# Illmind’s Take on Hard Work and Why Everyone Should Follow Their Passion | Meeting in LA, 2017 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=njQBKbtFkuE - **Дата:** 07.07.2018 - **Длительность:** 18:37 - **Просмотры:** 38,287 ## Описание Loved this conversation that I had with !llmind, a 4x Grammy Nominated Producer, while I was in LA last year.. One thing that I want to put some extra emphasis on is that if you're pursuing something that you really love, then the work won't feel like work.. If something is macro fun, of course you'll have some bad days where it feels like a grind, but you should enjoy the process regardless. You can find !llmind here: Twitter - https://twitter.com/illmindproducer Instagram - https://www.instagram.com/illmindproducer/ YouTube - https://www.youtube.com/illmindvision Spotify - https://open.spotify.com/user/illmind828/playlist/0TCZ17KhXqT5ytBvSKHVLu — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Preorder my new shoe here: https://garyvee.com/GaryVee003 — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=njQBKbtFkuE) Segment 1 (00:00 - 05:00) I don't want any of you little [ __ ] to take my [ __ ] I knew that what I did was like very unorthodox like against all the rules me and John get hit up a lot by you know upcoming music producers you know can you hear my beats if you'd like any you know down to like collaborate and you know the whole goal for these guys is to get placement get put on yeah which is yeah so basically I had this idea I'm like well instead of emailing me beats why don't we just link up right so what I did was I created this little event called pasty box where aux Cuba I totally understand I got it and so it's like come through to a secrets let's put on seatbelts I'm not trying to [ __ ] around for pass the offs secret studio location 20 to 30 producers you register for the event and you get to come to a studio and actually you know plug in the aux cable and play your beat for ill mind and you're there with you know 20 to 30 other upcoming producers that you've never met in that city so it kind of works as like the thing I've learned we're doing it is like it works as an opportunity to play me music but also to get them out of their comfort zone you know these kids are coming from like the basement with their headphones on by themself with like no interaction with anyone to now being forced to play you know their beats in front of 30 40 strangers on like you all Springer speakers and just putting them on the spot so like if the experience itself has been inspiring for like them and me but also too just seeing how many producers just wanting okay they look up to you man I just think you've done you know what happened all of us like by the way every scar micro Fame people don't get it like anything anybody does somebody else aspires to do like know like it just didn't work like that back in a day I'm a businessman didn't what a 41 year old white businessman look like in culture 20 years ago right yeah same with producers right like who was talking about producers 30 years ago and the legacy like you're gonna be laying down listen to something 25 years I mean it's gonna like in like the break we're just talking about she'll be like I met him up this like that's the [ __ ] that's how much this [ __ ] this line I had people were happy to be in life of four hours because they were networking with each other you know how crazy was that through the sea in the city to the sea a music people will a like what the [ __ ] they're like is this for him yeah but no it's interesting because like I think these kids buy into the experience thinking okay I'm gonna play my beats for ill mind he's gonna like him enough to collaborate with me of course and I can get a placement and then they walk away from the experience realizing that it was more about breaking out of their shell and really also getting a clearer picture of seeing the type of the stuff that goes behind it right like wow like I have a lot of work to do all these guys are [ __ ] way better than me and then you have the few two or three that get the most response and then that's you know telling them that they got something you know so wait you did one when yesterday last night we're at 17 Hertz and it's to put the ahead that ties in so this event is it like a new thing but I think it all started back in 2011 right so when I was coming up I was a producer you know I studied Pete Rock DJ Premier J Dilla you know all the greats right and so there's this culture and hip hop production where you've never you're never supposed to share your drum sounds where your samples like you know like if they ask you for you got a sample boy you don't sample synergies so basically one day in 2011 this was around a time that I was like working with I was kind of Pleasant a little bit but I was more of like the north the ground producer where'd you grow up Jersey where we work love it I grew up in Edison office right there my business is in Springfield my line story create some real close yeah that's amazing oh my god Rutgers yeah so how old are ### [5:00](https://www.youtube.com/watch?v=njQBKbtFkuE&t=300s) Segment 2 (05:00 - 10:00) you right now yeah 35 was the u. s. one flea market still up or did they tear it down by the time you went to Rutgers on 27 the movie theater was already there right yeah cuz I saw eight-mile there you know yeah I'm like Dana now no but really they did cuz I grew up there was a fleet where that movie theater is that big 101 that used to be the u. s. one flea market oh that's right cut my chops and baseball cards and toys and everything that's where I learned it that's crazy okay go ahead so one day in 2011 I'm