# Mark Brazil and Jeff Cole on Starting IKONICK, Growing Sales, & Staying Motivated | #AskGaryVee 292

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=SkbTa_nvqPk
- **Дата:** 03.10.2018
- **Длительность:** 1:07:13
- **Просмотры:** 32,756
- **Источник:** https://ekstraktznaniy.ru/video/18184

## Описание

On episode 292 of the #AskGaryVee Show, the founders of IKONICK stop by and we talk about:
- The Origin story of IKONICK
- Getting traction with free content
- Finding the balance between being ideological and being realistic

#QUESTIONS:
20:50 - How can I scale my physical therapy company?
31:48 - How do you find your motivation & keep yourself motivated?
49:41 - How are you planning to scale IKONICK?
55:17 - How do I scale my social media marketing business?

#QOTD: What is your favorite brand, and why?

Check out IKONICK here:
- Official Website: https://ikonick.com/
- Instagram: https://www.instagram.com/ikonick/
- Facebook: https://www.facebook.com/shopikonick/

Follow Mark and Jeff on Instagram
- Mark Brazil: https://www.instagram.com/markbrazil/
- Jeff Cole: https://www.instagram.com/cole/
—
If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates re

## Транскрипт

### How can I scale my physical therapy company? [20:50]

walking you guys and uh yeah I've been grinding for a little while man I have a physical therapy company trying to take it at trying to scale and it's just been really hard and like kind of grind and trying to find Robin to my Batman so to speak when you're looking for Robin what are you offering Robin like yo help me build my [ __ ] or are you giving up some of the equity I'm always offering equity and just from the gate you know what a lot of times I don't know what it is but you know I'm not sure if as people don't believe in themselves they don't believe in the vision it's really kind of hard to find somebody who's like okay yeah like let let's do it like from the door from the gate I got it don't look so tell me now tell me this I get it tell me this how many um what are you looking for Robin to do honestly what I'm is kind of bring to the table some things that I don't have you know I do not always I'm not the most charismatic person before like a Robin who can help me with trying to tell me I'm not the most charismatic person I'm like damn really that's not where I thought you were going cuz I like the way you're talking keep going yeah like you know I'm not the most charismatic guy I can see how you know someone can move to a room kind of help with connect like I can close a deal you know I'm at a table I can negotiate I can you know I know my numbers I'm on top of all this kind of stuff you know that's kind of my strength not really you know the intro you know it's not charismatic it's the first move once there once they're farming the hunting is harder for you once it's farming you've got it there you go okay keep going so that where do you live holidays I live in a suburb Haditha live in AI and Maryland okay DC Maryland got it looking for Robin yeah who's she or he is good at hunting keep going and what do you want to sell them physical therapy not just physical therapy but got some ideas and since we're you know you got a Wow Reese I want to put all my ideas out there but I'm trying to kind of innovate as far as how the services are delivered of course you know health care you know it's changing it's trying to get really squishy as far as you know the margins going down but the pay is still high so I'm trying to find a way to change the game as far as how it's delivered the method is deliver and so forth you could say anything yeah I mean it looks like you're looking for a glorified sales person and I think for that you know just going on job boards you can probably find someone and I think the fact that you're willing to offer equity to go with obviously some sort of salary is something that not many people are willing to offer at the gate so I think you have a pretty good offering have you tried just utilizing resources and looking for a salesperson oh I have a lot of my friends are salespeople but the thing is that I have further to tell people I have other associates that are salespeople but one thing I've known what I notice about salespeople they're not always entrepreneurial they're really good at sales but then really risk-averse and when you have people who are risk averse it's like they're out of the game before you even you know before you even get the door I mean I'm dealing with a fire right now scuzz I felt like you had it down but like to me very simply like you like I mean I feel like he needs to be going on networking events and just be out there more like for us and we're just out there and it's a contact sport that's how I see it yeah I also think like honestly man like I caught the tail end of like the risk-adverse this and that like I just would spend no energy on you know what's wrong or what's not or what's tough I'm just fascinated like it's fascinating to me that catching the tail end I apologize that I have to just take care of this it's fascinating to me that I never once in my life blamed the customer and I don't know like I'm not saying I'm right and you [ __ ] up like I don't even want to go that I'm trying to bring value for everybody listening holy [ __ ] never in my life we