# THE PAT MCAFEE SHOW GARY VAYNERCHUK INTERVIEW | NYC 2017 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=i6SYeXdMLqo - **Дата:** 18.04.2017 - **Длительность:** 59:48 - **Просмотры:** 120,198 ## Описание I GO ON PAT'S PODCAST AND TALK ABOUT GOING ALL IN ON WHAT YOU BELIEVE IN, ENJOYING THE CLIMB, AND PLAYING A GAME WHERE YOU'RE IN CONTROL.. -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: https://www.snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud | https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps | http://planetoftheapps.com Podcast : http://garyvaynerchuk.com/podcast Wine Library : http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=i6SYeXdMLqo) Segment 1 (00:00 - 05:00) - A living legend. An entrepreneurial hero. A motivational speaker. Inspirational man that just oozes from every part of his body. Four-time, four-time, four-time New York Times best-selling author. You look on the internet, you will see his face you will hear his words no matter where you're at. He's taken over everything. He's on Facebook. Every single scroll you take, you hear motivational words coming from this man's mouth. It's just awesome, it's incredible to have him. Ladies and gentlemen, put your hands together for GaryVee. (group applause) - [Pat] Gary! - I appreciate that, that's very nice. - [Pat] Gary, I hope so. Have you gotten a better intro before? Probably. - You know it's a top seven, for sure. - [Digs]Nice! - [Pat] That's not bad. - No. - [Pat] Top sevens, top eight, top ten, I'm- - Hey, can I ask you a question, right off the bat? - [Pat] Yeah - This has all happened because, the voice right? Like, people have been telling you that you're like, a radio voice your whole life? - [Pat] No. - Yeah. Like as soon as I... The first time I ever heard it, I'm like that's why the- - [Digs]He does definitely have one. - He has it. Nobody's... You've not been hanging out with smart people. - [Pat] I agree. - Yeah. (group laughter) - [Digs]Look around the room. You're a 100 percent right. - I like how I set the tone and lose the entire crowd immediately. - [Pat] No. You got me, though. - It's just me, you and now the audience listening. - Our fans are well aware we're not the smartest posse. - [Man 2] We're not gonna argue that. - [Pat] Yeah, but much like you, I think we got great street smarts, though. - Yes. - [Pat] I think that's kind of our big thing. Let's get right into it. - Sure. - [Pat] You flipped your family... First of all, you came over from the Soviet Union, you lived in an apartment with eight other people in Queens. - I did. - [Pat] Your family started a wine business, a corner store business. After college you took over the day-to-day operations. - Yes - [Pat] It went from 3 million to 60 million a year in six years. - That's right. - [Pat] Because you went to the internet. - That's right. - [Pat] Okay... Asking for a friend-- - Yes (Gary laughs) - [Pat] For the followers. You are an incredible businessman. If you were somebody, for a friend- - Yeah. - [Digs]This is an important question, Gary. - [Pat] To turn down a job in which you were making immense amount of cash-- - Yes. - [Pat] but you're entering a field where the cash and success is at a much higher ceiling. - Yes - [Pat] Like social media-- - Right. - [Pat] digital content-- - Yep. - [Pat] things like that. For a friend. - this is a random person. - [Pat] Yeah. This is just somebody random. - Yeah. Understood. - [Pat] Let's say they turned down a professional athletic contract. - Right. In the prime of their career you would say. - [Pat] Yeah. Probably the best ability (group laughter) - Yeah. - [Pat] Some random guy. - Right. Random dude. - [Pat] What would be your first little quip of information or advice? - To sign with the New York Jets. (group laughter) So, you know, listen when I heard this from afar, what you were up to. Without knowing much, literally, the first thing that ran through my head is somebody who loves business, and loves media, and podcasting, and all the stuff that's going on and loves and wants to buy the New York Jets. - [Pat] Yeah, that's what I want. I wanna be an owner too. - And, that makes sense to me. What you did... And what's interesting about what you did, is it's a high-risk move, except you executed fast. So, that's the most intriguing... I can't wait to really look at your case study because I think it's a preview, not an anomaly. I genuinely believe that over the next decade, two decades, multiple athletes or other individuals in big fields, like, you know comedy or entertainment, will come and reach out to you, the same way that family businesses and entrepreneurs hit me up ten thousand times a day- your is a bigger field with smaller amounts of people in it but I see, once a month, you getting... By the way, it's happening now. I'm sure people are randomly reaching out to you. I think it means that you believe in yourself. Listen, by the way, this happened to me. When I switched to the internet world from talking about just wine, first six years of my content, was me sitting