# Breaking the Rules to Win in Business ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=rgJoByYf5JQ - **Дата:** 09.12.2018 - **Длительность:** 13:22 - **Просмотры:** 68,373 ## Описание I’ve hired thousands of people over the last 20 years. And I’ve never looked at a resume. I’ve always been biased towards “yes” instead of “no” … towards “offense” instead “defense” … and it’s been one of the biggest advantages throughout the course of my career. I talk more about “playing outside the rules” to win the game in this video. Check it out and let me know what you thought in the comments! — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Get my newest shoe here: https://garyvee.com/GaryVee003 — Follow my journey as an #entrepreneur here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations. In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men's lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water. Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber. Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook. Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Facebook Watch: http://facebook.com/garyvee LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=rgJoByYf5JQ) do you know why I lose all the time I only look for yes you got your perspective don't you want to be happy do you know why everyone's petrified when I hire someone because I'm just like you're hired guys I've hired thousands of people over the last 20 years I've never looked at a resume just D rocks very wat you know we have a very small team where we curate a lot of stuff that goes to Bainer and he gets mad at me these days cuz he's a oh gee now and he's he gets mad when I hire these random kids and by the way I hire them from the street like just so you know how it's actually goes down this is real like you can go look at the rock in the back is real the last kid I hired I did it in the street kid rolls up and like you're [ __ ] hired Andy rocks like [ __ ] but then in my mind I laugh because I'm like D rock that's how you got hired dick abundance is real there's so much opportunity please try to go into the yes business you're in the no business because you grew up in a pessimistic environment whether it was the neighborhood you grew up in your older sibling most likely either your father or mother you you're in the business to say no why not you're so scared to get tricked by something or look bad to others your cynicism or no Ness protects your insecurity the reason I say yes to everything is because I don't give a [ __ ] what any person in this room thinks about my shortcomings or losses so much so I don't care about what my wife kids or parents think about my shortcomings and losses the reason I'm so light as a feather is I genuinely don't value another human beings opinion more than I value my own about myself because I have all the context I know what my aunt you know what how easy it is when your intent is good do you know how do you know why I film everything I'm not scared of anything I have good intent do you know why I don't sell products or things that nature it's because I don't need to I make my money in different businesses not that it has anything wrong with that everybody can do whatever they want if you know that your intent is good it's easy even I think about weird [ __ ] guys I think about like what if I hit somebody when I was driving what if I killed somebody this is the [ __ ] that goes through my head what if I'm driving and I kill somebody because they jumped out wasn't pay attention or worst you know this is what I read why I really stopped texting and driving even a little bit like what if that happened and it's crazy the way I play chess in my head it would obviously change the course of my life and devastate me but it's incredible why there's still this little voice in my head that still makes it not okay but boy do I give a [ __ ] about intent it's incredible how much I navigate everything based on intent I will let everything right dear Rach we talked about the other day about like how I manage I don't get down on anybody I don't scream it and if your intent is good it's all okay if I don't think you're capable I'll fire you and try to help you get another job and I'm being dead serious I do it all the time there's nothing wrong with that but I'm unbelievably always so past about intent if your intent is good you're good with me forever period and so there's just so much good an opportunity right this minute and the current mainstream media globally is just talking about so much bad cells in the short-term good always wins in the end it's just true you know I hate things like nice guys finish last where it's just not true nice guys might be losing at halftime but they win the game nice guys always win it's just so crazy all this fodder in the system that isn't true all the faking it to you make it as a fashion brand that's a gleep or at what every single [ __ ] twenty three-year-old male in the world is doing which is fronting on Instagram because boys want girls you know and so like I'm just unbelievably passionate in trying to what I realized about myself was oh [ __ ] the reason I won and I'm good is I've never played in the vortex actual rules of life I was an F student when every immigrant was supposed to be an A student because education was the way out I launched an e-commerce wine business in 1996 right like that wasn't I have a [ __ ] sneaker thanks for wearing them like I've always done things that don't make sense I play outside of the actual game and that has been where all my happiness has come from and so many things have become obvious to me by playing outside of the rules is the best and that's where I want people to understand we are pandering to so many things that just aren't true they're just not true and so my biggest thing is the greatest gift ever is actually having a life there's nothing anybody in this room including myself will ever do that's anywhere close to as remarkable as actually being up human being the math is so absurd you're literally more likely to get hit by light 23 times than be alive like your mom might have just got up for another glass of wine like do you understand how ludicrously lucky you are you could have been a [ __ ] tree like we are just we just what is very obvious to me is that my perspective on life is just fundamentally different and now what I'm passionate about is putting it out there at scale free forever and trying to change people's perspective on this because watching everybody navigate right now and do things and I watch it all the time like you can't imagine how upset I am about the