# K-SWISS, GENERATION-K AND THE SNEAKERS FOR ENTREPRENEURS | #ASKGARYVEE 258

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=1K5Fiz-pBIs
- **Дата:** 10.07.2017
- **Длительность:** 43:28
- **Просмотры:** 58,453
- **Источник:** https://ekstraktznaniy.ru/video/18781

## Описание

GENERATION-K BY K-SWISS AND A SURPRISE ANNOUNCEMENT BY K-SWISS IN NOVEMBER?
Generation-K a line os sneakers developed for young entrepreneurs and next generation CEOs that blends athletic comfort with sophisticated design.

Shoes available for purchase: www.kswiss.com

Interested in collaborating in the sneaker world? Email me at gvsneaker@vaynermedia.com

Stay tuned for more from K-Swiss here:
https://www.facebook.com/kswiss
https://twitter.com/kswiss
https://www.instagram.com/kswiss/
http://www.kswiss.com/

Find other #AskGaryVee Shows here: 
https://www.youtube.com/playlist?list=PLfA33-E9P7FC0AoARnMLvgFgESJe4_Ngs
--
Timestamps:
0:00 Intro
10:25: How are you going to re-invent K-Swiss?
17:20: Getting access to the best products to re-sell and build a business?
22:10: Should I leave a small town to come to NYC and become a photographer
29:55: How can I map my career to become a VC?
35:20: How accessible will the new K-Swiss shoes be?

