# Building an Influencer Marketing Agency with Jace Norman | GaryVee Business Meeting ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=zSLoxMgXnRg - **Дата:** 25.01.2018 - **Длительность:** 25:28 - **Просмотры:** 124,300 ## Описание I had a quick meeting with my man Jace Norman on how he could get a social media marketing business for influencers up and running. I think that there is a ton of value in this meeting for any of you that are interested in starting a marketing/management business of any sort. Check out my man Jace Norman here: https://www.instagram.com/jacenorman/ https://twitter.com/jacenorman Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=zSLoxMgXnRg) Segment 1 (00:00 - 05:00) - The biggest thing that's tough when you're young is reconciling two things. Reconciling why you see it so clearly, and not just saying "we're young. " And two, understanding what happens over time. (electronic music) - [Xander] Yeah. - How you doing, bro? - [Jace] It's good to see you, man. I haven't seen, I like, feel like we've talked and I haven't seen you in so long. - [Gary] Dude, the lines and the hair, man. I need to really add that to my game. - [Jace] Oh, you like? Dude, do it. - I love it. I did it in sixth grade. - [Jace] Yeah, it was a bold move by me-- - It's hot right now. - [Jace] And I feel good about it. - Yeah (laughs) - [Jace] You either love it or hate it. They either think I'm like-- - It's faded out a little, right? You did it a couple weeks ago? - [Jace] Yeah, I did it awhile ago. - [Xander] He's doing, like, national TV with it. - Oh, you did what? (laughs) - It's fortunate. It's 'cause I'm not allowed to do anything for the show. Like change my look, so like, this is the most I can do to feel like I have control of myself. - Are you off filming? You're not filming right now? - No, we're on hiatus right now. - Got it. It's awesome, man. Sit, sit. - I need to introduce you, this is my business partner, that's my brother, X. - I know him. - [Gary] Hey man, how are you? - [Jake] I'm with, I meet you with-- - [Gary] Yeah, I remember. - [Jake] Ah, couple years. - He showed me you. So he watched you-- - [Gary] Thanks, brother. - Three years ago, four years ago? Something like that. - [Gary] It's awesome, it's awesome. So what's cooking? How are things? - Good, I've been here for like, a week now. It's crazy, it's just-- - What are you doing? - I'm doing press for the show and the new company that I made. - The stuff you guys are working on? - Yeah. - And the show airs when? - January 19th. - This is season what? - Four. And I'm coming out with an animated show now, too. - Are you the voice of? - Yeah. - That's good. - That's awesome. - That scales. - Yeah, no, they're trying to, and then we're fucking with merchandise and stuff, so-- - So it's clicked. - That's, yeah, it's clicked-- - It's become a franchise. - Yeah, it's become established a little bit. - That's cool. - Which is like, hard, with kind of like, the way that TV is. We're like, one of the only shows-- - Of course. - That has that. - So obviously, what I really wanna do is really help you guys. Obviously, we've had some interactions and things of that nature. And obviously, you know, we're in control of all the cameras here. So we don't wanna use anything sensitive. So like, I wanna treat this like a real meeting. - Okay, cool. - Like what can I help you with? Let's start with that. - Just kind of, I guess advice. - Yeah. - We're just starting out and we're young and we're trying, but we don't know-- - Well, what do you want to happen? - We want this to be a, we want the company to be the like, kind of CAA, go-to brand. Mark like, as far as like, the way that people think of it, the way that we kind of produce. We want, like, to have all the top kind of influencers be going to us because of our quality and because of the way that we-- - As a production company? - It's a, yeah, like a production company. - [Jake] I have a FOUR agency background. That's why I know AJ. I'm trying to create, with Jace, like a comparison in the sense of like, a celebrity-backed company that, you know, has a good face to it. But I want it to be a little bit more formal, where it's like we're not all feeding off each other. It's kind of each client is managed by the same person, but you're not dependent on each other. Meaning I take care of one client separately and the next. So kind of like a management style type of company. - I understand. But the output isn't management. The output is production content? - Yeah, and (mumbles) management, too. I