like I wonder if you know there's producers out there that want my sounds right so what to do so at the time I'm like you know let me put a collection together a zip file of all the drum sounds that I've made from scratch and used over the years and just zip it where'd you put it I uh I made a zip file and I put it on my own website log sighs I would a PayPal now button so I didn't think anything of mine and uh you just ask for donations you didn't like people take it if they want to give us all up it was I was charging you were charging how much so 20 bucks yep right here you go 150 sounds that's a lot of [ __ ] a deal by now whatever sorry I put it up whatever I didn't think I he stepped away woke up the next morning I saw like three thousand extra dollars in my PayPal account from sales so my holy [ __ ] I see that alert did you have a myspace of Twitter or Facebook where were you at in myspace Twitter a little bit yeah really and then my block and that was it and what about now Instagram yet all that stuff like what are you most focused on uh well Instagram I would say Twitter Facebook I need to really be born what about YouTube and snap YouTube I'm just getting into and snap I'm just kidding it's okay good yeah but most of it is Instagram I yeah so anyway so I put that out and it becomes this thing so then I'm like holy [ __ ] this is real right there's producers that want drum kits and so I put volume two out and like dad did even better and then I eventually migrated into Shopify and then that just changed the game for me and then just from there on it just became a thing that's sure now I think part of your business it's a big part yes oh so it's at the point where how do you sell it out meaning like what do you put out what do you sell like 20 like how many beads how much and you guys take a big yeah we do is we use of course of course and what do you guys say 20 50 how much do you take yeah producers have different leverage I get it so the interesting thing if that's why attention matters man it's the only thing that's all the whole world's data see they just don't know it yet I know no no the world is d2c they just don't know it yet naturally from the junket stuff you know I started a blog yeah I had the blog but then I started a podcast which is just you know it's called blab chat it's just two hours every week of just music production talk no [ __ ] yeah and so I guess yeah right Leslie [ __ ] you justice sorry there's all that Grammy winning producers good for you man I like that yeah I totally get him in I didn't expect it you know and the crazy thing is you know he met you know very established producers like Grammy winning producers and all these guys are using the sound to so any new music coming out you're always been here one of my sounds in it it's [ __ ] crazy this is nuts you know everything from Bruno Mars's albums you know drinks and album those are like my sounds because everybody's incorporating some of that stuff and do people know like well people people didn't eat people no no right people like I wouldn't know but like no people matter that's a dream ass the internet literally came along and leveled the like not even leveled the playing field gave the you know what it did it ate up the distribution of everything and then took nothing for it and is paying out to groups of people the biggest ballers who built on top of it Facebook Google right cuz they just ### [10:00](https://www.youtube.com/watch?v=njQBKbtFkuE&t=600s) Segment 3 (10:00 - 15:00) built it's basically like the Internet is like the land and lie but Facebook and Google did was like build the trains and the planes but all the artists like everybody with the IP the leverage they're getting the dollars no more middle men have to bring so much value now which is great can't just sit and be like cool right now that's it and and there's merit to it the people that deserve it or get it and hasn't it started you know what I noticed so Marian I want your opinion sure I I've noticed that every idea that I've had where there's a drunk kid or the podcast or whatever it was past the auks good they're all things that I felt like would end up being really fun to do and so my kind of philosophy I'm adopting now is like if it's fun it's probably you know why that happens it's a bigger macro situation because it's fun you're willing to work your face off and working your face off is actually the gateway it's not the fun is the doorway that gets you to put in the work that get you the results because d-roc loves filming like the 24/7 nature of what he does is you know is what so many kids want to film into this but they don't want to it's not fun enough for them you have to love it you're the cost of entry now is you see you understand you have to love like for me building brands whether it's my own brand brands for the people other things the why it's so the only thing I give a [ __ ] about that I'm willing to put in the nineteen that it takes because the problem is now with the internet like we were just saying being the middleman and everybody can play there's some kid in Kansas City is gonna put in the 19 right money put in 20 and I don't want any of you little [ __ ] to take my [ __ ] now what's amazing as though the biggest thing I didn't know is that's some fun but there's so much that all those little [ __ ] that are gonna put in the 19 are gonna get theirs too and that makes me happy yeah so I would say funs a great gateway to fun is the precursor to ridiculous amount of work which then gets you there yeah right like I do that sneaker joint and then got in a car and then took a red-eye connecting flight to Naples Florida the cell Hertz rent-a-car got