# Reddit AMA : Gary Vaynerchuk May 2017

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=sZ_uURUCKrk
- **Дата:** 04.06.2017
- **Длительность:** 28:59
- **Просмотры:** 59,728

## Описание

Got so much great feedback from you all for this Reddit AMA ( Ask Me Anything), we decided to release the full video as well. This is 29 minutes of pure gold ;) 

Follow me on Reddit here: http://www.reddit.com/user/garyvaynerchuk
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. 

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. 
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## Содержание

### [0:00](https://www.youtube.com/watch?v=sZ_uURUCKrk) Intro

You're about to listen to something and you'll see how me and my crew here in the room manifested throughout it something that we think is a ridiculous piece of content. I think you'll be seeing a bunch more. This is a Reddit Q& A session. Uh and I think we'll be doing more Q& A sessions across other platforms and more Reddit as well over time. I hope you enjoy it. Uh audio enormously passionate about audio. uh believe that uh podcasting and Alexa skills and the Google Home platform. I believe that audio is going to save humans time, which is why it's super valuable and is not only my number one, but it's my number two and three trend that I'm obsessed

### [0:45](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=45s) WHAT'S THE BEST STRATEGY TO GAIN A FOLLOWING TO GET KNOWN AS A HIP-HOP MUSICIAN?

with. You need to get your music heard. So, the best way is to actually make good hip-hop music because if your product sucks, you're finished. But if we assume that you're good, I would reach out and DM on Instagram every person that creates content and offer your music for free to them to be playing in the background so that you can siphon their audience's awareness to hear your music and for them they're getting the music asset that might make their videos better. You have to bring people value.

### [1:19](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=79s) WHEN YOU SAY WORK YOUR FACE OFF, AND HUSTLE WHAT EXACTLY ARE SOME TASKS THAT YOU DO THROUGHOUT THE DAY?

I let zero minutes waste. You know, one of the things there's a lot of you don't have to type this part, but like I guess this is for this just I like the new faces. Like the thing that I think you learn pretty quickly is like wait a minute, this is even more ridiculous than I thought. It's just basically [ __ ] 15 straight hours every minute. Like where the [ __ ] is like when does he drink water? take a piss? Like when does he eat something? I don't like but you're a robot but I'm a robot but like the punch line is like that's it and now that's my bar like I don't expect anybody to reach my bar but the reality is the results are correlated to the work. Do they have to create their own tasks for themselves if they're that kind of person? You know, I've definitely maximized my efficiency by having a full-time assistant where I like was like where I it was or like I don't even have I'm like I'm a complete slave to my calendar which I am then the boss of through my assistant which then forces it to be maximized every minute. Meaning there's always something to do if they create it. If you were watching a YouTube video for 11 minutes randomly in a day, you've already wasted more time than I have any day for the last [ __ ] five, seven, nine years. Like, like that's it. Go ahead. I would have gone out a couple times and hooked up. Yeah, this is a big one. I'm serious, man. I'm pissed. Thursday night. I know what you rock's doing. You got a date? [ __ ] It's been sliding into the DM. Swiping right now. What do you think I got for

### [3:01](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=181s) WHAT'S YOUR ULTIMATE VISION FOR YOURSELF, YOUR COMPANY, AND THE WORLD?

uh for myself that I have the stunning uh that I my funeral will be attended by far more people than anybody realized. That's for me for my company that I build one of the great entrepreneurial media business empires of all time. and for the world that it continues to do what it's doing, which is at a macro. It always, always is better than it was the day before. Even if the headlines trick you into not believing that um it will be far bigger than most people think in 5 years. Billions and billions and billions. Put four billions. um five in 10 years it will be understood and be trillions and trillions of business and 20 years I don't know but it'll probably start feeling like television which is trillions and trillions of dollars but not as effective as it's going to be over the next 20 years it will be a mature market which means it will be priced appropriately or more likely

