# Why Direct Mail Marketing Is Far From Dead | Empathy Wines Barter Meeting ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=u1jcO9XMIO0 - **Дата:** 31.12.2018 - **Длительность:** 18:45 - **Просмотры:** 62,252 ## Описание People always say they think it is funny that me being the “digital guy” writes books. It’s not because I like to read, it’s because other people like to read and want to read my content in book form. Direct mail may be an older method of marketing compared to the things the internet is capable of, but for many businesses, it can still work tremendously in their favor. — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=u1jcO9XMIO0) Segment 1 (00:00 - 05:00) I don't know how many cases of wine did you buy nothing like listen it's money but here's what's cool about it you're gonna [ __ ] give it to climate you like it's so smart you got your prospective happy this is the biz dev barter of empathy wine episode is so I bought giant and all he was doing was postcards it was called giant clothes cars 2011 arrived at company yeah so how'd he come up with the name of the company go ahead so he had one thing right he was doing shared and this is where I have to if we want to debate a little bit please debate with you because that plan right there so he had a plan I took it and I perfected it to that so now the manager of the club if you flip it over say that's called sham any time finis whatever that manager right there goes next door to anywhere from two or one really the New York Jets were paying me millions of dollars and making millions of dollars by putting a logo in the bottom left-hand corner of the video and picture we posted on Facebook shared is not exclusive to postcards or social media if you're gonna tell me what you are that they amortize down the cost I'm like cool you can do that on Facebook and you can do it at scale that's true and you can run more arbitrage on Facebook because if you know how a mailbox the post office is fixed Facebook is broken it's a marketplace you get to take advantage I am picking up fans in who speak Arabic for 1. 9 cents right now fans not consumption follows I'm gonna get paid two hundred fifty thousand dollars four hundred thousand dollars of speech in Kuwait and Jordan and Dubai in a year because what Facebook does that the post office doesn't is it doesn't floor it this is your right I understand what you've done that's really right yeah that's what science spaces can do I totally got it look honestly you'll appreciate us looks like literally just like you know what's funny it I don't hate direct mail I just know if you use Facebook perfectly with the mentality of direct mail it's scary I don't also say to you bro this is the same to everybody I can literally put [ __ ] sushi on it for him it's crazy but much like you've perfected this practice of Direct Mail has been around for 80 years there's so much work to be done on the content side on Facebook and on the discipline of being great at spending eighty eight dollars against African American males that live in you know downtown Atlanta who loved the Hawks but not the Braves I mean the [ __ ] is [ __ ] in gnarly and there aren't agencies yet or humans that really understand what a Plinko board of that level looks like I said I you know to me like yes and I got to deal with that market be honest yeah so I correct yeah I've been around for eight years but like it's different exactly no offense I'm pumped about yeah so I didn't know I preached these twenty four year olds patience I lived there I don't want to be a hypocrite I'm pumped that I [ __ ] ate [ __ ] or grind it and I was doing great like you like this is why I'm over reacting to your 37 or whatever you just like you're gonna have more ups and downs depending on your personality trait you know like ups and downs are based on risk when you come from the dirt yeah you have more losses because you're [ __ ] playing with like you don't forgive [ __ ] when you start doing a write a little bit it depends up my dad hit a place where he was like [ __ ] it I'm good yeah so I'm not gonna put myself in a position ever again to you know and honestly I'm kind of that way too I've enough of a nest egg in the thing and even building garyvee is really built on what if all [ __ ] goes to [ __ ] and so I always talk about the truth the economy being vulnerable this to that nature because when the economy collapses I'm gonna be right cuz I'm right and two I'm not gonna get 150 I'm gonna get 30,000 but I'll still get 30,000 you know and at least I get like that's like my insurance policy anyway so you pivoted and what you were super narrowed to just this world no just right now for James to or ### [5:00](https://www.youtube.com/watch?v=u1jcO9XMIO0&t=300s) Segment 2 (05:00 - 10:00) just direct any buddy but that client was big the rig that was just it was disruptive that my talk there because they were so big of a percentage of morons got it if it was 8% I wouldn't matter if you were Kentucky Fried chicken's and you don't want to fight you didn't wanna the like you're smart you could have not only that you would have had to [ __ ] fight the inevitable fact that over time the internet will continue to gobble up more you're gonna have to fight harder on lower bargain for a smaller pie I love that you did that super impressed with it anyway good I got into literally so we still do the direct mail because it's still good it's probably 40% of our business so now as