# KAI GREENE, GOING TO THE GYM EVERYDAY AND SELLING FITNESS PRODUCTS | #ASKGARYVEE 252 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=DqgBCJkS9y4 - **Дата:** 10.05.2017 - **Длительность:** 30:13 - **Просмотры:** 257,322 ## Описание GREAT TO HAVE KAI GREENE ON THE SHOW TODAY AND WE SPOKE ABOUT TIME MANAGEMENT AND BEING THE BEST AT YOUR CRAFT. Follow Kai Greene here: https://www.instagram.com/kaigreene https://www.facebook.com/officialkaigreene/ https://www.youtube.com/user/KaiGreeneOfficial -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- QOTD: 29:20 - Who are you and who are you willing to be? Timestamps: 0:00 Intro 11:30 - What's the best advice on time management? 14:35 - How do you motivate yourself to go to the gym every day? 18:30 - How big a client should you target? 23:20 - How to monetize your personal brand in the fitness industry? ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=DqgBCJkS9y4) Intro - On this episode, Kai Greene stops by. (hip hop music) - [Gary] You ask questions, and I answer them. This is The #AskGaryVee Show. - Hey, everybody. This is Gary Vay-ner-chuk and this is episode 252 of The Ask Gary Vee Show. I'm excited about this. We got connected on the DM, on Instagram. We planned it. And we made it happen. - We are. - Yeah. Why don't you tell the Vayner Nation who you are and what you do, my friend. - What's up, everybody? My name is Kai Greene, aka Mr. Getting it Done. I am a competitive athlete that had an opportunity to step into a larger possibility. Currently, we are working on a number of projects. And, with that I'm an owner of a company, Dynamic Muscles Supplements. Acting, writing, and I am in awe of being here. (Gary laughs) - The GaryVee Show. - So Kai, why don't you tell everybody a little bit, let's take it further back, right? So, obviously we've been promoting that this is going to be on. Do we have questions? Are we live? - [Andy] We're live. - Yeah, good. Hey everybody. - Wow, we're live. - Live everywhere. - Okay, okay. - Are they putting out phone numbers? Is it Facebook? - [Andy] Facebook. - So Facebook, start putting out you phone numbers to get on the show and ask Kai a question. So, we've been promoting it, you've been promoting it. People have been really excited about this collaboration, which really is a lot of fun. But, for a lot of the audience that may not know, your back story all the way back, tell me about where were you born, how'd you get so humongous? (Kai laughs) How did you get, how did you become a competitive athlete, and like, take me back a little bit further. - Okay. Well, you know when I started out much-- - Where were you born? - A lot of people. I was born in Brooklyn. - Love it. (laughs) - Brooklyn, New York. So, I'm a New Yorker. - Yep. - I'm a native New Yorker. - You were always here? You've always stayed here? - I moved around a little bit, but, I grew up in Brooklyn. As we got older, we kind of moved around. - [Gary] Yep. - Got a chance to live out of state. And currently we spend a lot more time traveling, so, abroad, so we get a chance to, because a lot of our business is international. We spend a lot more time traveling. But, yes I did grow up in Brooklyn, and I am in the process of, hmm. I'm trying to answer this question. (laughs) I grew up in Brooklyn, born in Brooklyn. - What kind of kid were you? What were you into? Were you into sports? Were you like into video games? Were you like quiet? Did you read? Like, what was your, what was your jam, let's call it, first to seventh grade? - Wow, first to seventh grade I think, I think we were set up with a lot of challenges. Originally, I was a ward of the state. So, I guess-- - [Gary] So, real hard core challenges. - As it, yeah, could be imagined. I think that first to seventh grade I think you spent a large part of the time just trying to become a little bit better adjusted. - [Gary] Yeah. - And, that was very elusive, very, very elusive. - And, you say "we. " You mean siblings? - Yeah. You know my brother and I were, we were wards of the state. So, we kind of-- - At what age? - I, hmm. - Somewhere, I would say around eight. - [Gary] Uh-huh. - Eight. So, we kind of left home pretty young. - [Gary] Yeah. - Pretty young. But that's the really interesting thing about the story because there was another time when we probably would've looked like what would become a negative statistic. And definitely the story wasn't a very easy one. But it is a story that talk about the path of becoming. And, right now I'm very, very excited about the higher heights that we've gotten a chance to grow to and are still in the process of growing. - [Gary] Of course. - Yeah, yeah. - Well, you're a young dude. - Absolutely. - And so, what