# Talking with Murs on Why It Doesn’t Matter How Much Money You Make, It Matters How Much You Spend ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=yn2-RND6x5g - **Дата:** 05.08.2018 - **Длительность:** 25:32 - **Просмотры:** 35,330 ## Описание Here’s a meeting that I had with Murs. Talking about how Murs was an early user in the twitch community and still believed to use it to get heard. I give some tips for Murs and other artists on how to best utilize the platform for optimal success. We touch on, hip hop culture and why rappers in 2018, you need to be putting out as much music as possible. Having 100 at-bats and a few songs that flop is so much better than getting 5 at-bats and all 5 songs do pretty well. If it's in your dome, you need to put it out. Murs Instagram: https://www.instagram.com/murs316/ — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Preorder my new shoe here: https://garyvee.com/GaryVee003 — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=yn2-RND6x5g) Segment 1 (00:00 - 05:00) what's up with you guys thanks for coming through yeah what do you guys live that's great born race I'm glad you guys came through so what's been going on anything good so everyone's dropping project like every second right I remember the first one to like my phone buzzed and I was like it was the only time my phone ring was on in the last 10 years like I said there was I was so pumped it happened on a Saturday and how have the prop house the project doing of course every every projects kind of different you got to speak your truth yes supporting that go do your thing yeah how about for you yeah I was working with our religious Whigs I work in advertising and we just kind of came across each other just working together and then I thought a month to do like three or four more bodies and I'd work with a ton of artists but it was working with images and I'm against it yes and how are you thinking about that is that what you want to or trying to figure out yes which must feel interesting huh yes options yeah exactly people want me personnel you should do a podcast hosting the party why do you think he did that you think he loved it or he just thought it was economically the right move for him I love do I understand but it's and what are you doing advertising our where you've been in the agency world for a long time and before that yeah I've heard this person is close by to say to see you next year that worked ### [5:00](https://www.youtube.com/watch?v=yn2-RND6x5g&t=300s) Segment 2 (05:00 - 10:00) great cuz they don't the sign the contract I couldn't agree more it's the biggest thing I noticed when I first got in started Manor I didn't realize what people would tell me yeah I don't know yeah that's right these are these you know all the agencies the company work for right now is a huge publicly traded company I don't give a [ __ ] about you your line item and so yeah this is I've said this before I don't know if you ever heard me say this Julie I'm and this is the truth if I actually understood the advertising industry is dynamic between employees and the holding companies I would have never started vaynermedia that's real life cuz I hate when people leave my company I hate it I love continuity you even know the way I talk like well yeah like I'm really trying to figure out how to make it forever or at least a long long time so that when it happens it feels like cool and like awesome and right not oh I need to be at a place for 18 months and then leverage and now because our brand is so strong a lot of the kids do you think I know that are coming in this is a great launching pad because it's a good brand right now and like you know the more traditional shops want you know kids that were grooming people get caught up in short-term thinking you know people just people are confused by abundance people think that they're they need to take something that somebody else is gonna get without realizing there's so much for everybody to eat tonight America's gonna throw out more food we get it then we literally the food that America throws out tonight could feed so many parts of the world we just don't think we think of things in silos there's so much more to go around and everybody's grabbing because they think like that's the only like it's all around us and I just watch it and I'm like I never think that somebody's victory is at my expense if I was a rapper like literally if you know whoever has the biggest song in the world right now I would never think oh my god that dude or that woman is getting all the listens okay like you know what I mean that's how people act like you know just talking about current hip-hop like I don't I would hope that the Mikki Minaj or the people around her don't sit there and say well cardi B's taken our listens I understand it's an easy lazy thing to say if you're not thoughtful if Nicki Minaj puts out a [ __ ] fight or track right now we're gonna listen there's abundance but that's the confusion in the system you know and so people need a calibration of understanding it how much food there is to eat