you know Gary Mel's expensive right now on our revenue it's good I got it I get it so I two and a half years ago I said okay we got into everything not necessarily everything works mall so we store with banners then we win stuff lanyards then one wins t-shirts really took off t-shirts is I think that's awesome I think where it's gonna be and now we literally if you go to my site we've literally you make I don't I hate to say no like somebody calls me up hey can you do uh-huh dancers yes brother I'm a believer I can find it I'm at my best when I'm that and I hate the years where my companies get big and I have to let it be in the know business for a little while and that's what I'm just getting out of in Vayner like last three years I haven't been outrageously happy with the no culture of my own company but what you do at times is you start I'm a big believer in yes and then I think there's times where you're marinating some of those yeses which forces you to do a little no and I hate those periods I'm getting back into yes which excites me so is there anything I can help with right now absolutely what I'm don't get it twisted okay I don't it's the same reason I love LinkedIn I'm talking a lot about LinkedIn but I don't love LinkedIn ads cuz there's a floor I don't like floors I like Internet has unlimited scale and inefficiencies when you start at zero I'm a byproduct of my reality I built a business from 3 to 60 million dollars in 4 seconds with no money cuz Google didn't have a [ __ ] floor at 5 cents a click and nobody on earth at the time and I [ __ ] up I should have built a trillion dollar company but I was in my little wine world nobody was buying silver oak and red wine and Bordeaux and [ __ ] clean house and that's why I love social media Instagram stories right now we'll sign up a lot more people to the gym than that if you know what you're doing it's like anything else like if you're good at baseball then it's a great idea you make [ __ ] 23 million dollars here being a middle reliever but if you're not like so it comes down to skill I actually like paper I like real world I like events I just talked about it I like paper because there's a place for paper I write books in your form people make fun of me sometimes like Oh mr. digital like because people read them there are very few things I [ __ ] on that I still do I'm doing direct mail this week I don't know so tell you well that's probably a better question yeah right that's the bigger you always start with the moon and work but yeah exactly I don't even want to know how much paper is being printed in America exactly so I guess the question is what do you have right when you say we hat we're gonna do everything are you sitting in the middle and outsourcing do you have a printing press like what the flattery is no what's my time is by how much I know by how much okay we go 5 moments awesome so this why this barter thing I'm doing is stupid because I'm not gonna be able to stay like we've spent all this time analyzing ### [10:00](https://www.youtube.com/watch?v=u1jcO9XMIO0&t=600s) Segment 3 (10:00 - 15:00) my time then it's so expensive that we kind of discounted I'm already upset then I'm gonna go over by 30 percent at every meeting because I get pumped this way I keep telling people like when I have to sell something is the nut like I'm impossible to get to and then I have some right and now you bought I don't know how many cases of wine did you buy nothing like listen it's money but here's what's cool about it you're gonna [ __ ] give it to climb like you're nothing like it's so smart I laugh I'm like having the conversation with you guys like this [ __ ] sucker like I feel like I'm not choking I feel like a sucker but I love it it's back to the grind of the game I love when both people win I love if you're winning and here's why this I know to be honest I know that and who's gonna buy what's right wine people gonna buy wine that can who's gonna be at the barter they're gonna be able to afford it which means they're in business which means or like one person just bought 100 cases they're donating to charity the charity that I'm on the board up is gonna use it at very high events where it's gonna get good branding so like totally and here's why good with that versus other things it's truly a forty dollar wine leave for 20 bucks so the people that get it are gonna like freak of how good it is and if you give it to somebody who normally buys eight to twenty dollar wine they're to me like this is so good when they go to the website and see it's 20 bucks buy the case they're like [ __ ] this is way better than what I'm buying at Total Wine and it's because it actually is a forty dollar wine for twenty bucks anyway nonetheless what can we do here's what I would say you're catching me at an amazing time I'm as you know okay here's what we can do let me give you the whole game yeah I don't know what Vayner is in a position where it's so disproportionately pumped to get the paper or direct mail business for our clients because we're competing at the highest level you know they're working what's like you know we are but the fight to get give me their business when they're working with who the [ __ ] knows at the scale probably they're getting it at it and they're probably getting added value from their national media but like I don't know but I'll do some homework the most extreme and I don't think this is gonna like intuitively this doesn't feel right