people’s opinions.

Special thanks to Quinn XCII for coming by and having this conversation with me ;)

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## Транскрипт

### Segment 1 (00:00 - 05:00) []

- If I can say anything for the whole crew here never do anything other than what you think you should do music-wise. Based on my thesis that hip hop rules the world, it's probably a $50 billion company-- ("Disrespectful" by Gashi) - Yeah man, thanks for having us, this is great. - My pleasure, man. - This office is sick. - Thank you bro. How you doing Boyd? - We're good, man. We were just talking about the album listening forward and going around and meeting fans. - How's it going? - Yeah, we've been surprising fans just at their houses. It's awesome dude, just to see their reactions in person. - People shit. - Create that relationship, you know? - Depth over width. - Yeah, yeah. - We were talking a little bit about the Logic video that you did. - Yeah done with (mumbles). - Yeah I knew that. Thank you. - So I was checking up on all the content but that one obviously stood out to me and I was just saying Babbin is alright, he's such a charismatic guy and such a hard worker. So I was really interested in hearing you guys talk 'cause he's already so, such a driven dude you know, like such an entrepreneur in that sense. - You know what it is? It's like fucking, I've been thinking about this so much, it's like chips on shoulders. There's something very obvious to me that the internet's doing. It's flipping the world, right? Like I think so much of what's happening in our society, like people are trying to, there's a lot going on, right? I don't think people understand how big of a deal it is. It's much bigger than people think. I genuinely believe that what the internet's doing right now gives the disproportionate advantage to the people that start off at the bottom because the cost of entry used to be blocked by the people at the top but now the internet is the game. - Yeah it's the gateway to-- - Like your world. MTV had say, Hot 97 had say, Casey Kasem, Dick Clark, Soul Train, TV. SoundCloud has say now. If I want to be humongous, I'd go to SoundCloud and go put a song up. - Seriously that's how I got my following. It's a free platform. Yeah why not? - SoundCloud, Spotify, Facebook, YouTube, Instagram, game over. All the leverage. The only people that will have leverage are the person that makes it and the audience and the way it used to be was everybody in the middle took pieces. The end. - Yeah no, you're totally right, it's crazy. - It's crazy. I think a lot about Prince, how he had so many things right and so many things wrong. In his ethos, he understood but he demonized the internet 'cause it was taking his money in the short term but it was actually exactly what he gave a fuck about. I think about that a lot where like it's like the fine line. Like you know what I'm always interested in? The fine line between confidence and delusion. - Interesting. - I think delusion's scary, it's why people lose. My son yesterday goes, daddy, I'm gonna dunk when I'm older. I'm like my man, you're not gonna dunk. I go you will never dunk. And he goes why? I'm like, DNA. And it was interesting moment. I just said in the last podcast, I've been thinking about it all day, and I was so happy because I think I did so right by my son. So many parents don't do that. They're like yes you will, game over, delusion. Meanwhile, can he be a remarkable basketball player? Of course he can. I'm teaching him Euro step lefty layups right now, that's all he's doing. He's literally over and over, lefty layups Euro stepping. Like you could dominate some YMCA games in 20 years. So thinking a lot about that. - Yeah that's interesting. Not feeding into false hope in a way. - Right 'cause I'm putting out content and I'm like yo, you can do it, put out your music, put it out, volume. The problem is you also have to have talent. But a lot of kids on the other side, they hear, like yo, I'm gonna be huge, that's me but no it's not because you didn't deploy self awareness or you didn't grow up in an environment where you weren't taught delusion. And the flip side, you have the other side where parents make kids insecure because they were insecure and misery loves company and your sad so you're telling your kid you suck. Got it? And so that middle. Want to know why I'm happening? The middle. If you really want to understand my content and my message, I'm like yo, let's go. I believe that every person I'm looking at, and some people I know and some I don't, can do anything until you show me that you can't. And that's, you know? - Yeah, crazy concept, but it's true though.

