# SHONDURAS, ALEXIS OHANIAN, DAVID LEVY, BEN LERER AND RACHEL TIPOGRAPH AT CANNES 2017 | DAILYVEE 253 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=1XwKXR-KEvk - **Дата:** 22.06.2017 - **Длительность:** 32:02 - **Просмотры:** 55,080 - **Источник:** https://ekstraktznaniy.ru/video/18800 ## Описание Met with Alexis Ohanian, Co-Founder of Reddit, a fireside chat Live on Cheddar, bumped into Ben Lerer, jammed with Shonduras, David Levy and Rachel Tipograph on advertising, and Q&A with The Young Creative Academy. Follow My Entrepreneurial Journey Here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD ♫ "Born Hustler" by Rowlan : https://soundcloud.com/rowlan 💿 : DailyVee Selects: https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-3 Follow ALEXIS OHANIAN here: https://www.facebook.com/alexis.ohanian https://twitter.com/alexisohanian?lang=en https://www.instagram.com/alexisohanian/?hl=en Follow BEN LERER here: https://twitter.com/BenjLerer?lang=en https://www.facebook.com/search/top/?q=ben%20lerer https://www.instagram.com/benjlerer/?hl=en follow SHONDURAS here: https://www.facebook.com/Shonduras/ https://twitter.com/Shonduras?lang=en https://www.instagram.com/shonduras/?hl=en follow RACHEL TIPOGRAPH here: https://twitter.com/racheltipograph?lang=en ## Транскрипт ### Segment 1 (00:00 - 05:00) [] - What's up Gary? No, I'm playing man. Good to see ya dude. - [Gary] Good to see ya. I remember when I first met you, I'm like oh, somebody in tech that likes sports? I was like so... Like... - [Alexis] Not that kinda way. - Well, that's what I like the best. ESPN ate kind of like Sports Illustrated and the local news and sports, and then I really think Bleacher Report disrupted ESPN. And now, if you look, I really think Bar Stool is disrupting Bleacher Report, and I think it's happening because of podcasting. So to me what's interesting about publishing, is like when the mediums change, what are the white spaces? So a lot of what I'm thinking about with The Gallery, and PureWow being the first brand under it is so I actually... There's another thing which is like, I love nostalgia, so I actually want... When I bought PureWow, I was like, "I'm gonna buy (censored), "and then reframe it as if it was built in 2020. " I think for me, what I really want to accomplish in this hour, is, I want to reverse, so unlike 99 percent... Like if you look at every person that's at Cannes, how many people, here, actually knew what Y Combinator was the first year? Two or three? - [Alexis] No one. - Correct. I think I far more likely am capable of creating the offers and the partnerships than any of my contemporaries because I think I'm independent, I'm more grounded in it, and I just have more heart for it. It's like to me, it's really as basic as that, I genuinely believe that you guys are a very important pillar of culture, is probably the way I would put it, And I have a lot of confidence because much like social, anything that I get deeper into, inherently the agency gets better at, because I can create the strategy and so as I am doing my thing, I'm not only doing my AMA's, just kind of like digging deeper into the content, things of that nature. So I want to first kind of hear, like what are the wants or needs or dreams that people were doing, or what kind of partnerships do you want, because maybe you're still early and hacking it too, so maybe you don't know exactly how you want it, but I'd like to listen for a few minutes to the State of the Union, or like the wants, dreams, hopes. - Two years ago, Steve and I came back to Reddit full-time. Imagine for the seven years we were gone, nothing changed. - [Gary] Makes sense. The only thing that changed was the site doubled every year in traffic, but the product didn't change, the business didn't change, it was like frozen in time. and any other company should have died, but thankfully, it kept growing, and so when we came back now two years ago We found something that basically was like coming back to an old house Or your childhood room, where nothing's changed. Except now it's way more popular and influential, but the last two years have been like hitting reset. And now finally building all this shit we would have built seven years ago if we hadn't left. ("Born Hustler" by Rowlan) - David and Alexis, you guys don't know each other? - No. - Alexis is the co-founder of Reddit. - [David] Oh, okay David Levy is the president of Turner. - [Alexis] Right on. - Alexis is a huge Red Skins fan. - Yeah. - Sorry about that buddy. - [Alexis] It's all right, it earns character. - It turns though. I've been a Packer fan for years, and now, finally... Now when I say years, Lynn Dickey, you know, crap team all the way to (mumbles), you know, it turns. - Magic Man? - [Alexis] Majkowski. - Remember? - [Alexis] Yeah, that too. - All those shitty years. - [Alexis] No, but that's exactly why you're a fan, it pays off. When I was-- - Hold on, hold on Levy. - What? - How old are you? - 55. - Right, so what year did Favre take over? 91... 