mean-- - [Gary] So you do-- - Traditional managers (mumbles) handling your acting stuff, but in reverse, you know, branding work, I mean, there's a lot of management type of an agent type of-- - [Gary] So management. - Yeah, it's a fact. I mean, my vision probably eventually is to become a formal management company. - The way we pitch it isn't like we're management. I pitch it like we connect brands with millions of people using influencers and we do it the right way, which is not shoving it in their face. It's integrating it right, like-- - [Gary] So you're building a client service business. - Yeah. - [Jake] But the thing also is-- - [Gary] Go ahead, Xan. - [Jake] The thing is like, a lot of the clients already are repped by multiple other people, so it's hard for us to just come in and be like, yo, yes, like full-service manage you. So it's definitely-- - [Xander] We're not equipped for full-service management. - [Xander] But I mean, it's definitely more the branded content angle. - [Jake] Another big difference is that we're going more after traditional celebrities as opposed to YouTube, more like, YouTuber slash traditional influencers. - So your dream scenario would've been the people behind Will Smith starting a daily vlog? - [Jace] Yes, exactly. Or finding like, the Madison Beer when she's younger and then growing her into what she is now, the Alexis Ren. You know what I mean? Do you know who those people are? - Of course. - Yeah, so-- - I know more about this world than anybody in the game. Period, end of story. I've been there from 2006 to this moment. - Isn't crazy how it's panned out? - [Gary] Yeah, of course. - [Xander] Have you been watching what he's doing (mumbles)? - Of course. - [Xander] I don't know who his team is, but they're good-- - Juju naturally is good at it. We've met with Juju from the VaynerSports (mumbles) - [Jake] A lot of it is like, a natural instinct, right? - [Gary] Yeah. - Well, that's kind of what I'm getting at, is it's like, there's a lot of people, and you're not one of them, but there's a lot of people who are like in board meetings trying to like, theorize about what the kids, I'm like, we're in it. We're there. - [Gary] I agree. - These are my friends. - [Gary] So it's very, very similar to what we're doing with VaynerTalent other than you guys are willing to ### [5:00](https://www.youtube.com/watch?v=zSLoxMgXnRg&t=300s) Segment 2 (05:00 - 10:00) do more things than just produce the content. - Right. - Right? - Yeah. - Do you guys know what we're doing with VaynerTalent? - [Jake] I'm not familiar. - So we have, Lindsay, who was just here, runs a division inside here called VaynerTalent. So like, Ray Dalio or Michael Ovitz, who started CAA, or-- - [Jake] And I'm friends with Arnold Lyer, who is one-- - Right, those are the two engines behind CAA. Like, there's people paying us right now $20,000 a month, $30,000 a month, to build out, Serge Ibaka from the NBA, like, we're wrapping up, we do a lot of executives. Like, so we do-- - [Jake] Oh, interesting. - We do, like, I'm living in kind of like, those two places-- - [Jake] Right. - Like, you'll be more, like, the way you pitched it, you want him to have more of a life that looks more like me. He's more of an actual celebrity came up, but I've gone down. - [Jake] I think this is an unprecedented territory where I'm trying to clone. You know, he's doing a whole bunch of campaigns, doing like a bunch of videos about anti-bullying with a bunch of different celebrities. Like Kevin O'Leary is doing it with him and Anthony Scaramucci trying to build like a mini series on that. And both doing TODAY Show with Megyn Kelly kind of surrounding the dyslexia angle. I'm really trying to build Jace out as more of a real person as opposed to being-- - Of course. - More inward. 'Cause right now, I think the big thing that I've been seeing is people who don't know Jace know Henry. - Well, of course. - And I want people to know Jace. And I think that's where we can start a (mumbles) executive and turn it into a business-- - Sure. - You know, a formal businessman. Like, it's kind of contradictory that you wear spandex and red tights on TV, and then he's wearing a suit and tie going on CNBC talking business. I'm trying to kind of create that-- - I understand. - Bridge. - But the business that you're trying to build underneath I understand, so or at least I'm picking up the pieces. - [Jake] Yeah, but are you trying to go that traditional ABC route? - I'm trying to react to the reality of my situation and invest in the things