# Why We Shouldn’t Spend $80 Billion Dollars on TV Commercials | DailyVee 440 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=oeAXU-cR8xk - **Дата:** 15.04.2018 - **Длительность:** 16:00 - **Просмотры:** 58,718 ## Описание $80 billion dollars is being spent on 13% of the attention... and frankly, of that 13%, when a commercial plays, everybody picks up their phone and does something else. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. 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Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=oeAXU-cR8xk) Segment 1 (00:00 - 05:00) get up here I want to make sure all this is my vlog you'll be on YouTube shortly just so vlog real quick these are old people to your skin I've been thank you I know that if somebody here started a podcast for this industry and put out an episode every week and interviewed a thought leader in this industry that even though only seven hundred and fifteen hundred people would listen to it because it's obviously very niche in its content that it would be the differentiator of growing their business that it would lead to lead gen that there are people that they're trying to chase to get the account that in turn a year later would be chasing them to be a guest on the show which then would inevitably lead to them getting the business my friends please understand over the next period of time as I talk to you about some of these nuances that I am not a technologist that had I not been in business that I wouldn't want to have necessarily an Instagram or snapchat or LinkedIn account it doesn't come natural to me it's not necessarily what I want is to sell stuff run a successful business what I want is to win and to me if you sit in this room and you do not realize how extreme the internet technology revolution actually is you become vulnerable watch this by show of hands how many people here now mainly watch Netflix or Amazon Prime for what is called an OTT HB on the go mainly those platforms raise your hands actually please stand up please I mean it I apologize I know you're lazy but stand up I want people to see this I want be if you make do not sit down yet and honestly if you mainly watch Netflix or Amazon Prime or Hulu or YouTube guys I just need everybody look around I have clients that are spending 80 built bath and get up here I want to make sure all this is my vlog you'll be on YouTube shortly just so vlog real quick these are old people right I mean this is 30s and 40s and 50s and 60s and 70s look around literally Jesus 87% of this audience doesn't even have the chance to consume a commercial and the 13% that are sitting that watched Network when a commercial goes on they grab this eighty billion dollars spent on commercials in America and nobody and I mean nobody is watching cool thank you I really see that there's so few people that take advantage of what's out because a lot of people hear that stuff and think it's more like the secret like you just sit and you dream it into existence it's got a very interesting stigma listen I for example as you know don't love positioning myself as a motivational speaker even the content you just saw but no question the mindset is the operating system of our lives and I'm an absolute believer in cutting out negativity going on the offense like positive thinking like what's the alternative like practicality I'm a big believer in that stuff but action is really the biggest thing huh in happened and I do believe that the right mindset leads to the right actions so yes I do think you've listened to me it's about getting poison out of the system right I mean look then we people use in your situation yeah right because that's what they decide to think about right you did it right the end right it's [ __ ] binary right and so you know one of the things I do often is the people around me doesn't thinking about negativity I'm like what's the alternate and there's so much negative [ __ ] out of people right you're positive they're running around with their legs and complaining right so I'm with you I couldn't agree more yeah I really appreciate real pleasure Simon all right good to see you brother I've been following you for many years by the exude Rosenbaum r-really Thank You Eddie that means a lot to me Sarah you know you I would love that fix your single on the older side and that brother really it's Mike it's a mindset brother where the mind is where you do that's it thanks a real pleasure take care so something to think about I'm like yo bro cool like to me it's like of course but I definitely think June and July for just drove from Nashville to Chattanooga ### [5:00](https://www.youtube.com/watch?v=oeAXU-cR8xk&t=300s) Segment 2 (05:00 - 10:00) a beautiful day a bunch of calls with in the office in New York kind of [ __ ] load down on the phones shame with Mickey now walking into the office here at a Manor nuga it's a good thing how to give a good keynote that battle his mom by Bevin mouth and she won't get for rest of the day love them vlog thanks for watching really you know I I'm a big believer that it's no different than swimming or riding a bike to things that didn't come natural to me I started swimming and riding a bike late in my life you know like I think I don't think I started swimming if I was nine because I feared that but the answer was literally to just jump into pools or swimming to just like skin your knee right to take in a little water you know I just think you do it like I just like I think the best thing that could happen to you is if you hear this advice there's a networking event in town you go you put on your nice little Manor media Henle name tag you walk up you see somebody you're inspired by in my five minutes with Gary you go up and go hi to John and John looks at you and says get the [ __ ] out of my face I actually think that would be the best thing that could ever happen to you yeah I think the best thing that can happen to somebody when they fear something is for them to taste the thing they feared aggressively and immediately when they could try something yeah I think that it just eliminates like you'll literally be there and whether you go crying in the bathroom or just like becoming silent or walking out of there or walking and getting a you know a cheeseburger for five seconds and coming back I think the great thing that would happen to you is that you'd be like okay well that app now what like once people understand and taste the thing they fear it becomes a hell of a lot less scary where what we're doing it there yep and then this is not what I said in the last time awake in real life I told some guy like two months ago he look just like and I couldn't you weren't sure if it was him oh no kidding that's awesome like I know I'm talking about me no I don't and now it's like I'm gonna think of this guy's name and they love it I swear it's like Facebook knows what you're thinking about keep such a pleasure man thank you brother take care of it I love it Hans it put up snapchat I hope you're doing your thing hope life is good the flavors