# What Happens When Culture and Toys Meet? | Meeting With Set Free

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=yMyA-gn2jI8
- **Дата:** 09.04.2018
- **Длительность:** 15:45
- **Просмотры:** 28,055

## Описание

Really enjoyed getting to sit down with Set Free and have a meeting to talk about their new collectable toy coming out in April as well as my past with garage sailing. 

Let me know if you guys liked this meeting and if you did, what about it did you like?

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;).
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

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## Содержание

### [0:00](https://www.youtube.com/watch?v=yMyA-gn2jI8) Segment 1 (00:00 - 05:00)

IP rights well what happened was me a lot English so long English does artists like only one they honestly have been cause that it's honour for them to draw their stuff and of course they don't come after I told I understand they did some sense he was actually the episode of Smith this is [ __ ] amazing oh thank you it's look so crazy so what to do nothing that's it this is it I got it no first time anyone's seeing it yeah [ __ ] dropping exclusives around here dude it's fresh how much is it gonna be 650 love him we're gonna do oh we're doing Tyler I want one well totally it's a buy one I was doing the painting you did a painting we're doing prints or did a situation where there's actually gonna make purple hats to match it just trying to and we doing the wreck how many of those we're doing um and we're doing that's by mall and then pricing the next day I know what kill so ended up doing two records I did one record with smoke there's a Dave East currency of style speak all inhale exhale love it and then another record down with Westside gun in Conway and how come is did to be because our toys never had Oh acting like you're preaching so excited it's like weed out of hip-hop I don't know we don't have good albums there might be some truth than that I want to come through I've got a I know I was look at you and then like I never have no time but like how do we do it you know what I should go to eat you know what I've been on like a real kick yeah I've been wanting to do a Yankees game with playa now just like I never do anything for real life anymore so why don't I go to a Yankee game while my fantasy yeah exactly while my fantasy team is still good and I'll actually have a good time at the Yankee game why don't we pick a Yankee game in what are we in May late-may early-june yeah exactly I'll come up there like 5:00 5:30 well we'll chop for an hour an eloquent the game now be life okay I want to do that I've been wanting to it's a love it yeah I know I see it I know I love I just want to come through so once it's going when's this going out with 2000 online and only you know then I'm gonna do an event 100 concepts to just how many are gonna be sold on 4/20 on the website oh so you mean how many of those again oh that's right 400 yeah and then a hundred thousand it's probably gonna sell out real quick right those go we sold under the black Charlie Brown yeah we did 600 three minutes yeah how do we make sure we buy one don't mean I'll just yours the street I get him in I really believe man actually want to so we've got one that's tree and I think that's cool and that's fair but I want to buy a couple more and if we get him if we don't we go I know but I appreciate it but it's actually so we does the thing called the blind bag so it's a couple of different colors of them so these are the production that's getting done at Hong Kong then we're doing those are like the gold pop ones with this gold smiley face and then a silver so I'll make sure you get all set that never do lucam like surprised [ __ ] what do they call it you guys are all too young for this woot. com was a game changer for me you remember woo wo t back in day you're a kid right remember is a crazy [ __ ] like they would have discounted [ __ ] was that was like the early deal the day [ __ ] that was the early Groupon and was I bought weed and they just started doing gate was telling me yesterday like fresh off the try super-low day how after you drop it Tori man well now my goal this year that this one slated I'm looking at for this year it was one right now this one I got a little bit almost are and how do you brand you and your world in it if at all well so that's this is prototype I'm gonna be pounds gonna be on there it won't be on the compounds on the toys what it was is I hope that would like looked at the toys getting like mixtapes right so a new hardest want to give the game I go if I do a mix tape I'm hot by myself but I really got to get cosines or other people for people like you you're talking about life pretty much life you tell my life so I did that we are and I said because all you collected collect what loves it I was like okay I think it was running this was my first established artists and what it was is always so brought up of course in my effort I forgot you watch the cartoons or never know the spins okay our culture what I