and I think everybody needs more empathy to me that's so stuck in my right here right now houssam with a new label you're gonna be a different version of yourself than if it's the third label third you know album with a label because you may for your own ambition and skill set want to prove something or start off at the right way or so there's so much context in every interaction in every transaction that's what I spend all my time on empathy I think so but it's also why I think I have rare results basically it's a very basic business thing if you can survive doing it the way that nobody else is doing it if you have the ability this is what I have to sell it to keep you alive to give you leverage to then be able to afford the thing that everybody else does you win that's the story Boehner we could stay alive in two thousand nine ten eleven twelve doing social media when nobody wanted to buy it because companies the world like I got five thousand a month for you for [ __ ] four full-time staff do social media a full rack but I could stay alive and then it became the market and I mean so how we're gonna build the biggest media property we're gonna pull the biggest media agency on the back of doing all the stuff right and then we're gonna buy a television shop commodities that's where the dollars are now but as that goes like this that will all die even though it's even to the spend and let's say Facebook and Google but I'll be able to buy it because the infrastructure costs are gonna collapse it Toys R Us does plenty of revenue it's out of business like you know plenty of people make a million dollars a year they just spend 1. 1 million ### [10:00](https://www.youtube.com/watch?v=yn2-RND6x5g&t=600s) Segment 3 (10:00 - 15:00) antwuan woke Walker made a hundred million dollars yeah it doesn't matter how much you make that is what you spend you know so spent a lot of time thinking that way it's how I think about attention by the way so I think about making things successful you know what are you gonna spend it this for me is a bad use of my short-term time what they're paying me for this one pilot episode over three days there's a bad use of my time in the three-day period but if it pops yeah it's gonna hit an audience you know I'm gonna win the Internet it's like if you know over the last 15 months you guys know like and in the next three years they'll be even more I'm gonna win but they're still at least for now you know 49 year old Karen you know I'm not gonna get to heard of the way I'm gonna get as being like a star Joe so it's just trying to figure out the right pieces anything I can help you guys with you know I'm some aware about your yeah I think Bo Jackson I'll tell you why you can always do the author you can always default into picking one or the other but if you can do bojack's n' creatively and like filling your soul like to me that to make a binary decision that now I'm gonna just play them like my you know you have these abilities and that it's what I'm doing all sorts of [ __ ] because if I can you know what the reason I wouldn't do this show is if I felt like last year proved to me that I wasn't capable but that didn't happen I feel like I am capable I work a lot which allows me to kind of like close the gaps on doing things I also know what this means to our business you know so you know to me you know here's how I think about music and I really wish I had that skill set in today's environment of distribution the fact that I could get inspired go into the [ __ ] studio break off a song and literally just drop it on soundcloud or Spotify and use my own social to build awareness and if it's real and if it's like God like literally somebody who builds awareness that has some social and has the ability to produce a song and nobody's in charge of your distribution or your marketing and then you let the music speak for itself is remarkable I mean I'm 42 when I think about like going and getting signed by a label producing an album the marketing the Virgin [ __ ] mega store selling your [ __ ] MTV or BT having to give you love or z100 like all that's gone the middle is dead you your audience SoundCloud Spotify upload for [ __ ] free let's go are you [ __ ] kidding me so you could be personality you could be disagree nope nope nope disagree I get it cuz you're [ __ ] musics fire and they want more music but the fact that they even took the time to go on Twitch and tell you that is already suck never worry about people that are talking to you worry about the people that stop talking to you my daddy's think it's super like been kind of shape that we got a complaint I'm like dad I love complete you know what perfect I'd want to hear everything cuz what I'm not hearing it I'm not in control when somebody came to Wine Library back in a day and didn't have a good experience like me I'm dangerous as a customer I go to a restaurant if the waiter [ __ ] punches me in the face I won't say a word I don't know how to complain but I just will never go back like the way to punched me I would like suck my bloody lip eat my food