Thank you for watching this video. I hope that you

## Транскрипт

### Intro []

on this episode the kwis boys stop by you ask questions and I answer them this is the ask g v show hey everybody this is Gary ve ner Chuck and this is episode 258 of the Ask Gary ve show and this has been one that's a year in the making we have a fun little announcement for the vayer nation Big Ups to everybody on Instagram Facebook Live start putting in your phone numbers uh we will be calling you shortly Seth you're going to be ready for that dialing in I love it but as you can see we have two handsome gentlemen here with me uh and where I will frame this up actually I'm going to let them introduce themselves first we'll build up to this moment and then uh we're going to let Bary tell a little story and then I'm going to jump in give you guys the 411 and then we're going to do some calls around the sneaker business Urban culture marketing things of that nature uh but why don't we start with better looks go ahead my man what's going on guys I'm Patrick beanan I'm the Global Marketing Director at K swis and Patrick so what does that mean uh exactly I just make the world go around so I mean when it comes to K Swiss like every image you see every influencer every celebrity we just signed dnce and announced that partnership yesterday so congrats photo shoots and we have a team in Asia and a team in Europe so it's a busy job but a fun one and how long have you been there I've been in Cas for eight months so newish yeah and uh and have you always been in the apparel sneaker world or anything like where did your career start when did you first get into that yeah it's been 9 10 years now so I mean I started I went to school for journalism um they were trying to pay me 19k when I got out of college I was like [ __ ] that and um then I I'm hustling you know like online um made a YouTube channel got a job in Virginia got laid off they gave me a severance moved to LA needed an internship started interning at Creative Recreation um and did every job did social media PR press I just kind of looked to see like you know what was going on and I just kept getting promoted and from doing PR and celebrity placements um I ended up being the marketing director and I did that for five years and then I met Barney and he brought me to kwis to change my life what Barney who are you I'm the president of kswiss and uh run the company run the brand based in La yep I'm uh 20 some years in the US originally from England and uh 10 15 years in the sneaker game and so uh how long have you been the president of kwis uh about a year and a half I've been doing that so it's really a turnaround situation y um I sort of describe it like a 50-year-old startup was founded in 1966 but you know lost relevance over the years and you know my job really is to try and bring this brand back um and that's really what I'm focused on right now so let's talk about the story of how the three of us got here I think you get the credit for the story so uh I'll add my two cents in a minute but like let's talk about that part yeah well I mean I had sort of had this nugget of an idea a and um for the brand and how to really rebuild this brand and it uh was really based around this idea of Entrepreneurship and this you know youth uh aspirations changing and I'm also a kind of content junkie online I sort of look at anything and everything that goes whether it's a cat video or or whatever and of course so you can't avoid Gary ve if you're really looking at what's relevant online and so yeah I was sort of became a follower and just came to me one day like Gary is the ultimate representation of what I'm talking about that young people are aspiring to be and so the beauty of social media these days is you can really reach anyone as long as you got a compelling you know pitch hook and so I think I just went to the website and did info at you know I wrote to info whoever that is and said and with a two sentence Banger you know and I thought I'm definitely C email figure yeah but it's got to be good and short and sweet and um I got a reply from some one of your team Gary guys replied said yeah let's set up a meeting and then about 3 hours later I got an email from you directly with just a smiley face and that was it and I thought you know that was me that was you basically saying look I'm not going to engage but I see you it was interesting I mean I see you know one thing that a lot of you may know is I see a lot of the email that I get and you know I'm 41 years old which means I've watched sneaker culture happened yeah uh I grew up when athletes entered the Fay of being the face of it I lived through before yeez like when when Jay-Z and others when hip hop and other you know Run DMC really hit me you know other things happened and I agree with you as well and have been living it and seeing it that entrepreneur culture is now a pillar of culture the way hip-hop and sports is and so I smiled because I said you know to me the things that I want to be associated with and do um you