### Segment 2 (05:00 - 10:00) [5:00]

- It's such a fun, well it's funny, I read my comments on my content, right, you get feedback and literally if you read it, in the same post people are saying completely the opposite thing. So like yo, Gary Vee, your shit it's so fucking straight, this is what I love about you, you don't fucking sugar coat it, you fucking give it and literally the next comment's like, yo, this is what's fucked up, all you're saying is it's all good, it's not fucking good. I'm like, they're literally contradicting themselves in the same post. And it's like oh 'cause I'm sitting it right in the middle, the person's exposing where they're mind's at on how they consume it. - Mmhmm, interesting, damn. I don't know how to follow that up but yeah that's crazy man. - Can I tell you how you follow it up? If I can say anything for the whole crew here, never do anything other than what you think you should do music wise. People get stupider, people get talked out of what gets you there. - Totally. It almost took me out of this last album because I got in my head finally for the first time because a couple people at the label started to disagree with some choices I made musically and they just wanted me to work more on the project and it was like the minute I was doing that, I was second guessing the reason I got to this point. I was questioning decisions I was making but those same decisions I made were the reason I had the record deal in the first place. - Brother, I love you so much for saying this. I say this all the time, I'm like yo, why the fuck did you even get here and now you think you have to do something, right? And the problem is, especially in hip hop, actually it's not true, in country, actually what the fuck am I talking about, in music, one of the things that's very tough is that first album is fire because it's your life story. - Exactly. - And now you got to go again and you're like, most people aren't good at owning the truth of what just happened. Why Jay-Z's last album really worked for me. - 444? - Yeah 'cause what I like that he's doing now is he's not shying away from his truth. It's just a different mature truth. - Mmhmm, mmhmm. Yeah it's tough to, no you're so right 'cause with the first album it's easy just to say what you've experienced-- - And it's so fresh and raw and real and so you and then what? - Right exactly. - And it's why so many people struggle. And I keep trying to tell people, tell me everything, remember I think I told this to Big K. R. I. T., I think that's exactly who I told it to, I'm like just tell me everything that's happened since. Right? It's the documenting versus creating. It was easy for you to make the first album. You told me your dad hit you, you told me that girl broke your heart, you told me you were on drugs, you told me and now there's this complex where you kind of made it at some level if you're on your second album and you don't want to tell me the truth. you bought a stupid car 'cause you're insecure. You don't want to tell me that you're dating a pretty girl than you could ever have gotten. You don't want to tell me 'cause you don't think that's relatable. Now you're trying to figure out what I want to hear, got it? - Yeah. - Fucking makes so much sense, see? - It does, yeah, it's crazy, yeah. Rewiring shit that doesn't need to be fucked with. - This is why I love being a bad student. dominate everything I do. I don't want to know anything. shit. Even Boyd's like yo, with you I had some context but once in awhile, I'll meet someone, I don't know anything, I don't need to know anything. I'm at my best where I know nothing. - Damn. Love that. - It's why I like Q& A. It's why I love doing this shit. I'm just telling you through my little lens which is communication and marketing and business and people, I've got my things. I can't tell you about arrangement, beats. I've just come to realize what beats are. I'm being dead serious. I'm so lyriched out. If I can't see what you're saying in my head, I'm out. There's no song that's every gotten me. It's why I don't like things like Who Let the Dogs Out. I understand catchy shit but I don't like it. - So you're more lyrical when it comes to listening? - I'm a storyteller right by nature. That's by Biggie destroyed me, changed my life, it was so, I talk to him about this all the time. You give me somebody who can, it's what I like about T. Grizzly. - Interesting. - You agree? - He's from Detroit. - When he raps, I see it in a way that I don't see other rappers which is why I think he's long term. - He's a big dude so it's kind of funny you said that. - Makes sense though right? - When he goes, I'm like that's so clear to me. I see other people who do a great job but for some reason it doesn't connect with me, it's blurry a little bit but with him, it's why I gravitated so much, I'm like man that's so clear. I feel like I'm there. in his Bentley.