were reading something today they were working on this cool [ __ ] project and in it the customer wasn't blamed yeah I did pick it at it but you guys had it there's this Authority that I was listening to by the team it's I don't want to go too much into it but the bottom line is net-net I was proud of the team I didn't touch it at all in this story let's just stick with that the customer was not blamed and I took note of that was like good they did a good job I recommend for you of like forget about risk-adverse that how many people have you asked if 17 people were risk adverse when you approached him or 1700 or 17,000 that's still nobody in the scheme of the game I feel like that's answer that's poor people that's it yeah that's it okay and explain any that sound smart you always going offense it's on you yes right yeah man listen finding Robin or selling to clients this new delivery mechanism that you have it's all about just finding people that say yes in the beginning everything I've ever done in the commerson 96 social media you know agency and ix these were [ __ ] things that nobody wanted all I got were nose I found a couple of [ __ ] yeses and everybody's out here trying to [ __ ] think that everything should be a yes does that make sense right so like I think just making that mindset all of a sudden the way it manifests is you're not dwelling on that no you're not worried that you kissed another Joker instead of finding a Robin you understand yeah my daddy today cool man well good luck all right good luck man thank you and say like right sometimes you know it's like I'm always fascinated I'd like the macro versus the micro advice like usually young that's gonna be sure I like that I can go micro we had to go macro on him that's why I was like there wasn't really an answer I think it's just it sounds crazy so mindset it's just work harder kind of it's just keep at it keep going working harder you know it's funny and I believe in working harder but it's work harder with the right perspective yeah like it's a lot easier to work 17 hours a day when you know why you're doing it I was so pissed that's such an OD video I literally googled like I just think like people are like but the markets not ready for my I remember what John Legend when the guy was like yo people aren't ready for my [ __ ] like [ __ ] you so sucks stop blaming listeners yeah like when you're like when you have an art piece that doesn't sell as well like I still love when I would send an email write the copy pick a wine buy a wine try to sell the wine and it didn't sell it be like yeah I suck instead of like all these people don't know that Pinot Grigios the [ __ ] are hoses Andrew you're on the show you can please call the office at 231 unanswered basic let's try them again or somebody else you remote to say something I think the whole entire thesis is just with every no you're getting closer and learning and refining like our whole entire thing is we love the micro losses because it's just it's getting us closer 100% just getting better and better that's the whole entire the micro loss for the macro like whole life some micro loss just to buy the Jets and win six Super Bowls that's it first I'm gonna my first game ever cut though they're very good team then some words a player do David don't [ __ ] up just shut up David your call has been forwarded to an automated voice-messaging system nine one nine eight zero one two three six zero is not available at the tone please record your message when you've finished recording you may hang up or press one for more options David it's Gary Vee listen life is so [ __ ] interesting the fact that I will never call you back in the history of our life fascinates me that this moment in time like who knows why maybe you're in a bad service area maybe you want to go take a quick [ __ ] I don't know why you didn't pick this up but the fact that you didn't which led to this message that will now create a scenario that will never interact ever again blows my face off of like how life actually works how long ago did he have a good all right do you rock what's this is the camera that we were using you and I and we're gonna sell this on eBay you're Seth and you are gonna sell us an eBay and the plan is we're taking this three thousand four thousand dollar camera you and I are gonna sign it and they're gonna put it on eBay and see what happens you're gonna tweet it out I'm gonna retweet it I'm excited about this I can sign it anywhere I'm so into this t rocker I'm so pumped by you this is so cool like we got our D Rock it's a job board alright what is this yosef yes yosef maybe Joseph okay it's a y-yeah hello Yosef it's Gary Vee and you're on the askgaryvee show hello how are you we're tremendous you watchin the show no I closed it how was it though before you left and Brokaw awesome but it's the customer's always right so it must have sucked no no he's doing a couple of homeworks that's why hold longer grad yeah women you pay go home work on a Friday night over the askgaryvee show live on [ __ ] Facebook yeah because I can watch it later on that's why he won huh Joseph you're off to a good start brother what's your question for the guys where I I'm sorry do you have a question you put your phone number in oh yeah I was wondering how you do you keep