know like the Apple show or all the stuff I do is if you hit it's meaningful like Michael Jordan and yeez and these guys are on such a different level than I am but look if entrepreneurs can be faces of things you know this is an early foray and sneakers are now an absolute pillar of our culture to me the upside my smile was the upside of being involved in something like this or being part of something like this um could be interesting and so then we met in La that's right so yeah we set up a meeting we met in yeah we had a meeting and I got an email before I showed up hey FYI someone's going to be filming the whole thing which uh yeah which was a little weird but I'm like okay face I call myself face for radio so but we did the meeting you know I love uh I always tell the stories of Gary how you know you booked meetings by the minute so it's like the meetings at 523 until 528 and I think I squeeze that another 3 minutes out of you but um yeah we talked and uh it went really well and I think you I was pushing against an Open Door in terms of like I was saying look here's how I see the world and you were like absolutely and you were living it so I was talking about preaching to the choir and so I think it went from there uh for everybody on Facebook Instagram if you're watching go to Facebook if you want to put your phone number in I think this is an opportunity to talk about business marketing Street Wear culture sneaker culture for sure I think the punchline being for everybody who's watching at home I think this is the right time to throw it up uh so from a kswiss standpoint I've decided to get involved with these guys in the launch of a generation K line behind us it's now on their website some of you engaged on Twitter some of you have seen me wear some of them because I got a couple of early advances and I've asked about it and so that's kind of launching right getting very close right now is I would say you know you guys are the officials so uh and then we've got something pretty secret coming in uh November uh I think you're going to have to be pretty not smart to be confused on what it may be in November and uh I'm going to make two recommendations right now for the Vayner Nation uh I've created an email it's GV sneaker right GB sneaker Vayner media. com that does kind of give it away GB sneaker vayer media. com there's two groups of you right now one I highly recommend you put your name and address and shoe size male or female and then in the title you should put my shoe size I think that's a good idea I'll leave it at that and then for a second group if you're a sneaker shop owner if you're an owner of an Instagram account that plays in that street Urban if you're an influencer uh I think when you email that we're probably fash flashing now for the post on YouTube I know this is live or I don't know what you guys are doing right now GB sneaker Vayner media. com if you're one of those kind of characters or you think you can make magic happen in some other way I'm not thinking about in this environment or if you're the CEO of Target Brian Cornell uh GV sneaker at inter media. com send me an email and title that BISD so we can separate the two so that's my little tidbit for that so very excited about November excited we're going to be doing I'm an appearance with you we haven't figured out the creative around in August in La so you'll get information about that but I think we could leave it at that for now I think we should open up the uh the phone lines uh I would highly recommend and appreciate if the conversation was in this genre but obviously I'm always here for you for whatever question you've got uh yeah B you did a really good job man as you can imagine I get thousands of these this was super interesting you've been such a great creative partner and marketing partner our teams work Tyler I'm so proud of you there's some assets hitting very soon that don't involve me the entrepreneurial culture and it'll be interesting to see if a sneaker can represent the culture I think sneakers are doing that now in all genres uh fashion is life is beverages are it's an interesting time Eddie this is you know you're kind of seeing this with fresh ey it's pretty interesting right love it what are they saying on the gram Good Vibes the p says if some so maybe you can even like if somebody if you can pin the email or if somebody can do that on my team if they're watching you ready to go name go ahead who Min y Min love it uh while Seth is dialing um what were you doing prior to being the president of K Swiss uh well actually I was working uh been in the sneaker business a while I was a puma for a long time in Boston and um I ran marketing at puma in the North America and then I rebuilt a brand called Palladium Boots um an old French military boot Min it's Gary ve and you're Ask Gary ve show with the K Swiss Mafia what up wow that is this is crazy where are you from I'm from H Syracuse New York I love it what's your question um so I was just wondering how are you guys going to reinvent K Swiss I

