# You have 48 hours... FIX IT! | DAILYVEE 310

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=Ruwu3zWSQMc
- **Дата:** 19.10.2017
- **Длительность:** 8:54
- **Просмотры:** 62,611
- **Источник:** https://ekstraktznaniy.ru/video/18659

## Описание

Understanding things like business marketing, building brand equity, business branding, fundamentals of family businesses, and everything in between is covered in my 4Ds sessions here at VaynerMedia. I really hope that you guys are paying close attention to my meetings that I have for VaynerMedia's 4Ds (Daily Digital Deep Dive) because I think that the value offered in them is unparalleled. If you want to learn more about 4Ds at Vayner, here is a quick blog post on my website that goes over it:
http://garyvee.com/Vayner4Ds

Hope you guys enjoyed Jeff Lev's little voyage to find me the right Jets jersey... if you want to show him some love for getting me the jersey before the game on Sunday (even though it was way too big), here are his instagram accounts:
https://www.instagram.com/itsjefflev/
https://www.instagram.com/lev_cam/

Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need

## Транскрипт

### Segment 1 (00:00 - 05:00) []

I get it bingi center-right bro Mo Money mo problems what up vlog nothing you'll call just want to show you babban you know everybody the man behind the rocks success if the categories look at a different way they're gonna get this proportionate opportunity there's some insane data that is in their favor because of who actually has and because I've been spending the last year and a half with the CEO that's leading to our big opportunity over here i disproportionally know about the fact that a lot of ways are really good when you start figuring out the impact of how much wasted and its impact on the environment like it's stunning how good is for the world but there's no millennial mom that would believe that I think Eric will probably bring a little more detail and nuance to this but that's the task at hand and we have a big appetite and a big opportunity and I think they'll call my bluff after we come with it to let us execute the influencer and Facebook video work that I think can actually achieve the success that's why excited that's why we're on this call got it 40 this game industry this came in yesterday Deeley uh I've really really bad news you bought the wrong Jersey that's not his number anymore I'm being dead [ __ ] serious you know it's funny your Russian accent got heavier just now when the stress came out does that happen I don't know that was so [ __ ] cool I just heard your Russian accent we need to get a new one faster now you've got real work to do because it's Friday start hustling her start hustling yeah this the kids at home when you get me a Jersey and your name is Len you've got a really hustle when the numbers wrong my man Dee Lee is now number 58 this is last year's Jersey you got 48 hours my man fix it okay so I so [ __ ] up here he asked me to order from the judge Jersey there you eat so what I did I went online saw the first Jersey that was daring these ordered it comes in what do I do now it's currently 216 p. m. right now on Friday the game is on Sunday at 1:00 p. m. I have 47 hours and you need to find this Jersey hello hi how are you that's good hi guys doing good awesome how's it going so far good you guys awake we get here Google itself is a toll booth for all of us and then the smart people built companies on top of Google to be another toll booth on top of the Google toll booths so like the reason I use that is I don't think people a lot of people if they don't understand it or even if you're in it and been doing it for years I think sometimes we don't think of it enough as toll booths like these are Google's a toll booth then all the leaders and your businesses that are referral sites and affiliate sites are the next toll booth and they were just better at getting in front of somebody before you and the reason I believe in brand so much stuff that most of the people in this room hate because it's not clocked it's not black and white it's not I spent $4 and I got $3 back okay let me [ __ ] with it I spent $1 I get 13 dollars back holy [ __ ] let me spend as much on it as I can the reason everybody hates it is it's not measurable but it's the reason everybody's here and I'm sitting here it's brand and so the risks you should all be taking we'll get to it one by one on brand is extraordinary because it fixes everything else out ok so I'm in the car this is my last chance my only hope to find this Jersey I have 40 about 46 hours remaining till game time if not today hopefully tomorrow and then if not then I just have one last thing to do and that's go to the game by the Jersey there and hopefully it'll be good if they have it bro there's only one way for to win a family business radical candor and you know how easy that is in a family business almost impossible so I'm giving you advice that's hard radical candor you're just gonna lose

### Segment 2 (05:00 - 08:00) [5:00]

it's gonna eat you inside and I've good news for you this is the only chance to have a good relationship with them not the other way around you think you're doing the right thing to have a good relationship with them you're leading to the things that's gonna make you have Gretz and real issues with them and you're gonna snap and you guys don't have a bad relationship Oh and you your [ __ ] five seconds in second third generation family business people pay the biggest tax in the world and when they're [ __ ] talented they really are [ __ ] you know what family business dynamics are good for losers that's when you're lucky when you suck [ __ ] and you're the one benefiting you know when family businesses suck when you're a winner and you're paying a tax nobody's ever paid in life guys have built a business from three to sixty million dollars and left at 34 years old with $100,000 in my bank account because I was making myself forty fifty sixty thousand dollars and zero equity on paper to buy mortgage for me and my wife because I own zero percent of Wine Library how [ __ ] lucky am i trolls on YouTube latest update it's almost four o'clock in the car driving there's a little bit of traffic so you know what's happening with all the ad agencies creative shops why they're dead they started with art and they hate numbers cuz arts a lot more fun because nobody can keep score so you just will yourself to victory through headlines awards and being louder you're in a great spot when you bring an r/t you know Rick or Sally you're gonna hold them somewhat more accountable while we're let me give you a good piece of ice do it bring in somebody who's above the line meet creative whatever give them a budget and don't scrutinize him what the three uncles [ __ ] up with him is they should have just given him it and gotten the [ __ ] out if you're gonna bring in somebody to do creative or be an editor in chief depending how extreme you go this for a lot of you just let just say Sally $800,000 do you make one KPI the subjective column the two of you that it actually brought value at the end of one year Kim will tell you the way I manage I'm like I'm not in it but I'll look at it at the macro because that's how I've won I've always won cuz I do [ __ ] that makes no mathematical sense upfront until it does got it so you and by the way give me another good piece of ice give that person the amount of money that you're most comfortable with going 2-0 and then I've got the best part for you get 20% better at what you do so that it's a net equal if you're gonna give this person 100,000 make your five hundred thousand work like six hundred thousand and twenty eighteen cuz you guys can get better that's how you got it it's fun you'll get better at your part which is just smart that frees up two hundred cuz now five hundred thousand is being is working as if it's six hundred cuz you're trying harder and you get the taste [ __ ] that's the way you build a business guys thank you so much awesome thank you thanks for coming a couple meetings now can't film them and wrapping up and heading home for some family time I hope babban find something funny let's see if Lev can get me the Jersey I'm looking for so it's Saturday morning you just woke up about it go pick up this Jersey in a couple of hours it's time to get ready and I'll see you next week a lot of hustle a lot of New York time see ya