### How do you find your motivation & keep yourself motivated? [31:48]

to yourself motivated and like you keep going like I keep watching your videos and like after it like an hour I just got like there's no like no more you know you just it goes away okay so you watch a video you get pumped as [ __ ] for an hour but then it goes away is what you're saying yeah okay I'll let you guys answer first on how you guys personally motivate yourselves personally I think motivation is all tied to finding something in life that you're passionate about yep and it's tied to effort okay oh like for us we just work 24/7 we love what we're doing and it's gotten to a point now motivated by actually loving the process is amazing we don't want this to end ever it's weird people ask us now you know would you sell the company we don't even know that answer anymore right we just love it every single day is amazing so passion hold on something you're passionate about and you can put the effort in Cole yeah I just have an insane ambition like I want to be the best in the world so it's hard and it's like even like the announcement with you like everyone's like wow was that like the best year like no it's [ __ ] it's like you celebrated maybe for five minutes we did a high-five and we went right back to work it's you don't know it's the ambition for you it's ambition it's are you some love of the process love you it's obviously there's a lot of things everyone you have ambition you love the process but your answer is ambition I want to be all time the greatest you for me what's interesting is I'm gonna go a different angle because I'm this is gonna help a lot of people that watched my [ __ ] I'm super humbled as you can imagine that right that I can be an energy boost you know watching a video mine much better move than doing some [ __ ] coke or drinking some [ __ ] redbull right like I'm excited by that right by the reason that people aren't sustained you know by my content in the scenario that you preached is because you're using it as a band-aid instead of fixing the issue at hand now couple things I'd like to ask you this because of the way you set up this conversation you might not be motivated as [ __ ] right now and maintaining it because you're actually in a phase of your life when you're eating some crow to set up the next thing something have you found your passion yet cuz I think once you find your passion it's hard for their motivation to kind of die oh I know I want to do something that helps people but I'm trying to like find either like a pre l-like a health field bum not sure yet yes I want decided like I'm studying good go ahead no please go ahead I'm like I'm not I'm a sophomore right now in Rutgers and I'm not sure what nature all I know I'm like I want to go into the health field but I'm not sure which specific cuz I want to give back to the people like I'm American Egyptian I want to go back to Egypt and help out over there because the health care system is just sucks so their planet so a couple things I think I'm glad you asked that question jump because I think that led into like my entire thesis my intuition is look if you want to be in the health field today in 2019 unlike being an entrepreneur you do have to go to college like you know like and maybe I'm under educated on the whole field and so I don't know but like intuitively like if you want to go to a top doctor you know hospital it's hard for me to think like you're coming off this like eighteen year old me like yeah oh [ __ ] college I'm not going to med school like you'll hire me dog I'm pure talent yeah like I don't know if that's playing out a 20-19 playing out maybe 2027 maybe some entrepreneurs or some rogue [ __ ] start a hospital that's like all about like just evaluating on some intuition [ __ ] I don't know but right now it I feel like it actually your question and where I was going yosef maybe what you're doing right now is you can't get macro motivated cuz you're in the eating [ __ ] phase you're gonna check the box at Rutgers to find the thing then go to premed like you might know that you're in [ __ ] year 1 & 2 of a eight-year [ __ ] window of eating [ __ ] before you get to actually do the thing you want does that make sense yeah like I was unmotivated as [ __ ] in high school like they're like outrageously unmotivated all I was doing was going through that process to get me to the time and where I found my motivation was on my side hustle and that's why I got D's and F's cuz I literally was trying to sell baseball cards and study wine in every minute of my life that I could get away with it if I had a passive teacher who didn't give a [ __ ] like I was a hundred percent studying baseball cards and wine every class and I don't mean like haha and Gary was I mean open the [ __ ] it Beckett baseball card guide or the Wine Spectator sit in class and read it hoping my teacher wouldn't say something so I think you might just be in the eating crow era would that make sense yeah look don't ya me like does that make sense or like damn it then yeah what are you yeah are you okay with that becomes the thing like I was okay with giving up you're the reason why a [ __ ] on everybody and come so hard is I was okay with giving up my 20s and mid 30s to give back to my parents I was okay with that and everybody else like so many outs are just like trying to do all the funnest stuff and like have everything like I was okay with paying fifteen years of do samman I look at did you know how much respect I have for you on this man you were okay with commuting from [ __ ] New York shitty New York I assume to [ __ ] Jersey to work at Wine Library for ten or eleven eight five dollars an hour whatever [ __ ] it