# Why Customer Service Matters - Restaurant Advice That Will Change Your Business ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=CJQyg6h7wwo - **Дата:** 14.07.2017 - **Длительность:** 4:36 - **Просмотры:** 102,712 ## Описание Want to get more customers to your restaurant? This 5 minutes of fire from Jon Taffer and I is all you need to execute on. See the full #AskGaryVee here:https://www.youtube.com/watch?v=PIjTUCUP5FM -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=CJQyg6h7wwo) Segment 1 (00:00 - 04:00) if somebody goes to a restaurant for the first time and has a Flawless experience the statistical likelihood of them doing a second visit is about 40% they come back a second time and have a Flawless experience the statistical likelihood of a third visit is still about 42% the third time they come the statistical likelihood of a fourth visit is over 70% so you got a market to three visits not one visit one free rib dinner you sit him down put a red napkin on a table not a white one identify him as a firsttime customer connect with them and work to get them back a second time and a third time once they're there the third time you own them my man the red napkin thing is genius because you know in a fast Castle environment we're not hitting that taable let me give you napkin that's red on can I detail that for him okay so you put a red napkin at the table Gary sits down he's eating dinner now he's getting his free rib dinner or does water cost him nothing I know he's a firsttime customer cuz he's got a red napkin when he's leaving the manager comes to the table writes on a back of a business card $5 off chicken did you like the ribs loved them you got to try my chicken come in for the chicken now I'm prompting a second visit not with a printed cop on a handwritten card now he comes in for the second visit drops the business card on the table everybody knows this is a second visit cuz red napkin was the first visit second visit finish the meal you go up you say so how is the chicken it was freaking great Are You full totally stuffed man next time you got to try my cheese cake piece free piece of cheesecake now three visits ribs cost me P piece of cheesec I thought a pie flavored cheesecake I was like that's [ __ ] brilliant said the rib dinner cost me $5 the chicken was a wash out was a discount right the cheesecake is a $135 for about $6 you got three visits out of them with the 70% likelihood of a fourth that's the way you Market a restaurant within the four walls of it that is that is huge right that's why you two are the best CH let me give you let me listen let me give you one more for the road Mister there was a very interesting thing that John said because I grew up in that environment too and John's from the traditional marketing world that we grew up in from pulling from his world notice how he said firsttime customer I'll give it to you because the traditional retail and bar thing is like look it's more exp like if you've already got somebody in the funnel the cost of acquisition for newbody is very very powerful I used to do that too but it was tricky right because now some of your oldtime customers may see that and they've got that angst of wait a minute why am I being not treated that way as a loyal customer you just want new people and it's always been a friction for us right in the ret right now I just went to Instagram right I typed in Lexington Kentucky got it yes sir I'm looking at nine posts right now that are top posts and ungodly amounts unlimited amounts of people's posts that are from Lexington Kentucky I went down all the way down and that's from 48 minutes ago 40 pictures down 48 minutes ago thousands of people are posting right now on Instagram from Lexington Kentucky I go to the top nine posts I click the middle one it's a nice little cute couple right they got 298 likes Abby she's got two she's from somewhere she's part of a f sorority it looks like she has 2 387 followers there's a triple dot in the top right corner on Instagram I hit it lets me send her a message I Abby see you're in Lexington we love being part of Lexington here's a $20 off coupon $10 off coupon free chicken only she sees it you're grabbing somebody who has a big social media profile you've not heard any of your loyal customers like me and John had to back in the day she comes and she posts a picture of the food and creates Word of Mouth now that $5 acquisition created no friction to loyal customers and because she's now media she amplifies it and you're getting an $854,000 media amplification against your five [ __ ] dollar and last one thing don't discount people get addicted to discounts they don't get addicted to free that's right w --- *Источник: https://ekstraktznaniy.ru/video/18773*