at a table drinking wine. - [Pat] That was Wine Library TV. - That's right. So, when I made a video that Facebook should be worried about Twitter, the majority of the comments, and comments used to happen on blogs, there was no social media, you know the comments-- - [Pat] Age, sex, location? - That's right - [Pat] That's what you get-- - ASL, baby. - [Pat] Yeah, you old dudes, that's what you get (group laughter) - Yes. And by the way, spent most of our time making pretend we were a girl. Where I'm like Yeah, I'm a 24-year-old female from Florida. (group laughter) You know, roping our friends in. - [Pat] Chris Hansen - Loved it. - Chris Hansen - So- - [Pat] The video-- - Yeah. What was interesting was the feedback was stay in your lane, wine guy. What do you think you're doing? And for me, I'm like, I'm a businessman. You guys only know me as the guy who reviews wine, but I built the wine business before I did the wine videos. And that's what you think of yourself, right? Yes. You're this all-American... Why didn't you say junior high? I noticed in the intro, high school- - [Pat] Junior high I was very average. I had bad acne- - Really? - Yeah. I was really good at soccer, but not really good I didn't watch any-- (Gary grunts) - [Pat] It was really high school I took a turn. - I think you should add that part. - [Pat] Junior high? - Yeah, it would just add adversity to your career and it would get more people to listen to the podcast. - [Pat] I think you would respect this as a businessman. In elementary school, I had a full cigarette operation happening in fifth grade. ### [5:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=300s) Segment 2 (05:00 - 10:00) I was supplying... (man chuckles) basically my high school, my entire school district, with cigarettes, until I got caught. My first client... Flipped it in front of a teacher's face. She ratted me out within less than a minute. So,-- - Where is she now? - [Pat] Probably dead or in jail. - We should find her. [Pat] I don't think we should. (group laughter) - No, I think we should find her. (group laughter) What's her name? Mrs. What? - [Pat] I don't, I can't. - (laughs) You don't want to go there. - [Pat] No way. I'm saying that name. No way. Stephanie is the first name. (group laughter) - Last name starts with a C. No, listen. So here's the punchline. Listen, I think you gotta go all-in. What got you the hightest level of what you did, is gonna get you to the hightest level here. Clearly you've got that energy. Yeah man, I think it's fucking great. I think I'm excited, and I... One of the things that's been interesting to me is that, you know, athletes used to want to be rappers, and rappers wanted to be athletes, and now everybody wants to be an entrepreneur. And so it's crazy for me, on Instagram, to see these 12 and 13 year, 14-year-old kids look up to me 'cause that's the new thing. And I am excited because I am going to teach them practically, and hard work, and not bullshit them. And I literally sit around and talk with my friends, family, wife, you know, I'm like, "Geez, we're gonna impact people. This is really neat. " And so, I think that you just need to go all in blindly, and I think that's what you are good at. - [Pat] Well, you are 100% right. (group laughter) I'm really good at going all in. - And, already another thing I've noticed in the limited seconds of auditing your world, you're also a good counter puncher. I think you're pretty intuitive. What I like about you is the reason you go in blindly, is that when you taste something, you react to it. And I think that is a big time skill. It's an intuitive thing, I'm sure it's served you super well. Of like, "Oh shit, there's some "big guy, I'll kick to the right instead of the left. " And now in business it's unlimited. So I think going in blindly with your crew, all positive vibes, full steam ahead, and when you're like, "Oh shit, that doesn't work. Cool. "Let's do this. " And then, "Oh that's working, let's do triple that. " - [Pat] Well it's funny you say that 'cause we are literally rebranding our company. So, we're rebranding Barstool into Barstool America, because not only are we a voice for a city and for a state, we realize that we are becoming a voice for a lot more people in the Midwest, the heartland of the country, not this terrorist New York City you guys live in that isn't even America. I don't know how the fuck you live here, Gary. I have no idea. Got zero hours of sleep last night. Zero. - That means you know exactly how I live here. (group laughter) If you got zero hours of sleep, you're only 24 months away by being seduced by this city. You know that, right? - [Pat] That's a long time. 2 years? - Yeah, in 2 years - [Digs]You're saying we sleep too much? - No, yes, but I think that about everybody. And by the way, I don't mean sleep too much, I think sleep is healthy. I think people aren't doing enough shit while they're awake. You can do plenty of stuff 17 hours a day. No, I mean, you're getting seduced. It means you had too much fun or it's too interesting, or