### How are you going to re-invent K-Swiss? [10:25]

mean I've heard of K swis I love K swis but it has been around for a while now yeah especially with Yeezy it's like the crack of a shoes you know how you going yeah make this happen I meanne yeah I mean look in a it's definitely that's the ultimate question yeah first of all call Gary ve but uh this look I've always really believed if you can't be first be different and the sneaker Market is dominated by Massive strong companies so the first thing I said is you can't be the fifth best at what they're already doing okay so I in other words Nike owns the idea of athletic so if you want to run a six-minute mile or you get up in the morning want to dunk a basketball where Nike is um Adidas now owns this position of celebrity so you want to be the cool kid at the party uh wear Adidas and that's nicely differentiated from Nike so I knew you know worst thing I could do is try and be the 10th best Nike or the 10th best Adidas so I said look there's really a um not just me as a group of us but there's really a new aspiration so if a celebrity made the athlete look oldfashioned I think the entrepreneur or the young CEO is making the celebrity look oldfashioned because the new aspiration of people is to have their own company to be the boss to be have a brand not to um to run a six-minute mile I mean any everyone I talk to says you know if I give you a choice you want to play for the Yankees you want to do a concert or you want to be the CEO of your own company I think 60% said CEO so this that's gamechanging because the answer to that 10 years ago was Zero men I think you know from my standpoint even think about you know the fact that you're watching or calling into this show right what fashion brands and definitely sneakers since I think they're at the top of the pedestal now of culture have to do is trade on culture Sports was culture hip hop and music is culture it's really wild to see entrepreneurship emerge as culture and I think Barney's betting on that does that make sense man yeah it makes totally sense I mean I'll give you an example somebody else who's got a fashion brand or a sneaker right now may say you know what I'm going to go all in on Esports celebrities and I believe that if I get the 40 biggest Esports fans to love my brand that all the kids that look up to them it's there's nothing new here it's are you good enough to trade on what's emerging is the basic bet here right like it's not the game's the same I mean you can go back to John Wayne smoking a cigarette for Lucky Stripes you're siphoning off of culture I think Barney's bet is Onre entrepreneurship big enough look I'm not [ __ ] Yeezy or Kobe so the know but the good news is for them they're not paying me anywhere close to [ __ ] any of that [ __ ] so I think the question becomes first of all I think this is where Patrick like and the design team they had to upgrade their designs the big thing I asked them is like look if I'm going to be involved with this I need to be able to want to wear it do they look good I think that was a big play for you guys and they're going to make a bet on whether it's me or the other people they got other people assigned and Associated can they hack enough of Entrepreneurship and this being a sneaker that Associates with I'm a hustler I'm an entrepreneur will that be fruitful enough to trade that the investment was worth the growth in sales because it hacked culture makes sense yeah makes sense so it's really a mindset you know it's a different voice it's the same person who's who we're all talking to it's a question of are they more receptive to listening about sports celebrity or entrepreneurship and so it's about finding Whit space which is true of any business or any brand is um you know don't push against a closed door find an open one and be or be the first at something versus the 10th um and that's really what it might not work right like I think the thing that's really interesting is that a lot of people said that celebrities couldn't endorse sneakers for a long time in the game especially when you were in it because and you saw it not work a lot of times even some of the biggest non-athlete celebrities struggled to get any traction but now that yeezy's happened and Rihanna pum like now it's like just seems like normal I mean I don't know if this is going to work uh it's going to work I just believe that this is the best at bat and I and for me the same reason I did the apple show I want to be involved in firsts if this works and it becomes a big time sneaker and all the entrepreneurs wear it I win if it doesn't work I win and let me explain why I want to win for these guys I'm going to win at the what I signed up for I always do this I've already delivered for them I if it doesn't work when I'm 58 it's a funny joke on stage right like remember when I thought I could do a sneaker like it's just win-win and man I think that's a really important thing for everybody watching putting yourself in positions that are win-win are extremely important got it yeah I got it cool man thanks for calling thank you I can't wait yeah thanks I can't wait until to see what you do with this brand it's pretty exciting I'm going to watch closely how long have you been paying attention to me uh good six months good so then maybe you do or don't know this but like my aspiration for building Vayner media was to buy iconic Brands and remarket to them so for me this is a great little middle step to associate with guys I ended up really liking a brand that I knew as I mean I knew k Swiss when IC tea was rocking and when [ __ ] was gangster right so like it's an iconic brand that has a chance and we've seen iconic Brands work and not work uh I mean drock's wearing stansmith like that was rebooted through a similar so it's really just going to be I agree with you I'm more interested in watching it than almost weirdly being in it yeah I'm offended by drock wearing those sneakers in building you know what is dck is sticking it to your face he doesn't [ __ ] give a [ __ ] about exactly no that's that's next one yeah D Rock back on thanks man I haven't gotten the get the [ __ ] out of here dck sent you so many packages come on such a dick face um but besides dck being a terrible human being um I I what has been interest so actually take me back can I ask this question do either one of you know why the Shawn Carters did not work I feel like okay give it your why your P it's not whether this is true or not from your opinion why did they not work when did that happen when was that oh goodness 2000 the early 2000s okay why did that not work I think the difference between even this partnership and that partnership is that it has to feel authentic you know and I think he was just doing it for money and he didn't did he wear the shoes did he really talk about it the difference between Yeezy and Rihanna is that Rihanna wears the shoes every single day did this is taking you can dial it up this is taking uh who's this Jesse from upper okay Jesse let's get to this I have a really funny thing that is going to catch you guys off guard I want you to tell the truth cuz it's going to bring value to them yeah hello Jesse this is Gary ve and you're in the Ask Gary V show with the K Swiss crew what up Jesse what's up how you doing Jess I'm doing great how are you guys good what's your question um my question was I wanted I

