# Why Bartering & Trading have High Value for Business with TradeBank | GaryVee Business Meeting ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=VLnuNaG2p2Y - **Дата:** 11.09.2017 - **Длительность:** 12:30 - **Просмотры:** 39,085 - **Источник:** https://ekstraktznaniy.ru/video/18698 ## Описание Today, I had a meeting with TradeBank where we discussed the ecosystem and market potential for bartering and trading for businesses. We also briefly touch up on how to successfully market a business online via Facebook. Check out TradeBank: http://tradebank.ca/ https://twitter.com/TradebankCanada https://twitter.com/TradebankJohn https://www.facebook.com/TradebankCanada -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Autho ## Транскрипт ### Segment 1 (00:00 - 05:00) [] so basically first of all I know I'm but I also know I'm special undersized wanted get that I was cool so basically do you know how I got this meeting I don't remember okay so basically I own a barter system in Canada yes and this barter guy we met at hasten hustle briefly yes remember I'm in st. Catharines yes I remember okay and bass I remember you'd remember now I remember perfect so yeah I just want to get in front of you obviously there was a ton of noise after that you had told me in a video I have it I have a video recorded where you'd say yeah you know tweet me I'll see it I believe in what you're doing you know I do I try attempted to get in touch with me which is no big deals tons of stuff coming out yet so I basically found another way because I wasn't getting hurt so I happen to know a guy who had the at d-roc Instagram username alright amazing I remember this part too I didn't know they were connected but I never met but I know that story too I said I have to use a barter you actually yeah you X he executed on your thesis exactly I love it I got in touch with d-roc he had been attempting to get the username from some guy before and I've never had never got in there got it so I have to know this guy so I traded him a horse a custom horse saddle for his daughter who's in showjumping treated him the custom horse saddle through a trade ban client of mine my barter system he was able to take the saddle I got the drop Instagram username I made a deal with the rock he gave me the ask and Here I am so I can love it it's awesome right amazing I use barter to get a meeting to talk about barter I love it and this is what I've super meta and what is it I mean it worked out way better for you this way then if I would have just replied to the tweet what it did 100% no this is my biggest thesis right which is like everybody like just gives up yeah anyway it's why it's wire like barter so much it's a move that people don't have in their repertoire exactly it's lost it's how we all used to roll yeah chicken for hay for you know a massage like rocks for water like this is our currency exactly I'm a bit I mean I've always dreamed of building this is this why I responded so emphatically to you yeah for a long time in the 90s my belief was the startup that would make me buy the Jets was to build the BART or eBay right you know can still can't believe it actually it's being scratched by a lot of little things um I'm a fan so anyway what can i help you with this before we run out of time bartering artery I've been why 20 years old how did it start it started with me coming out of high school I was moved to engineering I got started in sales with an alarm company realized I could close and just went straight to sales met a guy who was at the barter business and tromped the classic media barter business like that one that's kind of sometimes dirty sometimes clean we kept artery so what would that mean that would be like small to medium sized businesses where it's all it's all on its own platform it's organized like you know it was called barbers it's a change at the time but it's called trading bank now right I would say I have a thousand cases of a wine that I can't move in my store and somebody would say I want that I've got correct so I just deal with a winery in Niagara region as you know by the way just before I forget I brought you a thank you honking yeah love it so basically I just helped this winery trade off about a hundred grand worth of long inventory that was taking up space in their warehouse they we're gonna have to discount it like 50 percent to get rid of it you got full value they got full value in their barter account we're help them construct a new building and get advertising a medium of exchange yes and I made a whole bunch of clients really have you anytime because they got them at Christmastime so what percentage of the barter on the trade Bank and all that is that world of barter that I understand much more which is you get full value of your product you get median return the people in the middle are playing on both sides and are making their margin versus wine for markers yeah so I totally get three dollars or I get there I got it I understand that so that I understand how much of the ecosystem is the established media barter world that I know very well you know where people trading media versus stuff for stuff or services for services that don't include advertising well yes I understand yes we're just on your world I'm just curious Spanish business okay business onboard when do people still do a lot of cash in your world welcome actually captioning I mean US dollars or community I understand it's a lot of that too but a trade bank what we do is a small portions and we we basically promote that any business should never barter more than three to ten percent of their annual sales and ### Segment 2 (05:00 - 10:00) [5:00] that's additional new business incremental sales on top of their regular cash paying customer business right now so what we do is we generate looks like a funny trade that you've seen that yeah give me a historically funny trade or just one now I would deem unusual as somebody who doesn't know the world as well just it's very unusual for people to say well I was able to offer Company B one right now a tough we're leading right you were already tough yeah of course national brand international red so we had a Tupperware lady who was in Saskatoon Saskatchewan