# REACTING TO CULTURE | DailyVee 218 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=Cdq1XT31kAA - **Дата:** 01.05.2017 - **Длительность:** 16:13 - **Просмотры:** 72,459 - **Источник:** https://ekstraktznaniy.ru/video/18856 ## Описание A FRIDAY GRIND IN NYC TALKING ATTENTION, CULTURE HACKING, AND LETTING THE MARKET DECIDE WHETHER OR NOT THE MIGOS ARE GOOD OR BAD watch my all of journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD -- ♫ "The City" by Bazanji - https://soundcloud.com/bazanji ♫ "Cocoa" by Common Souls - https://soundcloud.com/commonsouls ♫ "The Plan" by Rey Topal - https://soundcloud.com/rey-topal ♫ "Fireworks" by JMKM - https://soundcloud.com/productiveculture 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-3 -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and foun ## Транскрипт ### Segment 1 (00:00 - 05:00) [] - There's tons of stuff that I do and, some of it takes off, some of it doesn't, but what is really amazing about the 2017 Flip Challenge... Is Trouty in the shot? Get him out of here. (DRock laughs) No no, I mean, keep it rolling but, like you can sit, I mean just go focus on me, 'cause I don't want him to get any more face time. What's really amazing is when... ("Unstoppable" by This Is Wolff) ("The City" by Bazanji) - [Gary] Hey everybody, this is Gary Vay-ner-chuk and it's episode 251 of The #AskGaryVee Show. Pretty excited about this because I'm a huge NBA fan, and we have a real life NBA player here with us. Mason Plumlee is here. What part of your game was toughest for you? If you said, at a macro, the thing that was hardest for you to develop, in your game, that you can rewind to now, like we're going very macro basketball right now, what would that be? - So last summer I wanted to change the way in which I shot the ball, my form and-- - Period? - Period, yeah, so like-- - Well that's, a little crazy. - Yeah, and I, well it's crazy if you have something, I always felt like this, Tiger Woods broke down a swing that had won Masters, he re-worked it. - Right. - I wasn't breaking down a shot that worked. I was didn't work. - I love it. - I wanted to change my form and so the thing is-- - And? - you know, it was very... There were a lot of times I didn't see progress, I didn't, you know, I got with the coach and we were in the gym every day, and it was frustrating. The stuff felt awkward, it didn't, you have muscle memory and habits that are hard to break if you've been doing them wrong for so long. So, that was something that I just fully committed to last summer. - And? - Like the question said, there were a lot of times where-- - But where are we right now? - You know I feel very, I'm still-- - In it? - I'm still in it, I'm still on that journey, I'm very happy with where my form is. You know, I hit more jump shots this year, than I have any year in the league, and that's, now I feel like I have a base and a form that I can build on, and continue to improve. - Mason, I'm glad you stopped by man. - Thanks for having me. ("The City" by Bazanji) - 30 with him on the front and back, or something like that? When you think long term, you run better businesses, you're a better human being, and in this clip, you'll see me talking passionately about... Yeah one more time, here's a little rant, you can show all that stuff Ty, maybe you can speed it up, and then maybe show little parts. What you just witnessed was how I create. When you feel it, do it. Came up with a little idea, never thought about it before, excited what's going on with my podcast, let me gamify it, create that little piece of content. And this little one-minute Facebook or Instagram, or whatever video, if it goes that long, is about this, which is you need to act on when you feel it. So if you feel something, you act on it, this is just meta on top of meta, right? Like I just felt it, I did it, and now I'm making another piece of content about what I just did because I feel it. Always react and do. The amount of people that just had an idea to do a contest on their podcast to grow awareness on their podcast, but then will have six meetings, ponder it, and never get around to doing it, is very high. The difference for me as an operator, is when I feel it, I just go into do mode. I felt it right now, and I did it for the podcast. I felt that there was a learn lesson in it, and I'm making an original video piece of content. Do, do. If you really understand what just happened with this video clip, you've got a shot. Cool awesome, okay... ("Cocoa" by Common Souls) Make the list of questions and people, and fucking, we're gonna win, man. Like you got, it's actually such a basic system, just... ### Segment 2 (05:00 - 10:00) [5:00] - [Tyler] It really is. - It really is, it's just hard to