was because you were like [ __ ] I'm gonna eat [ __ ] for a year and hope Gary's not full of [ __ ] and puts me on you were okay with that and clean enough I know how it is at Wine Library did it too so like I know what dad's up to they're like you know like intercept so I think the question you have to ask yourself if you're so ideological that you're gonna go back to [ __ ] Egypt and save the [ __ ] health care system of Egypt well then guess what eating [ __ ] in University in America for seven years in your 20s is minor leagues to the ambition coming out of your [ __ ] mouth my guy god yeah take and take every single class and every single class in the medical pocket and when you find that one thing you like then you're gonna penetrate that one rocket or take every [ __ ] class that has nothing to do with medical and realize junior year in [ __ ] Rutgers that your [ __ ] poet that to knows for sure I'm not but but you see where I'm going with this yeah like I think the important part like the money shot of this was like is the ambition coming out of your mouth something that you're willing to pay the dues for I am so bent out of shape tired of [ __ ] hyperbole spitting out of people's mouths of what they're gonna do and then when they have to go and put in the thing to get them there they [ __ ] block because I'll tell you this Yousef this is about the rewiring of perspective you might float into happiness and motivation for the rest of your life if you understand on this Friday night that the game is having the tolerance to eat the [ __ ] to get you in position to do the thing Thanks all right what do you think talk with me here talk with me I'm into this I put it no I totally agree with you so then so how is it processing like oh [ __ ] that might be right [ __ ] it I'm gonna like go all-in and I'm gonna find pockets of like playing 2k or going on dates or like I'll just I'll appease myself in the two hours I get to myself outside of this crazy education thing that I have to check the box on for the next six years cuz I'm gonna go [ __ ] save the Egyptian [ __ ] medical world or are you saying like oh [ __ ] do I want to change the Egyptian medical world or both most kind of yeah cool man I mean I think that's super right that's exactly what your [ __ ] 20s is supposed to be yeah you don't have to [ __ ] figure it out but I think what you need to think about is a lot of 20 year olds get real ideological and like one thing you may want to think about is it even capable of fixing the Egyptian medical world because I'll tell you what really is scary to me when I hear you talk I've had drinks with the 46 year old version of you Yousef and you know have said to me oh [ __ ] I wish that I knew that there was no chance of changing the Egyptian medical world so one thing I would tell you to do very carefully is while you're going through this process audit the reality of your playing field to see if what you're actually saying is even [ __ ] possible that's a big problem there's smaller problems within that problem that's why I would correct it find a pocket where you can solve something small that can contribute I think that's right solving the bigger I think you know when you're 20 you're gonna rule the world right as you should I love it I want everybody to but where I'm going with is a level of practicality that doesn't trap you that you wait what people do when they're ideological is they're faced with something at 31 we're like oh [ __ ] all of this is [ __ ] facts again yeah you see where we're going you said yeah here and the reason this is all easy for me to give you is it's based on the one hour boost of motivation the reason it fades is because it's a band-aid it's a quick high off my communication style that is wonderful I'm very proud of it but it's because we haven't gotten to the root of the thing that you're not able to keep consist aend motivation you know what I mean all right and cuz it's either you're lying to yourself of like what's coming out of your mouth isn't true in your heart and your brain or something else and I really think it's usually like when I hear what you had to say it's that there's a part of you the logical part of your brain that's quiet and a voice that whispers to once in a while that says that's actually not that possible or to Sabaton which is why I think you know Brazil's talking about it the right way which is like instead of boiling the ocean why don't you say like I'm gonna [ __ ] change the life of a hundred Egyptians in the town that my grandparents came from now you're like [ __ ] I can actually do that not trying to curb your dreams either it's just something you start there and then you can build upon that a hundred percent or look I said I was gonna buy the New York Jets big [ __ ] dream it's just that I knew there was gonna be a bunch of dog [ __ ] for a [ __ ] a half a century to get there mm-hmm like yesterday you know all the tweets come out when I get salty about a Jets win don't worry Gary are you gonna buy the Jets in five years I like the Amika I'm like no I'm not close 20 you know so I think you got to be real with yourself Yousef wouldn't you synthesize the last [ __ ] in 15 minutes just realize go with myself and just try find the real thing that's exactly right and the way to do that bro is to taste I think you and I gave the right advice taste right every taste all right like for the people that found it good now quadrupled down for everybody else who's listening to this and be like [ __ ] that's me go fencing start a pottery class go with like say hello to nine people that you've seen on campus 48 times but you don't know their name Yussef I suck at 80% of things in life just so you know you