### [5:00](https://www.youtube.com/watch?v=yMyA-gn2jI8&t=300s) Segment 2 (05:00 - 10:00)

found out Bert they came some heavy so way later I get it before Cosby was but so then the second part I was like wow a lot of fan hours no hip-hop connected to it so I was like wow so the first thing we did he had a Charlie brother was just regular with a grant and I was like let me let's make a black Charlie Brown so then Charlie Brown was ill when he did the pictures man that was the one time Charlie Brown had a hat on was my swag I remember Alan and I was like yo Charlie Brown been involved with that so and then when you broke Charlie Brown down he was like he was a rapper yeah the whole squad and he was like no matter what happened he was the coolest guy everybody worth hanging with Lucy was a hater all the time but he never kicked out the group she kept me with football I was like you know that's round let's do a blank Charlie Brown's that's a mean we put it girls money and then everybody loves so then you know now let's play okay spongebob anybody to really watch plays that was hot a hundred percent I was like wow there needs to be let's put that together let's put a spongebob and I wanted to go and now everybody live like yo are even but really we had that you know hazel and I girl everything that I want to do is one thing to look at it feel marketing is if you connect a culture to anything the antidote and so yeah so first one was pretzels now we're I can't wait I can't tell you I just can't because it's putting somebody on blast but we you and I are gonna have a real conversation in the fall based on this entire thesis I'm gonna do some business together and you're gonna be real happy with me I got a real idea I'm ready I figure like you know did it was before when I created the n1 mixtape that I was like I changed the world on a change culture 100,000% like that's just the truth and by the way it's a replicatable thing totally and once you cuz you just see the pattern and that's what I do yeah I'm doing it again in this lane so and that's fun for you because it's like a it's real to you but you know what so I got a question that good buddy what's your first love my first love was I can figure this out actually I want to give you the real answer it's a real good one my first love was probably Batman and Robin the way you're talking about my mom was my first Slevin the first thing I remember loving when we came to cuz I wasn't born in America so I was literally do you know what was going through my mind right now the great space coaster Batman and Robin the old Adam West Show The Flintstones price is right those were the core things of how I've learned how to speak English those were things I liked that I loved you know and then the real one like those might be like the you know this is why I want to buy the New York Jets probably my first love is because that was the thing a year later that made all the other kids except me and I was like now I'm an American calling uncle I'm an American okay so I think everybody's wrong but I'm not gonna get the answer I love that so what's the answer love is a toy your parents had you and you guys put you in the crib they gave you a teddy bear they gave you something you don't remember sent but just a repro hundred percent knows that I believe that to be true and the best part is you know for everybody listening a lot of people came from nothing like I know for facts I had nothing but the toy was some Pete like fabric right it was a thing it was something my blankie was a thing was the thing so with the toy when you loved it might have been a pacifier with a barrel and yeah it might have been a bottle with ears yeah it was some type of toy and ever but everybody answers something that was five or six or seven years old but the answer was one day old it's one day it's no it's literally like three months seven my man it's why you love your parents the most even when they do the most [ __ ] up [ __ ] because that was actually the first person yeah and then right and never made you think about it cuz you're going to the first thing you love that was material outside of to humans that popped you the [ __ ] out and they use this to shut you up cuz the umbilical cord is probably number one yeah why do you take my [ __ ] man you might have to make an umbilical cord with toy boy I better get some [ __ ] cosign yeah cuz that's probably it yeah that's probably a you lose a hundred percent okay yeah I listen your preach I mean you know what do you know why I'm so happy right now because in 15 days I'm going garage saleing for the first time in the year and that's like my opening

