# Understanding What People Will Do Before They Do It | DailyVee 423

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=vEjqEtf50Y8
- **Дата:** 05.03.2018
- **Длительность:** 5:04
- **Просмотры:** 75,676
- **Источник:** https://ekstraktznaniy.ru/video/18463

## Описание

VaynerMedia is just a proxy... I built this company from zero dollars in funding to $200 million dollars in annual revenue and plan on turning it into the "Death Star" of communication so that I can buy dying brands, run them through the machine, and then flip them.

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‘Father’s Land’ by Jordan Critz: mscbd.fm/fthrs

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fort

## Транскрипт

### Intro []

Oh, he's weirded out by You excited ''laughter" That made so much sense

### Context [0:16]

Morning everyone As I'm like just trying to spend more time in create context I I've been running in parallel one-on-ones and these smaller groups, and this is the biggest group. I've done this with

### The Spirit [0:28]

mainly I just want to kind of Take more opportunities in 2018 to like download you guys on Things on my mind, things that I'm seeing and create opportunities for you guys to Just ask me questions and things of that nature, so That's the spirit of this morning I? I Just walked through the renovations, so I'm So crazy. I'm so excited. It's gonna look so amazing so obviously a couple weeks from now I'm sure the vibes are gonna be pretty extraordinary It's a 2018 so off to a really interesting and exciting start for me my dream when I started this company was create the greatest communications machine Hence why we have every capability media buying creative studio Publishing and be very comfortable in doing for good or profit altruistic world domination honey Empire, right Like it we haven't even started with how intense this is all going to be we're gonna be at the forefront of it As a communications machine we started as a community management shop You're excited?! That means so much sense This company did one thing eight years ago. You paid us and we replied to people on Twitter

### The Excited [1:48]

So There's a lot of things that I want to be better at this company. I could probably spend the rest of my day putting them on a list But at a macro we're so right and so to offset it I want to be able to be

### The Micro [2:10]

Your muse on your micro, right? I want to fix your micro because on a macro we're gonna win And you and I'm so thankful because so many of you have been here for a while. I just want you to Win in that environment my success is that I prefer change I'm comfortable and change and I realize change is the only thing that allows you to win in the long term

### Change [2:28]

98% of the human race and maybe higher doesn't like it we are having a macro change We're having a societal change You know like I'll be honest with you. I'm like ambitious and realistic one of the biggest reasons I kind of went even harder core at my personal brand like 15 months ago like back to what's worked for us

### Personal Brand [2:51]

Which is like, Hey, Here's my example at least it's something to hold I was like fuck it I'm gonna make myself the most famous person in America on this theory and then they'll be undeniable and by the way, it's working I'm really good at underpriced Attention and culture. I really am you know what's so funny. You start realizing your life, so I was good at baseball cards I decided Frank Thomas and Kenny loften We're gonna be better than most people thought so I just bought a lot of rookie cards for underpriced costs And I was right, but what I'm really great at is

### Manor Media [3:22]

I understand consumer behavior, and attention just fast enough and earlier than most people and I've got an uncanny ability of that Let me build a machine around that and so the last nine years. I've built a company called Vayner media We're 200 million-dollar company in revenue with no funding that does agency work And we own a female publishing company like a Refinery29 And my ambition is to build out the communication Deathstar To deploy it against my personal brand The nonprofit's I care about but ultimately my goal is to buy the New York Jets and the way I think I'm gonna do that is I'm gonna buy iconic brands and things that mattered in the world that are gonna get fucked over the next decade and Then I'm going to rebrand them and run them through my machine And so I'm you know I'm building this huge agency media company that is really just a front and a proxy for my long-term Ambitions it just it trades underpriced attention and culture more efficiently than I think any other machine out there right now, and that's why Cool things are happening for me I love how you wanna buy the Jets, they could use your help You're preaching brother I've been a long-suffering fan since 82 and somewhere along the line I realized the only way I'm gonna get fuckin Superbowl is if I do it myself