said I suck at 99% of things in life I'm being dead serious my guy you said you're definitely doing this for you right like you don't feel like this was instilled by like mom or aunt or sister not some documentary cool good man now I just got listen if the rules of your game or the game that you're playing you've got to follow them you can't get out of education to get in a position to do what you want in the current world so eat it the same way that I want it to be in the liquor business to help my dad's business and all the liquor laws did it these [ __ ] can show when they talk do you understand how angry I get that they can ship art anywhere and I couldn't ship wine to Pennsylvania and Boston and all these places people don't know what I thought I hated it but guess what I chose to [ __ ] get into my dad's liquor business so I don't get to cry that I couldn't ship wine to all places that's the business I'm in you don't get to cry that you have to do school for next seven years and you [ __ ] hate it you want to save [ __ ] Egypt you just want to go save Egypt Yousef are you ghost yeah you said you were like letting that settle in yeah and what do you what did he came out of you settling that [ __ ] statement what came out on the other side of your thoughts I just have to you think and like realize it's my real dreamer it's just I feel like my while like my twenties thing yeah let me give you a good one bro let's like get to the real point this is probably ultimately now I'm starting to realize why the [ __ ] I kept you on the phone or is it a dream that you subconsciously liked the way it positioned you amongst others no every time if I think you like that Dad I just like shove it down because I don't want like no Fame I just wanted to if just for the people not the fame brother not the fame the way that your mom dad sister person you like six homies you're inert eleven [ __ ] fame do you think that maybe this is your ambition because you like the admiration of the inner eleven when they look at you when you say you're gonna do this no I don't think so good that's great because this big problem that's in the game huge problem for a lot of people and I'm pumped that's great this is what you see how thoughtful these questions are like I'm listening to you like I believe you like honestly I thought there was a good chance that was the answer I'm not kidding but when you answer I'm like who will actually feel that that's good so like these are the this is the process that everybody needs to do thoughtful questions real life questions you understand yeah I'm Shannon help me one more time because I think you're gonna help a lot of kids out there bro what one more time I know you said it but like where are you at right now I know milkiness but I'm loving it because I think it really will help what I can't refuse a question a hundred percent what's on your [ __ ] mind right now I just want to get my grades straight just focus on that getting to the best school misconnections try like do my point in my dream love it let me tell you a couple things you're gonna love don't over I'm a bigger believer in serendipity then I am on the brand positioning of these schools let me explain don't burn yourself out trying to get certain grades that may not come natural to you because these are the four best medical schools and you're gonna go to number 17 because let me promise you one thing the way you said it you can find the person that's gonna cure cancer at school number 17 just as easily as you can at school number one so when I heard you say Network a lot of times people think you got to go to school number one and two but the way the world's transforming and the way that schools value certain data versus the data that actually is gonna play out over the next 30 years my recommendation to you is do not to do the bare minimum but I would be far closer to the bare minimum then I would to strive to something that's unachievable from a GPA because you're gonna [ __ ] burn your life out trying to get a three point one and instead of a two point nine and at the end of the day school number 11 in Connecticut is not going to be the Delta you think to school 21 in Virginia do you understand yeah serendipity will trump that every day 2. 1 GPA great network yeah 1. 7 man [ __ ] Network but I could do it myself all right thanks man I'm sorry one more question like I wanted to you in person what's your next event in New Jersey yeah I know like what's gonna happen in October for your wine club under 21 you some how old are you I'm 20 I'm 21 in December what's that I'm gonna be 21 in December I'll probably do something I but I probably I have a high likelihood of doing something in the first weekend in December or second weekend in December at Wine Library I would argue that there's a bigger than 50% chance that I'll do a public event on the first Saturday or actually I could see Black Friday blocks I could see a Black Friday Saturday Thanksgiving thing did people tremble probably first now I probably do first week of December because if I do that Thanksgiving weekend people can't travel and for me to do a jersey event people travel from Rhode Island Delaware PA so I would argue first or second week in December at Wine Library and that's will be the next thing all right awesome he was very real yeah let's sneak one more in before we let these [ __ ] good-looking dudes out yes you start a DNF Club yeah that's a yeah dude I was gonna be a reporter like I do mine was five years 2. 1 I needed to get a certain grade class they got the two hun nightmares that I didn't graduate high school hello four years Scott it's Gary view on the askgaryvee show what's up man life is good what do you