there's more almost doing it for him and I want Phil and we're going through our own processes me really taking time to sell Phil on this good idea I'm desperate to create a company called 49 I have this thought that I'm gonna build enormous amounts of wealth by creating a company that truly partners with people that are actually smart ha I mean think about it you paid a lot of money to buy out a minority partner me rolling in right now being like give me 49% of your business it's not like the thing that's gonna get you excited so Phil's gonna put you on a call I want him onyx I wanted to learn you should take the business from the guy that's got it from us at Wine Library so that should happen I think that's good because I want to continue to I'm testing the waters I still like it we do both okay I'll be honest with you what's really fascinating to me is the Mac I think I can do it very weird I'm in such a unique spot as a human so cool this is the model I think Wine Library could probably make five hundred thousand dollars a year because unlike all these companies if I actually have a b-side if I do one video on Facebook that says hey I'm doing something with direct mail yeah I need you to send me the samples your products because I will not let you buy space unless I believe in your product or service after we do quality control I could probably be mailing weekly and making my dad 5,000 to 10,000 have you know as a profit Center that's what a profit Center is that's what I'm saying yeah wonder if we can turn that into a business for influencers so like thank you right so think about what I'm talking about now we test this with these guys we do it for six months really get it down get feel good about it we build out some sort of little sales crme kind of little thing that becomes scalable and then you convince so for example Fitness influencers like it could be a profit Center for influencers penetrating demos they're not reaching you know if you're the cliche app good-looking dude or hot chick you don't like you're welcome in look I love your haircut - I'm super into you like I was like [ __ ] man I wish I had that you like ### [15:00](https://www.youtube.com/watch?v=u1jcO9XMIO0&t=900s) Segment 4 (15:00 - 18:00) his haircut I like that tap to school but the haircuts good man I haven't looked like it's like good very good anyway so I need to wrap I'll rap here's what I would say through the process you'll send me mail to them me and Brandon Phil and bran will be on the phone with you tomorrow you should take that business we should do this we'll do it once just normal make sure everything that I'm sure that's not what I'm worried about just it's the holidays in January I think I'm gonna literally I'm not joking I'm gonna try to roll I'm gonna just try it I like saying yes trying [ __ ] I'm gonna try to subsidize it for my dad I'm trying to find ways to help my dad make more money I'm gonna subsidize it with like local New Jersey I'll do I'll run the ads only in Jersey it will literally be like Gary B's jersey business recommended yeah I'm like it really is something that I think if you think about how I'm leveraging brand is something my dad could be making 10,000 bucks if my dad if I told my dad good news you're mailing weekly cuz it works it's just expensive your mailing weekly and you're gonna make $10,000 a month because I'm whoring myself out on the other side through a process that I feel good about because I do like that restaurant in Red Hook and I do feel good about the taffy place in Atlantic City you know whatever he'll be happy and the business will grow he'll make 120,000 dollars in net profit just cuz and his business will get a ton more trap like it will work not to the thing you know and then so anyway and then maybe we build that much and then if I like that probably this time next year I would then be able to say hey let's do this for real whether it's 20% like we're really trying to figure out what we're building we've gone from investing the private equity to direct the consumer brands to a holding company but I think and it does have to be filled by the way if he decides not to pass on it I'll it'll be an TK or Tyler [ __ ] Orsini I think I'm inevitably going down a path of a company called 49 Vayner 49 it's smart or something about that like the amount of people that like the turks and caicos weekend every year on the 49th week of the year i love [ __ ] like that that's December it's cold I love that that's what right before that's literally December 12 I love it that's exactly right like you know the entrepreneurial you know of America or whatever those [ __ ] things to call those they're outdated all those things a holding company they're like and I can really do it like I can like it's what happens when you build brand in the same way that you [ __ ] how to deal with the ramifications of me getting excited on stage and hockey arena in New York I really do think after I got to know you where I wouldn't give up my brand because that's what you're scared of like I say you're [ __ ] direct-mail dude I don't know you I like everything so far into does it feels right I like the story you do a little homework you do something for a year and you can say you're the direct millions [ __ ] it's game over you'll pick up an enormous market share you're gonna do two million that's already way better than one no yes a hundred thousand all right now --- *Источник: https://ekstraktznaniy.ru/video/18064*