# How to Get a Job At VaynerMedia | DailyVee 358 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=IA---F-JeHg - **Дата:** 06.12.2017 - **Длительность:** 24:23 - **Просмотры:** 48,526 ## Описание Get a job at VaynerMedia by being disproportionately honest. Too many of you are scared to say what you believe in or what you think is true, when in actuality, you have to go with what you believe in and then die on that sword. Trust me. That's how you will get a job at VaynerMedia. This episode was obviously just a Skype call that I had with some marketing students at university - I figured that there was a lot of value in here for you guys to dissect and take out. Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. 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advice because it's too scary but I really hope I can inspire one of you to do it because it's exactly how you get a job at vaynermedia which would be a much better place to get a job to that than any other agency in the city hey guys so thanks for having me class a ### [0:27](https://www.youtube.com/watch?v=IA---F-JeHg&t=27s) Digital Social couple things that are running through my mind that I want to start with first of all I think when you start talking about digital and social it's super important to understand that it's really about attention right it's not necessarily digital or social I'm not overly romantic or passionate about Facebook or Instagram or Skype or YouTube to me it's just where do I think the attention is and that it's overpriced under priced and my fascination with digital social is a lot of it is underpriced but to be very frank a lot of it is overpriced what was the marketer and other people have to deal with in big companies is they have to measure things and put them into you know data and reports and what I have the luxury of is to trade on intuition and other cultural variables that give me my decisions plus I'm running a marathon while a lot of people are running a sprint what I mean by that class is I don't have to pander to the short-term profit margins that big companies and small companies have to because I'm not incentivized by dollars in the short term I'm looking for the long term and so what does that all mean it means that I've been very passionate about being historically correct whether that was email or search or YouTube or Twitter or Facebook or podcasting or you know whatever it may be and so for me it's very binary very black-and-white what's a good use of my time and money and what is not and as we send this room today there are certain things that over-index and certain things that under indexed so for example digital I could love digital but I know none of you are watching the of pre-rolls that you get targeted by none of you are clicking on banner ads none of you are carefully reading emails none of you want spam texts in your text you're not excited about the ads that are being read to broken up when you're listening to Pandora you definitely don't like a mid-roll ad you're watching a YouTube vlog and they listen there's a car ad in the middle of the show it's like super like shocking and makes no sense so there's a ton of terrible digital at the same token I think everybody's going through their feeds on Facebook and Instagram and that they are grossly underpriced for now I think a lot of you will start to tune out feeds in a decade but for now it's super underpriced and that's because the biggest brands in the world don't spend enough money in these channels Pepsi or Toyota or BMW or GE I just don't think they spend enough in Facebook and Instagram and you have to understand this unlike other digital product properties like vice or refinery29 where there's a basement of costs like there is none of that in facebook Instagram and snapchat because they're marketplaces right so if you go to a publisher like Turner or CBS or BuzzFeed there's a minimum threshold before they'll work with you because they're running a smart business but on Facebook all of us can write run $7 worth of ads on there right now we can all and I think that's a very big deal very important to understand because when you understand the market the aspects of a market and what a true marketplace is it leads to overpriced and under priced variables there's good and bad deals and so things I'm spending my time on right now our snapchats being left for dead yet the ad product is really under priced for people under 30 in America if you're 40 to 70 on Facebook you're a very good target for ads very inexpensive in my opinion you know Instagram is incredible for culture 18 to 35 30 underpriced the ad product the influencers on instagram are unbelievably under priced for 18 to 35 18 to 45 and the coasts 18 to 35 15 to 35 in the middle so I'm just completely passionate that digital if you want to call it is the right answer for a lot of you in this room to be marketing and build businesses on I'm just worried that 80% of the digital can be spent on garbage and so I think the landmine that you guys need to be thinking about is it a good deal or a bad deal and that's what I would spend all my time on as a marketer and as an executor in this environment and I think there's a big disconnect between the best and the worst and I think the best comes from entrepreneurs that are you know stuck and have good entrepreneurs because a lot of entrepreneurs are terrible at marketing but good entrepreneurs that are stuck and need every penny to work hard and I think the worst are the biggest brands in the world that have tons of flush money and are just mailing it in and putting a lot of money in bad places so that is my thesis class Linda I'd love to answer some questions ### [5:35](https://www.youtube.com/watch?v=IA---F-JeHg&t=335s) Content Length yeah so class long-form short form it's a very big debate and it makes a lot of sense to Lynne and I we're in it every day but let me get to the punchline there are shitty six-second vines and I would watch a seven-hour Star Wars film it because it's Star Wars I would say that the length is far less a variable that people make it out to be because we need to talk more about