### How are you planning to scale IKONICK? [49:41]

have a question for me in the boys oh yeah so I mean I've known Jeff since Jeff was like five we were up in the same neighborhood okay be further when's the last time you and Jeff have interacted via technology or two days ago okay well you guys are actually what's your question Scotty yes he calls getting pissed oh no Mike Lenny for before you go to question tell us a great under-the-radar coal story oh yeah like real under-the-radar one that you don't eat not eat you know how you and your homies have like the 38 stories you keep recycling I want to hear a story number 39 something that whole hasn't even thought about in like 11 years give me some like fourth grade like [ __ ] his pants during recess [ __ ] oh you gentle I mean um so I mean I don't think many people know that Jeff is has not always been the hardest worker in the neighborhood so Jeff and I like Jeff was Oh a little bit of a bubble maker made a little bit when he was younger yeah so I mean like test like roman candles are like no no I think I mean what about like mission like bats to [ __ ] mailbox of [ __ ] no Jeff wasn't Jeff wasn't that bad but like water balloons at houses and we had like I'll call it the year older kids were like a gang in the neighborhood okay and Jeff and I think Jeff would when he was a little bit young I don't know if he remembers but like I mean a couple kids got in trouble because I my grandma was staying over and she calls the cops on kids throwing water balloons at our house and all the kids have to line up in front of our house and say sorry are you sure those me Scotty I hope not I don't think so I think I do then then I'm the one to see Gary you're like I know what your question Scotty so my question is that is that Jeff and Mark strategically brought Gary and scooter in on this business yes and there I mean and you guys are obviously huge and impactful people in larger industries yep our youtube gonna help build iconic into the world's greatest and largest art brand ever oh I'm not the answer is nothing zero this is it askgaryvee episode I mean never see these two [ __ ] faces again I can't speak for scooter he'll probably do incredible things like he'll do a lot I nothing my preferences I never see these two dudes again that's my game plan what do you think Scotty I mean I know good and I've met mark one time but we've interacted in multiple times and I know Jeff forever and uh I think it's possible I think is how I'm motivated I don't know man I can I mean I don't know if Jeff's ever told you the story of when we got to meet up and link up in LA but it was a good time I mean just art perspective what they're doing combined Scottie whatever dude I want to be your friend can I'm gonna fly you in and you get the Scottie I'm buying you a plane ticket you're coming to hang out at Vayner for today I just need you around telling stories I have more stories than you can count follow up literally right now Gary at vaynermedia comm email and be like Scotty from Chicago it's me and I you know I want it I'm ready to come and you email me right now I'm sure a bunch of people about to email me just so everybody knows no this is very simple everybody who emails me that's not the actual Scotty I will delete you from our database forever and our servers and I will probably also save it and publicly shame you and make sure that you go deep into the black web your social security number will be mine within 24 hours that's a real threat it is just want everyone to know out there that they better not impersonate me because I'm taking like just like you said I mean your whole thing is about taking opportunity isn't it and Jeff and Mark like that you take the opportunities you follow up duty I cannot wait I'm gonna walk through you can tell a story but like yo this one time Jeff and I can't wait I'm looking forward to Scott I'll see you soon okay all right bye hey Andy we need a real question [ __ ] Scottie Jeff's best friend from fourth grade who like so blow pops with each other Scottie finesse them there that's nice you sound like a good dude musica guy good vibes but we need to like come in we need to end strong not Scottie the [ __ ] storyteller the stories I want to put his face on that t-shirts well show him after hello this is Jacob it's Gary Vee you're on the askgaryvee show no yeah

