# How and When to Expand Your Business Globally

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=VQu0KQ6di24
- **Дата:** 05.06.2018
- **Длительность:** 2:32
- **Просмотры:** 33,273
- **Источник:** https://ekstraktznaniy.ru/video/18346

## Описание

The current state of entrepreneurship is so dangerous... We put so much energy into scaling and becoming massive companies before we are even making any money... Don't be fooled. You need to focus on winning your local market before you can focus on winning a global market.
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## Транскрипт

### Segment 1 (00:00 - 02:00) []

Hi I'm Johanna and I've just launched a platform for connecting companies with social media influencers -Okay. Like a tinder self-direct and I thought I had kind of a unicorn and now when kind of exploring the world I say Okay, there's a lot out there. -Everybody is doing it- but we're kind of late here in this part of the world. Yep So here I captured the markets really well in a short time. That's awesome. But I wonder how my dreams about internationalization and getting global and making it scalable, making it bigger. What advice would you give me for that? Well, a couple things. First of all, how big is it in the market that you're winning in? The biggest thing is that you know, like unless you're doing 7, 10, 12 million dollars in the Nordics You should not be thinking about Eastern, Western Europe, US. Too many people; like every word out of your mouth is the shit that I was just talking; like scalable what We're just all caught up in building billion-dollar. It's so stupid. Like, how big is your company? How much, are you doing over a million? No, we are pre-revenue, we just launched it. Until you fucking make money You shouldn't be worried about global. No. So, you say, local markets go that way? Vaynermedia did seventy five million dollars in revenue profitably before I thought about even going to London. Okay. Everybody's caught. Listen, I'm telling you all of you. You're caught up in bullshit propaganda. You're not thinking about it smartly. You make no money and you're sitting here worried about winning globally, and you haven't even started winning locally You understand? Yeah I'm just thinking like, is partnership the way to go? No. The way to go is to not think about it at all. -Okay. Do you understand? Yeah. Yeah, like the way to think about it is -It may not happen? Well, no, ninety nine percent likely it won't happen But if you're one percent that's good enough to actually execute and get to the place where you go global then you get to go global But nobody is global right away But everybody looks at Facebook and Uber. Uber started in just San Francisco Uber is spending a year and a half just trying to figure out San Francisco Do you understand? It's a long time. No, it's not. It's a long time in the way that you're wired right now. Yeah. a year and a half is nothing