### [10:00](https://www.youtube.com/watch?v=yMyA-gn2jI8&t=600s) Segment 3 (10:00 - 15:00)

day and that is all I'm looking for is [ __ ] like this like finding like a pop-culture 1987 thing for 40 cents in somebody's box that's my jam jam my life I get a bigger high in two Saturdays three Saturdays because three Saturdays I will get a bigger high by buying I bought a [ __ ] Thundercat in package for a dollar last year that high when I would walk and it was late because now I'm taking like now it's more like I'm doing it for me and my kids it's like our bonding so like I'm not waking them up at 4:30 because to get the real [ __ ] you gotta get up early good so yeah so this is like I'm leaving that like you know 9 o'clock it's loser [ __ ] cuz the kids but I'm still getting Jersey by 10 so I don't think I'm getting anything it's more about buying them [ __ ] and get him on the game but [ __ ] at noon I don't know what the [ __ ] people were doing on a Saturday I pulled his house I look thundercat in package ago how much you want for that she goes $1. 00 I go okay that was mom bruh I [ __ ] grabbed it and I was like yo the high that I got compared to me closing an 11 million dollar deal right now said mom bro not even close your folder and I'm talking like I'm the Delta like I can't replicate the high of finding some [ __ ] in a garage sale that I buy for a dollar that's worth 20 and oh well I just I can not replicate that high the thrill of the hunt is that you love that [ __ ] that's my everyday I can't a man with fashion so yeah I get it give me they'll give me something give me the last fine you found that was crazy like real crazy I mean I found a pair of Gucci loafers for like 15 bucks a couple days ago but like I find it's not fun stuff every day like I wear like Goodwill yeah goodwill just all kinds but I shop like suburbs that's core to many supply and demand of course no kid rub up for real that was the whole kid robot babe like 2005 mm yeah you might hear some great back to Bronx remember thrift land is he still there cuz he used to be right next to Yankee Stadium yeah I walked through the thrift land in 1996 I'd never gone before we went to a Yankee game I was like oh [ __ ] thrift Lin let me walk in there cuz I was against thrift stores because it was too expensive I was pure garage sale if it's over dollar [ __ ] you got it yeah like real like mainly cuz I was doing pre-internet good when I was buying like a box of Hemans for 4 bucks you know and ljn's wrestlers I used to kill on that and then video games is where I made my real just the fun that was the biggest arbitrage hundred percent like rent them out yeah here's my rad racer give it back in a week and then two days later you have to fight you know I remember you know nonetheless I wasn't a thrift land I never went to the Yankee game I got there this man that this is early this is before people buying video games like that this man had 2,000 Atari games and a thousand Nintendo games so I start going through them like looking for the right [ __ ] and right away I found crazy climber for Atari 2600 and manual 180 bucks right and it's a dollar piece right off the bat a mail away game cuz I [ __ ] I used to memorize [ __ ] no phone still used to [ __ ] literally stay up at night for like four hours memorizing [ __ ] figuring out which rock-and-roll t-shirts worth money and which ones weren't memorized everything so finally I was like is the owner here cuz I'm going through it I'm fine and [ __ ] I was like nobody's been through here and it's like right next to Yankees same so I was there trying to find like one little like nut you know and I'm like why you know he comes over he was there thank God I go how much have I bought every video game you had it what do you know what he know classic Braham what do you mean I'm like okay let me break it down if I buy all the video games what price can I get a volume discount he goes he's like I'll give you yeah you could take half off he goes take him all like don't you know like and this was back in the day when I didn't have an ATM card and I used to carry money in splaying you know we're older right they don't know and now I got four dollars on me at all times I used to when I was like 16 I like $2,000 at me at all times never knew when you're gonna find something [ __ ] bought it all out it was the greatest day of like my atari 2600 and

### [15:00](https://www.youtube.com/watch?v=yMyA-gn2jI8&t=900s) Segment 4 (15:00 - 15:00)

Nintendo NES and it was I mean it's 17 Contras you know 17 Contras which are like 20 or 30 now and I mean that whole market what has gone up by like a hundred percent or like when people like yo Gary Vee twitch you're on Italy and like [ __ ] I was on this ship before you born like you know what I mean I was like I [ __ ] I knew Zelda was before your mom and dad even kissed yeah anyway yeah so that's awesome working on my documentary now then one mixtape

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*Источник: https://ekstraktznaniy.ru/video/18412*