# YOUR RELEVANCE SCORE IS GOING DOWN BY THE SECOND | DAILYVEE 346 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=G4frjLBBzfw - **Дата:** 24.11.2017 - **Длительность:** 19:46 - **Просмотры:** 60,671 ## Описание Today was super busy in terms of the sheer amount of meetings that I had at VaynerMedia's headquarters in New York City, but I think there is a ton of value that you guys can extract from those meetings. If you're interested in learning more about my 4Ds sessions at VaynerMedia, check them out here: https://vaynermedia.com/service/4ds/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=G4frjLBBzfw) Segment 1 (00:00 - 05:00) I've come to realize wow I'm the human version of my favorite thesis which is whoever is closest to the consumer wins the Internet is where our lives will be there's a good chance a lot of the youngsters in here will literally sit in a pod eight hours a day and live their lives it's real and so I think we need to really wrap our heads around what that means and so and I also think we need to wrap our heads around how fast I think this is actually gonna happen I think about Mariano Rivera a lot he's a baseball pitcher he's all time and he had one pitch and I really think that's who I am I think I'm stunningly one-dimensional but I'm so deep in this one thing that it's gonna be able to bring all of you value which is I'm really intuitive about consumer attention whether that's in a b2b environment whether that's gonna be to see environment basically all I ever do it comes natural to me it's my interest it's what I spend my time on it's actually how I see the world like I actually see the world through how do you make the decisions that you make why do you make them to the jokes about politics to why he's wearing that shirt or why you're wearing your beanie like the why we use fashion to communicate you know our facial Kate like every single thing to me is communication and it really matters because this is probably the moment that attention is being most disrupted probably since the printing press what Guinness beer company did by creating the Guinness Book of World Records they created so people at pubs in the early 1900's would talk about silly things like who's the tallest reference the Guinness Book of World Records which would reinforce the brand Guinness and make them order Guinness at a pub the reason you go to a three-star Michelin restaurant or resort is because the Michelin tire company 100 years ago wanted people in France in London to drive outside of the main city and use their gas stations and use their tires up so they started reviewing restaurants in the countryside under the Michelin Guide very positively to inspire the wealth to leave for the weekend media as advertising I think the old world of Guinness and Michelin is actually the new world if you don't live in a cellphone mobile device world in your mind and the sonot fifty percent of the time spent on a mobile device is spent on a social network the mobile device is the most important thing in our lives and it grows every day and this is 50 percent overall it's not 50 percent of 19 year olds this is net 50 if you are not advertising on and properly on Facebook and Instagram you're becoming irrelevant by the second if you go to the private schools in Greenwich Connecticut when you get your birth year you're licensed here and now what's interesting is it's going younger your expectation is that your parents don't buy you a BMW or Mercedes your expectation is that your parents give you unlimited uber the birthday present of choice for a 16 year old girl in Greenwich Connecticut is not a cherry red convertible it is unlimited uber and the parents would rather have it because it's the perception of safety I couldn't have sold a single person on this ten years ago ten years from today fourteen-year-old girls are gonna go into strangers cars on a nightly basis and that's what the parents want to happen yeah you could have never sold that I've come to realize wow I'm the human version of my favorite thesis which is whoever is closest to the consumer wins that's why Amazon's winning I think one of the most fascinating things in the world is the real celebrities are not as famous as the influencers anymore and it's not even close by the way a real celebrity is not as famous as an influencer on Instagram they're just not like you can see it in every metric that you want logan paul sells way more merchandise than any a list celebrity and it's not even close way more people watch YouTube vlogs and follow Instagram celebrity I mean go look at the numbers celebrities made a huge mistake because they were famous and they were slow to Instagram they were embarrassed to go to Instagram and have a small following count so they never jumped in and they just let all the people get bigger and bigger it was ego content that's bringing people potentially value escapism entertainment information is very different than buy my car buy my wine buy my blouse it's just literally ### [5:00](https://www.youtube.com/watch?v=G4frjLBBzfw&t=300s) Segment 2 (05:00 - 10:00) positioning Grey Goose at Wine Library is $32 a bottle feels one way Grey Goose at lava at a table feels a totally different way miss five hundred bucks its context car dealerships are super interesting to me because I'm fascinated by what I call expiring employees meaning if there's somebody sitting in a car dealership waiting for a human being to come in they could be doing something so for me what is searching a ten-mile radius on Twitter somebody will tweet that they pop their tire and they're on the side of the road in theory that sales person