### How do I scale my social media marketing business? [55:17]

[ __ ] true oh my god and that language comes for you Wow I'm here next time why for watching you guys and I'm like they're not gonna call me stupid that's crazy well I'm actually talking to Gary Vee I didn't give a [ __ ] anyway what's the question my guy so I have a personal question and then I have like a simple question not really simple but my my micro question is how would you scale from like because I noticed there's a process from going from six figures to seven figures I haven't even read six figures first of all my figures tell the truth don't liar I'll hang up take it easy now listen I don't know maybe not maybe I've been starting at having that right so what about four figures tell the truth it's okay yes okay all right so we're at four figures the questions about six to seven figures yeah Andy's smiling sometimes I want to destroy you because I want to focus on four to five but I'm gonna let that slide because I love you keep going I'd say and I guess my question I do social media marketing I mean I'd you obviously nothing compared to what you do but I noticed that it's like a system you have to get what you want to get okay so it's just creating that system is the process it seems like remarkably individual right like for example my system is lots of humans I like scaling through lots of humans most people hate that because it's not very profitable in comparison I like having the gang around I like it I like mentoring people that later go out into the world or like to me staying with me for 40 years or going out to the world both winning formulas so that's a mod that's my formula a lot of people make eleven billion dollars a year sitting behind a computer don't want to talk to one [ __ ] person this is about self-awareness at scale there is no system don't buy a system figure yourself out and create the system around you uh you see what I mean there and it's very impaired like everyone's looking for the [ __ ] anecdote like people are like oh yeah like yo what's the secret hashtag yeah like people ask me that kind of [ __ ] like yo-yo sucks like you've got like the keys to like [ __ ] Facebook like good yeah Gary I didn't know that what's that her a savage you post a lot I knew that yeah the copy looks like you but I was just thinking about the amount that you post I didn't think it was you yeah the copy look something because the grammar is like nobody wants to talk about it like it's crazy Mike one of my great weaknesses was my utter and back I mean guys this is me 20 years of writing email copy you should have seen the first wine I'm dying I have to figure out if we can somehow miraculously find it but I can't even imagine what the [ __ ] these poor wine customers in conservative nineteen nineties in a wine when you're writing the email I was writing them and I'm telling you 20 years later I'm like [ __ ] Albert Einstein of grammar compared to who I was 20 years ago even the time you've probably right I can even feel myself now better than I was when we started like it's really cool a huge weakness of mine is probably why most people don't think I do on my own social media cuz they can't fathom it but it's true I think the only thing that even gives me a leg to stand on I think is the copier when I started writing longer form Instagram copy that probably was the best thing that ever happened to me because people like maybe there's a prayer that it's me that's good advice to him I took care of this what's that long-form hobby focus on the caption big huge intuitive to I use it in one word captions you rock tell the story and he's about to steal your story tell the story about the long kashin copy long copy okay must be nice two thousand likes yeah okay nonetheless go Andy do you know what you do before I'm actually lip what people are saying you notice that we're worried what are we talking about oh six to seven authenticity that anecdote right brow see there is no [ __ ] anecdote well you need to do is figure out yourself don't look at me or Cuban or these guys or [ __ ] you know Sara Blakely who crazy Spanx or [ __ ] Beth Comstock who was on the show the other day who's a beast in court print this is so individual now there's tried-and-true things being efficient being passionate there's tried-and-true things but like for example I've been working out now for four years like look as much as I want to have like a huge chest it's just not genetically they're like I have other things that could work and so like you have to wrap your head around that [ __ ] like you've got to figure yourself out and like you know what really scares the [ __ ] out of me is I push this all the time yet as my popularity grows more and more people are trying to be like me and I'm a [ __ ] off the reservation unique [ __ ] character like Mike weighs ridiculously not mapable if it's not your way yeah right like well I