### Getting access to the best products to re-sell and build a business? [17:20]

created a podcast um well of two parts number one I used to resell sneakers on ebay starting when I was like 9 years old so IED your guys advice on how like teenagers and kids who are interested in entrepreneurship and bus and um shoes could sort of get into that market what you'd recommend a lot of teams to do well so are so I mean you the the way you get in is figure out ways to get access to the best [ __ ] and then [ __ ] flip it it's like there's nothing you need to do other than have money and either wake up early as [ __ ] make relationships or find information that other people don't have to get the thing right and this is a multi-billion dollar industry by the way at this point so there's room how old are you now Jess I'm 16 and now I run a podcast I actually uh have a meeting with you in a couple weeks I cold emailed into a meeting so that's amazing and number two since you were selling seven years ago you know the problem with the sneak so the great thing with the sneaker game now is the Market's bigger than ever but there's also more people in it than ever that are trying to get access to these things you know look I think you got to make bets uh you know for example AJ bought pairs of balls sneaker on the bet of like it'll be worth something maybe one day s years from now I think flipping in the short term look I actually think the thing that we're up to in the fall like one of the funniest things I'm like oh I need to save a bunch because if I end up being what I think I'm going to end up being this is like this will be worth money in 13 years so I think you've got to make long-term bets is one thing that I recommend kids that are in the sneaker game and number two it's all about relationships all about relationship getting access to the hot products cuz you know there's never enough so someone always wants it and I mean I think if anything showed it was this recent Supreme Louis Vuitton drop um t-shirts are now reselling on eBay at four4 to $6,000 so um you know there yeah there's multiples one thing I'll give you credit for is the thing that we're up to in November you've been trying to make the number lower even though I know we can sell more yeah and so there's just you know just interesting exactly better to sell out and have a little bit of pent up demand is not never a bad thing and uh J I highly recommend you send me your shoe size and satle River address an email to that email I put up in the beginning of the show oh you know I will all right man I'll talk to you soon I'll see you soon I guess thanks so much all right byee I'll see you on the 24th can't wait so we're going to see him on the 24th uh before you can get this set up Seth but where I was going to go back to authenticity have you two spoken with each other about how ridiculously I am all in given the economics you guys gave me yes yeah I mean I think uh right well you know you put you know let the difference for me that's the thing like if I'm going to do a partnership I'm going to go completely all the other way and I always worry about people cuz like I'm the cynic of the group so every time we have one of these first time we met I didn't know who you were and I and I'm like oh like I don't like I know and as we've gone over this time you're probably out of all the people that I've ever worked with have delivered the most already and we haven't even done the thing yeah I mean it's and you know you believe you w believe how hard it is sometimes to get simple things stum that we I'm a businessman I know that I see it every day and a man of your word though I think that's more important that you say you're going to do something and you I mean so many people like I'm the greatest thing that ever existed I'm going to tell and I'm like I can't believe it because I've had so many people tell me that and it hasn't worked the other big factor here is that sneakers are now part of the uniform of business you know look at you jeans t-shirt sneakers the days I think it was Peter theel that said never trust anyone in business who's wearing a suit because it's like the it's the [ __ ] uniform trying to convince you don't know this two three years ago I had a similar opportunity I only react to reality I didn't think three years ago an entrepreneur sneaker played because it hadn't fully gotten There Yet now it's the only thought like it's nobody under 35 thinks any other way but it's penetrated even higher you're getting people that have wore a suit and tie their whole careers now going into that culture anybody under 30 watching right now won't even think twice it doesn't cross dress shoes get the [ __ ] out of here yeah go ahead who's this Anna from Connecticut Anna what up Anna not here yet okay close Barney's learning this podcast I'm killing this Anna is gonna miss her chance hello Anna it's Gary ve you're on the Ask Gary ve show and you're here with the K Swiss guys holy [ __ ] I cannot believe this you are through where in Connecticut are you from Anna I am actually from danur I love it how are you today I'm great man I can't even believe I'm on the phone right now how are you guys super good what's your question so I currently am a