### [4:15](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=255s) WHAT ADVICE WOULD YOU GIVE TO SOMEONE WHO DOESN'T KNOW WHAT TO DO WITH THEIR LIFE?

overpriced to try as many things as possible and get into the yes business instead of the no business. They've decided what they're not going to do or what they can't do instead of focusing on what they could potentially do. Some good ass content, right? This is going to be an awesome podcast. Hell yeah. What's up, podcast? You know, I'm not sure when I've really talked about college ambassadors. I mean, the punchline here is being like influencers with audience or influence or attention is what I trade on. And so, what I'm looking for is um to give that person value that they value and to extract value that I value where both parties are happy. The thing I love about influencer marketing, I want you to put this thing I love about influencer marketing is that influencers go out to dinner with their friends and they laugh that the person that just paid them $3,000 to put a picture on Instagram and the people that are best at it go out to dinner that same night and laugh that person posted it on Instagram for $3,000. That was [ __ ] cool, actually. I don't outsource work. There you go.

### [5:41](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=341s) WHAT'S YOUR TAKE ON MEDIUM SERIES AS ANOTHER PLATFORM TO DOCUMENT ONE'S JOURNEY?

I haven't dug fully into it, but intuitively, Medium and Ev Williams, the guy behind Medium, is something I would bet on every day of the week. So, when I get around to like digging a little further, my intuition is I'll find something I like. And holistically, I like Medium a lot. Actually, that's one of the things I'm most excited about is getting that game going again. I'm ready. Good. I can tell. I think it's still important if you can produce great written content. I stopped because I didn't have a writer on my team, but now I do. Perfect timing. I'm about to [ __ ] explode on my blog. That's a great Reddit question, but a shitty question to ask me cuz it's not something I think I can actually answer. I'm not sure. The truth is the reason I love Q& A is because I want to bring more value to other people. And a lot of people do Q& A so that they ask them questions that brings that person value. And I think that's [ __ ] up. Yeah. You I mean I am completely driven by the chip on my shoulder as well. I love doing it to stick it to people who slept on me. Um, but I also do it I do it for I do it out of the guilt and the gratitude I have for the talents I was given 100%. I am completely and utterly blown away. I just basically think I'm no different than LeBron or Beyonce, right? I was given something for real. And so now I feel guilty and grateful. So I have to do it for the game.

### [7:28](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=448s) HOW LIKELY IS IT THAT YOU'LL BUY THE JETS ONE DAY, AND WHAT NEEDS TO HAPPEN FOR YOU TO GET THERE?

100% I have to stay alive. Respect. Brandon Waricki W. Brandon Warick K. Yep. is my best friend and is the best thing I ever did at Wine Library. That's my answer. my uh my home screen is mainly social sites. Um and uh and Nuzzle and my calendar. Um and the home screen that I most want is the collective home screen of every 15-year-old in America. Why? because I want to know what one or two things they're doing that I don't understand yet that then I can manifest into thesises that will bring me opportunity bunch of words together that made a lot of sense to me actually that was such a you know why I reacted that way that sewed the truth moving on I don't pander to negativity I don't care about money. Uh, I do recommend it if your ambition speaks to it. What I mean by that is if you want big things, you have to be able to take the risk of wasting your time. Because the upside is if tomorrow Snapchat comes out with a feature that crushes it and gets super hot again, everybody who jumped off of Snapchat because of Instagram stories is going to be sad. And that's what happened to a lot of people with Facebook. Facebook had a lull back in like 11, you know, and so yeah, I recommend it based on your ambition, based on your skill, right? If you can't write, then it's hard to be good at medium and blogging, right? Like, but I I'm a big fan of buying in your strengths. So whether it's audio, video, or written word, you got to pick one of those. If you're capable of all of them, if you have the capability and the ambition, all of them. What's so cool about that is it's my actions speak to my words, right? Like look what I've done. I've built crazy infrastructure over the last year around that. Now, it took me 8 years to be able to even afford the first person. 8 years. 8 years I did everything. Should someone go all in on one platform? Uh, I'm not against it, but I sure don't like the feeling of being vulnerable to a platform. It'd really suck if Facebook decided tomorrow to make Instagram's organic reach 1%. Not for me because I've siphoned the value of brand out of them. I'm not at the mercy. It's why I don't think that everything has to be my email. I'm not at the mercy of the platform because I'm not transactional. I don't sell that way. It's not about how many views this photo is going to get for this sneaker shout out. It's that I'm Gary Vee. I built a