you're working too hard and it's going to start switching your psyche, and you're gonna get seduced, you're going to come to New York once a month, then twice a month, and then all of a sudden you're going to wake up and you're going to be living in fucking Bushwick. - [Pat] I've been here two times in two weeks. - Yep. - [Pat] First time, I puked on a street. (group laughter) - Yep. The second? - [Pat] This time, we're going. We're cooking. - Mhmmm. - [Pat] And, your big thing is hustle. Hustlers hustle. You are the hustlers hustle. Hustler, you are. - Listen, I think, I look around this room I think about all the people listening right now, and I think we are born with certain skills. Listen, you want to complain, like I'm sorry, some people are born extremely attractive. Right? Like, you know? You're welcome. - [Pat] What the fuck just happened? (group laughter) - I'm trying to build back up from the razz earlier. So I am going to go one by one and try to build... (group laughter) - [Pat] Anyways, Gary, back to what you were saying. - You know, I just don't understand people dwelling and complaining. Like listen, I really, really would have enjoyed being the quarterback of the New York Jets, but by fourth grade I looked around and I'm like, "Fuck, I am not going to be the quarterback of the Jets. " (group laughter) And so I said, "You know what? "Instead of being the quarterback of the Jets, "I am going to buy the Jets. " Right. And so, I just think self-awareness and not dwelling and complaining, and figuring out what your advantage is a good strategy. And then, once you figure out what you're decent at, if you're funny, go fucking all in. Like, if you're good at video games... I'm old, right? So when I grew up video games Nintendo, Sega. - [Pat] You're not old, by the way? - I'm 41. - [Pat] Yeah, and everybody thinks you're an overnight success because you've just taken over the world now, but you've been grinding. But back in the day, whenever you and Todd were young-- - Yep. - [Pat] black and white TVs. - Right. Wasn't TV yet. Todd and I were using cups, you know, talking to each other with a string. The punchline is, video games were huge with us, but it was new. And parents were freaking out, like, "Don't play fucking Super Mario. " Like, "Why are you playing Mike Tyson's Punch-Out? " And on and on, and on. The reality is, all those kids that were forced to become lawyers and doctors that are listening right now, literally there are tons of dudes listening right now that hate their fucking job, that if their parents allowed them to play video games, they might be making $1,700,000 a year being an e-sports star. They could be the Tony Hawk of e-sports given their age, yet they're miserable, by the way, making $213,000 ### [10:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=600s) Segment 3 (10:00 - 15:00) making $48,000 a year. This is not about money. The amount of people I know making $400,000 a year, $3,000,000 a year and are miserable. - [Pat] That was me. - Yeah. Were you really miserable? - [Pat] Yeah, I hated it. - Straight up? - [Pat] Hated it. - Really? - [Pat] There was nothing I could do. - Wow. - [Pat] 'Cause no matter how good I did-- - Yeah. - [Pat] Like, let's say I did my job as well as I could. - Yeah. - [Digs]NFL is a, no matter what your position is, the NFL is an all year focus. - Yes, yes. - [Pat] You can't like, I used to get drunk when I was young cause my body would bounce back, but once I got older and I wanted to be great, I decided great after I got arrested. Bill Polian told me, "You'll used this arrest "and you'll flip it into something special. " And he was 100% right. It was at that moment I flipped, and I wanted to be great. It's a full time focus. And whenever you play a position that you can't control the outcome of the game, right, your happiness depends on wins and losses in the NFL. And when you play a position that you can't control your happiness, it gets to the point where you're like, "Fuck, I hate this. " - [Gary] Yeah I would, that makes sense to me. - [Pat] In the NFL you can't be happy if you lose. - It's why I could never work for anybody. In my life, I never did. Even when I started my dad's business I kind of, you know my dad's not listening, I took over fast. - [Pat] Yeah, you took over day-to-day right away. - And by the way only way you take over day-to-day in a family business, I know a lot of people have family businesses that are listening, is I put in work at 14, 15, 16, and like kind of established my role, right? So I get it, man. Like think. By the way, that's why I'm never upset. I don't blame anybody for shit. I expect nothing from nobody. - [Pat] It all falls on your shoulders, you're the boss. - 100%. And in life I don't expect anything from people. I'm empathetic, they have their own shit. If I do somebody a favor I never expect anything in return. The market is the market. It's a solo thing and that makes a lot of sense to me. Team sports, I've always struggled. I love them but being a part of them, I always struggled with because