### Should I leave a small town to come to NYC and become a photographer [22:10]

photographer out here in Connecticut um I've kind of like you know been sold the dream go to New York and like sell your [ __ ] and you know just do those who can be at photography but I really just want to base myself from where I'm from and I'm kind of having a hard time like getting clients and just re I just having a hard time rebranding myself so I want to get your two Sense on how I even start with that because I know that there's so much social media you know two yeah two questions how old are you and why do you want to plant your flag in Danberry I am 22 right now and I want to play my flag in danry because I see a lot of people that are just so talented out here and I really want to get their name out I want to help other people grow too I don't want to just do it because of me um but that nothing to do that's the main reason you can help anybody anywhere like that has nothing to do with the physical location you're at right that has to do the just have a lot friends right I of friends I want to expose to be honest well let me yeah I mean you can't help others until you help yourself right like one of the great mistakes of the young Hustlers that I talk to right now is they're so altruistic and either they're completely full of [ __ ] and want to say Noble [ __ ] up front but really what they mean is they're selfish or they actually just genuinely mean it but the advice for both groups of those individuals is the same which is you're not helping anybody until you've created a foundation right I've been able to help so much you know what I'm doing now why I have an audience is I've been able to help so much but I didn't help [ __ ] the first 13 14 years of my career I put my head down and [ __ ] worked to create a foundation for me to be able to help you know to be very Frank for me it's far more likely that you do go to New York do your thing for 3 years you're 22 eat [ __ ] live in a get a Craigslist apartment with 11 [ __ ] people in a studio in [ __ ] Harlem right get on get that photo that made it happen meet people because the amount of [ __ ] that happened in New York since you and I were on this phone together is 50 times greater than what's going to happen in danburry Connecticut the next [ __ ] month true I'd say the key to photography to me is is access where you are because everyone's a photographer now it's not about who pushes the button better it's who's in the right place and that's key I think there was a guy called Ricky Powell he's a famous sort of hip-hop Street photographer and he wasn't a better it wasn't about his photography skills on twisting the lens it was the fact that he was in every show in the front row in every side alley capturing every moment and his skill was being in the right place his access not his um the buttons he was pushing yeah I mean go ahead that's like when they say your network your network is your net worth yep so if you don't have a network then you don't have anything pretty much yeah I mean I think you know and I think you're going a little altruistic it's very I think you happen to be a nice person who met nice people in Danbury Connecticut and would like to see them be successful right is that true that is true but I also want to make a living off of this and I wantan to I want to be able to make money out of my passion too well that would mean why you should go to New York and not stay in [ __ ] danburry yeah and if you can get paid off of a good Instagram feed these days I mean it's never been easy to make money by being a good photographer do you have a romance of The Narrative of like you made it in Danberry are you scared of New York like help me here I I'd love to make it in New York to be honest like I don't put G over New York okay so what's stopping you from that being able to afford it yeah good to be honest and like the odds of like Financial yeah you need to go to New York and get a [ __ ] job for eight hours a day live shitty as [ __ ] and then spend the other 8 hours a day that you're awake working on your craft and then you need to wake up at 29 years old and have a of it actually happening and drock and Kyler and Eddie are all smiling these are all guys that have worked for me for a while and that's what they did and that's why they're smiling wow thank you so much guys you're welcome I have a question when I do go to New York can I shoot you maybe I don't want to make any promises but here's what I would say go to New York and be in New York one year later and prove it to me and then you can shoot me perfect the biggest reason so many people at 22 aren't winning is cuz they're fancy like you can live in New York you just need to live in the suburbs of Manhattan like the outer of Manhattan and you need to eat [ __ ] you need to work at Target in Queens for seven hours a day so that you can have four roommates in shitty Queens right and I love Queens is where I first came to in America I'm not dissing on Queens shitty blank anywhere live somewhere shitty with a lot of people eat [ __ ] food but healthy and [ __ ] grind that's it all right man I'm gonna do it I'm get it done good luck this is the thing like this would be the you know and this is you know what I'm going to use this as a cool tie in this is what brands try to figure out if God for willing I usually use God forbid as a slang term for God willing if God willing your brand can represent that energy to people that's why people would wear it y right yeah I mean but does she care about running a six-minute mile today or trying to get ahead in life that's my whole point is you're by the way you're right like good news you're right bad news we may not execute yeah absolutely that's what it comes down to 100,000% you're right you might have picked the wrong guy to associate with designs you might have the wrong distribution deals but you're right somebody's going to win it yeah good news is that early predictions is that it's working so like when we went to Foot Action and Sho Palace and all these accounts it's going to be in those stores come August so that's buyers believed in it well no one denies it at this point when you talk about you know entrepreneurship and you being the voice of that um then it's undeniable Drew the buyers really bought into that they know like nobody disputes it because it's true so why are we talking about basketball Drew this is Gary ve you're on the Ask Gary V show True oh [ __ ] hell yeah what's your question man you're here with the K Swiss guys yeah so how's it going guys um so really where I'm coming from is I'm 24 about to turn 25 um and I started in small agency went did freelance for about a year and then just recently jumped on to a different small agency where I like the culture better I like the guy that I'm specifically working with and learning from and I want to Map My Career into like the VC Angel investment world but and but kind of where I struggled over the last year was um there's a lot of things that I need to learn and need to be able to stomach and and build up in my own confidence before I can really jump into the entrepreneurship and so my ideal question is G do you

