# Preparing Your Business for the Marathon of Innovation - Behind the Scenes in Helsinki 2018 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=Gh-j6Jb8EfU - **Дата:** 06.06.2018 - **Длительность:** 8:44 - **Просмотры:** 43,700 ## Описание My best advice to entrepreneurs working on their start-ups is to get your business ready for the marathon... Don't just try to go straight into the marathon itself because that's just a bad strategy that will cause you and your start-up to burn out too quickly. Really enjoyed my time in Helsinki, Finland with Arctic15 - let me know if you guys have been enjoying the content that I've been putting out from it! — If you haven't joined my #FirstInLine community, you need to jump on it ASAP! By joining #FirstInLine, my messaging program, you get details on exclusive giveaways that I'm doing, updates regarding my keynotes/conferences, and more ;) You can join here: https://garyvee.com/JoinFIL Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Preorder my new shoe here: https://garyvee.com/GaryVee003 — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=Gh-j6Jb8EfU) Segment 1 (00:00 - 05:00) hello nice to meet you yeah how are you good very good hello everyone a few words this is our participants of the flight program something we started new basically teaching or showing bigger companies how you can think and act more of like startups to be more innovative so there's something you can certainly talk about so we were sure little bit about entrepreneurship what could be motivating sure hello so I think what's super interesting to me is the last eight or nine years of my life have been I've been spending most of my time with fortune 100 companies with my agency I think you know without side railing whatever you're preaching I think the biggest issue that we who have a point of view of from the outside of bigger companies have is sometimes too much of an ideology you know I've become unbelievably empathetic to a lot of you in what I didn't know coming from a family business and coming from startup culture is most of the companies that are big in the world care about their finances every 90 days and so you he can inspire you for the next [ __ ] six years of your life you can you know there's nuances that you can pick up on and there's probably little tactics that could create you know little moments within your organization but I'm no longer delusional about this and I have no interest in pandering to an ideology I think all of you know the issue at hand which is your organization's lack of appetite for the investment that's required to make meaningful change during a macro major macro consumer and economic shift of the growth of the Internet I mean this is it's gonna be very hard for all of us to muster up enough energy and ability to move these things and not to make it there's nothing we can do but I think the reality is I would say this the most meaningful conversations I've had with the biggest of the biggest these is instead of me pontificating that you should do this why don't we have a conversation of what's gonna happen in the next three to eleven years whenever it's your time to actually really get hurt by this when you'll be willing to do something about it your companies aren't gonna do [ __ ] until they have to right so I think the biggest thing you could do is get them ready for the marathon right so I think about it like running if all these they come in I have no sense of the company's in a room but if big companies are gonna be sucked into adjusting to the reality of a new world I think everybody here understands that there's not a there's very few big companies in the world that don't have most of their money and energy tied up into an infrastructure that is becoming less relevant and so that's why it's gonna happen and so how do you get them on the treadmill like what could for the sake of what you're doing here you got to get your company on a treadmill or eating a little bit better not running the marathon yet right what can you do to make incremental steps so that when an uber or Airbnb or real Netflix or a big event happens in whatever industry in where and that's what's happening right like you no matter what you went around and said I'm in this I mean this in my head I'm like okay in the next 24 months in the next 72 ninety six months like eventually all of our numbers are gonna come up like network television across the globe is dead because now we have OTT and whether it's Netflix or something in Asia or something you know Amazon October having a satellite in the air is a bad idea right having your retailers it's not that ecommerce is gonna take all the business it's just that there's enough being done on Commerce that the leases aren't a good deal anymore so it doesn't take a look I think the other thing to think about as a theme is it doesn't take a it's not like whatever you're doing gets replaced by some other new thing it's it doesn't take a lot of market share taken away from you for the whole thing to break so those are the themes that I see going on here and so I think you know I think you for you than you and like the key is not for us to be ideological and say you they get you know we think they don't get it they get it they're just playing by different rules and they can't get it done so I think instead of spending all this time on ideology that is great for a one day of inspiration but the next Thursday you can't do anything about it I challenge you guys to think about curriculum that actually makes it something practical that can move them right cuz it's coming for real yeah you ### [5:00](https://www.youtube.com/watch?v=Gh-j6Jb8EfU&t=300s) Segment 2 (05:00 - 08:00) know for me because I've been in a long time it was questioned a decade ago is how big is it a fad is it small it hasn't even been the Internet is this is the secondary life this is the real life just is and terror to that point a lot of people are making business decisions based on how they feel about it now that's dangerous you know it's very dangerous to make business decisions based on your personal point of view of technology and that's what I don't know if you guys got to see my speech or not but that's what I was trying to talk about up there which is like be practical like know what you're actually talking about like I don't know what you're talking probably organizational but that's why I spend time on marketing because marketing you can actually change the money you can actually move a million dollars from Google AdWords to Facebook or from bus stop ads to Instagram whereas a lot of the heady [ __ ] it's so inherently deep in the organization you can't move it because there's a human that's gonna stop you so that's what I would that's as you think about trying to bring value it's more practicality because I think there's a little bit about dasa be amongst us in the startup world they know they just can't do anything about it I think HR is a very interesting place as I've learned more about big business HR is a place where companies waste a lot of money you know nobody kind of questions the HR budget for employees it looks good but then the money is being spent on things that are just checking the box so one of the places I've seen fruitful for organizations if you're lucky enough to have it open minded or flexible HR lead is sheer he you can team up with them and maybe you're in it or maybe a part like I don't know again I don't have context for the room but that's oftentimes a place where I've seen some really interesting thing because then you can go into education and ultimately I don't love the way school is done in the world but education is the game and the funny part is I made a comment up there a lot of you have opinions about Facebook ads and Instagram ads but you've never run one the biggest thing that I the reason I think I have a lot of success is I'm a businessman and then I care about all this stuff so when I get to the c-suite or the board of big companies I talk about business and when they get even a little educated about business not it's cool not we should do it when it's about the P& L when it's about money they start listening a lot more 100% to me every time I talk about HR innovation every time I talk to the CFO the reason I believe in people is turnover is expensive so take care of your people it's money the reason I believe in innovation is you're wasting so much money is a big company and all these other things are you not willing to put a little money into where we're going so I think that's the other thing is make none of this ideological make all of it financial cuz that's what companies respond to --- *Источник: https://ekstraktznaniy.ru/video/18345*