### [10:54](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=654s) WHERE AND HOW DO YOU LEARN MORE ABOUT YOUR ATTENDING AUDIENCE? WHAT DO YOU DO TO GATHER YOUR DATA?

brand. Um, I personally use doing by creating and putting out and then watching what happens. I use my intuitive nature to figure that out. A lot of other people use hardcore analytics. I believe that analytics often times tells you what already happened, not what to do next. I think the interpretation of the streets and analytics and word of mouth and a quick conversation. My intuitive nature um is why I've been successful because I'm feeling what to do next, not quantifying what happened before. By executing, by spending all your time in worrying about everybody accepting you in the industry before you've done anything and blaming it on your age is horshit. I mean, Kobe and LeBron were 18. They got the NBA to pay attention cuz they executed. And other 18-year-olds that came straight out of high school didn't. It's just the [ __ ] results. The quickest way to tell somebody's a loser is for if they're blaming it on something, especially their age, by learning how to say yes and no. And what that means is you're only a pushover if you allow it. I think my leverage I think it's the ultimate leverage to be able to give more and always give more and learn how to take not at the expense of the people you're giving or you know who you're giving but to the macro of it all like the overall karma and practicality. I'm willing to give to somebody left and right just because I know what they're saying behind my back is most likely to be quite positive that could manifest in a different way. It's not transactional with them. I don't look at anybody here transactionally. I look at it as a

### [13:00](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=780s) I'M FOUNDING A TECH COMPANY THAT WILL BE A C-CORP. DO YOU ADVISE GETTING A BOARD OF DIRECTORS EARLY ON?

macro.

### [13:08](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=788s) ON WHAT LEVEL DO YOU GET TO KNOW YOUR COMPETITION PERSONALLY?

No, very zero. I'm uncomfortable with it cuz I'm deadly competitive and I feel like I don't want to be a hypocrite and make pretend that I'm friends with them. I'm cordial because I think respect is real. But don't get it twisted. If you compete with me, I want to slice your [ __ ] throat

### [13:36](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=816s) WHEN CHANGING CAREERS TO A DIFFERENT INDUSTRY ANY TIPS ON THE BEST WAY TO CONVINCE HIRING MANGERS THAT YOUR PREVIOUS EXPERIENCE IS RELEVANT?