was the turning point in your, in your younger age? Like, when did you get into body, is it competitive body building? - Yeah. - I want to, I want to use the right terminology here. You know? Did you get into exercise and physical strength early on? Was there a turning point? Was there, when you say a ward to the state, like did you have foster parents? - Yeah. - Like, what's that? I want tomake sure-- - Yeah. Yeah, so what happens is you have, there are probably thousands of young people right now - [Gary] Sure. - that, for one reason or another, find themselves in a situation where their parents aren't able to take care of them. - [Gary] Sure. - And in a situation like that, then the state-- - [Gary] Yep. - Steps in, and, either by force or, you know. - [Gary] Sure. - They step in and they offer these services. And, you'll have a bunch of places, either through like the Catholic Church, or various other kinds of... - Institutions? - They'll have institutions, but they can be run by any number of, it's very interesting because it's kind of not something that I really do a lot of thinking about in the present. More in the present now, we think about, you know, managing the company. - [Gary] Sure. - We think about developing your career. We think about focusing on um, so this is very interesting. (laughs) - Very interesting walk. - You know, it's interesting. I think, I think a lot of the future is told by the past, right? Like listen, I'm not looking to pry. Like, if that's a chapter that you wanted to close the book on, and you're focusing forward, I want to be empathetic because I don't have that context. But, I do think it's interesting because I think it builds, it speaks to the foundation. To me, you know, entrepreneurship, building brands, some of the stuff, the businesses you guys are building through, I believe the ones that grow up with more adversity are far more positioned for success because, you know, I'm sure you've figured out, and I'm sure your crew's figured out, like all it is adversity. Like, you've got a lot of awareness and you've built a big community. So, obviously there's a lot of opportunity. However, business is hard. Like, you know, like it's way harder than people think it is, and-- - Definitely that. - And, whatever new product or service that you guys launch, truth is nobody gives a fuck, right? Like, just because you were successful out there, when I started a social media agency, everybody made fun of me. They're like, "Wine boy, stay in your lane. "Like, what are you doing? " Right? So like, being successful in one genre, you know, there's, you're met with a lot of cynicism when you go into different places. Have you thought about that? - Oh, in the past what I would do is play my cards very close to my chest. The first thing I think when, and I still think it's very important when you have some goals and ideas that are big, sometimes they may be too large for the current capacity at which you're willing to work. You know, which means you're going to have to do some growing in an effort to even be able to stand in that reality. But, more importantly, when you start to talk about sharing it with other people, sometimes you might need to keep it close to your chest because they won't be willing to accept it. And, the first thing they'll do is discourage you. - [Gary] Yeah. - You know. - That's an interesting insight. You know, it's been funny. That's a very interesting insight, and I'm going to jump in here for a second. I think it's so funny that there's two paths. And, so often there's two paths, right? The two paths. That is such an interesting way of looking at it. I'm funny. I go the other way. I put my shit out there so aggressively because I actually need people to tell me that I can't. I'm the reverse. When people, you know, it's so funny. I had somebody come up to me not too long ago who was like, "Hey, man," you know, "Oh my god," you know, "Can I talk? " And, I was like, "Sure. " And, we started talking for a second. He's like, "I've got to just tell you, "I hated you at first. " And, I was like, and he's like, "And, what really sucked was after a while "I realized me leaving negative comments. " He's like, "I've got to be honest, "like, I left negative comments. " And then he's like, "And then some video I saw, "and I could tell that you liked it, "that I was leaving negative comments. "And that really fucked with me, "because then I was like now what do I do? " And, so like, it's interesting that, like there's, like for me, I need to put stuff out because I feed off of the cynicism and the people chipping at it. And then, I have a lot of friends who keep it close, and there mold is to like, keep it there. And then, it's