# Tips for Influencers to Get More Followers and Sponsorships in 2018 | Talk in Helsinki, Finland

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=yM-stC_wEwY
- **Дата:** 09.06.2018
- **Длительность:** 16:07
- **Просмотры:** 70,161
- **Источник:** https://ekstraktznaniy.ru/video/18341

## Описание

If you're an influencer in 2018, you need to be putting as much money as you can afford to back into your brand so that you can focus on growing your audience. Also, always keep in mind that your audience is your #1 asset... every time you take a sponsorship, you're slightly changing that relationship.
—
If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here:
https://garyvee.com/JoinFIL

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
—
Preorder my new shoe here:
https://garyvee.com/GaryVee003
—
Follow my entrepreneurial journey here:
https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQ

## Транскрипт

### Segment 1 (00:00 - 05:00) []

yeah I just for context I also had a company which I eventually folded into Vayner media called grape story that I started with Jerome jar um and uh around this space as well and it's just crazy to watch how much money is being poured into influencer marketing you know even um a fun story for me is Logan Paul who obviously went on and built a huge career the way Logan Paul started his career was my company great story oh actually Vayner media and grape story we had a we had Virgin Mobile as a client and we ran a campaign called dis discovering the next Vine star like that was the marketing campaign and kids submitted and I was in my office there was three pictures and I got to pick the finalist and literally that's how I picked Logan Paul and that's how his career started he won a contest of a marketing campaign that we did which is crazy to think about now um but this space for anybody here obviously a lot of you are familiar with it here uh but for the ones that aren't I don't think it's even remotely begun and so you know obviously any questions we can answer through real to do it how do you see influence marketing on B2B segment I think it's very lucrative I think the biggest thing though is a lot of the personalities if you look around are focused more to be to see and can run Young but I mean this is where in I think influencer marketing has to be reframed and understood as what it is which is reputation so if you're a lawyer who happens to be really verse in blockchain and you happen to be a good communicator on video or you love to write you going she or he going all in on LinkedIn videos or written words can literally become I mean can become the way we call it influencer you know so I think the B2B space is very lucrative I think it plays out very heavily in LinkedIn if you want to go there and I think the economics are even more interesting than on the consumer side because it's it can be very narrow and in our world for a lot of us 500,000 100,000 400,000 3 million we're all competing for Consumer but if you're in agriculture technology and you're a thought leader CU you're putting out good content doesn't have to be blowing up stuff for high energy just thoughtful and smart if you have 7,000 people following you in a very small Market you could be making hundreds of thousands of dollars in speaking and branded content deals so I think it's a very lucrative space how you see that like issue with like uh brand safety and influencer marketing you had this non-event it's a non-event the biggest companies in the world you know this you have something Logan Paul well Logan you know but you look at Logan Paul right like and we haven't we never repped actually we did rep him for 6 months um the whole thing with him in Japan and things of that nature sure but like the truth is my big thing with brand safety and Brands is people forget people don't like unless you do something like murder like it takes so much for it to actually be an issue to your business um so I think most brands realize that can happen with an athlet I promise you this athletes and movie stars get themselves into more trouble so far than any influencers uh and so there's always a risk when you do some sort of endorsement deal but as we know a oneoff with him or her is not necessarily you're the face you're not the like face of the brand I think when you sign a A-list celebrity or Bist athlete to be the face of the brand you feel a lot more brand safety issues than a one-off picture of like happy Joe is delicious you know one time and then later I get a DUI four years from now it's not going to be necessarily what the brands worry about how does he fly the other way around I mean if uh and those who are BTC teen YouTubers bear with me but I mean if you're a uh teen uh YouTuber saying this is the best mascara in the world and this is marketing but if you are let's say in in B2B and you go with a certain brand bad example Clarion hotels whenever I travel like or if it's hey I'm at here at claran that because there are not that many Brands who want to work with you so brand safety from the influencers point of view let's talk about that I mean from my perspective it's the balance of selling out to me your audience is your number

