# What All Great Leaders Have in Common | DailyVee 519 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=TxUceUlDkK0 - **Дата:** 26.12.2018 - **Длительность:** 6:13 - **Просмотры:** 57,933 ## Описание I really hate playing in the middle. Leaders who are playing in the middle tend to lose to leaders playing on the edges. When you are in the middle, you are trying to do too many things that end up all coming out average at best. When you play on the edges, you are honed in and focused on doing one or two things exceptionally well, making you stand out among the competition ;) — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. 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In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. 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I'd rather sell a $9 nine cent soda, right just like that's what the Internet's actually doing to our society Do not be in the middle being the super duper premium or be in the like high but right so that's how I think about leadership like what I like about this media play and what I do is It's super macro, like all my employees at scale could know quite about me I can bring a lot of value like there's unlimited content 19 meaningful pieces of content a day, you know you could and I'm unbelievably back to the luxury I have of being an entrepreneur super transparent but then like today I had like 16 one-on-one meetings already Like and to me it's like don't do the middle like make content at scale internally like at scale Like the struggles you went through that I mean, you know and it's always Association whether it's like what happens when you start a family as an executive like, you know I based on knowing enough about big companies I would be absurd about year two and three because that is the decision point for seven years or two points and that's the vulnerability you don't get those returns if they don't stay for seven years and Then micro like for you to like I couldn't push senior players that matter more on one or one on seven random breakfast drinks dinners it just matters and at this level at this size of a company that you're so damn busy the opportunity to go have drinks with four gals that look like you that are near to is almost never and So like, you know, I mean a lot of the screw knee I take from my own senior executives is doing that kind of work But I just don't think they understand the grave at the what I call gray value So a lot of money Millennials nowadays and everybody running around the world or using Instagram So what do you think are the best attributes of it? And what are some of the words the best attributes are that? It's where the attention is and the media product on it is disproportionally inexpensive, so that's to me I'm just very simple. It's is the attention properly priced overpriced or under prices? so for me as a marketer and a businessman the best part about it is it's disproportionately under priced like Uncomfortably like I'm looking at my taxes to figure out how I can spend more money on Instagram ads for anything I care about whether that's selling sneakers or wine or getting my content seen What's worse about it is It's so popular. It becomes the mirror of human shortcomings Social media hasn't changed us. It's exposed to us So everybody wants to blame social media Didn't make you the PR agent of yourself. You've always been You just used to do that at work or at the coffee shop or at the PTA meeting? So I don't think there's a worse, you know, other than what I know people think is the worst part about it But it has nothing to do with Instagram. It has to do with 70 years of prosperity That's what's happening in America like we're able to worry about dumb shit Hi hello Yeah How are you guys good? We're hoping to like smart build a career oriented labor model Have you thought about building their brands even though that creates a vulnerability for you? Oh We've thought a lot about that, can I give you a huge piece of advice? Yeah, you should disproportionally try to make them famous So we talk a lot about how there are movies first. You should Disproportionally try to make them famous the number one mistakes that all these companies are making right now In exercise and everything else is they're scared to let them build their brands because then they have leverage and then they leave The number of course, not and more importantly if you're known for building brands. They'll all come to you You'll have a pipeline greater than the people that leave Like you should almost literally build an internal agency of personal brands for these people. It will become a ### [5:00](https://www.youtube.com/watch?v=TxUceUlDkK0&t=300s) Segment 2 (05:00 - 06:00) singular point of leverage for you and your industry I really can't stress it enough The second you with 59 goddamn Instagram followers But with press cuz you've launched show post 3, this is Karen. Here's her story We love her every other industry professional looks at them be like my place. We'll never do that Yeah, and listen a bunch will leave a do it personally I'm just telling you that's firm not as much in the net result It's the number one mistake that Every single professional service provider kind of like companies making right out there trying to put the internet back in the box I'm trying to make the rock the most because I turn it into a fucking and now --- *Источник: https://ekstraktznaniy.ru/video/18073*