Madden, by not trying to convince them. Just go to as many of them until one of them just believes you without you convincing them. Never sell people. Selling the unsellable is the stupidest strategy of all time. The health of my family to realize how lucky they are that they realize they should start over or how lucky that they are that they were forced to start over at an age where they're still a [ __ ] baby. Man, I'm tell you know I've been hot in this. I know a lot of you guys know my content. Like I'm looking at you guys, especially the new dudes in here. If you guys [ __ ] man, if you guys knew that I actually think you're my friend and we're the same age, it would [ __ ] with you at a level that you would not believe. If you actually knew that I just think like we're friends, like this is normal. Like, right? Like, but I remember my cousin is only eight. You know, Bobby, right, Jake? Bobby's only My cousin's only eight years older than me. When I got out of school at 22, he was in the liquor store, too. He was the manager and I came like he was 30. I was 22. I thought this [ __ ] was so old. I'm like, "This dude is [ __ ] old. " Like, right? So, like, I sit here and I'm 41 and you guys are some of you guys are this age and I'm like, "Holy [ __ ] they must think I'm so old. " And I think we're friends. It's crazy. It's crazy. What is it about you that Oh, by the way, where I was going with that was then you would kick into patience. Like you would buy what I'm selling blindly. If you knew that it felt that way and you could do everything you wanted, hook up with girls like have fun, go to thing like if you knew that it doesn't go away that actually gets more leverage. If you knew you would [ __ ] eat patience instead of [ __ ] spit it out. I don't know. Let's go around. Tyler, what is it? What frust? Yeah. What about me frustrates you? Tell the truth. I'm trying to think. What about Who's got something frustrates? Go ahead, Sid. Getting time with you. Yeah, that's for sure. That I know for a fact. So many. I'm the bottleneck to I'm the bottleneck and access to me is a real real challenge. Like it's funny how you have like five minute FaceTime calls with 60-cond club winners yet someone on your team is like really trying to get one minute with you, you know? That's exactly right. I think about that all the time that I have more time for things that perceive to be not as important because I'm pulling from opposite directions. I It's really interesting how it manifests, right? It's so [ __ ] counter. Everything's counterintuitive for most, right? It's my That's why I know it's all That's why I don't get hyped on myself. I just got the wiring that just wanted to go left when everybody goes right. That's it. Nothing else. It's my normal just like other people's normals. Like this is what you do. It's in the entrepreneur article. Everything you've done is predicated on people laughing at you on the upfront. I love that feeling, man. I love when people think I'm wrong. That's when I know I'm so [ __ ] right.

### [16:46](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1006s) WHAT'S YOUR PROCESS FOR MAKING DIFFICULT DECISIONS QUICKLY?

Believing in my intent. That's the real answer. You're going to die. That's true. It's It was so funny that it happened that one time. Have you guys seen Have you Some You guys saw that clip? Do you know what I'm talking about? Some uh I was leaving a conference. It was like real like [ __ ] like rock. It was the first time I like got mobbed. Like it was like a Bieber like thing. It was crazy. And I was leaving the car and then somebody even ran up to that. So I like slid down the window and she's like just three words to live by. I had no I was like I never said it before. I'm like you're going to die. And then like four people like that's four because it's you are going to I'm like cool. I go but it's I it in that moment she caught like that's I figured it out. That's what I believe. That's what I think is going to happen. I think most of us would agree. Thus, the pressure's on to do [ __ ] Real important question here. The same info that I have actually right now or Okay, let's if everything's the same and I have all my info, but I have nothing. I've already won because it's the IP in my head that, right? What I would do is take what like if I had no money, I'd steal something and then sell it on eBay or Amazon and then use that profit to keep selling. Like I would sell my way to six figures and then start. It's kind of the story of my life. So funny. It's what I did, right? Like I sold and then I started realizing, wait a bigger than that. I'm not just a saleserson. I'm an operator. And then I'm like, wait a minute, I'm bigger than that. I'm a culture hacker attention. I'm got something, right? So I would kind of play the same playbook. I'd go to my rawest simplest thing, which is if I literally had zero, I'd steal something. That's just the truth. Or probably, you know what? I hate stealing. I'd probably go to Craigslist and go and see people putting out [ __ ] for free, right? Like just probably walk around neighborhoods if I didn't have a car cuz I had no money. I'll go really raw. I'll just go to rich neighborhoods and walk around until I see somebody put out something in their garbage that's worth money. I don't know cuz I haven't had a family tragedy at a scale enough to answer that question um by having them come to you. So what I would do is I would spend a ton of time going to affluent art gatherings or internet places where they hang and I would listen and listen try to find patterns of what they actually go for. I would also give away my art to affluent people at scale until the guilt of the free gifts created the leverage that created my first buying

### [19:36](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1176s) HOW MUCH MONEY DO YOU RECOMMEND I SHOULD BE SPENDING ON FACEBOOK ADS VERSUS INSTAGRAM INFLUENCERS?

customers. This is a difficult question without more context, but I would say to give an answer, I would say start off by doing 5050 for just a, you know, a couple months just to taste the results, but make sure it's obvious to you what the results