that make sense, right? Like what you guys are doing or investing in something that makes sense, you know where the world's gonna, the world's flipped, right? And like, you guys know it, to your point, 'cause you're in it. I have the big advantage 'cause I wasn't in it but I knew it, and all my money was made in investing in it, building around it. Like, that's what I've done, right? - It's like when people ask me, they're like, where'd you come up with this idea? I'm like, it was just kind of there. Like, I didn't come up with it, I just literally like saw it and was like, "I'll do that. " - I think the game, the important, I think the biggest thing that you'll have to think about, especially based on you bringing up Ronald and your background, and the biggest thing I would tell all three of you is what they had that none of us will have is the human has much more leverage than they did in the past. Over the next decade-- - [Jake] Like the individual client? - Yes, Jace has more leverage every day and all these people, Madison and Ren. Because they always did but they only had three places to go and they only had eight places to be put on. What your vulnerability is is-- - [Jake] Competition. - But unlimited competition, and unlimited and less ways to differentiate. Every kid is growing up getting it. - [Jace] Yeah. - So-- - [Xander] But that's what Jace is saying. It's not proprietary, but I feel like it genuinely still is-- - Oh, by the way. Just by energy, I'm like, oh yeah, they'll build a 10, 20, 40 million dollar business. - [Jake] Thanks, man. - Which is great. But what you need to realize is every day that it goes by, you lose leverage, not gain. And so as long as you're strategizing towards that-- - [Jace] Right. It's just about becoming the CAA in five years. - You know what's funny, when you bring up Madison or Ren, what's really super interesting, it's actually very interesting. The moment we had in our meeting is the most important part of the meeting. You asking me, "Do you know who they are? " And me knowing who they were the day they started is the danger of your business. - [Jace] But I asked, you're the only person above 20 who I've asked and know who they are. - I get it, I get it. - [Xander] But as time ticks-- - That's exactly right. - [Jace] But we're gonna grow with it, ideally. - [Jake] No-- - You can't outpace, you're not gonna outpace it, which is okay. - [Jace] But hopefully-- - By the way-- - [Jace] But you can hope-- - Correct. You could adjust to the leverage, right? - But from my experience in the NBA, when I worked with my partner was 27 and considered, you know, the older quote unquote presence. And what I found was the players relate a lot better, I'm sure AJ has seen this, too, to people they can relate to. - [Gary] But it's not an age thing, right? - Uncomfortability-- So if AJ walked in right now and we would say, "AJ, of the 15 people, 9 people that VaynerSports has, who are they relating to? Relating to the most? " He'd say, "You, Gary. " Why? 'Cause it's an understanding. - But you two are emulating, trying to like-- - [Gary] Relating, because I know more about Will Zan than they do. (men crosstalking) - [Gary] But like, here's the punchline, right? Like, and this is an important reason I'm bringing this up, and this is not to be like, I'm cool. It'll help you. It's never gonna be about anything other than knowing. Like knowing, like I know No Jumper's podcast matters whether I'm 15 or 42, what you need to do is just always know more. - [Jake] But you're an anomaly. ### [10:00](https://www.youtube.com/watch?v=zSLoxMgXnRg&t=600s) Segment 3 (10:00 - 15:00) - No question. Why do you think I think you can build a 40 million thing? If I was the norm, you wouldn't build shit. - Well, that's what I'm saying. In the NBA world, you see all these agents. And I'm sure if somebody's in the NFL, I know them. They're 55, 65. - [Gary] Ugh. - The players think they're weird. The players don't like them. The question is can they negotiate a good contract? The answer is yes, but if you come-- - You know what's even, but you know this. Negotiating the contract, my eight year old daughter can do it. - [Jace] Bullshit. You and me are also one of the only people who's going 100% in on the social. Like, these people, they have agents but those agents actually take it second. - [Gary] No, I totally get it. - It's like oh, you do social media? Yeah, we'll do some social media stuff. But let's focus on this audition. meeting-- - [Gary] Of course, 'cause the economics are there for (mumbles) - It's already established. It's funny how people don't, like, it seems very simple. - [Gary] But guess what? Like, when we bought cryptocurrency in 2013, nobody got it. (muffled speaking) Like, when I bought Twitter and Tumblr, go, Jake, read it for me. - [Xander] Hey AJ, I wanted to say thanks for being our first ever Uber rider in New York. - [Gary] Period. Like, when you're in stuff early and you see the world for what it actually is, you see it is. The bottom line is of course, dude. The biggest thing that's tough when you're young is reconciling two things. Reconciling why you see it so clearly, and not just saying, "We're young. " And two, understanding what happens over time. What gets commoditized. Your knowledge gets commoditized. More people will know. People are starting to understand. Like when Gary V., on the back of not Entrepreneur magazine or the Planet of the Apps, but on the back of Instagram and thank you, Instagram and-- - [Jake] We have been on Breakfast Club, by the way. - And YouTube, you know like, yeah, that stuff. Like that stuff is everything. It's trading culture. The thing that you guys have to decide as a partnership is what you, this is the best advice. The two of you need to start getting unbelievably real with each other about how you care about the next 12 days, 12 weeks, 12 months and 12 years, because that's the only thing that matters. - [Jake] One thing he and I do have is a pretty open-- - I believe in you, but both of you are holding certain things back as you should. It's human nature. - Not me. - [Gary] But you know what subconscious bias is? - Yeah. - [Gary] That's what we all do. - I'm kind of nuts, though. - [Gary] Respect, but no human's, me too, but guess what. But there's still other stuff and it's about anticipation. What happens if you fall in love with a crazy person? What happens if your mother gets sick? Like, I'm talking everything. Not like how good you want to feel transparently, like I wanna screw him. Most people don't want to screw people. - No, I agree. Really delve into the nooks and crannies. - Of course, so like, to me, I think it's super important for you to think about that, because here's why. The business you're starting now is not gonna be the business you're gonna be in three years, and definitely not six, and definitely not 10. And the question will become are you excited about you, you have the... You've gravitated towards loving that game, which I also love. I can deal with people's bullshit for the rest of my life. It's innate to me and that's what doing human stuff with. - [Jace] What do you mean other people's bullshit? - Well, if you get into anything that looks like CAA or William Morris or the stuff you've been doing, or the NBA or VaynerSports-- - [Jace] Yeah. - You're in the people business. Cool, it sounds great right now, but when you're, even if you get to the greatest holy grail tomorrow being the exclusive social media content provider and manager of Beyonce, you're in the Beyonce's personality business. - [Jake] Yeah, mhm. So I also started in sales business. - [Gary] Of course you are. Of course, but the product-- - He's the salesman. - [Gary] Of course. - The older agents don't realize that. They think they're in this like, super C special, and I'm just like, you're a sales guy. You're selling a product to the team-- - [Gary] A hundred percent. - And you have to think about it like that. - [Gary] Now look, it takes a certain temperament and talent to sell human. The real business for you guys is these real celebrities are about to eat so much humility. And if you can be the people that tame them, from going to a pedestal down to the trenches to build back up to a pedestal, it's an incredibly big opportunity. See what I mean? - [Jake] Yeah. - You guys are right, you're right. Yeah, it's, look, you know this. It's proprietory in your handling of people. - [Jace] Why do you think that these celebrities are, 'cause for me, I was always-- - Here's why. - [Jace] I'm on TV-- - I'll tell you why. - [Jace] I'm always terrified of TV going away. You know what I mean? - [Jake] The honest thing is-- - [Jace] Like why are they not more afraid? thinking? - They're not afraid 'cause they are afraid, but they have too much ego. The only thing a real celebrity, not you, a real A-- - [Jace] Yep. - Not a B or C-- - [Jake] Not you. - Not you. I'm talking a real A. - [Jace] Yeah. - Like the biggest celebrities in the world who are fucking this up, right? Is that they don't have the humility to start at zero. - [Jake] Come