good it's about it oh you put up everybody's brackets what's that or brackets we did a bunch of random wreck okay I love it can become more important to the suppliers which may give you buying power on some other you know another thing that happens in desperate times is like I'll buy your strawberries but next week when I buy the squash or you know can I get a 20% discount yes now you're winning twice now you're doing something super often you're just got so far more Joe when we film you making it it's super-fun and then everybody wants to try that soup this weekend or tomorrow or tonight he should start a text messaging system or email against it as well we use Facebook at first to build awareness but then I don't want to keep paying them he has the text now he's like hey guys the flash Friday the Facebook flash Friday food is farmer Joe still stuck with those peppers during last week we did this sauce this week we're doing the pizzas out like you know so I'm going way I would do it is not more that you're slinging dealmaker it's that you were creative you know with my passion for food I've come up with a great concoction of yam that's right yam juice Babbage just pumped because he knows it's gonna be a good piece of content so no you don't see this part of me with a lot of small businesses here in Chattanooga big strategy of mine in the southeast is to do more business with small businesses so a hit up Peter media's website if you feel that but like the whole Alabama Florida Georgia Louisiana like this is like we're gonna use this office to really start drilling it and he's kind of 25k to 250 K scopes where we're just like a guardian a mentor like we're breaking our own business because we think there's a need and it feels good like you know I don't know if you just saw the fire and I'm sure he'll edit it but like there's a different hi for me help that's what I did help my dad small business I just know what to do when you don't have a whole lot of money anybody this week would you share with us the names of the people the senator no I would probably not choose to do that publicly here I think that might be what this is all about ### [10:00](https://www.youtube.com/watch?v=oeAXU-cR8xk&t=600s) Segment 3 (10:00 - 15:00) your right to privacy I just want to say one thing it's super fascinating that we love to blame technology for our actions the right to privacy absolutely matters but that's not what the conversation is about like our choice like our choices we don't see any ads that don't have a like people don't like wasting money like these people only get it we love blaming technology side and reference to I guess does much more fun than blaming ourselves dude how are you Davi I just wanted to say thank old on one second said I just want to say thanks I'm Nick from Bowling Green I was how are you yes that's great some real pleasure man yeah I was like hoping you might come out here came out I really hope so a pleasure to meet you take care thank you so much my pleasure what's up vlog great day here with my homies from Chattanooga office headed to the team dinner now a great day of meetings business just kind of quit incredible call with AJ just now about fader sports like we've been invited to the green room with Josh Jackson who's gonna be a first rounder so if you're watching the NFL Draft you're gonna see me which is gonna be funny because I'm definitely gonna have culture and do something bigger this like you know live streaming get kicked out or something anyway nonetheless excited Fritta yeah the dinner we're having now at the team which is always a highlight for me when I'm in new gun I don't like the sunsets am I like I'm when it comes to visually same things I'm like fundamentally not me there's nothing on earth that I want to say like I'm the worst when it comes like travel like I don't want to go to a single port there's nothing I want to see nothing yeah not one thing lay on the beach it like do like for me nothing is the best like to me Beach and like do nothing is like everything like it's like yeah I don't want commodities the only thing that I think with even begins and I would say it's 1% is like the pyramids might be interesting just cuz I'm like that's a crazy [ __ ] but they were able to do that like you know just rainbows there no my mother's death Tibo by the way so drive I will tell you that TiVo tebow out of every technology in the history of my life in my life internet included TiVo was the one that took me the longest to comprehend I was like I couldn't put the pieces together like what like you grew up your whole life and you're like I'm like what I can pause normal T like I'm just like wait what I'm thinking pee during a Jets game like I just couldn't wrap my head around it however or you can make 70 I'm gonna go pretty extreme for 130 that range talking about skiing water polo wine I'm [ __ ] fascinated by it man because I think as people start learning more about e-commerce as Amazon and spot Shopify made commerce longtail as social media makes media longtail I think as a business owner that wants to build a big Empire I love the fact that for all 8:19 network at Vayner like if that's what they choose that's cool I think that's super amazing so I think we hear it being back to like technology and changes and we're like well so few people are gonna be but I don't think that's the right argument is not me or Jenner's or like oh like the you know the people that are with millions of fans it's what's the Mendoza line because I think eventually people realize wait if you keep your expenses down and this is why I'm fascinated by cities and Chattanooga no tax this is like making eighty eight here selling through Shopify and getting shoutouts from brands is a totally different life and I know some of you lived it in New York with us right then making 150 seven working at Vayner in New York and Kama you're your own boss you talk about the one thing you love in a strawberry shortcake you talk about you love strawberry shortcake she's your favorite and that's what you get to talk about 24 hours a day I think it's super cool things like college debt and things like doing what you love will ### [15:00](https://www.youtube.com/watch?v=oeAXU-cR8xk&t=900s) Segment 4 (15:00 - 16:00) become more practical and I think that one of the reasons I want to be Pro employee and like all this is I want to get my pattern recognition down for 20 years from now because the requirements of having good people work for you will be greater and greater because none of us grew up with that expectation and it's not deep in our DNA but they will yeah we were we are brainwashed in our current alternative like people really thought College was a good idea Lincoln they're like all of you in here at URI just thought it was a good idea it wasn't a good idea well now it was a great idea if the following happened your parents paid for it you had fun but if you're not part of that not as interesting I wanna take you places that you may never be --- *Источник: https://ekstraktznaniy.ru/video/18406*