way out in western yeah I know it she wanted to renovate her home right well she can have to go kind of check and pay money out of her pocket or she can actually do the smart way and trade Tupperware for construction so we helped her sell about $60,000 worth of Tupperware to Tupperware you gifts in exchange for the construction of our new home and incentivizing her downline static our downline the marketing team to actually do more sales so that's something that people are like blown away by so we making from marketing to advertising to construction to retail to restaurants and wineries to I mean I'm getting married this year in December and we've got the photographer the limo soup rental all of that through trade right and what do you and what did you give them in return working for John yeah trade dollars it's all of our earnings enjoyed the treatment currency I think yes if the trade make currency monetizes the system so what happens is like understand passion is that there's so much business waste out there it's a highly profitable business when you're the platform yes it really is but Matt's not mainstream enough because a lot of people got a lot of dirty people in it exactly especially in the media side it's gotta be legitimized and my passion is that there's so many businesses out there that are wasting away they got so what can I so consider we have so little time and now that I'm grounded yes what do you think I can do for you right you get to write the script I'm what is this what I want to do is I'd love to be on the askgaryvee show yes as an expert in retail business barter to train your people the marketers how to train their clients how to capitalize on their downtime idle Vittori so let's all see so that's are they understood so to answer that question much like the same reason I don't give quotes on books the only people that are on askgaryvee are people that i've really got some deep knowledge of because I'm scared shitless yeah compounded with the fact that you are in the industry that is far more scary to me than a person on TV or a songwriter or things of that nature the answer is it's not inconceivable I'm not against it I'm concerned that I have to do real work to get to the yes that I'm not so sold I'm excited about doing right so help me crack that okay let's go work backwards for a minute let me play it a different way why get so why not accomplish the same thing without me being the gatekeeper that puts you on the speed in which it happens right yeah you know that's the thing I always think about I became ink and fortune and Wall Street Journal so that I didn't have to rely on them putting me on the thing that I'm trying to do for a lot of people ironically is show them how to do it so that they're not then at the mercy of me putting them on so I wonder if I'm trying to think of like there's on that note I'm trying to think about like how I can help but keep going you're one of the best obviously at helping businesses reach a business to consumer market in terms of digital media have you worked with or do you be the baby to be done that's where I make a lot of my money I'm coming one minute promise yes let me tell you exactly how you do it you should start a weekly podcast or is already doing a video podcast now or like what do you date it now yeah you need a weekly minimum there I think podcast is really good for this space I love it I just think it's good well so LinkedIn is where I get most of my bills their cents b2b you're gonna love what I'm about to say whether it's video or audio the number one way for you to get people is to spend a hundred to a thousand dollars a week on Facebook Ads against the segmentation that is called employees of so you can go to the 20 biggest businesses in Ottawa in Vancouver in Winnipeg in Calgary and Saskatchewan and run your content I would do it like this does your CEO know does your CFO know does your like literally the video starts with this ### Segment 3 (10:00 - 12:00) [10:00] your CFO know and you target it and you just do your thing word video audio on explaining why and I would attack it right away with I'm aware why some people are unaware or cynical to barb barter let me give you the history of it yeah you need to get maybe you'll even more educated than you are oh yeah you know what I mean like what really happened in the 70s and 60s and took right yeah but Facebook ads against employees of who then see it on their feed and then forward it to their CFL right it kills you it kills ya it's the secret sauce that's using this the C market to get to the community market right now leverage them as your sales reps by making the creative say does your CFO now know yeah they're like does my CFO got it yeah and then three of those 800 people have the courage to forward if their CFO exact CFO gets three emails on the same thing she watches yeah overshot it 90% watches yeah okay that's cool I think I had something else about this oh one more thing I have my list and we might have to cut this is kind of a private thing out of the show leader if it ends up being on but I have a friend of mine who is a pretty big business guy in Niagara he's launching a brand new retail winery store right on the busiest Highway right there in Niagara but doesn't have to be stay controlled cuz that's how you know in Canada no I don't believe it does no not if they're actually opening up a winery a brand new winery understand selling retail wine other Thunder Station yep and so we're where am I going cool yeah so we're looking one man actually looking for if you'd be interested in exploring obviously I may consider but exploring the idea of owning or partly owner very what's gonna be a very large retail wine store right if you guys yeah let's send me all the information let me put my lawyer cuz the legal liquor laws in America are so convoluted I want to make sure it doesn't me up yeah but thrilled to look at it you look at that I would look at that so when you come to Toronto in February yes for generation now yes maybe we can arrange I'm thrilled to explore that further explore okay and then the other thing was how do i stay in touch to karaoke now email of it you know all right thanks possible I should take care