### How can I map my career to become a VC? [29:55]

think that is a different skill set on the entrepreneur side that goes into the VC and Angel investment side so are you asking me do I think there's a different skill set and mindset from an entrepreneur versus somebody who's an investor in entrepreneurs correct I do let me ask another question you're in Cincinnati working at an agency a marketing agency yes small strategic uh do a lot of go to Market Str so they're built in the startup um in the startup Enterprise y Enterprise kind of arrangements go to market kind of stuff and you think at this point you're a young man that you want to be a VC or angel investor yeah I want to get into the more highlevel strategy side of helping great products great ideas great entrepreneurs get to Market I feel like for me personally my I think I've got what you always refer to as entrepreneurial tendencies y um but I think I'm still learning to navigate whether I am anre have the personality to be the one lonely guy at the top the the personality trait to be the entrepreneur at the top is an unbelievable self-belief and not give a [ __ ] about the world and you've got to be a little bit delusional practicality hurts entrepreneurship a lot of times because it's so hard and lonely and insular and uh and and high risk and you have to love losing more than winning which is not a lot of people's traits because they're posturing to the outside world social media has taught us that people will PR themselves everybody's the greatest on social media that's an indicator right like even notice you know it was funny when I started getting on Snapchat my natural tendency was to take ridiculously poor lit pictures of myself on planes looking like [ __ ] because that's that was like losing an entrepreneurship while everybody else was staging private bottles like it's just so fny the so I think even if even listening to you in 2 seconds I think you know that you're not necessarily an entrepreneur so I think you're barking up the right tree here's what I would say similar to Anna make sure you get a heavy dose of New York LA and San Francisco afford to be able to go out there go to conferences you can get really caught being in a smaller Market because you're playing at a minor league level and if and to really be successful VC or angel investor especially in my opinion in the next 10 years when I predict the downfall of that market once there's a correction you're going to have to be really special or you'll be looking for another job in four years fair enough so keep that in mind okay yeah absolutely yeah take care good luck let's get one more in if there's a sort of theme of all the young entrepreneurs we speak to because we speak to a lot in our in in sort of generating products and stuff like this is struggle I mean there no Lamor in uh in the sto in the back stories you know and there's definitely more failure than success in the in almost every 95% like it's not even like to not I think people who are watching genuinely believes like every other person wins like the reaction and the vibe because it's been put on this pedestal and because it is cool now like almost everybody is going to lose almost every single Instagram account right now that says entrepreneur will lose time Andor money Andor reputation yeah it's do you get back up after here's what happened a lot of these people aren't losing money they're raising a little bit of money because their Uncle thinks they're the next Mark ccber what kids don't realize is they're losing time and reputation when they try to force themselves to be entrepreneur and that's why you see so many fake entrepreneurs right now it doesn't cost any money to come up with a funny name printed on a T-shirt and say that you're a fashion entrepreneur takes no money what you're Los losing is the winners of the world think you're a joker and you never recover right what you're losing is you spend three years on your [ __ ] t-shirt business and what you could have done been doing was learning skills by interning somewhere around what you're good at self-awareness is the key to Great entrepreneurship we'll see we talked to a guy yesterday who had a sock business um guy called Mike chairman his first run he made 80,000 pairs of socks and they were faulty he ate had to eat 880,000 pairs of socks and all I thought was how did you go back to order another 80,000 you you'd failed once you know to go back and say I'm going to go the second time that's the gene that um you if you don't have it you're kind of wasting your time L my biggest fear of this entire project is that this really works super well and people think by wearing these sneakers they're an entrepreneur that you will probably be just fine with that I'm [ __ ] petrified of like you've got to do the work yeah last one Freddy from Florida Freddy Britney from Florida all right just got to make it clear it's the grind man 80,000 but you know how many people would have given up then and said you know what forget it thank God he was going to findo Britney this is Gary ve and you're in the askar v show with the kwis guys how are you oh my God I'm about to die right now that's how I am