the quality of the khat content in the context of the platform so in an ideal world you know we would make incredible content that's a minute it's a great context right you know great little [ __ ] but I don't I love three minute videos if they keep your attention I love six second videos if they could get the point across it's a variable but it's been very overstated in debating the length to me it's the cop context of the content to the audience that it's targeting ### [6:55](https://www.youtube.com/watch?v=IA---F-JeHg&t=415s) Transparency I love it thank you for that literally being known as cleanest bones by you 2 is greater than being on the cover of Entrepreneur Magazine so thank you bro so let's define transparency because people throw it around in a lot of ways how do you define what are you what's the rub what do you think the rub is what do you focus on look I think that on the surface everybody in this class is gonna be like yay transparency right I think in real life everybody in this classroom would be devastated on how much they don't give a [ __ ] about transparency like it's humans are very funny right we talk about things they let me give an example everybody loves to talk about the environment in this class everybody in this class right now when I talk about oil companies would be like boom right the sweater that you're wearing right now bro which is super fashionable good job it's not even that you want to hear something pretty interesting that company is doing a ton worse to the environment textiles is destroying our environment do you think everybody in this room wants to give up their Yeezys and their Supremes so I let me tell you what I think that 90% of the stuff we talk about doesn't match our actions right so I don't I think transparency is super important for upside not downside I think what it's what which good put hashtag add is it gets the benefit I think that nobody you have to do real [ __ ] research to figure out the Microsoft I ### [9:57](https://www.youtube.com/watch?v=IA---F-JeHg&t=597s) Sports think I think the NBA jersey in 16 years could look like a soccer jersey I think I think it's gonna be a game of some sports we'll go with the Walmart model and kind of car D a mile model right like I could see the NFL doing one logo like the NBA right now and I can see the NBA going with six logos and baseball being too in hockey being one and you know and then we also have to figure out in 20 years you know eSports and MMA and things of that you know the big four I mean hockey's not a big four right you know and so and how does it play out like baseball took all the short-term money by creating BAM none of you can find a YouTube video or Instagram about baseball that's gonna play out in 20 years right and has football hit its apex because of politics and concussions so you know [ __ ] the big four might be eSports you know soccer MMA and you know and basketball and like then this conversation goes into a whole different place because the other three have fresh slates and it was really only about the NBA which is ironically weirdly intriguingly the one that's starting with it right ### [11:55](https://www.youtube.com/watch?v=IA---F-JeHg&t=715s) Interview Advice for the interview itself I would tell you the number one thing you should do is be disproportionately honest I think the biggest mistake that people make in interviews is they play a part like none of you and I mean none of you are actually gonna act normal in any of these interviews let me tell you why I'd rather you not get any jobs right than to have to keep up that facade inside that place it's kind of like die by your sword right like be you and be like I don't underst like look and I'm giving you advice that I've taken it been front-row seat to this a lot more people are comfortable with the things I'm saying today than they were six years ago right and a hell of a lot more gonna be comfortable in six years right so when you're in these interviews when people start asking you questions I don't know I don't care or I think that's ridiculous our answer is none of the three none of you guys are gonna say and I think they're the actual right answers that can start your career off in an incredible way okay and by the way real quick I don't expect any of you to take this advice because it's too scary but I really hope I can inspire one of you to do it because it's exactly how you get a job at vaynermedia which would be a much better place to get a job to that than any other agency in a city and that's exactly right guys like you may get lucky and get somebody who is like why am I doing this I get asked by all my clients to do it it's because she's an outlier right for the right reasons and so you could go into where she is or you can come to an entrepreneurial place where like I am but like but it's just you just want to die on your sword right like do not you're gonna give them answers that you think they want to hear so when they bring up something that you don't believe in but you learned it in this class you're gonna answer with the class notes and that's a mistake you need to go with what you believe now you may not know you yeah don't just blindly believe that snapchats awesome but like if you believe something you have to die on that sword I definitely believe that to be the case and I also and what I think is more interesting is I have all the advantages because of hot ones and Instagram and all the things I'm and they don't believe everything I'm saying either and that's the point right let them like they should die on their sword not if I if I've got a moment in time right now where I'm cool and then blindly parrot what I say they need to you know what I mean or they respect the system or your history like they just need to form their own opinions and answer on those opinions ### [15:15](https://www.youtube.com/watch?v=IA---F-JeHg&t=915s) Augmented Reality you're really great at forecasting kind of what the next big thing is in the marketing world and you express augmented reality to be one of those things so I was just wondering if you see any current leaders right now in augmented