93... 92-93, right? So what's that? We haven't had a good run since. That's, yeah, this is where I'm going. This is 24 years, right? Yeah. - I've had a good run. - A good run? - Remember, I was (mumbles). - You guys have been good for 24 years, you've been in the mix. - [Alexis] It's the last year we were good. - This entire like ecosystem here is completely a B to B environment. This entire thing here, like agencies want to win an award because they get more business. Brands want to win an award ### Segment 2 (05:00 - 10:00) [5:00] because it gives them air cover to do the things they want to do, and it completely has nothing to do... Like, normal human beings don't know this exists. Like your friends that are your neighbors don't realize this week is happening. This is not the Academy fucking Awards. So I think that, yeah. - But we do like being here. - Yeah, it's a very pretty place, but I think that there's, I'd love to hear his no, I mean inherently advertising as we've known it for the last 50-60 years, and why innovation is so interesting, and I agree. When I say dead, the monetization of breaking up content in a TV environment, to his point, if we evolve with the times. Nintendo was a playing card company. That business might have been dead. They've evolved over the last 70 years into the company they are. I think anything that stops the human being from doing what they actually want to do, is inherently a bad thing, in a world where technology is rapidly innovating to allow people to have a better experience. I'll give you the best, I mean, I literally couldn't have made this up. I get off the plane here, I'm in line in customs, it takes two seconds, we all just did it, in Cannes right? It takes two seconds. But I'm in line, two people behind me, and I hear, because I'm obsessed right now with voice. Alexa Skills, podcasting, just voice as an arbitrage to save time. I think the reason we're seeing the growth of these things, is it saves time. Literally, the two people, non-American, not English speaking, but speaking in English with accents from outside markets, in just an interesting conversation, the lady says to the guy, "So wait a minute, you know, "search is going to get redefined with Alexa, "like give me the answer. " She goes, "How are we going to get ads in there? " And he goes, "Yeah, it's annoying. " (audience laughter) And I was laughing because I was like, "Said not one "consumer in the world, "but said these two ad-tech executives. " - Thank you. (audience applause) - How are you? Such a pleasure. - Great to meet you. - Thank you. Thank you so much. - We gotta get a picture together though. - We will definitely do it. Wanna do that, yeah let's do that? - We gotta do it right now. - Yes! - I love it. - Good, thank you man. - Thank you so much. - Alright, what are you doing tonight? - I don't know, but I'll text you. - Look at that picture. - You didn't get asked? - I never get asked. - I get it, I get it. - So now I believe that education has to change. I just want to show you my little what I'm creating with a friend of mine. So it's about coding, and I want to get them in all the schools. - [Shonduras] Killing it, dude, thanks for everything! - Of course. - Thanks for the shouts, that was good stuff. I like how you went into eSports there. - I know what you're doing. It's true though, man. We live in a different universe than they live in. - Got it. - Even watching you and Alexis react to television's the only reach. Like it's like glossed over faces. You guys are like-- - Yeah, yeah. - You don't even understand. It's not even that you disagree. You don't even understand the words that are being said. - Yeah, literally was confused as like how is the best reach right now? I like what you said about the Super Bowl, that was interesting. - Yeah Super Bowl commercials, I'm all in. - Yeah. - All in. - Top team in North America right now, already. - Keep doing your thing. Proud of you. - I'm ready, I'm ready. - Here, he has a message for you guys. - The fact that you're smart enough to follow Baldwin means you already know, but as much hustle as you're deploying, triple-down on that shit. - BAM! - Harder. - Uh! - Harder. - Damn! - Bam. - That's the internet right there. ("Born Hustler" by Rowlan) - Cooper, I'm listening, I'm talking when I have the mic, but when I'm an executive, all I do is listen. I'm trying to reverse-engineer and fix, I feel like I'm in the fixing business. Like, what's the issue and I'm the last line of defense and that's not going to fix it. - And you've