### [19:54](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1194s) WHAT'S THE VALUE TO YOUR BUSINESS OR YOUR CAREER IN WRITING BOOKS?

are. That there's a lot of people out there that like to read and that I want people to hear my [ __ ] we should do this again. I mean, this is interview style. Yeah, this is Yeah. Yeah. Yeah, we need we should this is really I mean this podcast Hey podcast peeps, this is [ __ ] good, right? Hit me up on Twitter right now and just say it's good. Not even hashtag, but you can do that too. Might help me find a user. It's

### [20:22](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1222s) WHAT ARE THE THREE STEPS YOU TAKE EVERYDAY WHEN YOU WAKE UP?

good. I don't really have that process, you know? Like I don't know, poop, shower, check my email store. I do, but like I'm like done saying it. Like [ __ ] enough with that.

### [20:36](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1236s) HOW WOULD YOU BUILD A SUCCESSFUL BUSINESS AS A NUTRITION COACH?

I mean there's look there's a million ways to build a successful business you have to sell something either you as a coach you're either selling your time you're selling a product you know you're selling a service like whatever comes more natural to you obviously products are the most scalable because they don't require your

### [20:57](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1257s) HOW DO YOU VET THE PEOPLE YOU WORK WITH, AND WHAT'S A TREND YOUR GLAD THAT IS OVER?

time I vet the people that I work with 100% intuitively and then I judge on the reality of what happens next. So, as quickly as I hire, I'm willing to fire pretty quickly. Not as fast, but pretty quickly. Uh, one trend that I'm glad is over. I'm glad that it seems that people are no longer using tragedies to build up their following count. In the early days of Twitter, people would say, "Retweet this and I'll donate a dollar to Haiti. " or for every follower I get on Twitter, I'll donate $1 to the Manchester massacre. That [ __ ] used to drive me batshit crazy. That you needed something as selfish and vain as a follow count for you to do the right thing was the quickest way that I knew that I never wanted to talk to you again. That [ __ ] still pisses me off. You know what a [ __ ] face you need to be like, "Hey, there's an earthquake in Haiti. These people are like, "This is devastating, but let me get a quick 500 followers on Twitter out of it real quick and then I'll give $500 to Haiti. You [ __ ] piece of shit. " Even people just riding the hashtag just to get sympathy. Go ahead.

### [22:17](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1337s) IF YOU HAD AN APPAREL COMPANY WHAT WOULD YOU DO TO GET YOUR NAME OUT THERE?

I would give away my apparel free at scale to people that have attention like influencers on Instagram. I would even be willing to pay them if I had the money. The bigger the influencer, the more likely I'll have to pay. I dominate. It's just [ __ ] true. I mean, I dominate. I got a text for I say it because I know it's true. What's given me more audacity to say it is a kid was in a meeting at UTA who's a fan and they were there for other clients who were in, you know, in the or for UTA or the fund. I don't remember who it was for. I don't know. I don't know if it's Jessica Will or I don't know who what it was there for, but they were watching it. Uh maybe it was just a propagate meeting. I don't know. But I didn't have that context. But they're like, "Hey, we're in here watching it. " And all these people are like, "Who the [ __ ] is this dude? He's a [ __ ] star and they have no vested interest. CIA telling me I crushed it means dick [ __ ] to me. Was it more so just people you brought on or I just [ __ ] way too. Have you seen the first episode? No. Um I [ __ ] dominate.

### [23:40](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1420s) WHO'S THE FRONT RUNNER IN YOUR FANTASY BASEBALL LEAGUE?