reality and what we karma uh it's a Facebook and snapchat world when it comes to AR right the only thing I see that's interesting in AR is the way that they're playing with filters and kind of those kind of things like you know the fact that matter is everybody in this room is gonna really like when AR is really good you know like imagine you literally can take thirty five minutes because software is that good just to post an Instagram post of you dancing with your sixth-grade boy friend because you really took a photo of him we're able to like manipulate it like the level of creativity that AR is going to allow us is gonna be so remarkable but the leaders are Facebook and snapchat because of what they've been buying up the startups and then you've got a look at Apple and Google because they own the phones right and so if they make a default when we take a photo well that's an interesting arbitrage right so you don't need an app it's just part of the phone so I think it's gonna happen in mobile I think long term contact lenses I think you especially how young you are will live a life where your brain will control your contact lens in essence new eye and you will switch from real life augmented reality uh and to virtual reality a mixed reality world where you can have the choice you know like how awesome would it be in this class when there's a little bit boring for you to switch something and what you're actually doing is living in a virtual reality world and so I think that's cool I don't think they're going and I think I mean I think you want to talk about radical transparency I'm so happy for you and hung the other women in this class that in seven years we're gonna know that you might be live-streaming right now through your contact lenses my macho I mean it I have a funny feeling that's gonna have one of the great impacts on our society ### [17:45](https://www.youtube.com/watch?v=IA---F-JeHg&t=1065s) SelfAwareness just going or someone who gonna start up this is more than some of the other ones or starting your own startup and starting your own company uh 100% predicated on the person's ability to be self-aware and understand who they are if you're an entrepreneur start a company and fail if you're not the first one was that the third to last one or the last one not even remotely close to as hot as the third to last but the one know they go by that scoring system right and as somebody grew up in the wine business where you know a wine could get 95 points 92 points I promise you that they miss rated those last three wings there was I loved seven the one right before the insanity one the intellect dude you guys need the really question how hard core you are about hot ones I ### [19:20](https://www.youtube.com/watch?v=IA---F-JeHg&t=1160s) Influencers appreciate it thank you guys oh it's really good Linda you're gonna like it and credibility reach amplification and I think Bainer has a really point of view on how to leverage tums yep so class um I think it's one of them so I think about inefficiencies Facebook's inefficient because Pepsi Diageo BMW should be spending more there which means it's cheaper got it very simple humans are the most inefficient thing in the world so influencers are super interesting to me for example some people think they should get $5,000 a post because they bought a ton of [ __ ] fans on Instagram right Ludacris meanwhile on the flip side an alpha mom right in that's in the highest it's a woman in Short Hills New Jersey that is the alpha mom that affects 400 other women of high income around products and services may want $100 for a post on Instagram and it's worth ten thousand 50 thousand got it so we had banner treated like media like so for example if I was whose becoming culturally irrelevant I would buy 78,000 people on Instagram not three personalities I don't think about influencers like endorsements right or spokespeople I think about influencers as in buying media right scale and buy 78,000 people in efficiently I think it's an incredible opportunity especially for the people in here that are starting startups you can hit real pay dirt with influencers ### [21:20](https://www.youtube.com/watch?v=IA---F-JeHg&t=1280s) Kim Kardashian it's more about no no I would love to Kim Kardashian if she's willing to be underpriced and she fits my brand got it so I'll I think there's cachet in both right again the number one PTA mom in st. Louis is the number one [ __ ] PTA mom to those 700 people so I think the cachet is contextualized right like for example you guys like the thought that a 42 year old businessman would have been cool to people in their 20s five years ago is laughable right but I figured out how to contextualize myself to make myself relevant to you guys right Wow that wasn't me manipulating it was riding the wave of entrepreneurship being put on a pedestal and then I got lucky because I was I grew up in an environment that was a little bit more urban I was a shitty student I had some level of swag that made it off entick for me to go on hot ones and be able to talk about post Malone or cardi B or lil zan you know what I mean what your brand is trying to do you get the right reach to that point class I think the Super Bowl is the number one deal in marketing right that's not digital that's a TV commercial that I like to [ __ ] on all the time but I think it's the best deal because everybody sees it whether you see it on YouTube or you watch it all of you at your young youth will watch the Super Bowl ads forget about you being in marketing class four years ago six years ago when you're in high school and junior and I you still saw the Super Bowl ads that's incredible penetration and awareness you know I think that they should run Super Bowl right but we don't plan their media we do they're creative and so that is against my strategy now just so you guys know for all the coolness that's going on my life I don't think I'm right about everything but I really really do believe I'm very passionate about our strategy of hey [ __ ] everybody keep going I said stay out the way bug everybody --- *Источник: https://ekstraktznaniy.ru/video/18598*