### Segment 2 (05:00 - 10:00) [5:00]

one asset so you know anytime you do something like even when I ask to buy a pair of sneakers or book which by comparison to what I put out and what I'm asking for in return I always know that I'm cashing in chips that I've changed the relationship at that moment and so when you're a personality and you're putting out a product you're giving up some Equity you have to decide if the money you're getting is worth what the you know but I think if you're authentic in that it's one thing that if it's authentic to like maybe I I've never drank this before but I'm okay endorsing it that can be authentic it's not like I have to drink this every day I think where people get caught is when they're whoring out something every week and eventually the audience Tunes them out and then they've lost the asset that they have so I'm sure everybody can speak to that here that's done it everybody I promise you this every influencer here thinks about the deal right it's not like the answer is not blindly yes ever because you know that you're giving something up for that money and you and I mean I've never I have been an influencer since 2006 because of YouTube and Twitter and I've never done a single brand deal I always built other businesses because I just knew that was not where I wanted to cash in because I knew the value of the end audience attention on the flip side I highly encourage it and think it's a very good idea but it's something I'm sure everybody you know thinks about a lot and you bring them deals right so for him just like for me and right for him and the team they're like take it take it in the right way it's they obviously have to do a good job they believed in it if they got to them saying hey bro take it they believe in it but it's still up to him her him to really be thoughtful cuz it's the only ass that they have it's the same thing where's the young man it's the algorithm it's the same thing as the algorithm all these influencers actually have is the attention of the other person it's the only asset they own but this why it's really important for influencer also build up the whole business that it's not just based on the ad ads or brand deals you have to build up new business around your I agree brand the problem is most please um I want to jump in the next oh you want to ask what so let me just send this thought to and this is why he's probably going to build a successful business the problem is most influencers not most it's very common for somebody who's creative and can be a personality to not also be a phenomenal business person right but to your point I think where you're going to see enormous growth is in retail I think the big next step for influencers is selling [ __ ] on Shopify and Amazon and other platforms around the world so I think one of the biggest thing you'll him selling green hair dye as like a legitimate business is something I see coming every day so I think selling people are already doing that PA L Paul's making tens of millions of dollars on hoodies yeah exactly beos I believe in this quite a bit okay cool yeah what are you thinking about uh investing money on like uh advertising in Instagram for your for influencers or for ads influencers because all in no no no no like if I'm an influencer so should I like put little bit money to like promote with I see yeah biding like biding like little mounts because now everybody in Finland is uh like um growing organic so should we put starting putting money to build your audience yeah audience yes how much as you can afford I believe in it a lot I'm spending tens of thousands dollars a month and that's because the growth because it's underpriced it's going to get more expensive yeah I and that's in Instagram or YouTube as well Instagram more than YouTube YouTube's more mature and is properly priced Instagram I feel is underpriced both on the Instagram ad product it's underpriced it's very under I mean yeah I mean everything in finland's underpriced Facebook YouTube Instagram all of it's underpriced cuz the big companies in Finland don't believe the attention is there which is crazy and the money's not because it's a smaller Market the money is not in there from the entrepreneurs to the same level that we see in other mature markets so I mean for all of you I would put as much as you can afford back in because you're going to get paid double over time yeah that's what goad go ahead how about LinkedIn at the moment LinkedIn has a floor linkedin's overpriced as an ad

### Segment 3 (10:00 - 15:00) [10:00]

product but valuable because of the nature of the audience so if LinkedIn had an ad product similar to Instagram Facebook and Google where there was no floor it started at one penny it' be the place I'd spend the most money on the most because the value of the audience is so business oriented so money oriented so transactional oriented the problem is they create a floor of $2 CPM and a lot of that stuff doesn't work out that's why Facebook pre-b bridge analytica where you could market and a lot of you who follow me heard me yell about this every day employees of they took that away but that product was unbelievable you could Target people that worked at any company you'd know who the [ __ ] they were work I mean you could make the content for them are you doing this when you are represent like a Vayner media like uh athletes on the vayer sport side we haven't yet because we're doing more organic yet do you have social media Stars we don't no we only repres you are only pushing your sh yeah well actually we have a division in Vayner media called vayer Talent yeah where we do have people and we are running ads for their content yeah I this is something everybody should be doing and especially if you're like young and making money pouring it back into yourself is just a good idea are you monetizing your Facebook videos yeah we just turned it on but it's only because I'm learning it for everybody like we just turned it on and the only reason I turned it on is I just want the data you know I'm not excited about having a mid roll in my content on Facebook but I need to use myself right now to get the knowledge for all the other stuff we're about to launch a men's Media company I have pure wow that I bought last year so we're about to launch a men's media brand and I need the information so that's the only reason I'm doing it I would have waited I waited on YouTube for years you don't feel that uh Facebook will overtake YouTube oh I am a big believer in Facebook I think that I don't think it's about overtaking it I think it's about both for me the number one rule that everybody here should think about whether you're building a personal brand or a business is not to create friction for the audience so if they want to watch my Vlog on Facebook I'm going to give it to them if they want to watch it on YouTube listen to it on a podcast I'm going to give it to them I think the biggest mistake people here make and when I say here I mean [ __ ] everyone is they make content for them and their behaviors not for everybody else's I think for example a lot of these video stars better start getting real serious about audio because video is going to be on decline because video takes time and that was one of my questions on on B2B side because a lot of the people they just don't have they have their work they have kids why not so it's podcast uh what's your view on podcast big I think audio is going to eat up a lot of video it's already happening yeah it just right like even think about yourselves I mean like think you know one of the things that in the limited time that my eyes were open on the way to the Hotel this morning like people are listening if they're listening to music sure but they're listening so much more to podcasts than ever before we all are and uh you know it you know for me who's more information based it works when you're doing a highly visual skit harder but I will remind everybody technology brings us back to the past the world ran on listening to radio our great grandparent they had bigger imaginations they didn't have the video they listen to soap operas they listened and I do think that as crazy as it may sound to watch their content in audio form I don't think it's as far-fetched as people think and definitely if you're informational no doubt about it have you done any influencer marketing on podcasts have I done any media what do you mean by I want to make sure I understand these things like dollar shap BL yes they say that okay with this code we get 10% yes have you done anything with wa media any of influencers with projects something I so have we had so I want to make sure I understand we've done podcast advertising we do influencer advertising yeah but when you say influencer on podcast are you saying hire an influencer to do the read as the ad like how are you actually asking read I think that's we haven't but I think that's a viable option if the show's audience matches an influencer who has a lot of street cred it'd be like an athlete reading an ad during be during a

### Segment 4 (15:00 - 16:00) [15:00]

sports show right um but we haven't done that how you see like monetization of podcast like what is the future like now it's like discount code and stuff but what is the next I don't know I mean I think there's a lot of ways there's two ways you either do ads or you integrate natively into the show right so two guys talking about Esports drinking Happy Joe's and that's how it's integrated talking about it once a while referencing it making a joke about it you can integrate it or it's just a live read in the beginning in the middle or the end so radio advertising is very black and white it's either ads or it's integrated natively into the show how effective you see that how what how effective as marketing massively I think podcasts are grossly underpriced everything all right we got to round up thanks guys thanks