Uh Bobby Glennon, he's probably no asset. Um if you think that you can come in and save the day and you're and the family will give you the ear cover and you know what to do, you go help the family business. But those are two massive [ __ ] ifs. Yeah. By the way, on a very serious note, I don't know who takes the lead here. If we go through Andy, this could be actually, you know, I'm going to just give it to you, Sid, because I feel like you can do even more and you're crushing it, but I just like expanding rubber bands. I think this is so ridiculously good and I think we all know this. We need to do this a lot. But here's what we need to do. I love Reddit. I'm obsessed with Reddit, but there's also a lot of other platforms that are Q& A out, whether it's Kora, whether it's like these other media sites that are trying to do it. Get me the State of the Union. By the way, if anybody's watching right now, actually, what? [ __ ] you, Sid. If anybody watching a live stream right now, if you actually I also don't want to make a bunch of people do the same work. How do I do this, Jake? Keep watching right now. If somebody catches your eye on Instagram that really is committed to doing 5 to 15 hours of research against, you know, the state of the union of Q& A on the internet, like where can it be done? What's the right way? Like, what? Give me the landscape of the 47 platforms that are doing it. Where where's the upside? I want to pick one person, but then I don't want to just get work for free. We're going to fly that person here and they're going to jam with us for a day as well so we can give way more value than the 5 to 10 hours of research. Your call Jake Ben Ruby on the random like who's yes who's like who's going to sell you Jake Ben Ruby on like the person that you believe will actually put the 15 hours of work and if you want to pick two or three people Jake and then call them but like I need it. Okay. Yeah.

### [25:24](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1524s) CAN YOU GIVE US THE DESCRIPTION ON CLAUDE, THE CHIEF HEART OFFICER, WHAT IS THAT ROLE, AND WHAT DOES SHE DO?

She is the head of what most people consider HR, but we treat HR here as offense versus defense. I think HR in a lot of big organizations is like the people that [ __ ] suck [ __ ] and like fire you and like [ __ ] are the beholders of the politics and just like really work for the CFO, which means that money trumps everything and this and that. She's the reverse, which is like the good behaviors, the lack of politics, the being the bigger man and woman, the all the things that I really give a [ __ ] about. She is the uh she's the infrastructure that it's built around because she's the person that I intuitively trust the most in the world to do that. Obsessed time is the most valuable thing. AI is built on the thesis of saving us time. But the people that try to use it too far and eliminate the human element will lose. I think it's the people that use AI to get us to third and fourth fifth space and then put the person in a position to close it out. That's where I think the magic upside is. Ironically, if you read the thank you economy, a lot of that is played out there six, seven years ago. I just didn't have the foresight to understand you AI and things of that nature. Not to me, but I'm motivated. But I'm not looking for it. But I think everybody potentially can be a motivation, right? I mean, I think so many people deal with so many adversities on a daily basis that I'm motivated by people who can deal with ter anybody on earth right now that is positive that has a terminal illness is the most inspiring person to me in the world. Every one of them. That's [ __ ] insane. Do you know how amazing that person is? Not from what I've seen though. confidence can be siphoned and then that leads to some variation of it. So I don't know if it's charisma and everybody defines these things differently but what I can tell you is I have absolutely watched in the last 20 years the people that get closest to me siphon my confidence and manifest it in their world and it's been fascinating for me to watch. Got two more questions. See, look at [ __ ] Tyler. The confidence to [ __ ] deploy that statement with that gusto. He didn't have that [ __ ] six months ago. He would have been like, "What about two more questions? Just wait for the next six months. " What's that? month. I know. I'll be working for you in 6 months. Did everybody say never like in their heads? Because that's what I said. Okay, go ahead.

### [28:05](https://www.youtube.com/watch?v=sZ_uURUCKrk&t=1685s) HOW CAN SOMEONE ANALYZE THEIR OWN PERSPECTIVE IF THEY'RE UNAWARE THAT IT IS FUNDAMENTALLY WRONG?

They can't scratching my intuition. The truth is I just felt like it was right. It was the right organization. It was one of the right vehicles for me to give back on the thing that I value the most, my time. Uh, most of that had to do with Adam Brawn, but it's manifested above and beyond that. Sweet. That was [ __ ] awesome.

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*Источник: https://ekstraktznaniy.ru/video/18818*