just an interesting psychology. - Well, you know, as a bodybuilder-- - [Gary] Yes. - I think one of the interesting things about the subculture is that I learned to work in silence. You know, you kind of, you kind of become a hermit. You go into the underground, and you kind of put your body of work together. And then, the day of the competition, you unveil it, you know. A lot of times, people will talk a very good game. I think most people have not yet really mastered the ability to be a Muhammad Ali, so to speak. You know, talk a good game, but still stay very focused on creating the desired end result that they're looking for. Some people get distracted, and in a sense, distract themselves. I'd rather, just because of the way I was socialized in my subculture, to do it-- - [Gary] Kind of like that. - That way. I put my hood on, and I work. I can show you better than I can tell you. - I understand. - You know, and a lot of times what happens is the body of work will speak for itself. - Hundred percent. Results speak. Kai, like-- - Absolutely. - Like, you know my crew, when you said Muhammad Ali, a couple of us looked at each other because I think, I mean it's an audacious thing, but I love the idea that I talk a big game. I need it to then, there's nothing better. We put on a pedestal the people that talk the biggest game, and are able to actually-- - Yeah, mhmmm. - Deliver. And then we don't even know the people who talk the big game and couldn't deliver. We don't even remember who they were, right? So, I think, I think that's an interesting insight, and I gree with it. Andy, let's get us a question. So, what else are you, what are you, in specifics, what are you most excited about right now? - Right now I'm excited about being here. (Gary laughs) This is what's up. - [Gary] You're keeping it-- - You know. it very focused. - Very, very focused. You know, currently we're working on a bunch of projects. One which is very, very big for us, even in my subculture, is the new release of Generation Iron 2. It's, it's the second film, where we get a chance to present, for the subculture, everybody in a, in a spotlight of working towards the achievement of their goal. And, not necessarily just focused around winning a title or show, but actually stepping out into life and aiming to be successful in-- - That's cool. When's that come out? - Well, it comes out in May. - Nice. - We're actually going to Body Power next weekend, next week actually, to set up the premiere in the UK. - Nice. - Yeah. - Love it. Got it? - [Andy] Dylan from Albuquerque. - Dylan. - [Dylan] Hello? - Dylan, it's GaryVee. You're on The #AskGaryVee Show with Kai. How are you? - What's up, Dylan? - [Dylan] Oh, shit. Oh. - (laughs) How's it going, Dylan? - [Dylan] I was just watching the live stream like five minutes ago. - And now you're on the show. - [Dylan] (laughs) Hey, and Kai Greene, shout out to you, too, man. I used to see you in magazines and shit. Like, you were pretty dope, man. (laughs) - So, what's your question, my friend? - [Dylan] Hey so, I wanted to ask you about time management with entrepreneurship, like your daily routines, that kind of thing. So, I'm managing, well we have like a digital marketing agency that ### [11:30](https://www.youtube.com/watch?v=DqgBCJkS9y4&t=690s) What's the best advice on time management? between the marketing, and the whole crop, scraping all the sales stuff. Like, what would you say is your best advice on managing daily routines, time management. - Kai, how do you think about your time management and your daily routine? - (laughs) Well, I think one thing you might want to think about doing is, aiming to be early. I think if you're very effective aiming to be early, you're least likely to be late. (Gary laughs) - [Dylan] Yeah. - That is absolutely true. (laughs) Absolutely. But, then also being clear about what your priorities are. 'Cause they're, any time we set ourselves up for a schedule, we may find that other things may come up. And there always are going to be things that will pull at your concentration. And, I think the more successful you become with managing yourself, you become more attractive, which means that more things will pull at your concentration. - I think you've got to make your actions back up your ambition, right? Like, my process is very simple, which is I've talked a big game, I have a lot of wants and dreams, and my schedule today needs to map my big fucking mouth. Right? Like, that's it. And so, you know, one thing that shocks people when they get close, I remember when Tyler first filmed, when Justin first filmed, Iris, when you get to film, the biggest thing you're going to know is like, wait a minute. It's every