### How accessible will the new K-Swiss shoes be? [35:20]

don't die that would be great for Ratings um uh so do you have a question yes so I just wanted to know as far as like with the kwi brand are you guys planning on making the sneaker accessible like I feel like with sneakers that are really starting to pop like Adidas and even especially with Nike for a while people that really want them can't buy them and then it just kind of gets oversaturated on like eBay and then you know small sneaker store that sell $150 shoe for like 500 bucks and this really sucks for a person that really wants to buy sneakers and collectors yeah I mean I'll let these guys speak to the overall thing but my main plan for November is I'm going to buy them all and then trade them for a thousand a pair on eBay so I'm going to make them really not accessible somebody should I mean I'm kidding I'm kiding I'm kidding I'm kidding uh yeah I think look I think first and foremost you know we're not we don't yet have the cache where we can uh have people lining up and for one little limited thing you know you we're a sneaker for everybody we're not trying to be the niche little um Street Wear brand I guess um we're trying to build a big sneaker company for everyone so um but you know there are some realities for supply and demand about you know do you pre- bu you know 10,000 Pairs and then find out only a th000 people are interested in them and you've now got 9,000 pairs in the warehouse so I think you know there is a limited audience um a very dedicated voracious audience who collects these higher end things um so you know there's a balance between ordering the right amount and then not making them so scarce that everybody's left disappointed and it's been it's created this huge aftermarket I think for us we'll make things as accessible as we can we've talked a lot about this Gary and us about you know what is the demand going to be and um I don't think we've really got the answer yet we're not sure I mean so I think BR I think the question becomes this happened in the wine business it was interesting one of things I'm watching sneaker heads go through is you know do you really want that sneaker or do you want that sneaker because it's hard to get right like it what happens is Things become characteres of themselves I think what we're about to go into and one of the reasons this was interesting to me is I think we're about to go into the genre where people are getting more self-confident confident about their sneaker game and so when I see somebody only wear limited edition sneakers I genuinely mean what I'm about to say I look at them and I go that dude is insecure like that they need to me I like want to rock like a pair that you could buy at the dollar store to mix with the $1,400 you know resold pair of sneakers so I think the question becomes to you is what kind of sneaker you know gal head are you right do you know you know what's that mix cuz I you know what happened in fashion right people are now wearing you know on the high end $4,000 handbags with $8 t-shirts and $9,000 glasses I think we're going to start seeing the most secure sneaker heads start really [ __ ] mixing it up right like common common shoe that you could find in [ __ ] Walmart they just like the way it looks for 18 bucks I'm going to rock that Tuesday Wednesday a one of one limited edition $90,000 thing that you can only buy if you Milk The Cow in Japan no totally Gary like any sneaker that I'm actually going to buy um I'm going to make sure that one it's comfortable and two that I mean it's not ridiculously priced like I'm 35 and like I still collect sneakers and people kind of like scoff at me or whatever but whatever I do my own [ __ ] but like if K swis is gonna like come back with the V like some dope Styles and comfortable I'll totally buy them like I'm not all like you know I out these Baga sneakers for $1,400 and like that's more than my mortgage that's crazy that's exactly right well lucky for you check and check they're comfortable and affordable yeah and those things sell out by the way at 400 bucks is amazing um yeah I think look when branding is is important I think um you know when people put brands on themselves especially young people and fashion it says a lot about who they are and most people want they want the world to think of them yeah exactly and so you can't under appreciate what that means and I think there's you know a safety in fitting in I mean everybody wants to fit in which drives a lot of people to buy the brands everybody else buys there's a certain type that isn't burdened by that um you know that need and there's also then another level of people who say I purposely want to do something different and those are the people right now that are starting to reach out to us and says hey I want to be the first people on K Swiss not the thousandth person on Brand X it's already in every store so Brent did you email the GV sneaker media. com um yeah well I'll put it in the wrong thing but I'm gonna definitely email you now do I just want to say than you so much for everything Gary like seriously you like inspired me so much with um just all your content seriously I appreciate you so much dude that means a lot to me can you please do me a favor when you re-email that email now can you put Britney from uh Florida in there that I called in because I want to pull that one out I got something for you ABS thank you so much dude I appreciate you God bless guys sneak but I need a but I need your shoe size Brett don't fool around oh and a dress yeah 11 a minutes dude 11 I got big feed 6 man I love it respect send it over talk to you soon all right all right this was fun man yeah it was a thank yeah away ticking away uh so anyway a lot more coming get ready for November I'm really excited about what we got going on what do we have the LA date in August 1st okay so Palace on Melrose oh you're really dropping it good def so August 1st la come and see us and then complex Con in November is a big date for us on the calendar look up complex con Long Beach am I locked in for that that's firm firm I'm speaking like locked inar okay case with Booth Gary V surprises did we did I talk to Mark we do we know oh right I don't need to speak to be there okay we'll figure that all out anyway uh question of the day uh oh you guys get to ask the question of the day uh this is as good of an opportunity for you to get market research on entrepreneur mindset around sneaker culture so I would ask a very detailed needle and Hast stack like question you will get thousands of answers on Facebook and YouTube do not blow it Barney I would ask look I would ask what is the real need of um a entrepreneur in terms of a sneaker and Footwear you know what is it that is there something that's missing or what are the real needs that people have that we canate Solutions yeah and it might be versatility I'm hey you know things like I'm I get up at 600 I get home at 10: I go to the gym the office and a meeting I need something that works for everything I fly I need something packable like what is it so cuz I think the more that we create products that fit real needs uh is the more successful em to do with the construct of a sneaker like I think it's the emotional thing what from an authenticity standpoint where does it show up you know what are you going to it's a sneaker like like you know like there's only so much you can do with this like I mean look if you can [ __ ] do some [ __ ] and when I travel but like I think it's you know I think we need to be realistic and fair no sneaker in the world can do anything but other than I mean there's clearly some technologies but trading on that thing that connects that audience to is the [ __ ] game yeah all right nice Patrick thanks for being on the show man thank you Gary as always thank you keep asking questions will keep answering them