# Why 80% of NFL Players Go Bankrupt

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=uKJ3QJnQJxo
- **Дата:** 15.01.2019
- **Длительность:** 5:03
- **Просмотры:** 49,563

## Описание

Did you know that 80% of NFL players go bankrupt? 

Sounds hard to believe ... 

But so many athletes stay focused on their short term careers that they don't think about their long term finances ... and it leaves them vulnerable. 

In this video, I talk about a few tips for athletes to leverage their personal brand for long term success.

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. 

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.
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## Содержание

### [0:00](https://www.youtube.com/watch?v=uKJ3QJnQJxo) <Untitled Chapter 1>

- This is framed around 80% of football players but the reality is it's also 80% of startups, it's 80% of trust fund babies, it's 80% of individuals or situations where a lot of money's come in and the reality is the person is not thinking long term, is not making strategic decisions in the short term for the long term, is worried about optics on the outside. Flossing is no different than buying a huge office for a startup. It's all perceptions to check the box of insecurities then manifested in bad short term behavior at the expense of long term upside. I hope you enjoy this and whether you're a football player or an athlete or just somebody who's in a situation where some dollars are coming in the short term but you're vulnerable to the macro, whether that's injuries or the global economy, be thoughtful after you're done watching this. (upbeat music)

### [0:58](https://www.youtube.com/watch?v=uKJ3QJnQJxo&t=58s) HERE ARE 4 TIPS ON HOW NFL PLAYERS CAN MAXIMIZE THEIR PERSONAL FINANCES

The level of taking for granted what you're sitting on is extraordinary. The amount of business men and women, thought leaders, people that this place is religion to, are willing to have a conversation with you, look at you totally different today than they will in three or four years. To me, the leverage of being a ball player here like you are now and every classmate wants to talk to you, wants to have some sort of relationship, then I know that 90% of them are gonna have more leverage than you in five or seven years. I just want you to strike. Yo, we are going to build a very disruptive sports agency. We are gonna make more money off the field for these athletes than anybody has ever done because we'll do small deals, we won't hustle, we're not just gonna rely on Puma, Reebok, Nike, Under Armour and Panini sports cards. So it's gonna come to us in waves but that's how, just personal relationships. The ROI of things like college are the people. People are the game in life. That's how life actually plays out. (upbeat music) I'm all about you playing Fortnite, look, talking to those girls on DM. I'm all about that, I mean it but allocating, allocating time to leverage your moment, to understand what you're actually sitting on with the leverage of the brand that this has been created, that's something you can learn here that you can use for the rest of your life. I think that there's, there's a couple ways to think about making money. You can make money as an entrepreneur and business person which I've done. You build and you sell stuff, you start a business. There's also you've got enough, just enough level of fame to be you and make money. What does that mean? That means, and we can help you with this a little bit, can you get paid $2,000 to give a talk in the northwest? That's where your brand most lives, right? Heck, I think Jaylynn might end up making more money post his playing career giving public speeches of being the first guy that signed with this new formed Vayner thing, we're really gonna change it. And listen, I got more money on a shoe deal from K-Swiss than 99% of the players in the NFL. You know what's tough is like, what we don't talk about now is post that last collective bargaining agreement rookies aren't making that much money. Like you're making money, when you've got nothing, hundreds of thousands is real but you guys, everybody knows the stories, you start getting those 47 phone calls, Jaylynn Reeves Maben, lineback from Tennessee, kid that we represent now at VaynerSports, fourth round pick, his phone blows up when he gets drafted, fourth round. You know what the economics of that now look like? You know what's tough? You get to the league and you think that was it, right, you know it's not but you still think it is 'cause now high school of course, you get to this, you've got the fucking bullshit NCAA, so you still not making bank, now you're in the league right and you feel like at some level you've made it but the truth is the money's not there until that second contract that can really get you to be like phew, right? So the key is actually locking down in those first couple years and really being smart with those, making those right investments, hopefully you stay healthy and get to that second deal.

### [4:12](https://www.youtube.com/watch?v=uKJ3QJnQJxo&t=252s) NOT THINKING ABOUT LIFE AFTER THE LEAGUE

(upbeat music) Same with entrepreneurs. It's why I feel bad for athletes. - [Male] Right, right. - I used to think it was the best. Like James Harden's gonna be done at 36 forever, the thing he was meant to do. Nick, I think one of the things that you can do is start becoming a practitioner and an executer in the place that you're passionate about. You're gonna kick out of football at some point and what's gonna happen is you're gonna want to go and do something. Being good at that actually matters. It's about not only networking, having relationships, but then you've got to be able to bring tangible skills to the table. And so that's what I would be doing Nick. Now getting deeper into your studies on the thing that you want to be doing post-NFL. (upbeat music)

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*Источник: https://ekstraktznaniy.ru/video/18039*