back down to earth. - That's right. When you are a big time celebrity-- - [Jake] Yeah, I get that. - For the last 10 years, and you have to start an Instagram tomorrow 'cause you have to. - [Jace] Will Smith, Will Smith. - But Will Smith does have the humility-- - [Xander] I know, but I'm saying-- - Which is why he's gonna fucking dominate. - [Xander] That's the reason-- - He's still hungry. ### [15:00](https://www.youtube.com/watch?v=zSLoxMgXnRg&t=900s) Segment 4 (15:00 - 20:00) But a million people I'm sure we can name right now, the reason they're not doing it is they don't like having 5,000 followers that first day. - [Jace] 'Cause then it makes them look like they're nothing. (X speaks muffledly) They can't take that. - Of course they need it because-- - [Jake] Why? - Go read the transition of radio to television. Of course they need it. - [Jake] I know, but some of them are just like, whatever happens happens. - Oh, listen-- - I'm really good friends with (mumbles) - Brother, brother, that's a whole different story. Like if you don't give a fuck, nothing matters. - [Jake] True. - You know what I mean? - [Jake] I think it's a lot of the old actors-- - That's fine. Brother, that's fine. - [Jake] Oh well, I'm gonna have enough money to last me (mumbles) - A hundred percent, but you know what kicks in? Tasting irrelevance. You know the scariest place right now is to be a solid B. Because a solid B is awesome but it's about to get really not awesome. It's all the same game, brother. The same people that you're talking to that I'm talking to all see the world the same way. I think the biggest, so here's the difference between where I'm at and where you're at. And I think it'll be a good thing for you to debate on the differences and decide what that means to you as you think about the next 50 years. I have decided to eat shit and build these non-exciting EBITDA businesses, like we're talking right now, for one reason. Because I'm gonna buy PONY or Cracker Jacks or Captain Crunch, take the energy, buy something for 288 million, and sell it for 1. 7. I'm gonna do Champion. What happened to Champion over the last three years is what I'm gonna do one day with something. - [Jake] Do you know if you're saying you wanna take a preexisting brand-- - Correct. - [Jace] You know what I'm doing right now is my brand is as big as it ever has been and maybe ever will be. So right now, I know I wanna do entrepreneurship. bigger things, so-- - [Gary] I would-- - Say look, I'm doing this-- - [Gary] I would argue it's the smallest it will ever be-- - [Jace] Look long term-- - If you're ever bought into where it is right now. The way you're talking, so here's what's funny-- - But listen, but listen-- - [Jake] It's a combination of he doesn't know where he wants-- - [Jace] No, no, listen, listen. It's macro, it's the smallest. I'm saying I could die for five years, establish myself, say I've already done this company, grind, grind for ten more years, and then get to another thing. I just need to use this juice that I've got to just grow. Do you understand what I'm saying? - [Gary] Two things. Of course I understand. Two things. That's right, but it will get exponentially bigger if you do this thing. The fact that you're-- - Right, no, I'm not saying I'm not doing this thing-- - No, meaning everything that you guys are talking about is exactly, it's gonna just get bigger. Like it's great-- - [Jace] What's gonna just get bigger? - Your juice. Like, the bigger you get on Instagram, Snapchat, Facebook and podcasting is gonna make you, as big as Nickelodeon is, they'll just play off of each other. (muffled speaking) It's the reason why I'm willing to do TV if it's right. Apple won for me before it started because it was behind a pay wall and all this other stuff. It didn't matter, it just positioned me differently-- - [Jake] Right. - In a world that I know is dying, Hollywood, but it mattered for me in the short term 'cause you're always just balancing out your gain. - [Xander] Was it about, like, putting yourself peer to Peer With-- - [Gary] Of course. I won on the day of the announcement. It just subconsciously put me on a different place to the masses. - [Xander] Yeah, yeah. - Right? That's all. - What do you think about, like the whole celebrity entrepreneurship that's kind of happening right now? Like you, I'm not gonna put you in that same realm, but Elon Musk and like, there's this kind of like, you're just kind of like-- - [Gary] Yeah, it's cycles. It's cycles, it's cycles. - It's almost like these people who are