not in control. - [Pat] You knew you had zero control. Especially a punter. I mean if I go out there it means something bad happened. - I don't, go ahead. - [Pat] I'm trying to set up the defensive in a way. But I can't score if we're down 10. I can't do it, it's just an interesting thing. - Could make a game saving tackle. You ever tackle? - [Pat] Gary go ahead and google me. (group laughter) - You know? You could do that. - [Pat] Yeah that happened a lot. Especially in the year we were two and 14. I lead our special teams in tackles. I made like 15 of them, which is astronomical. - Yeah but 15, you might have had 15 random tackles. I know enough about football where a game saving tackle is very different. - [Pat] Well Gary, any time a punter or a kicker makes a tackle, it's a touchdown. - Yeah but you seem like a crazy fucker. You might have gone too far out of position. - [Pat] I set a perimeter. - Okay got it, got it. Respect, respect. - [Pat] So we live in a society,-- - Yes. We do. - [Pat] where we all,-- - We live in a society, - [Pat] Always have, even when you guys were young. But we live in a society that's considered soft. Right? The younger generation is considered soft. But society is a hustler's paradise right now. There's so many ways to make money. With social media. - The internet. By the way, it's the internet. All these things are built on top of it. But the big brain fuck was the internet itself. That changed everything. - [Digs]A lot of young people look to be an entrepreneur, where it used to be in our generation, most kids wanted to follow in their father's footsteps. I want that job at Ford Motor plant. 'Cause it pays well and it's solid. - Stability. - [Digs]But now because of the internet, they're seeing all these different avenues. - [Pat] It's a hustler's paradise. It's a complete hustler's paradise and I even got tempted into it. You got these internet models on Instagram, which they're modern day porn stars. Do your thing, whatever you gotta do, but you're getting naked on the internet. - But they're not, its soft porn, it's modeling. Let's be fair. - [Pat] They're modern day porn stars. - If you go on SnapChat but on Instagram, (group laughter) Instagmam they're just models, let's be fair. - [Pat] Great living. - Hell yeah. Much better making fucking $10,000 to take a picture with a coconut water than making $500 an hour at an auto show. Or worse, just living life and being the pretty person in the office. - [Pat] So let's say somebody is sitting on the edge of wanting to become their own boss. So for three years I wanted to retire. Every single off-season I talked about it with my friends. I was done. I'm over this. I'm sick of this. And then finally whenever I did stand-up, I fell in love. I rented out the theater, sold the tickets myself, promoted it myself, was just excited. - That was the poop moment? - [Todd]Lady who shit herself. - [Pat] Yeah that was awesome. - Like for real? - [Pat] Yeah she got kicked out 'cause she smelled so bad. - So good. - [Pat] And my friends didn't tell me during the show that it happened. - Well it happened while you were on stage. - [Gary] No he needs that ammo, he could have crushed it. - [Pat] Are you kidding? - He needed the context. You guys did a bad job. - [Pat] Thank you. Bad friends. - [Digs]Trying to corral you in while you're on stage is impossible. - Fair, fair. - [Pat] I was hot that night too. - Tasmanian devil on stage. - Once you're rolling, you're putting your life on the line. That was your moment. - [Pat] That was it. My moment was the press conference that we had the Super Bowl. But that stage is my stage. - No, no that was your moment. - [Pat] Yeah so I actually called the shot too. I felt good going into that night. It was my third time doing that set, I knew it like the back of my hand. I was like here we go. - [Gary] And you told the crew like, tonight's the night? - I said it on video. I said, "Tonight's the night "I'll make somebody shit their pants. " And it happened. It actually happened. ### [15:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=900s) Segment 4 (15:00 - 20:00) I called my shit. - It's like you and Babe Ruth. - [Pat] Yeah, and I think Babe Ruth by the way, - Didn't do it. You know that right? He didn't call that shot. - [Digs]No but he had shit his pants. (group laughter) - [Pat] He didn't call his shot? - No. History changed that story. Go look at the video. - [Pat] What did he do? - He like fucking wiggled his bat a little bit. - [Pat] I always thought it was an ex-wife, and he was like, "Hey bitch. " - Yeah. - [Pat] Like this is where this one is going. - If it was the Babe, it was definitely possible. I mean that guy killed it. Imagine being the only famous person on Earth. Think about famous people and how much they dominate. Now, think about being the only famous person. That's what the Babe-- - [Pat] With no cameras everywhere, no keeping up with everything you do. - He won. He won it. - [Digs]He's my guy. - He's underrated. - [Digs]Yeah. - [Pat] As a legend or as what? - A human. - [Pat] I