### Segment 3 (10:00 - 15:00) [10:00]

- That's the key to good songwriting. - That make sense to you? - And it's holy too, yes it totally makes sense to me Biggy's stories are just ruined by people coming in. - Yeah dude, I'm like laying in that room with the fucking poster, I'm like that's me, it's so real. - He's from Detroit right, isn't he? - Yes. - Yeah, yeah. Yeah he's great. No but you're right, that's the key to songwriting it's like-- - Oh actually, you know what's funny, just to 'cause now we're fucking around, like when he gives, like I'm just going there, when I know that I feel something, when he gives shout out to his boys that got caught in the armed robbery with him when he does that in a song, if I can see the person, even though I have no idea what they look like, if I can literally see them, like whatever fucking visual comes, I see a human in my head then I know it's there and a lot of times I don't see them. I like it, it's interesting, I'm like oh that's cool, I'm like oh those are the boys he got fucked up with, but I can't see them. - It's like on the surface. - No, like Biggy's room that he's laying in, I actually have a dead visual for right now, every piece of it. - That's wild. - Like the poster's fucked up and like the room's fucking ghetto as shit, the lamp and there's fucking Phillies all laying around on the table and he's got a tape deck. I can draw it for you. - Yeah, that's crazy. - Yeah I think it is crazy. That's how I synthesize. - It's so interesting to hear that just on the other side of the table as being a musician, someone who digests the music. You're right 'cause if you can, if you can force your brain to think, someone's words are making you be that imaginative in your own mind, that means they're doing a great job. - What they're really doing, and this is why sports win, this is why movies win, we as humans need escapism. The fuck are you binge watching Netflix for? You need a break from your real life and the more you love your life, the less you need escapism. It's why I don't consume a lot of content. It's why music really works for me 'cause it's passive and I can do it when I travel, got it? 'Cause I love my life. And when I was in school and I hated my life 'cause I hated school, I only needed escapism. Got it? - Yeah, yeah. - So like this is why I'm so passionate about getting people, like I don't think people get it, I'm like yo, give up Netflix and FIFA and Fortnite and listening to music for a little bit and do something that lets you get out of what you hate so that you don't need that shit. So then it's just you take it when you can get it but you don't need it. Music, film, TV and video games are literally as close to drugs as you could imagine. Escapism. When you're really fucked up, you've got to go somewhere completely outer space, you've got to really fucking knock yourself out but that's what's so powerful about music. It's why teenagers love it. It's why they're shit's the most fucking angsty. That transition. And then that's what rock'n'roll did for that group, it's what hip hop does for this group. There'll be something else that comes up. - Interesting idea. - I'll tell you why it's an interesting idea. What I'm trying to actually accomplish 'cause I know a little bit of your stuff, I think when one understands certain frameworks, it makes them write differently. When I got more thoughtful about what the fuck was happening with me, I got better, not worse. I brought more to the audience, not less. I didn't educate myself. You know what happens? I actually think it's a way, I actually think what I just talked about is the way to not become a caricature of yourself. It's the first time I've ever said that out loud. - I'm just curious, what do you mean by that? - I'm gonna explain. What happens to so many people? They do something, it works and then even without realizing it, they become that character, right? Like this is what we all, you like that one right? You don't react to too much, I'm excited when you, it makes sense right? And as you can imagine, I've got a very high energy personality. So I was super thinking about it at one point. I'm like am I now just playing Gary Vee or is this actually, right? Comedians do it, actors, like it's real. So something in what I just described to you is if you're obsessed with bringing value to the audience and you understand it in the macro. Like now I don't even think I'm alive. I'm in some weird shit. Now I'm like yo, first of all, one of the great things about having any talent, like I don't actually think it's mine. I fully think everything I am is my parents and my circumstance. I don't know what else to say. What the fuck did I do? I didn't have sex at that moment. I got lucky that I grew up with nothing and had to fucking grind. Everything I am is a circumstance of shit that I didn't, right? So when you actually go there, all the accolades mean nothing 'cause you're happy 'cause you're passing it on to shit you care about. I care about America's opportunity