got to get the other people to rise. - 100%. - Because you're not doing it. - But the best way to get people to rise is to have them heard at all levels. The best way to have a great leader, great management, is to give a shit about them which then forces and suffocates them to give a shit underneath and you talk to like Steve as our chief creator, or like Kim, they'll tell you, I put a lot of pressure on you better be managing underneath you the way I manage you. - Right. - Because when I hear everyone stress, I don't do that to you. I don't stress any of you. I don't P& amp; L any of you, so why the hell are you doing like, if you're manifesting your own thing, I'm empathetic to that, that's a human trait. But, let's talk that through. So, anyway, I'm just in the business of having a 15-minute meeting when I get back where it's like, Karen is complaining that Susie is ruining her. ### Segment 3 (10:00 - 15:00) [10:00] - Uh-huh. - I'm into that, I like it. And I don't like it because I'm a yenta, I like it because that's how you fix a company. It's how you build a good company. - Well your company is people, right? And we talk about IP, but it's people. - My company is people, in the cliche agency world, every company is people. I think you guys are sitting on gold because business and entrepreneurship is as true as American pie and what I love is watching you guys as media companies trump each other always based on who's right. Who's right? Cosmo is right to do that Snapchat deal. You, Inc., Entrepreneur, or, whoever else, Forbes, somebody is going to make the best podcast and win. And sell more magazines because of it. That's going to happen. One of you is going to make the best Alexa Skill that's going to own the morning brief and you're going to win. Somebody's going to create the video blog, you guys should make the news. What was the show that Sorkin wrote for-- - [Woman] Newsroom. - Newsroom. You guys should literally do what I do. If you guys made a Fast Company, you guys share, right? - Mhmmm. - If you guys did a show, this is not a joke, if you guys did a vlog of your office everyday, in a year, you would be 20-50% up on all revenue things that matter. If you guys literally did The Office meets Newsroom meets Casey's vlog. Everyday, on Facebook, (inaudible), your show. And you're the executive producer. So it's not like anything gets out that you don't want out. It's powerful, redefining the media. I basically built this company on giving stuff away. - Yeah. - I'm a big believer, people always think, fuck that, it's a gateway into business. I think it decides who the three to five pioneers are next, you give away some stuff and you fucking go. Thanks man! I gotta leave, right? - Like, this is the biggest joke on the planet. I just don't know what I'm doing with my life. And we're in the right place doing everything right. I don't know. - We're going to win. - But look at this. Somebody spent time drawing this. To explain programmatic advertising to people who are reading the Wall Street Journal. This is what smart people are reading. - Look, everybody has their romance points. It's fact, I'm always trying to suffocate out romance, it's even the conversation we had yesterday. What's that Mendoza Line? Fuckin', these people make these movies for $200 million in costs that have like $48 in sales. It's why... Show her, show her. So, productive morning, meeting with one of our great clients, big breakfast. So that went super well, they did a panel obviously you'll see that with David Levy and Bobby S. from Fast Company. That was super fun. Now heading and talking to some young creatives. Just being really productive today. The boat's kind of, the boat's kind of got a little fanciness to it. But it's not a smaller boat. Thought I'd keep it less fancy. But just having a headquarters to have meetings has been unbelievably productive. So I'm excited about that. We're doing super well so far, very productive 24-hours in the game. Getting some business done. Listen, this is all business. It's arbitrage, right? You come here for a week to save yourself a month. I'm gonna see 15 to 25 CMOs, CEOs, that I wouldn't have seen otherwise. So that's what I'm taking advantage of. That's what I'm focused on. I'm running late! - Gary! - Hey! - Good, how are you? - You doing well? - Yeah, I'm good. - PR? Looking forward to it. - So we met yesterday. - I remember. - Are you actually a fight fan? - Boxing? - Yeah. - Huge. - Okay, so I work at (bleep), and I'm meeting tomorrow, actually, so you should come to the (inaudible), Triple G fight. - I would love that. That would be amazing. I am massively impressed and curious how you guys are thinking about that. - Great. - Thank for saying hello, thanks for asking about that. - I'm sorry, I. - That's