agree. I think we should move Babe Ruth up with John Daley. John Daley and Babe Ruth are both climbing the scales of life every single day. You know John Daley told us that, I asked him what his drink of choice is. What's your drink of choice? Wine? - Yeah, absolutely. Right now Barolo from Italy. - [Pat] I don't know what that means. - Well I'll teach you. - [Pat] I have a very unsophisticated palette. - Dude in three years with what's going on with you, you're going to live full time in New York, you're going to drink wine, and your friends are going to hate you. - [Digs]If he lives in New York yes. That means we have to live in New York too. - That last part's already true. - [Pat] Yeah absolutely, I mean it's a factual statement. - Can I come here every day? This is great. I love your crew. This is good stuff, this now makes so much sense. People grossly underestimate the impact of the three to four people around them. The amount of, again, I love talking to the listeners when I do podcasts. You're sitting there, if you want shit to change one of the quickest ways to do it is to change the people you're hanging out with. Now this is a rogue statement. These are boys from around the way. These are people you grew up with. I'm not talking about if you're good, if you're content. I'm miserable. If you're super upset, I think it's a really smart, practical strategy to take a good audit of your five or six people that are around you. Because my big thing is complaining. I just believe in this shit. I think there's only two groups of people that listen to people complain. One, the people that have to. Your mother. - [Todd]Psychiatrist. - Well yes, that as well, but like your mom, right? Your dad. Your brother. And then group number two, your other loser friends. Like when you're like, "Oh the system's fucked". They're like, "Yeah, the system's fucked". And it's over. - [Pat] In the NFL they talk about guys getting small groups, that they're getting fucked by coaches and front office and stuff. - And that's it. - [Pat] And it's a cancer in your locker room. - A hundred percent. - [Pat] It can be a cancer in people's life, is what you're saying as well. - [Pat] That's incredible. - What were you saying, you were saying something good. - [Pat] John Daley-- - John Daley, drink of choice, Barolo. What was his? Jack Daniels? - [Pat] No, so me and John are very similar-- - Close? - [Pat] We are best friends. I paid for it. But we're-- (group laughter) I donated fifty grand to his Boys and Girls Club so we could become best friends. - That's, by the way, great if you're, back to listeners, if you have money buy friends. - [Pat] All in on that. Me and John Daley are besties. The guy texted me the other day. - [Digs]It was cheap. - I mean if Randy "The Macho Man" Savage was still alive, I would spend ungodly amounts of money for that friendship. - [Todd]Is that your guy? - That is my all time guy. Not even close by the way. - [Digs]What was it about him? - Well first Elizabeth probably made me a man. You know there is a little bit of that. - [Pat] So you were a big wrestling fan growing up? - Yes, Huge. - [Pat] Still am? - Less but I'm historically hardcore. - [Pat] See, that's number one on my bucket list, for future reference. - To wrestle. - [Pat] To be a WWE wrestler. - By the way, that's the quickest I think that will happen with 24 to 36 months. You're just going to be famous enough and they're gonna leverage your fame in Wrestlemania. So you're going to like jump, you're going to like, ooh you're going to have a good finishing move. You're going to kick the fuck out of people. - [Pat] Imma punt somebody in the face. - Yeah, so you know what it was, I'm anti-establishment so I'll never go for the guy. So Hogan was eliminated. I went on the Nikolai Volkoff thing because I was Russian for a few minutes, but then I was like, I don't like Nikolai Volkoff. And when Macho Man came in, it was game over. He was a bad guy. He took a screwdriver out in Madison Square Garden and nailed Tito Santana in the face and pinned him to win the inter-continental championship. He had Elizabeth. I was just around the age where that was interesting. Like he was the fucking guy. And when I found out, I apologize, out that he was "Leaping" Lanny Poffo's brother, I was disappointed. - [Pat] That almost brought it down. - Go ahead. - [Digs]Did you do research on Pat, cause you're-- - No. - [Digs]Because you're scratching everywhere he is. - You'll find this interesting and I kind of gave you guys this compliment. I have a similar gear, it's why I think I sense it. Now you, people may have to when they host and things of that nature but DRock will tell you and I'll have you on #AskGaryVee so you gotta come and do that, in the next couple months. - [Pat] I'd like that because we're trying to build this segment. - Yeah, and we'll get huge exposure. - [Pat] Greatness. - Amazing. - [Pat] Jesus Christ, that's the business part. - I like coming in blind. - I don't-- ### [20:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=1200s) Segment 5 (20:00 - 25:00) - [Pat] Because you learn because you ask questions that are inquisitive. - First of all I'm intuitive, right. Second of all, I suck at school and reading. You know what I realized yesterday? That my daughter who's in second grade is probably already a better reader than I am. - [Pat] Oh really? - Yeah. - [Pat] How do you tweet then? 