### Segment 4 (15:00 - 20:00) [15:00]

and I care about my parents. I love it. I'm like, yo, keep giving me compliments. - [Tyler] We've got to go in like 90 seconds. - Okay. It's like there and then I'm just, now I'm like yo, I'm in a weird place man. I guess what's really fucking me up is just getting those emails and DMs of like, I was gonna kill, like I don't know how anybody on Earth who gets any letter ever, back to Logic, must've gotten a drillion, getting one DM from one person saying I was gonna take my life and your content made me not is a transformative thing that happens to any human being that's actually in touch with their feelings. It's heavy. And then you're just on the mission. Then it's like everything else is like, what? What the fuck am I ever gonna do that's bigger than that? - Really, yeah. - Right? Buy the Jets, it doesn't mean shit, like fuck that. Like a human was gonna die and then watched a video and decided not to. I can't. And I get, Tyler, just looking at you, this is why the people closest to me like me the most, they see the truth, right? - Yeah. - That's fucking, that's heavy too. - And this is what you have too any artist that aspires, whether it's behind the camera, writing. You're one fucking sentence away from changing everything. You know what kind of power that is? And now in music, the fact that some 60 year old in an ivory tower doesn't get to stop you, they almost didn't let Tupac have that song. Thank God the right executive was in that room. You know what that song did for people? - Mmhmm, it's crazy. - Dude, you literally live the rest of your life with the ability of writing one sentence that could change everything. I literally feel that every time I'm making content. I'm like this, that's what happens when you get a little bit of a platform, it means that for anybody. Anybody can make their first video and change the game but you recognize when you have a little bit of a platform it's got a little bit more of a chance, right? - Right. - Every day I feel that sense of responsibility like today's the day I'm gonna make one video that actually changes everything, it's gonna get, I know it's gonna happen and everyone's gonna be like, in the macro, be like, who is this guy? And the core group is gonna be like, what do you mean who is this guy? He's been around forever. But like that's so exciting right? - Yeah, it's crazy man. - That's why I want people to put out more music. - Yeah. - Because if you only put out fucking 14 songs every 18 months, you're not gonna make it happen as likely as if you're gonna fucking put out 750 songs a year. I mean it. Like what are we doing here? - Yeah seriously. - Any way we can help. - Thanks man. This was awesome dude. Just to pick your brain for two seconds. - Just put shit out. For us, we got lucky. Now fucking squeeze the fuck out of that luck. - Yeah. - Before we go, why don't you say a little bit about your upcoming album that's dropping in a couple weeks. - Yeah, it comes out February 15th. It's called From Michigan With Love. It's strictly on mental health and just talk about everything that I've gone through like with anxiety and depression and how it followed me from Michigan, being from Detroit, to now where I am and even though shit's going really well now, it's like it hasn't gone anywhere, it's still there. - Of course not. It's there forever. - And I think now more than ever, this topic of mental health is so prominent. - Thank God, thank God. We used to not talk about alcoholism. marital abuse. Light, light solves everything. That's what I love about the internet. Oh the internet fucked this, no it didn't, it's exposing us. Light, light. You know why we're dealing with sexism and racism and mental illness? Because the mainstream media doesn't hide it. It's the best. It sucks, sucks when you've got to look at yourself for real but it gets real, real good on the back end. When we're all old, we'll remember this little era where it was a little angsty as the beginning of a good thing. Everybody thinks it's bad thing. Pessimism, confused how people are. We're still here. - That's so true. - 100% true. Everybody thinks, oh shit. This is the beginning of the good. - 'Cause the shit's being addressed for the first time. - Correct. - Yeah, yeah. - Talk to the suppressed. Women, minorities, about what they think about now. They joke. They're like this has been, what are you talking about? It's the people that weren't paying attention or chose not to pay attention. This is the best era. It feels weird. Any time you got to look yourself in the mirror and deal with shit you don't want to deal with. America had to deal with some shit. But it's gonna be way better. - That's a great note to end on. Yo, pleasure man, thank you so much. - Yeah of course. - Can we get a quick photo? - 100,000%.

### Segment 5 (20:00 - 21:00) [20:00]

Who's got the camera? - This guy right here. - Boyd, give me one for my story. - [Boyd] Okay, ready, got it. - Thanks, brother, appreciate it. - Thank you, guys. - Yeah, take care, buddy. - Hey guys. Thank you so much for watching my video on YouTube. I wanted to jump in here at the end because I'm working on a ridiculously important project for me and I have a funny feeling you can help. If you drink wine at all or know anybody that drinks wine at all, please go to empathywines. com right now and sign up for a subscription. Whether it's a three pack, whether it's a six pack or whether it's a whole case of each for the year, if you drink 36 bottles of wine a year or give away year, please sign up for Club Empathy. This project means the world to me. I could really use your support. (upbeat music)