awesome. Oh get this, get this. - Oh, is this a celebrity? - Is this a celebrity on the street? - We're here speaking to the most overrated CEO in the market. - Is this a celebrity? - Ben Lair. You've been voted number one most overrated CEO, but also in a ton of events, number one best looking CEO. (laughs) How do you feel about those two statistics? - Fantastic, I didn't hear the first one. (laughs) That's amazing, what are you doing? ### Segment 4 (15:00 - 20:00) [15:00] - I'm going to speak. - Okay, oh I know. I'm going to Snap. - Sorry, I follow you! - Oh thank you! (laughs) - I'm Jasmine, nice to meet you! - [Gary] Hi, nice to meet you. How are you? - I'm good, you're cool! - [Gary] Thank you! Thank you so much. - I like what you say. - [Gary] Thank you so much. - Yeah, how long are you in town for? - Until Friday. - [Jasmine] Cool, well, it was nice to meet you! - [Gary] Nice to meet you, thanks for saying hello. - [Ben] Hi. - Okay, love you. - I love you. - Go talk and I'll see you. - Text me. Please, it would make me happy, I want to do it for you. It'd be a nice little gift. - I appreciate that. - You're welcome. - Don't get crazy, don't go Louis Vuitton on me. (laughs) - Yeah, I'll go right to the market! - Dude I really hurt my ankle. - [DRock] What'd you do? - Yesterday I hurt my ankle. Met a lot of salespeople that ain't got natural marketing DNA and vice versa and if you notice, the people that are successful, if you stripe away their ability to be political with an organization, they're the marketing person that the salespeople respect, or that a salesperson that the market people respect. I think those are people that actually have what I have, so I don't think I'm some unicorn. - Yeah. - I think there's a lot of people who actually have the ability to be good at sales and marketing. I think companies force you to go one route or the other and then thus we don't even realize that capability. So in entrepreneur-land, we see it. We see it less in organizations. I consume nobody. I create content, I consume my audience's response to it, and stay in my vortex. And I like to innovate and hack, and I think, I'm actually scared to consume others, because I think it unroots me, and so I just stay in my little cocoon. - Appreciate it. - You got it. How are you? - Awesome, thanks for coming! - Of course. - [Man] If you could just give me some reasonings and what, why do you say, or what makes you think that 25 minutes or maybe beyond, what is your thoughts on that? How does 25 minutes become an engaging or, because it's all numbers when you come to digital. You can track numbers pretty much, who dropped on when and what minutes and whatever. - You know what's amazing about creative, from my perspective as an entrepreneur? Is when Vine was getting going, right? I'd broken out as a YouTube star, so when I saw Vine, I'm like, oh shit, here it is again. I went hardcore. I like signed Jerome Jarre, and Karen Dallas, and Nash Grier, like I knew all of them, like I signed them, I was like I don't know what I'm going to do with them, but there's something here. But you know what I learned, through that phase that excited me? Is that, if you make a shitty six-second Vine, people are gone in two seconds. And I think if Star Wars announced tomorrow that they're making a five hour 18 minute Episode VIII, the world would cheer. Like if you make great product, people will consume. - [Man] But do you think, will they not switch to a Netflix then a Facebook? That kind of content which has had-- - Sure, I mean look. So one thing I think people aren't good at, is understanding formant changes. So Facebook has technology right now, that allows you to go from feed, right to the screen. Like right now, in 24 months the majority of you will take your phones, see something and literally flick it to here. So you're thinking in the way the world is right now. So you're thinking longer form, higher quality makes more sense in a Netflix environment than it does in a Facebook environment. I know that everybody's gonna be agnostic, and on big screen. Right, so got it? So to me, what you're doing is you're taking this moment, and you're deploying where do we see higher quality things of that nature? Which is ironic in itself, because if you went to Hollywood four years ago, they were shitting on Netflix. Right? So like it's very fascinate, by the way HBO, the one thing that I recommend to all youngsters is do history, right? Like, all these things, HBO was low brow quality content, like it's amazing to watch it, all you need is that execution. So to me, the one great thing about creatives, is it is the punch line of the whole thing. I just want to support mediums that give it more expression. And I'm a businessman, so I understand the 30 