second. It's actually every second. - [Dylan] Yeah. - Like it's, you know, like-- - [Dylan] Yeah. - I think time is the asset. And so, the one thing I would tell you is as you're prospecting, as you're trying to get sales, you've also got to deliver on your work. If you've got an agency, like selling is just the beginning. - [Dylan] Well, yeah. - Selling is set like, everybody's so focused on selling, but a lot of people starting these small social media agencies just to get clients. They forget that after you get the clients you've got to fucking deliver. Keeping business-- - [Dylan] Yeah. (laughs) - Keeping business is what actually builds big businesses, not getting new business. - [Dylan] Yeah. Yeah, definitely. So-- - I would, I would-- - [Dylan] Keeping, keeping business. - I would add to the process to make sure you're talking to your current customers, not just trying to find new ones. - [Dylan] Yeah. - Cool, man. Thank you. All right. Let's keep going. - That's good advice. - You like that? - I love that. - I think farming, so hunting is very attractive. Right? Like it's no different, kind of, than, it's a little version of what you said, which is let the actions speak instead of the words. It's how I think about business. I'm a big talker, but from a business standpoint, people see me in my sales and all this, but it's the farming. It's the retaining clients. It's the meetings. - Maintenance. - It's the maintenance. - Yeah, acquisition is one thing-- - Hundred percent. - But yeah, maintenance. I get it. - Who's this? - [Andy] Scott. - Scott? (phone ringing) - Let's see if Scott comes through. - [Scott] Hey, it's Scott Lara from Jacksonville, Florida. Is this The GaryVee Show? - It sure is, Scott. And you're on with Kai Greene. How are you? - Mr. Personality. - [Scott] Gary, gentlemen, it is an honor. Gary, I'll tell you something, Crush It! changed my life. I appreciate it. And, the one thing I love about you, Gary, is you engage with your followers, and I thank you for that. - [Gary] My pleasure. - [Scott] The number one question, yeah, thank you, and the number one question I have for Kai is when you wake up in the morning, and you don't feel like going to the gym ### [14:35](https://www.youtube.com/watch?v=DqgBCJkS9y4&t=875s) How do you motivate yourself to go to the gym every day? how deep do you have to go down and say, "I've got to do this? " - I think, I think it varies. I think there's some mornings-- - [Gary] Do you go to the gym every day? - Yes. - [Gary] Multiple times? Yeah. This is what you do. - But, I mean, also my ambition was to be the best in my craft, field, the best-- - And, is that Mr. Olympia? Like, is that, like what that is considered? - Well, it was. - It's not as much anymore? - Now, um-- - I like watching your team react to this, because I don't have, I don't have the subtext. So I'm like, "Oh, what are they saying, "like what's happening? " - See, because-- - I'm getting excited. I'm like, "Ooh, I've got "to Google some shit after this interview. " - [Man] Yes, yes. (Gary laughs) - It's always the promotion thing. - [Gary] Yeah, yeah. - You know, that, that we're definitely not trying to indirectly do. - [Gary] Sure. - To say that there was a time when, you know, to be the best athlete in the world, meant that we had to get up and follow a certain protocol. - [Gary] I get it. - Is the most important way that I would like to answer that question. - [Gary] Please. - And, even, even now, whether it is the Mr. Universe, whether it's, you know, whatever said championship or not, reality is that in order to be the best, you know, you have to be willing to give a certain amount of your concentration and your time, dutifully, every day to make that a reality. - Do you struggle to go to the gym? What's his name? - [Andy] Scott. - Scott, Scott. - [Scott] Yes. Yes, I do, actually, guys. Because, you know, I'm 55 years old, I, you know, I want to look good. I want to stay healthy. And, Gary, you inspired me to do that because I see you out there all the time, and you are moving. And, I think when people just sit around all day, they become sedentary. Then you lose the battle. So, yeah, I go to Planet Fitness, here in Jacksonville, three times a week to stay fit, not only for me and my wife-- - Nice plug. - [Scott] But for my upcoming grandchildren. - (laughs) I love that, man. I think that's great. My answer is that Jordan just keeps texting me until I get out of bed. That's my move. (Scott laughs) - Scott, thanks for watching the show. - I will say this. - [Gary] Please. - I wanted to throw this at you, Scott, or anyone else that's listening-- - [Gary] Oh, so he can listen to that. Let's get the next question. - Is a lot of that is really