think I'm the worst person to try to be like but that's what I mean that's why I'm like look and then great I'm super happy you know it's fine like I don't take any pride in it it's like I'm not a good map like I think there's a lot of people that are much better map than me who oh by the way most of those people when I think of them make a lot more money than me because it's more like kind of like I'm doing all sorts of crazy things like if you [ __ ] are watching and listening right now actually came here and watched it for a week you'd be like you'd kind of throw up your hands and be like I don't even know I'm good right set what do you think he's nuts yeah that's the first thing you want to talk about something way scarier than I do my own social media I am programmed from 7 a. m. to 11 p. m. every minute our first meeting was 5:15 to 5:30 I was our first 15 minute I count me in I was the first one that's every Caleb that was disproportionately the thing that was most ridiculous right yeah I freaked when like some weird [ __ ] happens we're like that's why I like being here we're like if something happens I'm like uncomfortable in the not doing for three minutes out of 18 hours in a day is it true you've only had you only saw two movies like every year somebody like one movie yeah in this like going to the movie theater and watching a movie happens only in December during holiday break and I'll see one end or two movies during that time see I need to watch movie no that's great that's your process I need to watch the Jets take a [ __ ] in Cleveland like everybody's got their own like you know thing like I like I don't judge people watching movies or Netflix or things of that nature I think escapism is remarkable I think I've hit this crazy vortex where my [ __ ] work is my hobby my process my love that I'm just like right like I [ __ ] like I got home at 3 o'clock in the morning from Cleveland I've been going hard all day this is like I've got three four more things after this tonight it's already 8:45 and I'm waking up tomorrow at 6 o'clock the garage saling day when I can actually catch up with some rest people don't understand that and then people like yeah this is where I get crazy so that's me people feel bad for you but like then like my friends like wake up at 10:13 on Saturday like yo I'm so tired and I'm like I'm gonna break you're like I just you know but that's okay like what you know my ambition is absurd and so like I have to sleep in my bed bro there's no process there's your process you need to figure out you and if you're the kind of person that needs 11 hours of sleep because that's your DNA then get your 11 hours of sleep and dominate the other 13 if you're the kind that needs an hour for breakfast lunch and dinner and watch YouTube videos of like [ __ ] people climbing trees and like that's how you roll then enjoy your three hours of watching people climb trees during your food consumption hours and do you like I hate that people try to be like me I over-the-top natural energy that makes no sense to me and anybody else that knows anything about me that's just me and cool it works for me in some ways here's a way it doesn't work when you're that up when you're that much of a beast you're often the emotional and financial [ __ ] infrastructure for everything you touch and see so like you know everything's got pros and cons so like don't wish on yourself just figure out who the [ __ ] you are and do what would be your number one industry to scale for social media marketing like as far as what who should we target all of them right now all of them them dude selling wine some sneakers selling art like whatever they're all big every markets biggest [ __ ] what do you want to sell are you into like you want to be a barber one day and sell blades like bleeds [ __ ] came out bleeds dominated [ __ ] razor blade yeah like [ __ ] razor blades over the last seven years is what it was if it's a shave clubhouse margin it could be scaled that's exactly right dude everything people buy everything [ __ ] bananas I'll give you one bananas I want you to become a king of the Internet I'm dead [ __ ] serious like be the banana guy I was watching when I was watching the Jets last night out and they're like oh Gary we think that tricking generated dude I was I wanted to honestly I wanted to like what did you do you like that celebrate I'm calling him brother what's that you've wiped plating cleanliness frustrate dude the whole thing sucks [ __ ] football [ __ ] question of that you guys get to ask it what's your question of the day I'd say for us we want to understand why consumers are loyal to a brand so I would say what makes you loyal to a brain I would say what is your favorite brand and my that's a because that's what we're we want to know thanks for being on guys congratulations love being with you guys nice ribbon is all you keep asking questions we'll keep answering them