second spot, and the 15 second spot, and to discuss to have around programatic, I understand why it's happening, it's the economics of scale to run businesses. But it doesn't take away the fact that those are not the best experiences for the customer, and what technology does is suffocate out. It's funny. ("Born Hustler" by Rowlan) (group laughter) Awesome! Thank you. Yeah, I'm going to put that, I'm always, I don't know if you guys know this, I do a vlog every day on YouTube and Facebook, so some of this will be here and then sometimes we'll take the whole thing and put it as a separate piece. Probably. - I was really inspired by what you said about like when you're correct, like sticking to it. - Yes. - And not conforming. And like I, this year I did that a lot at my school. ### Segment 5 (20:00 - 25:00) [20:00] - Yes. - Because like when I was correct like, even if what I'm doing is wrong in sight of my teachers or my fellow students like, I always stuck to it, and at the end of the year it really paid off. Because I got graduated on the Honor Roll and stuff and it was really awesome, and I was really inspired about what you said I just wanted to thank you. - You're welcome, stick it out. Yeah, for sure. Take care, thank you. (woman drowned out by crowd chatting) Be historically correct. Thank you, bye, thank you. Bye guys. Have a great rest of your day. Bye-bye. - [Man 2] Gary, so I was listening to you, and I spoke with you. - [Gary] Thank you. ("Born Hustler" by Rowlan) - I think the bigger question is what, you can't an idea public. You have to put an idea into something that is taken. You're like I don't know how to get people to the water. You have to put it in this container. Once the container that you put that energy to, I've done it in a personal brand. an agency. I've given my passions and points of view buckets. You can do that by putting, when I decide to build a business next, a product, it's going to be huge. 'Cause I'm going to be at the prime of my career, and I'm going to execute it. So you just need to figure out how and what you want to execute it against. Do you want to be a thought leader? be, do you want it to be a book? an agency? (question off camera) They wouldn't unless you get them to read it. Or they wouldn't and you would end up like all of the other books or you could start the process of, I mean, you know who I am. I've shown you the blueprint. You can start producing content at scale and over the next year and a half build enough of a base that gives you a chance for a lot of people to read it. - If something has felt off in the industry but we're so like in the day-to-day that we don't even realize that it is and then you hear something and you're like oh, my God. We have all these moves that we don't think about. - [Gary] Because it becomes your norm. - [Woman 2] Yeah. - It's like citizens in communist countries. - [Woman 2] Right. - They know but they don't know. Like the thing that people don't realize is like 15-year-old girls. Ask every 15-year-old girl in the world, country, agnostic, who the five most famous people are to them. When they name three people that are on Instagram and Snapchat only and YouTube, four, three, they can still, Rihanna, I get it. But I don't think people understand. That's what's going to happen in the advertising industry. This festival, this festival in 2023 is going to be rewarding Facebook videos, not commercials. And you know, by the way, like from a pure creative sense, they're going to be so much better. Do you know how much better a 3 minute, 18 second video that inspires you feels to a 30-second spot? What commercial has really gotten you? It's hard. ("Born Hustler" by Rowlan) - How are you doing? - I just told the young creatives, I was like, look, if you want to have a football career, punt Snapchat. No chance. - Yeah? (laughter) Classic advice right there. - My ads are up and running. - Yeah, I know. They look great. Love it. Let me know how I can help. I'm doing a speech now. I'll see you tomorrow? - Yes. - After you're live? - Yeah. You're good? - Yeah. I'll be on black coffee after that. - [Gary] That's cool, man. Be nice to spend some time. I just had a very weird feeling. I just looked at that flag at the advertising association. I swear to God I literally, just in my head said I'm going to dominate that fucking country in three years. Like over the next three years. That is such a weird feeling. That was, I love that fucking feeling. That's when I know good shit's about to happen. - [DRock] When'd you have that happen last? Do you remember? - I don't want to make it up. I don't know, guys. But one thing, like, it happens. Like covers of magazines, the TV stuff, like, you know, like I basically thought that I would be on this Shark Tank or Voice