'Cause like I never read a book in my life. - That's called writing. (group laughter) - [Pat] You have to read other tweeters' responses, you have to-- - I can read. I'm not necessarily good at it. And I'm busy as shit, so I don't need to do work. For example, stand-up. When I do keynotes, business keynotes, I have that style. I'm more improv. I did this new show, it's coming out this summer, for Apple. Where-- - [Pat] You got signed by Apple? - No. Apple's got original shows coming out. In the summer they've got a show called Planet of the Apps, where will. i. am, Jessica Alba, Gwyneth Paltrow and I are the four mentors, and apps pitch us, and it's like The Voice and we help them, right. And then we help them raise capital from the VC. - [Pat] Holy fuck. - Yeah in two years, you'll probably take my seat-- - [Pat] So you're like Shark Tank for an app? - Yeah, it's exactly, it meshes a lot of formats. Pitch, get a mentor, make the app better, pitch a VC, and VC-- - [Pat] Like gaming apps? Or like-- - All. All apps. - [Todd]Can we get on there? - [Pat] Yeah we're cooking a gaming app right now. - You may be able to get on there, but I think it's gonna be like one of those, if it's a hit, instead of tens of thousands of people entering next year, there'll be millions, - [Digs]Right. - and my intuition early on here, is that you won't make an app good enough. - [Pat] Oh, good. - [Digs]Wow. - Yeah. - That's greatness. - [Todd]I would believe that. (group laughter) - Thanks. - Early intuition! - Here's why, though, because you've got the art part, but you need the science part. I need to see the developer, like please be smart. These is where the Pat MacAfees of the world, hire an outside agency to build the app instead of giving up 50% of the equity to a technical co-founder. - [Pat] Yeah, I would never give up equity. - Right, and that's why, you know, 100% of zero. - [Pat] Do the math quick, zero. - Yeah. - [Pat] Yeah, that's really good. - Biggest mistake everybody who's listening right now gets into the app world, they hire somebody to build it, to keep the equity, yet they're in the "tech" business and they have no technical co-founder. - [Pat] We're getting ours wire-framed. - Sounds right. - [Pat] We learned that word yesterday. We're real excited about it. - Well on your way to loosing $100,000. (group laughter) - [Pat] I started a t-shirt company, I don't know anything about t-shirts, I started a t-shirt company last year. - That's different. - [Pat] Just to sponsor my friend's-- - By the way, t-shirts are easy. - [Pat] That's what you would think. (Gary laughs) - Let me rephrase. You're about to lose a million dollars in apps. - [Pat] Can't wait to do it. - [Digs]It's a t-shirt app. It's an app for t-shirts. Worst business model of all time! - [Gary] $1. 1 million lost. - [Pat] Your big thing is execution, right? So back in the day, when I was younger, I always thought, like I feel like I have a bazillion good ideas. Right? - Which is probably true. - [Pat] And I'm always like, I don't want to tell anybody, 'cause I don't want anybody to steal my idea. - Stupid. - [Pat] And what I've learned is growing up, is execution is the hardest part. - Smart, that's it. - [Pat] Execution's everything. And in your business, that's really the whole art of everything, right, execution? - I think the reason I've popped is because I'm giving away all my best info for free. I think the reason people are watching is they're like, "Shit, this guy's giving this away for free, and it works. " So I do that because 99% of people don't do anything about it. Like the punchline is, I'll tell you what to do. I'll tell you how to make content on Facebook and Instagram and Snapchat and YouTube that can lead to good things. Selling more homes, right, getting a promotion, getting a boyfriend, a girl, like, I can tell you what to do. The reality is somewhere in my late 20s, early 30s, I'm like, wait a minute. People don't do it. And you're right, execution. Back to wrestling. Bret Hart, the excellent. - [Pat] Best there is. - Best there was. - [Pat] Best that ever did it. - The excellence of execution, right? Like you think back, Macho Man. Why is WrestlemMania Three Macho Man versus Ricky Steamboat, one of the top five matches of all time? The execution in that ring. Like, these are real practitioners. Not like fucking Ultimate Warrior, who just looked the part and couldn't wrestle for dick. (group laughter) You know, so I think that, that's exactly right man. And in your craft, you know it. It's funny, football's the one sport I really know. - [Pat] Die hard Jets fan. - Have watched every snap since 1982. - [Todd]Sorry. - Yep. - [Pat] Were you at the games? - I'm at every home game. I