about remembering what is important, being able to be in touch with your "why. " - [Gary] Yep, - A lot of people have heard that stuff, but, you know, I think whether you're the professional athlete or you're-- - [Gary] Or you want to be in good shape for your mate. - The person that's saying, "Hey, I want to "be in good health. I want to be in good shape. "This is what I need to do. " I think that you're more likely to lose focus, or more likely to want to stay in the bed and not go, when you are not looking at the end result that you're looking for. - [Gary] Hundred percent. - You know. - You know, when did you start working out for real? - I started training when I was like nine. - Really? - Yeah, yeah. - Jesus. - I turned professional before I was, before I reached my 21st birthday. - Nine, Andy. (phone ringing) Come on Andy. You haven't worked out in nine days. This guy started working out when he was nine. (laughing) I know. I'm kidding. Who's this? - [Andy] Kinyoh. - Hey it's GaryVee and you're on The #AskGaryVee Show with Kai Greene. Who's this and where you from? - [Kinyoh] Oh man, this is super crazy. My name is Kinyoh. I really didn't think this was going to happen at all. My name is Kinyoh, I'm from... - Well you dialed. You put Yo K, you put your phone number in the stream. I mean you had to think it had a chance of happening. - [Kinyoh] Yeah, (Gary laughing) but there are like 300, 500 numbers though. - Well, where are you from my man? - [Kinyoh] I'm from San Antonio. - Love it. What can we do for you? - [Kinyoh] My question, the one that I put in there. I've been growing an advertising agency called Project Forward. - Okay. - [Kinyoh] And I was wondering how do you find out how big of a client you should go for? I just started. I have three meetings this week. - Nice. - [Kinyoh] And while I started like a year ago, but I just got to the point where I have clients. - You're getting serious. Nice. - [Kinyoh] So yeah. So I have three meetings this week. Even if I close all of them, I'll still like, they're very small. So I'm wondering how do you find out how big of clients you should go for and-- ### [18:30](https://www.youtube.com/watch?v=DqgBCJkS9y4&t=1110s) How big a client should you target? - Well the answer is you should go for the biggest clients you can possibly get, right? You should go for Apple and BMW. What I think you're self-aware enough to know is that they're not going to hire you. So I think-- - [Kinyoh] Right. - I think what you need to do is stretch your ambitions and stay practical at the same time. So I think what I just heard is I would have loved for you to have five meetings or two meetings of the way the three looked and then one is a stretch goal. Right? I think you should always ask. Sliding into DMs, writing emails, putting out content that's a gateway to the agency. I think it's super important. What I did with VaynerMedia to give an example is we started off and it was like $3,000 a month. And then people said yes. And the next meeting, no matter what it was $4,000 a month. I just kept going until it became $15,000 a month. Some said yes. - [Kinyoh] Right (laughs). - Some said no. But I remember when I was at $11,000 a month. There was seven or eight meetings in a row that were noes. And I was like I didn't feel like I should've went backwards. I still felt confident. I felt like 11 wasn't enough. Maybe 150 but not 11. And I hear people emailing me like "Gary I'm really struggling. " "I don't think it's working. " "I think I have a bad idea. " And I reply. They're like, "I did some sales meetings "that they didn't go well. " I'm like, "How many have you done? " They're like, "Two. " (Kai Greene hums) And I'm like, let me get this straight. You've done two sales calls sales meetings and they didn't go well and you're questioning your entire shit? Right Kai, you know some days don't good in the gym, right? It didn't go as well as you want it to. - Right. - It didn't click. You know, but so I would say it's not about knowing how big you should go for. It's that you should try to go for as big as you can. Then you service it and if you can see that they're satisfied with it now you have proof of concept that there's somebody in the world that's willing to pay you $6,000 a month and they're happy about it. Which then means, you have the potential to have a lot more people that are willing to do that. Understand? - [Kinyoh] Awesome. Yes. So how did you figure out that first number though? That first $3,000. - I made it up. - [Kinyoh] Okay. (laughs) - I was like - [Kinyoh] Right. Well, $3,000 sounds right. I fucking made it up. (laughing) - [Kinyoh] Right. - You know? How'd you come up with your first number? - [Kinyoh] The