leave not talk to the manager not make a scene not if you look at all I don't know how many tweets I have not one complaint you know many times I've had shitty experience not [ __ ] you Delta not [ __ ] this nothing I don't have it in me it's not how I was raised right what I do is like she's not to go back write to me if somebody saying they're mad at me believe I care means they're still in the circle means I can learn from it to me it's the people just unfollow never said anything about it got it so you know like to me when you're getting that feedback it's only showing love to a skill you have and they just want to be fed some more but I don't think that's the reason to stop doing something I do all of it is a farce yes I do I think a lot of these sayings are from times that don't exist anymore for example fake it to you make it can't anymore because while you're faking it it's your public domain like you can't come if you're gonna come out and say you're a 22 year old life coach like that's you can't fake it like you used to everything's being documented everything's both being watched no I don't think so man I think a lot of people are multi-dimensional I also think you're in a funny business if you're in the music business you're one at-bat away from everything ### [15:00](https://www.youtube.com/watch?v=yn2-RND6x5g&t=900s) Segment 4 (15:00 - 20:00) she's your one song away every day your life you can't brother why do you think I'm talking to you can't walk away from a game that literally one [ __ ] song in your back it's acting too John Travolta was dead for sixteen years and then pull fiction my man so [ __ ] that you can never give up on music you know one [ __ ] song away very it now it also depends on your artistic you know process a lot of stuff is easy for me because I'm straight improv like Judy and I can go pitch right now our biggest piece of business in the history of LA and I'm not gonna prep she'll be ready I'll be ready without what I have to be ready for it you know I'll be ready for what I mean I don't I go out there I don't know anything about the business I pick ups that I don't know any like I can pick up [ __ ] for my list in three seconds I'm I got you like that's what I'm good at so I would have been like I always wish I could rap because I'd like I'd be great for me I'll just go and [ __ ] spin it from the top of my dome be out no writing no nothing I'll just go do it it's why I want like one of the biggest reasons I want this to pop is I just want cuz I'm like yeah if I'm like I think I would kill it yeah we'd kill it I feel I think my opening dialogue would like motivated generation and then I go and do some funny [ __ ] and like I'm pretty [ __ ] what was the first oh yeah oh my god what is this she heard that I'm doing yes she's like that I hope she's gonna pitch me I'll buy that's it man that's the answer I believe in it I think it's not that I think it's that bad here's what I think about you I don't think you're capable of putting out something that is detrimental to you that's what I don't think people understand I think you're too talented from what I know about you to put out anything that's detrimental in my and you know this I put out my heart and this is what the rating they gave me things that you thought were gonna be the song that was gonna change your career nothing songs that you didn't pay attention to meant something I do it with content to like I'm like this is gonna be the fire and it's like I'm not like what happened like you know that's so common that's so right it's advertising to like you know it's the way the world actually works it just means it's to me it just leaves so much to me creativity is like I'm fairly creative in the scheme of things now that I've gotten to know myself a little bit as I've gotten older like but like I don't know I just like you can't man affecting this happened this morning we walked in here he's like can you put on for the vlog I'm like we can't feel much here so I was like unmotivated so I literally took it off which I never do I was like I don't want to do this right literally or four minutes later off of reading something in my Instagram I'm like dear ox let's go make up an item now because we do the vlog I rarely do what I did three years ago which is get inspired ask somebody for a camera to come and see me and I would rant my content in 2012 to like 15 most of the YouTube thing would be I was inspired luckily somebody was on camera I'd rant about something like Wall Street's wrong about this or I believe Twitter's gonna do this right now I never do it cuz we're filming everything and I don't need to and I don't think that way this was the first time I've done it in six months ago oh yeah we did actually but anyway nonetheless four minutes earlier I'm like I don't want to be miked four minutes later I'm like I want to make an original piece of content off the top of my head that's how I think about music now which is like you know like how amazing is it if you can just do it when you feel it and not be confined to the creative or the