the business and then flew back here for flights in 20 hours you know ego getting gassed up with 2,000 people and then humility to be on the plane [ __ ] like this like no PJ like [ __ ] like putting in the grind you know and I'm walking to be like please can I help you like have the humility to be like hey middle management person in this rental car company I'd really love your business like being you know being able to run that gamut of ego and humility yeah fun right fun how often do you like balance that for yourself how often is it fun and not fun as long as its macro fun I recognized micro [ __ ] exists like Tuesday might suck March might suck 2018 might suck but macro it's fun and when you get to that perspective you stops you don't slow down when Tuesday March her a year is [ __ ] and that's why most people lose because they stop either an hour into it not going well a day a week a month got it so don't get crippled like nothing's perfect every second yeah the best things on earth nothing's perfect but having the understanding that macro like what else would you rather be doing exactly and then you start complaining about dumb [ __ ] right meanwhile you're playing the game of your dreams like little you growing up in Newark if you would have showed this now you and dr. Dre come on so that's it you know what I mean so I'm perspective out 10 years ago Buddha mad over the car let's chop it up in the future now I'm like boom let's put him on brown bags we put out content Rick you turn yourself into a media company you can always do stuff right so it's so fun and it's so stakes are so high the people that don't grab this [ __ ] by the neck over the next two decades are gonna sit back and be like what the [ __ ] was I thinking how did I not see it he he took something that used to be like held secret and he open sourced it and created an API and so he's scaling like a tech company got it put it like that and that's what I'm doing the business knowledge and the ideas I have I'm sharing them with the world for free this is stuff people used to sell this is stuff a bunch of losers are selling now and are giving you nothing there's a stuff that I get paid tens of millions of dollars for and I'm giving it these [ __ ] for free if they're willing to just sit on their ass and watch it a little bit on YouTube like that is incredible that's why I have power ### [15:00](https://www.youtube.com/watch?v=njQBKbtFkuE&t=900s) Segment 4 (15:00 - 18:00) that's why so many people show up because I'm getting the best [ __ ] for free and everything ends up working their Zenith podcast because of love love love it's leverage yeah listen everybody close their eyes and think about the person that brings you the most like happiness and love and value you're always trying to be around that person and all those kids that came to my event last night all of them listen to my podcast they have all the kits they have all that you know they know all about me either they're just any man and you know what else is crazy how long you've been like really hacking out like how long have you been like thinking about it that way you think um I won't say six years maybe so you already know I don't think of you any advice it's just one day at a time you know for me this has been a really interesting year because it did change like it was like dude to do to do it like I laugh every time a day like this happens for Boyd I just sit there and I'm like what does he think because it really just went you know like quick real quick since December you know but it's 30 years as a minute thirty years in the making we cannot truly through what my thing is and you know I think of myself much more like an artist like when I think about me as a businessman I think I'm a purebred I think I've been doing it like the same way people do sports and art they give up on school and anything else that's what I did but I did it for business and nobody understood it back then I didn't even understand it just was like I was drawn to the lot I felt like it was a look you know I felt I was like a fruit fly just like you know like I couldn't help it like I understood my logical brain was like schools you know important but my heart Berlin and Seoul was like it's hard yes Ari Shaffir you gotta get out from Jersey it's right get in there I know all about education so yeah we [ __ ] why do you know did they come ready born in Philippines they were yes so like what the [ __ ] do we come here for yeah I get it man I know this is what every one of the kids that everybody who's watching this on YouTube right now every seventeen year old is like they got the parents pressure and I keep telling these kids I'm like you'd better off being upset and having issues now because if you listen to them and become a lawyer and you wake up at 39 and you're miserable you're gonna [ __ ] regret it and you're gonna blame your parents for the rest of your life and you guys don't have 30 years of bad relationship instead of 30 months that's true I see another issue too with like you know with upcoming rappers and producers where the grind and the pressure produces enough stress for them to not even really enjoy what they're doing that's right and so because they're not yeah five years ago by you know I thought they came into the game for the wrong reasons right they came in for the glitz and the glamour like the grind doesn't feel like it doesn't like it feels like a grind once in a while from all of us yes but it's not really yeah like what would you what else would you do like yeah like what else could I possibly do then take red-eyes you know how to be like what else --- *Источник: https://ekstraktznaniy.ru/video/18298*