went to all sixteen games two years ago. - [Pat] We played Monday night in New York last year. - You did, you won. It was bad for us. - [Pat] I did a Scott Hall celebration. - I didn't see it. - [Pat] Well, so I pinned you at the three yard line after a-- - You know, this blows. Can you actually go back into football? I'd like to, now I would actually, now it would be fun to watch. I mean you know, it's fun. - [Pat] Yeah. A lot of people that I partied with, like around the globe that didn't know anything about punting, A, they enjoyed watching me punt, but they're gonna enjoy me talking a lot more. - I agree. I already enjoy you a lot more. - [Pat] Oh good. - Yeah. - [Pat] Well, you're a Jets fan. - It's true. - [Pat] So that happens. - Now, how long did you play for the Colts? - Eight years. - Great, so you were there when we beat you in the playoffs in the first round, right? - [Pat] Yeah, that was because we called ### [25:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=1500s) Segment 6 (25:00 - 30:00) a fucking terrible timeout and you guys hit a game winning field goal in overtime. Vinatieri hit a game winner, it was a 52-yarder. - I remember. Now you only punted, you didn't do kickoffs, right? - [Pat] No, I kicked off too. - To Cromartie, you kicked of to Cromartie, oh Cromartie on the sideline right in front of me. You made the tackle. So it was your kick that set up Cromartie's long kickoff return that really won the game for us. - [Pat] Well it was our number two going out of his lane if I remember correctly. It was to the right sider. - Back, yeah. - [Pat] Which goes back to everything I talked about. - But it is fair to say that it was your foot that was the last human to touch the ball before Cromartie caught it and went 50 yards to set up the game winner, that is fair. - [Pat] Yeah. (group laughter) But that isn't what set up the game winner. - I totally understand. - [Pat] We called a timeout. - That was a great night. - [Pat] Nick Folk had a 48-yarder to win it. We call a time out with eight seconds left, because we're like, "Oh yeah, we'll get the ball back. " It wasn't fucking fourth down. So they took a shot down the right sideline, picked up 30 yards, it was now like a 25 yarder or something like that, knocks it through. One of the worst timeouts I've ever seen in my entire life that lost us the game and the playoffs. - I mean I danced, danced all over Indianapolis that night. When I say "danced" I didn't actually physically dance, I went to that place that has the - [Pat] Do you dance? - No. I went to that place that has, Killroy's? Love that fucking place. - [Pat] Yeah, that's like our place. - Dude, you know how many times I've been to Indy? I've been to three Jet-Indy games in Indy. The fucking bullshit AFC championship game. - [Pat] How about the one where we purposely lost to you? Do you remember that one? - No I didn't go to that one, but that was the best. That got us into the playoffs. (group laughter) Yes, then you knocked us out. You were on that team? - [Pat] Yeah. - Fuck. You won a Super Bowl your rookie year? - [Pat] No, we lost the Super Bowl. - Oh yeah right. - [Pat] But we were undefeated, we didn't lose until we did it on purpose to you guys. - Oh I remember, to us. Yeah, that was awesome. You literally let us in and then we had a miracle run and then we were like seriously in danger of beating you. Then 17 to 6 and then you guys exploded. - [Pat] I don't remember that. - Yeah, you were losing at halftime, just so you know, of that game. You were just a rookie and didn't know what the fuck was going on. - [Pat] I didn't even know how to punt at that point. That's a true story, I did not. - Wait, if that's true then the special teams coach was phenomenal? - [Pat] No. - So you randomly Googled it? - [Pat] Yeah. I googled Shane Lechler's, this is a true story. I watched Shane Lechler, who doesn't know this. - A beast, Raiders? - He was with the Raiders and then he went to the Texans, I got to play with him twice. But my entire rookie year and second year, I just watched film of him literally every single day trying to learn. Shane Lechler and I punt the exact same because I tried to mimic everything he did. - You need him on this podcast, that's very important, could be a huge theme of what you can learn from people's actions. You could change lives by having Shane on this show. - [Pat] Other people's lives? - Yes. (group laughter) All humans lives, based on the way you mapped against Shane, that's what people, this is a good segue. The reason I do a daily vlog on YouTube is don't listen to what I'm saying, watch what I'm doing. Like if I'm going all in on Instagram stories right now, and putting out 20 pieces of content a day, that means I think it's smart. Right? If I'm going on the best podcasts in the world, not this one, but other ones. (group laughter) Yeah, others. That means that I think it's smart. You knew that he was a big time player and had a huge success and you watched it. I'm stunned by how many people would rather read a book than watch the behavior