first person offered it to me and I was like oh, that's way more than I was expecting. (laughing) So I'm going to keep going with that (laughs). - My man, that's how so many businesses have started. The way I started speaking. How much did I want? I made it up and then it was too little and I made up more and it was still too little. You just go through it. It's called, stick with me here, experience. Experience matters. All these youngsters that are super talented, Dunk! He's so talented and young. He fucking sleeps on experience. Wait until he actually adds experience. Then he's going to be a real ninja. Experience matters. It's how you learn. You go through the battles. You're like, "Oh shit. That's how it happens. " "Oh, I didn't know. " Experience is real. I thought I was unstoppable at 23. And I was. I built a huge business. But guess what? 41-year-old Gary will destroy 23-year-old Gary. In within one round. It's just experience. It's real. Got it? - [Kinyoh] Right. Yeah. - Cool. - [Kinyoh] I love your confidence by the way. - Thank you. - [Kinyoh] I don't actually know who's on the show today. - Kai is. - But I bet they're awesome. - Kai Greene. Check him. - Awesome. - Follow him. - I'm going to check him out. - And you're gonna have big fucking muscles. Alright, see ya. (group laughter) Now Kai, one thing I noticed as we've been prepping for this through social is kids freak out when they see you. I was really enjoying seeing. That must feel amazing. - Ummmm. Well you know what? It's one of those things where I don't think that I spend a lot of time focusing on how I feel because much like the caller that we had a little bit earlier. - [Gary] Yeah. - How do you respond when you don't feel like? And most often then not, my feelings, I feel, will betray me. You know? - [Gary] Interesting. - So I try not to rely on my feelings and just try to be more consciously aware of the things that I want and my thoughts and allow my thoughts to lead me. Recognize that I need to be able to control my thinking, so when I feel things that are telling me, that usually is an indicator that I'm not focused where I need to be in order to make this thing easier. - I'm gonna jump on that in a minute. It's GaryVee, you're on The #AskGaryVee Show. Who's this and where are you from? - [Brian] Gary, this is Brian Cronon. - Brian, how are ya? - [Brian] I'm from Nashville. Doing good man, how about you? - Good, say hello to Kai. - [Brian] Kai, what's up man? - How you doing, sir? - [Brian] I'm doing good, I actually just watched the documentary on you not too long ago on Netflix, with Mr. Olympia. - Thank you. - [Brian] Very impressive. - How'd you feel about that, Kai? I'm just kidding, I'm just kidding. Alright, what's your question, my man? - [Brian] So I've got this client of mine, I've been running kind of a social media for his business, he has a few gyms here in the Nashville area. He's a body builder, he's won Mr. Tennessee I believe ### [23:20](https://www.youtube.com/watch?v=DqgBCJkS9y4&t=1400s) How to monetize your personal brand in the fitness industry? once or twice. And now he's come to me and is asking, you know, Brian, how do I take my accomplishments and my personal brand and take it to the next level so I can monetize that? How do I grow that? You know, do I grow my social larger? Start, you know, looking for sponsors, selling supplements, so on and so forth. - What does he want to push that towards? Is the accomplishment just financial? Which is super fine. - [Brian] Money. - Yeah, I mean, I think he's gotta pick the things that he wants to draw. The answer is you need to bring value to people so they follow you, and then you decide what you want to move your audience to and you need to believe in what you sell, right? Like, just getting, you know, I remember I was visceral against supplements over the last decade because the first 80 people I met, I knew didn't give a fuck about what was in the supplements, they were just slapping some label on some shit they bought in China, and so I was like. And I remember thinking, shit this is scary. These are like friends or acquaintances. I was like, bro, what if like in four years it's found out that you don't even know what you're buying! What if people die from cancer, like how could you live like this? So I was just like completely like, you know, now I've become a little more educated, started getting my fitness better, I've started meeting people that are actually from the fitness game and care about it, and like do the homework. I mean Jordan is so unbelievably knowledgeable, like the way he talks about stuff it's thoughtful. It's not slapping a private label on the cheapest pills in bulk they could buy in Alibaba