could jump into one of your cars drive over change the tire and drive them to work which then would create word-of-mouth buy at maybe the local news would pick up on it and now you're building brand awareness there's so much smart [ __ ] you can do once you make the switch creative as the variable of success once you make the switch that this is the only world now all of a sudden you do the homework spend the 15 hours reading on Google how do I create a filter how do we run out some Facebook how do you sell cuff link cars on Facebook enter get much informations there for free unlimited go to Spotify maybe even Apple music right now if my team can move fast before we post this on the podcast open Spotify search Monday to Monday tio Monday scroll all the way to the bottom playlists follow that playlist and get straight fire every Monday morning good still off the high of that moment oh yeah are you trying to figure out how to make that more successful yeah let's go a different route Shane I'm gonna fly you to New York City to vaynermedia and you're gonna spend a day with me and my team and we'll show you good I'm glad we finally made it happen have you been well what's your Instagram while you're signing I'll look at your Instagram a little bit oh I'm just followed your brother Shane ex 1975 help you within my time I know you're gonna be spending time with the team observing yeah but you obviously you want to build your personal brand up right yeah and so ultimately to do more books and more speaking and make a living that way yeah I love it Shane helped me understand what are you when you said it was your side hustle now or do you have a side job do you have an actual job right now and this is still your side also yeah I figured yeah I remember still so how much time a day does that take up and so how much time are you able to work on your brand and your side hustle you know for a couple hours before work I said they're in you know what are you doing reap replying responding to people's people commenting and so forth on Facebook and on Instagram where he's young but you're not getting too much engagement on you're not getting a lot of comments on your posts right so yeah you don't it's not taking up a lot of time for you too and back because there's not a lot coming in right so then what are you seeking out conversations then when you say in the morning you're spending time oh are you leaving comments watching you're watching your videos understood which is okay okay have you started going into other people's content and becoming a bigger part of the community I believe that if you leave your two cents and let's call this the 18 cent strategy let's make it up right here in a spot I want you to start deploying the 18 cent strategy you're gonna drop a dollar eighty a day two cents at a time nine top posts times ten different hashtags every day and that will massively build up your audience you're gonna leave a dollar eighty in karma community a dollar eighty in your thoughts you're not gonna spam yeah I see people in my account all the time follow me you're not gonna spam yeah you're gonna be part of the gratitude thankful the present choose happiness positivity community Shane everybody wants to talk yeah the way to win is to listen and then ### [10:00](https://www.youtube.com/watch?v=G4frjLBBzfw&t=600s) Segment 3 (10:00 - 15:00) contribute everybody wants to talk everybody wants to put a picture of themselves like you looking cool running yeah but I looked at your social and just like 99% of people watching nobody's listening yet that's okay that's not discouraging to me nobody listened to me at first either let me say it one more time for over a year nobody watched my goddamn shows on one the way to be discovered is to either put out great content have one great piece of content go viral and then everybody discovers you or the way I like it become part of the community you will pick up three to four followers a day that are meaningful that means you'll get a hundred meaningful people in a month that means you'll put out a piece of content and if one of them is special that's it's just amazing how it works but this will keep you fresh you know what's also great about it the hidden great part of this you're gonna get exposure you're gonna get some followers you're gonna contribute and be a great community member but you're also gonna learn because you're gonna watch and consume ninety pieces of content that are doing well on Instagram which is then going to inspire and help you strategize the content that you yourself are gonna put out on Instagram that's a good use of three hours a day in the morning during your lunch break while all the dishes are drying when you get home tried-and-true everyday gratitude empathy kindness striving motivation motivational Monday you pick the hashtags they're unlimited yeah and they all have a top name let's do one together and say nothing Trump's the work you can be here for a whole week a whole day you can spend your life with me what's that old adage right show it show a horse how to drink the water right or show if somebody had a fish right they never have come here they'll never have a day in life that bottom line is instead of giving you some fish to eat right now I'm gonna teach an official in the life I want you to do that 89 more times today I mean dead serious yeah I'm glad you're here man yeah there's a really good moment for me yeah thank you very much can I be a hundred percent that's a good poster right on it's a car so let me give you a piece of choice gather as much attention as you can as much as you can because you're gonna trade on that to