current state of entrepreneurship the thing that put me on the thing that I've always been my whole life right like literally that's right like turn off the lights I'm pissed that was good work fix it go back the best part is somebody probably just leaned on it which I always think is I always think that's the funniest [ __ ] and they're like [ __ ] scared like oh [ __ ] um like entrepreneurship right now is so misbranded it's so fun it's fun to watch because there's nothing wrong and I love that it got cool and listen very few people have benefited more from it becoming cool than me but it is not the purity of what I love right now everybody wants to be an entrepreneur which is very you how hard it is to be a successful entrepreneur like the problem with entrepreneurship is it's different than sports and the arts if you suck at singing you get exposed immediately sports on entrepreneurship you put it in your Instagram profile and you get away with it for three years and so I'm very much passionate right now to change people's perspective and then after their perspective has changed and they actually are running a marathon because they're gonna live for 40 50 70 a hundred more years and they have so much more time than they think when they stop worrying about other people's judgment literally the majority of this room look if you're at this conference it is highly likely that you're living your life based on somebody else's opinion it's crazy it's super real I'm telling you it's super real you might not even realize you're doing it it's almost like subconscious bias like you're doing behaviors based on the outward facade do you know me again and just it's a great time for this because it's happening you know any of my fancy friends have texted me and called me in the last three weeks about this whole garage sale thing they feel bad for me I'm being serious they're like what are you doing like my one friend was like this is just this funny text and I laughed at it myself he's like uh bro eight hours ago you were with the president of Cuba and Eric Schmidt in a super high-level discussion and this morning you're buying teddy bears off people's lawns and I wrote back swag but it's interesting for me to see people see me from their eyes contextual it makes me realize oh [ __ ] they value though they value the market they value that the opinions of others they feel bad for me because they think it's hurting my brand it's a very important thing to get around tell me why I'm gonna transition now tactically the reason I said all that is here's the tactical thing that I'd like to talk about if you are not producing 100 pieces of content for Facebook Instagram LinkedIn YouTube podcast every single day you were leaving the greatest ### [9:33](https://www.youtube.com/watch?v=rgJoByYf5JQ&t=573s) leaving the greatest opportunity in the world on the table opportunity in the world on the table 100 100 that's a fuckload let me tell you why if I said you had unlimited money and you could go to the beachfront property all across this world and buy it all up for a penny on the dollar a hundred twelve years ago would you do it the answer is yes the number one asset for this room regardless of what you do you sell sneakers you're in the fitness industry or a financial adviser you're in real estate you sell donuts whatever you do you're trying to run for mayor you're trying to cure cancer the number one thing that binds everybody in this room is that we all need other persons attention before we can tell them what we want from them attention is the singular asset it is the singular [ __ ] asset and right now the attention of the world sits in mobile devices at scale and there's only seven or eight places that we really consume content you have to figure out how to send your message to the world in written audio and video content now at first you have to pick what you're good at before you can afford a huge team that does what I do which is convert all my video into written form and audio and video at first you have to rely on can you do video yourself are you a great writer are you introverted and want to do a podcast cuz you don't like seeing yourself on video I don't care but you have to start talking I want to leave this conference and get some people here ### [11:06](https://www.youtube.com/watch?v=rgJoByYf5JQ&t=666s) start posting a hundred pieces of content to start posting a hundred pieces of content a day maybe fifty two of those are just single tweets maybe twenty six of them are Instagram stories but I'm serious and I'm also quite knowledgeable that most people here haven't posted a hundred pieces of unique quality content this year so imagine how [ __ ] I think you really are I mean it I tuned 'ti is remarkable there's so much opportunity everything that you're seeing happen in society the people that are getting voted in building big companies the celebrities that are changing in society the people that are changing the world with positive or negative impact everything's playing out in one place the internet and the internet breaks down into like seven or ten meaningful sites right now the information sits on LinkedIn YouTube Facebook Twitter Instagram it's not super complicated what's complicated is getting good at communicating on it it's a skill you have to respect the context you have to make a hundred piece of content here's why you want to sell a home you make one video do you think that every woman and every man in here are gonna see it the same way do you think a 22 year old woman who makes a hundred thousand a year is gonna see it the same way that a forty nine year old woman with two kids that makes forty seven thousand a year we have these platforms that let us target people at a specific level that we've never seen before at scale anything you want to say to the world you should minimally say 13 times because you have to context the audience that's seeing it you have to say when I do things globally when I make a video and I say hey Mexico you need to think about how you're doing influence or marketing if I do that versus hey you need to think about how you're doing influencer marketing and I posted the people in Mexico it disproportionate is better not only we have to have make a ### [12:53](https://www.youtube.com/watch?v=rgJoByYf5JQ&t=773s) make a hundred pieces of content hundred pieces of content you have to make five hundred different segmentations and media and run it here's the good news everything I just said sounds hard as [ __ ] tedious as [ __ ] right but here's the secret everything great should be hard --- *Источник: https://ekstraktznaniy.ru/video/18099*