wrangle the tiger, but make the fucking list and just fucking... And you're in charge of me, like 15 minutes, if it's in my schedule - Also then just be... - [Gary] So I was a D and F student, and was an immigrant that came to America with nothing, so it makes sense for me to hear you say that, because that's what happened to me, in my early 20s. I didn't have anything, you know, I didn't have any success that I could hang my hat on, or relationships, or even, I didn't even know like what Ivy League school kids looked like. I'm telling you like real extreme, so when I started getting in my 20s and building my wine business, I, you know I had it in me, but I was like, wait a minute, it's even happening to me now. By the way, this will continue to happen to you, if you're actually an intuitive base winner, even now, like listen, when I hang out with fancy smancy people I'm like, I'm smarter than these people, like in the game that's being played now, right? - [Woman] Yeah. - Like, well honestly that's, honestly to be very frank, that's what caught my attention. To me, it's art. - [Woman] Mhmmm. Yeah. - [Gary] It's DNA, it's like no different than you having brown eyes. It's like either you have it, it's binary. - [Woman] It's just right now I feel like we're on the precipice of so much change here. - We are. - [Woman] In all industries and-- - Because we're all being changed by the same thing. - [Woman] Yeah, and so everything is becoming multi-faceted and-- - Correct, it's layered. - [Woman] Like nothing is no longer just a platform, it's also a brand. - Unemotional truth to the reality of the situation. Fuck. That's how I am, like I would turn this into a pumpkin patch selling company tomorrow if I thought it was the right thing. I mean it. When you are in a place where you become completely unemotional and all you're doing is reacting to culture, like I don't need to, I don't care if the Migos is shit, or bad, or good. Or if Atlanta, if Danny Glover of Childish Gambino is good, bad, or indifferent, I just care that people care. - [Woman] Mhmmm. - I don't get to decide. The market does. So I think the brands that are able to capture a moment are the ones that intrigue me. The ones that actually capture my attention are the ones who can show me that it's their absolute thesis, not the one time that got them to make the money. - Thanks for meeting me. - Of course brother. - I had a meeting with Nick, and I still fucking love it here. Got an amazing little team. - That's the game. That's not a, this is my title. It just becomes this one version of the same game, being an art lead back in the day, when you were wherever, however, right? When I'm an art director it'll be different, it's not different. - Nah, not at all. (laughs) - And guess what, even when you get to the end, the only difference is I don't have a boss, everybody becomes your boss. It like, all the way up, and then you think, no, no, it goes the other way, and the whole thing flips on you, and everybody's above you. Like, think about that, right. (crosstalk) Right, right? And what people don't get is when you get to the top, so everyone's like, oh I'm down here, and one day I'm gonna be up here, and I'm gonna be a boss and it's gonna be better, and then, like we just said, it's not. And then they think, but one day, I'm gonna run my own design shop, one day. What you don't understand is when you actually make it to the top the whole thing flips on you, and then everybody's above you. - And your whole team's a client because-- - The junior designer in this fucking company, I report to more people than that person does. Got it? - Yeah. - It's fucking gnarly, but it's dope, like if you've got the chops. ("The Plan" by Rey Topal) It's more macro than that. It's a never-ending game of a box. People's opinions form over time. That's all. - [Man] But I break people. - I get it. - [Man] Like more having so-- - Because you act. - [Man] Yeah. - Acting is the only way to do it. I break people too. - [Man] Act as in take action? - Correct. - [Man] Got it. - Yeah not like put up a front. - [Man] Of course. - You're authentically your awesome self. This is not your schtick. - [Man] Yeah. - This is your truth. - [Man] And that would have been revealed a long time ago if it was. - Me too which is why everybody pisses me off so much. ("The Plan" by Rey Topal) How long have you been here? - [Man 2] Since mid-November. Right after the Diageo project. - Love it. Very awesome. I'm building this for the rest of my life. - Yeah. - [Gary] What do I want to make? - [Man 2] Yeah. - I want to make the fucking motion picture of my life. - [Man 2] Right. ### Segment 3 (10:00 - 15:00) [10:00] Perfect. - Like I wanna make content that sells eight million raised