and trying to flip them on your Twitter account. So I think the answer is very simple, my man. He needs to bring value to people, and you can only do so much, because he has to bring value. It's not that you can manipulate that. - [Brian] Sure. - And then he needs to decide what he wants to push that audience to, and he needs to feel good about it. So if he feels good that his gym is worth $299 a month, like the reason it's so easy for me to sell books, is I just think it's really worth $14 fucking dollars. Like, you know you gotta feel good about what you sell. So I would tell you, you need to get serious with him, and not have a surface level conversation with him. You need to stress test the relationship, and put him in a position that he has to understand first bring value to people on social, and then he needs to push them towards something he really believes in. And that takes time, not, "Hey Brian, get my social up, "so we can make some money. " - [Brian] Yeah. And do you think, and maybe Kai you can answer towards this, is there a social media platform that you would want him to focus more of his time and attention on for that wealth? - Kai, what's your thoughts on that? - Well to echo what you said about taking the developing, giving something in use value that you can believe in. You can, I guess, you know Facebook would be really cool, but you could go on and develop a YouTube channel, and give some really good practical advice that starts to talk about helping people overcome or deal with some of the issues that they're wrestling with. Maybe you can think about speaking to a unique market. There are a lot of people that are dealing with a host of issues that diet or different dieting strategies can help, not just talking about the Mr. or Mrs. Jones that wants to lose a few dress sizes, but the person that actually needs to eat in a specific way to combat some of the health crises that they find. And as a result, aren't as easy, or find it not as easy to find those answers you know, just out there. I think you could develop a resource that speaks to that specific group, or a bunch of different needs, and now create something of a substantial use value that is worth the subscription price on your, or actually technically more than that. So you give more in use value than the actual dollar figure that you charge. - Tried and true advice, man. Provide people value up front, then sell them something you believe in. Super simple. - [Brian] Cool. - Yep. And by the way, to answer your question, Instagram, Facebook, YouTube. Snapchat and Twitter are the next tier below that. But the three things above that, priority. Can't win in 2017 without a substantial Instagram, Facebook, and YouTube strategy. Can't win. - [Brian] Got it. - And that's on video. And so then if you want to talk about written, Medium, LinkedIn, your own blog. And then if you want to talk about audio, your own podcast, other people's podcasts, Spotify, believe it or not. Soundcloud, Content on music platforms, I think is an arbitrage. Got it? - [Brian] Cool. - [Brian] Awesome, man. - Thanks. - [Brian] I appreciate it and go Jets! - Yes, go Jets is right. Kai, I really appreciate you man. - Oh, likewise. - Yeah thanks for being on the show. What's the question of the day? You get to ask the whole Vayner Nation any question you want. Good opportunity for you and your team to get two or 3,000 answers across Facebook and YouTube, of maybe some insight, some trends, something you're curious about what the masses are thinking. Question of the day, could be something funny like what's your favorite root beer? Like, question of the day, go! - Well, um, hmm. Will Kai answer this question directly or not? That's a joke. (Gary laughs) - I saw some of that come through on social. - Um, wow. You know I really don't have one right off the top of my head, a question of the day. - Are you ever curious about, in your world, what are some of the themes that people are talking about or thinking about? - In my world, I'm thinking about improving my game. about, I mean everyone wants to ask questions that are minutiae. Well, how many grams of protein, fat? - Right, right. - How much-- - The commodity shit. - That's, you know-- - The stuff that doesn't matter. - Recognizing that I am in control, you know, I decide what's gonna happen, or not. You know, I can plan effectively or ineffectively. I can stand in my own way, or become my own most powerful ally. So I guess maybe the question of the day is, who are you? Who are you willing to be? Yeah. - I love that. I appreciate it. - Thank you. - You keep asking questions, we'll keep answering them. (hip hop music) --- *Источник: https://ekstraktznaniy.ru/video/18845*