creating things are now the new, almost new celebrities because of what they've done. - Brother, do you know how not famous athletes were in the thirties and forties? There was a couple but not collectively. The NBA Finals in 1983 was on tape delay. They didn't even show it live. - Well, what's interesting is now, but now it's not a money game anymore. Now it's a what can you do game. Like Elon Musk, it's like Elon Musk or some billionaire-- - Hold on, Jake, is it a money game for you? Yes. - [Jake] Everything's a money game. - No, no, I mean big, big scale. Big, big. - [Gary] I mean, listen, it all depends on the person. Jake could have answered no, by the way. Let me give you my story. This is just true. - I'm just saying who's gonna go down in history, the YouTube billionaire or-- - [Gary] I get it. - I mean the super billionaire or the Elon Musk who spent all of his money on Tesla? Do you know what I'm saying? - Legacy is always different than money. Nobody who ended up with the most money is remembered. - [Jace] That's what I'm saying. - Yeah, but that's because everything is being documented. - [Jace] Right. - That's the difference now. - [Xander] Did you change up your strategy on that by the way? - What do you mean? - [Xander] The whole, like, document pre-screening? - Meaning? - [Xander] Like, that was what you were pitching for awhile, right? - That's my biggest belief. - [Xander] But you haven't switched up on that at all. 'Cause haven't you been trying to do more narrative stuff? - Like what? - I don't know, I just heard you mentioning you were trying to do, like, more creative narrative-based stuff. - I just want to make sure I understand. Maybe the answer is maybe, I just want to understand the question. - [Xander] Oh okay, so for awhile you were pitching like, I'm not creating, I'm documenting. - Which is what I'm doing right now. - [Xander] Yes, but what do you, do you consider like, the podcast content documentation or do you consider that creative-- - No, I consider that creative, but no, I think that's creative, and by the way, the first thing I ever did was creative. Wine Library TV wasn't gonna be documenting. I did a wine show for 30 minutes, right? - [Xander] Yeah. - [Jace] What year did you do that? - 2006. - [Jace] Online? - [Jake] I have an interest so (audio drops) reached out to me (mumbles) A friend of mine, and they want to do a podcast with Jace on entrepreneurship. - [Gary] Okay. - [Jace] What do you think of that? - He's kind of iffy on it and I want to get your take. - Oh, you should definitely do a podcast. - [Jace] We're not gonna do a podcast without (audio drops) - Yes, you should just-- ### [20:00](https://www.youtube.com/watch?v=zSLoxMgXnRg&t=1200s) Segment 5 (20:00 - 25:00) - [Jace] So is it worth it? - Yes, I look at audio as just so important that you have to be on it. - I think for us, it's a combination. - I always keep hearing that audio is the next thing and I don't understand it. - [Gary] 'Cause it's passive consumption. It's the same reason Uber worked. - Like when they're going to sleep or waking up in the morning, when they're driving-- - [Gary] When they're driving, they're not fucking wondering if Henry Danger-- - I wasn't sure what was, yeah, yeah, yeah-- - I listened to (mumbles) podcast every morning and then, you know, I listen to-- - But how much value-- - [Gary] Let me give you some, amazingly-- - But if you're not paying attention-- - [Gary] No, you're half paying attention to everything. Like it's all the same, let me give you a great piece of advice. The written word, audio and video are gonna be here long after we're gone, have been here long before. All of the platforms always matter, they just go up and down in their importance based on technology. The radio was a hell of a lot more important than video, you know, for a moment there, and then this and that and so they bounce up and down. The car radio was super important. Having a morning talk show in the car was a monster. Howard Stern was a monster. So you've got, it goes up and down. - [Xander] Do you feel like, within the past year, podcasts have just become super saturated? - Everything gets saturated when it, do you think influencers have become super saturated? It's supply and demand. The supply is not equal to the demand yet. And guess what else happens next? Talent rises to the top. Do you know how many social media guru and businessmen there are? - [Xander] Yes. - There's a difference between me and them because I'm more talented than them. - That goes for acting, too. - [Gary] Of