glasses. - [Man 2] Yeah. - I wanna make a animated 17 minute film that wins an academy award. I wanna make a VR 360 experience that nobody's ever made before. And it's critically acclaimed. But sold bagels for a fucking store in St. Louis. - [Man 2] Right. - I wanna make a video that's $700 and changes Schenectady, New York's entire POV to the world cause it went viral. - I wanna do everything. Have a great weekend, man. - [Man 2] Alright, thank you. - Anything I can ever help, reach out. - [Man 2] Okay. Yeah, I really appreciate it. Thanks, Gary. - My pleasure man. I'm glad you came over. - [Man] Yeah. - I'll see you soon. ("The Plan" by Rey Topal) - Yeah I mean that's the game, right? What do you need from me? Great. Understood. I know that it's in my inbox. Send the (censored). Resend that. I will give you a firm financial number on Tuesday. Right? - [Woman 2] Yes. - Like Yeah. - [Woman 3] Our office. - The views are just so sick. - We have the best spot. - I honestly think this is the best spot. Nothing. I know there's Madison Square Garden. That's like where my knowledge of this city ends. (group laughs) - And it's literally changing our company. - Yeah. I mean I think-- - We will never loose if I meet with every single person. ("The Plan" by Rey Topal) - Dude, that tweet you put out last night or this morning had me so fired up. (Jocko laughs) Work, work right? So what we basically believe in the same shit. - [Jocko] Yeah. - I love it. - Yeah, same shit. In fact there's some shit where I hear you say it and I go damn. - [Gary] That's a different way to say some, yeah. - [Jocko] Yeah different but saying the same thing. I'm doing what I'm doing. I got that book coming out. - Thank you. - When? - [Jocko] This book comes out May 2nd. It's a kid's book. Teaching kids how to work. - Dude, you know what's so crazy? You are the best. Because this is literally what I've been talking with them about. I'm coming out with a kid's cartoon. - Beautiful. - I believe in this shit. - Yeah. So that comes out on May 2nd. - So May 2nd. - Tuesday. - So, oh fuck Tuesday. - Yeah, around the corner. - Link it up. My man Jocko's got a book. Go get it for all your kids. Awesome. Jocko, I wish you well man. - Yeah man, thanks. - Thanks for stopping by. - Appreciate it. - We'll hang, maybe I'll see you Tuesday. - Yeah, we'll work it out. - Sid. - Don't ask me to do something on camera. - Sid, what the fuck, dude? (group laughter) - I can't do this. - You suck, Sid. - Oh Sid you got lucky. It got photoed out. - Awwww. - That's right, he's got it. (group laughter) - Alright I gotta fill... Tyler, we'll see Jocko on Tuesday. Let's go. See ya, Jock. - [Tyler] The shakes? - [Gary] Yeah probably. So I don't eat too much, ya know? - [Tyler] So you don't eat too much right? - [Gary] Yeah, but I wanna eat some. Hey guys. - [Woman 3] We're folding boxes to send to influencers. - This really makes me happy to be very frank. - [Woman 3] Well good. - This feels very much like the kind of company I wanted to build. - [Woman 3] And we're sending murdery things to people so. (group laughter) - [Gary] That part... (laughs) Alright, mock me. - [AJ] Awesome, that was quick. Luke, you don't scare me. I don't think you'd beat me in anything in life. Just so you understand where my... That synthesizes everything which is I don't know how to answer your question because I don't know if they just have a moment or they've proven to me. Bezos has proven to me. He's unemotional. - [Woman 4] Mhmmm. You know? He will innovate to the death. - And he believes in his thesis. Same with me. The reason I'm building this company is to build the scalable version of my behavior. Which is Mars, let's go. Let's go buy up all the outdoor media 'cause at first that will be valuable. So I trade attention. Hacking culture. Like knowing what the fuck is actually happening. Either I know what's happening in Silicon Valley for real or I don't. Either you get tricked and think you have to have an opinion on glass EA. Conde Nast. You have to have an opinion on Snapchat and Nike. You have to have an opinion. And either you're right or you're wrong. ### Segment 4 (15:00 - 16:00) [15:00] And what I try to spend almost all my time on is being right. It's all about that. - [Woman 4] Mhmmm. - You can never waiver from your opinion because first of all, either you're good enough or you're not. And it actually doesn't matter what they think right now. That's fascinating. - I think so. - [Woman 4] Yeah. - It's really fascinating. I basically play an entire life that doesn't value the current. - And so you know what that means? It means you get to be religious about it and you never waiver. ("Fireworks" by JMKM) - Joe Klecko. Here comes the pick. ("Fireworks" by JMKM)