of apps. Like flat out. - [DRock] When was that? Like how long ago? - Two, three years ago. Like flat out. ### Segment 6 (25:00 - 30:00) [25:00] Like when I went to South-By, Cannes here like three, four years ago. Like five, six years. Everybody here is gonna be like... Like what just happened with the China thing. I haven't had that in a while. I literally looked at it, and I was like, I'm going to dominate that fuckin' country. ("Born Hustler" by Rowlan) Gary! Hi. - Hi. Peter. - Peter, how are you? - I'm good. Nice to see you. - You have your own microphone? - I do. That's how I roll. - Is this going to be a meta thing? - It's very meta thing. - Okay. A couple of minutes to setup. - Yeah. - Okay? - You got it. - I started watching your videos about two years ago. I feel that you probably, at least from my point of view, you've blown up a lot in that time but I used to watch your stuff back then and I thought it was amazing. - Thank you. - And I mean that genuinely. - Thank you Gary. That's very sweet. I appreciate that, man. - I just think it was very straight to the point. No B. S. and it just resonated with me. And, I thought I would tell you that. - I appreciate that, man. The love means a lot to me. And get the feedback loop, ya know? It feeds it, right. What's this? I'm like in my nose. (DRock laughs) I've never felt more empowered. It's interesting. I want to sell oxygen! (DRock laughs) That's always been my dream. This is the modern day business programming. A little box is doing live. A traditional media company has got 44 vans out there trying to do the same thing. This is new versus old in a ridiculous setting and a lot of emotions, money, and propaganda being pumped through the systems here. (mellow music) - [Man 4] Best guest. What about the guest from yesterday? - You can't argue with him. - [Man 4] Yesterday's guest. - Talent. You're good. - I know but he is the best. - [Gary] Feelin' good? Good seeing you. - [Man 5] I haven't seen you in forever. - I love to see you, man. You well? - [Man 5] I'm great, how are you doing? - Things going super well? - [Man 5] Things are excellent. - Good. You guys are deeply entrenched in how you came up but winners evolve. It's just so obvious, it's literally buying it. You've had competitors. I know both of your competitors very well in the last five years. Some of them want to hold onto the way it was. - They were first. - You know? Yeah, they're just romantic. It's only who's best, and then it's who's romantic, and who's not. - It's fitness, it's like how people are thin,-- - It's just so true, man. - You just need to keep adapting. - Otherwise you get stuck. - So true. It's like, I don't care who's first. Listen, if people get to their finish line, they sell, they get what they want, they want to spend time with their family, That's life, but in business, correct. That's different but in the game of business, like, you just build and iterate. - How do you spend your time these days, what excites you? - I'm spending all my time building the machine of VaynerMedia. ("Born Hustler" by Rowlan) - [Gary] Yo! I can't get a hug? You can't even respect, you can't even come and give me a handshake? Just a handshake, just a handshake. That's good. Alright, get out of here. - Alright, I want to give DRock a hug too. - Alright, alright. Now turn, and leave. - Peace! ### Segment 7 (30:00 - 32:00) [30:00] - It's funny, I did an interview the other day and somebody asked me, who, business magazine, asked me, who is an entrepreneur that I thought was doing a good job or I looked up to or who had it figured out, and without any hesitation, this beautiful, smart, wildly-dressed woman to the right of me was the easy answer for me. I am one who loves entrepreneurship, it's obviously, as you can imagine, been so good to me. And I spend a lot of time auditing everybody. But especially entrepreneurs. How they navigate, what they do, and I'm just so impressed in watching Rachel navigate Mik Mak and I see a lot of you already shaking your head through sheer will, hustle, grind, like I think entrepreneurship is fire fighting, it's boxing, it's like who can take a good punch, right? Like, how do you navigate through those days? And so, I'm just very honored to co-host this, especially with so many people I admire in the entrepreneur-land and in the corporate-land and so I'm just very thankful that you guys are here. I hope you enjoy and I'm really glad to do this with you. (cheering and applause) What have you got to say? I'm off to the MediaLink party Michael Kassan, the kind-of like, big event, networking event, here at Cannes. Got a 30-minute ride, gonna answer your tweets. What an amazing entrepreneur Rachel is. I put her on my Instagram story, you should follow her. ("Born Hustler" by Rowlan)