course it does. - There's a double, there's a like-- - [Gary] It goes for everything in life. The end. - [Xander] Yeah, it's just-- - There's nothing else to really say. - [Jace] It doesn't matter if you're willing to stick it out. - Dude, when I tell you-- - [Jace] It doesn't matter if you're willing-- - You'll love this, as soon as you're done texting I'll tell you something you're gonna love. - [Jake] Growing with a platform or with a-- - Of course, can I tell you what that's called? Somebody bought beachfront property at Malibu when it first came out. Some man and woman walked in and they were like, "Fuck it, we'll take a chance. " - [Xander] Yeah. - Now, it's still great, it's just way more expensive. (Xander speaks muffledly) I was on YouTube in 2006. That was what I gave. Twitter, I was one of the first people with a million followers. That was the foundation. - I feel like Twitter's got a resurgence because of politics. I feel like it was dying there for a second and now it's kind of-- - [Gary] It all depends on what you use it for. - But now it's like a main kind of source for information about the world. - [Gary] Yeah, I mean it always was. It just-- - It just wasn't like-- - [Gary] It's on your mind right now because of the politics stuff. Let me tell you this, though. Fake humility sucks. - 'Cause it's like, you're fake as hell. - [Gary] It's shit. - It just comes across like you're bigger. - But the thing is you suck it up and you do it. - I do it when I know that I'm wearing my, your jersey, and I don't do it when I'm wearing his jersey. I play both, which is weird. - [Xander] So what did you have first? - [Jace] What jersey [Xander] Personal brand Gary versus-- - Well I was, nobody knew who the fuck I was until I was 34 years old. So I was a businessman my whole life, so it wasn't like super hard, that was my first jersey. That's what's worked for me. He's the reverse. - I could put on a different jersey at a different time. Like you-- - [Gary] Yeah, when you go, look, look. You don't roll up on Fat Joe and be like, of course you know who I am. But when you're in a meeting and you're playing the exec, but look, by the way, this is the wrong answer. Just keep doing what you're doing. doing-- - [Jace] Right, I just-- - And that's it. And both, by the way, you guys just had an exchange that has always been my biggest issue. You both put, you just have to both default starting now 'cause you're both alpha winners and wanna win into we both, we put-- - [Jake] We do the we. - No, but no, I'm watching you guys. Listen to me. This is what I talk about 12 days, 12 months, 12, I want you guys to win. I don't give a fuck. You guys do the we at certain times and you do the, I'll replay the video tape of The Breakfast Club statement two seconds ago. He just said that's the reason I can get into (mumbles) And you said I got you into (mumbles) Brother, because it's true. - [Jake] Right, both of your statements are not-- - His brand, they're both true. And the biggest issue I have with my other alpha partners is we both think it was us. I think everything that VanderSports is gonna do is me. But it's also AJ. Like-- - [Xander] AJ works his ass off. - Do you know what I mean? So like, it's just, so you guys will lose if you don't fight every day for we and understand that truth. - We're gonna do this, man. - [Gary] And it's B+, A-. - Right. - Got you. - I'm literally living the life a couple months ahead of you, couple years ahead of you that you're living. That's all. That's what being older is good about, you know? Like now you're fucking set. Now you're set. He's not-- - Do you feel so old? - Yeah, you know, compared to you guys. I feel young as fuck but you fuckers are young as shit. You know, so listen, I'm here for you guys because I've thought through some of these things a ton. How do you scale something, somebody who doesn't wanna be not authentic and not like, there's a very specific reason that I'm winning this thing and I know I'm gonna win it the most out of anybody. It's because I've been doing it for a much longer time than most, and number two, I care about both. - Yeah, thanks man, I really appreciate it, seriously. - It's really good to see you, bro. - Thank you. - Oh, let me take a picture. Oh, actually, wait a minute, you got my, wait a minute. ### [25:00](https://www.youtube.com/watch?v=zSLoxMgXnRg&t=1500s) Segment 6 (25:00 - 25:00) This is the advantage you have. My daughter watches this shit. I gotta get something good. --- *Источник: https://ekstraktznaniy.ru/video/18513*