your point no matter what comes out of your guys collective mouth we're gonna start a beverage business we're gonna start we're gonna create our own label we're gonna start a we want a beats by dre moment it's gonna be that [ __ ] rat ass fly thing like whatever the [ __ ] you guys are gonna say all of it is gonna trade on one currency attention the [ __ ] am i doing I'm just gathering so much attention and then I get to deploy it Mike a Swiss collab outsold future in the weekend it makes no [ __ ] sense like this much sense because I'm more attention that people realize and my attentions deep those guys have way more attention than I do but it's scattered on other things and there isn't that's it there's connection I'd be unfair but like that's right what I want for you and anybody else in your position this young this much talent this kind of collective crew you know to me it's like it's why I always thought Drake was playing it right in what here's what's smart about what Drake did and I have no idea if this is what they thought I just don't know but the volume of projects that he put out speaks to my thesis which is when you're hot [ __ ] like when you've got the best hand [ __ ] keep playing it I think the other thing that I'm obsessed with is who you collaborate with Louis Vuitton and Under Armour and Reebok and everybody else they're all in deep [ __ ] my man that game was over I'm glad your reaction there guys they're all dead here's what that means instead of worrying about that right now go [ __ ] into attention-grabbing pop up 24 months you'll get pieces of equity in Nautica [ __ ] a deal just a little more patience right now at the time that it's the hardest because you've been [ __ ] eating [ __ ] and now you're here but you're here do you know what I mean and what's crazy is right now this is why everybody this is why most people don't win this is the time that you go even more [ __ ] eating not the reverse and it's so countercultural because you guys well talking about this day for [ __ ] every day for the last 2000 days in a row and now you're here and you think you're here and it's like no no and that's what I did I [ __ ] invested in Facebook Twitter Boober everything I was here I did it and I decided to build a client service agency go into clients and eat [ __ ] in the prime of my career so I'm giving you ### [15:00](https://www.youtube.com/watch?v=G4frjLBBzfw&t=900s) Segment 4 (15:00 - 19:00) advice I took and now I'm really here and I'm still not really you know what I'm like the longer you can hold your breath you win I'll give some love I'll get some followers long day of meetings here in headquarters I got to tell you this because my son I he'll kill me if I don't right so I sent him this okay because I've watched all of his speeches what is he training on and I said how to [ __ ] the competition and which is above our block then he goes I love that guy please get a pic with him and tell him I say thank you big sis they fire me the [ __ ] up what's his name is Christian so we have to do we have to sum up and you have to send in like a little go on video first and a serious question Christian why is your pops here and you're not [ __ ] are you Christian the question becomes you know what are we talking about here there's a very big difference between going out to you know Vegas for the weekend to hook up and go to you know Towe every night versus going out to networking events or even going out socially as a proxy to the networking that you need for example booking agents and the people like I know where people that book talent go they're not where you and your friends want to go they're two very different places they're very different bars the timing of when they hang out are different if you're asking me should I go out to you know you know a club at one o'clock in the morning I'd be like no that's you actually if you know that's you going out if you're asking me should you go to the grill at 6 p. m. where you could be getting a drink just working on your phone and the person next to you is booking people for Broadway plays for real should you do that yes there's a very clear difference between work and play I'm going out to play but maybe I'll run into business versus respect so don't but networking matters you know what's amazing about the modern world this [ __ ] thing you know going to the grill in 1984 and hoping to find a talent agent or whatever the [ __ ] is on the play sucked because you sat there like a [ __ ] jerk-off if nothing was happening you'd go to the grill in 1984 you'd sit down and you'd have to like look around and like people are thinking you're trying to hit on that gonna be convoluted the fact that you can go there and just start working on your phone while you have a cocktail and if it plays but if not you basically just had a two-hour meeting with yourself on your work you could have done that at the coffee shop laying in your bed you could have done that right here that's [ __ ] incredible that is a palette that's the subtleties that we don't give this credit for got it that's big-time I am myself I went to your um your talk at this energy Global Forum yes and I enjoyed it here and he was like the most amazing thing ever I think you know I follow you my whole family okay now my go SAS thank you rob I work at L'Oreal oh so cool it's so funny cuz I was like oh my gosh that faders in my building that's what I know about this but you were amazing Bailey super inspiring thank you so much sausage thank you no worries for saying hello run it's my garden ranch amount Jamal Adams huh see ya --- *Источник: https://ekstraktznaniy.ru/video/18614*