distribution I mean that's it you got it that's it man [ __ ] that and now especially if you're a G and a twitch community do you [ __ ] like you hate you just make a like a crew if ninja is listening to your [ __ ] while he's playing for tonight right now like that's more listens than [ __ ] I Heart Radio is gonna give you people are confused man people are [ __ ] confused this is MTV 1984 people confused the biggest bands in the world didn't make music videos because they thought it was giving away free music didn't get it they were think it's short term Stix ### [20:00](https://www.youtube.com/watch?v=yn2-RND6x5g&t=1200s) Segment 5 (20:00 - 25:00) didn't make music videos they were one of the biggest bands in the world because they thought it was free music [ __ ] you this new thing MTV we're not gonna [ __ ] make music you're gonna play it our people have to go to the record store and buy her [ __ ] until nobody knew who they [ __ ] they work is Duran and Van Halen and [ __ ] and Twisted Sister were playing on [ __ ] loop and then they became the biggest bands exposure listens some kid who's got [ __ ] two million people watching them play for tonight playing your track while they're playing is a hell of a lot more than Z one [ __ ] hundred they can't hanging out with the tank yep that's my home I'm a drink entire movie star jury that's the fortnight equity right yeah he was like yo you know how I did China but my leg what might kill me even get our music in this guy's game it was like we don't give a what music I'm like this guy's name is gonna be and no one believed me and I'm hanging out with all the streamers and I'm like yo they want to be able to play our seniors how we think about media you know it's all I think about what commedia overpriced underpriced they think courting [ __ ] pitchfork is like I don't can [ __ ] about anything like any established thing doesn't mean anything it doesn't have the leverage its leverage is overrated whatever the establishment is overrated I don't know what to say but it's great now that switches the thing but you know for me I've been doing it for two years would be like what is this video game I will say his name but a famous rapper whose management many buddies a friend of mine blew me away how much should we charge twitch a year ago I mean you don't charge twitch they want us to stream on their thing I'm like you should do it because yeah Amazon's bought them for 980 million dollars I know what I'm like how do you not know they flew me in and like tell them educate them about twitch but they still didn't just learn but now direct it is like of course it always is gonna be a moment snapchat until you know Khaled do it yeah Twitter before Ashton Kutcher jumped on it's all the same [ __ ] game we know it's happening but the culture and the mainstream need that moment and I just spend all my time trying to be at that moment beforehand so when the moment happens I get it I mean I was I almost did twitch before I did you - but stunwin yeah before you would even run my team don't know three and a half years ago like you know we streamed the words rapper 25 hour stream on Twitch and we did it at the same time posted on YouTube and Twitter it's not a cool guys twit twitches continuous minutes trump everything yeah I'm thinking about just going twitch $0. 24 I might just [ __ ] just live stream live for the rest of my life on Twitch just go back to what it was which was done by Justin's I mean this is a iJustine that's how she blew up yeah you know Justin TV iJustine TV like she was like was she was the Justine like that's how she blew up back in a day to me it's just so much underpriced attention you go and DM 55 influencers on Instagram with 2 million followers and ask them to just put a minute of your music in whatever video they're using it's just more exposure than z100 I don't notice to tell you it's nothing personal you know like it's nothing you know I'm sorry like I don't know like would you rather be a Netflix hit show now or you know a Bravo hit show Netflix five years ago Bravo 10 years before that CBS 50 years before that [ __ ] radio channel XYZ before that drawn in a cave like [ __ ] changes right like I don't know like that number one drawer caveman Jon this [ __ ] is fly right attention moves MTV's bump was 1986 nothing was more important everybody music energy just sat in a room me like I read this music video was gonna make us or not right yeah so I mean I'd much rather everybody would torrent my latest book I don't want the money I want the attention I do it all the time I go on all these like shows and like hip-hop shows about they got you got a new book out like ever and you know the host is trying to ### [25:00](https://www.youtube.com/watch?v=yn2-RND6x5g&t=1500s) Segment 6 (25:00 - 25:00) do right but Charlemagne will be like you everybody go out and buy and I'll jump right in but like no don't buy it go download that [ __ ] for free you know and then the audience were say no and then I guess they loved that you --- *Источник: https://ekstraktznaniy.ru/video/18261*