of the people that are winning. - [Todd]We are not book readers here. - [Pat] Yeah I've never read a book in my life. Like when Shane Lechler told me three years ago, I was the guy, it was like the biggest moment in punting in my life, right? - That's really cool. - Because he had no idea that I watched his film and then he was like, you're the guy. It was a gigantic moment. Hopefully that happens with me and you in like 10 years. - I hope so. - [Pat] I hope so too. Here's a good story, my junior year I was on mushrooms in the off season. - Shrooms? - [Pat] Yeah. Me and my roommates in college were on mushrooms. - Okay. - [Pat] It was, I missed two kicks against Pitt that I thought my whole football career was over. I got death threats, I had 27 bottles thrown at my car in Morgantown, West Virginia. I was gonna transfer, I was gonna be done with football. I had a strong leg, I just didn't have it. My roommates and I took some mushrooms and I literally had an epiphany. It was like a moment where my roommates were like, why don't you just try to make it man? Then it spiraled into if you make the NFL, all your other dreams can come true because you hold such a gigantic platform. It was on that moment that everything kind of changed. I was gonna use the NFL as kind of a platform to take off. That was kind of the plan the whole time. That's why whenever this all started cooking it was all worked out. - VaynerMedia's that for me to buy the Jets. I realized in my late 20's, early 30's that I was only good at one thing. I always compare myself to Mariano Rivera of the Yankees. You know you have this insane career and he had other pitches and he was a very but he had one pitch. He had that one cut. pitch. - Right? - [Pat] Slider? - Cutter. - [Todd]Cutter. - For fucking 20 years, nobody could hit it. Like literally nobody. Edgar Martinez, actually, weirdly enough could hit it a little bit. Nonetheless, I decided that's me. I'm good at other things. I'm terrible at most things ### [30:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=1800s) Segment 7 (30:00 - 35:00) but I'm insane about understanding people's behavior about why they buy stuff and where they put their attention. It's always come intuitively to me. I just always know what people are gonna do before they do it. That's why I invested in Facebook, in Twitter in Uber and Snapchat, years before they became big. - [Pat] Jesus Christ. - Yeah I've made a lot of money in that part of my life. But at the height of that. - [Digs]And you figured all this out without taking shrooms. - Correct. - [Todd]Crazy. - [Digs]That's amazing. - [Pat] That's insane that you didn't have to dig deep in your, (group laughter) 'cause boy mine was locked back then. - That is amazing. - I feel like my brain is on shrooms permanently. Like it's defaulting. You know what I mean? - [Pat] I'm so jealous. - It's defaulted in that. By the way, I actually think that. I actually think, you know that picture where it looks like two people are kissing or it's a glass of wine? - [Digs]Yeah. - You know those things? I feel like the whole world looks at it one way and I just look at it the other way. - [Pat] Yeah. - [Digs]Yeah. - [Pat] That's stand up comedians. -That's like stand up comedians. - Is that right? - [Digs]Mushrooms, by the way are also a very important fresh ingredient for cooking. - [Pat] That's what it's talking about. - Yeah. - [Digs]Yeah, I was on... - [Todd]Blue apron is the number one fresh ingredient. And it has a good delivery service in the country. Blue Apron's mission is to make incredible home cooking accessible to everyone. They achieve this by supporting a more sustainable food system. Setting the highest standards for ingredients and building a community for home chefs. - [Pat] This one's a three pager. - This is a long one - [Pat] Jesus. - They're a long one. - [Pat] Christ. - Let's talk about impact on the community. - [Pat] This is in their ad read. - Blue Apron has established. - [Pat] No this is still happening? - Partnerships-- - [Pat] This is happening for the - next three fucking pages. - [Gary] Okay, good. - 150 local farms-- - [Gary] I passed on Blue Apron when I was investing. Passed. - Well, we're thirsty. - [Gary] I was wrong. No, no I was wrong. Keep going. I'm just gonna drink this coffee. - [Pat] What's the best? - The greatest miss of my career. - [Todd]Yeah. - [Pat] Well, I respect that. No, no, I passed on Uber twice in the Angel round. I invested slightly after. I passed on Airbnb when it was Air Bed and Breakfast. I still look at that email. GaryVee, we're huge fans. We'd love for you to invest in Air Bed and Breakfast. - [Pat] How bout this, the next time you get one of those emails, just let me know. - I will. - [Pat] I love throwing away shit. - No, no, no, no. I'm acting cool right now. What I don't talk about is the $100,000 check I invested into Yobongo. - [Pat] What is that? - I thought it was going to be Tinder. Before Tinder. I was right about the concept. I saw. - [Pat] But not the company. - I saw Grindr, right? And I was like okay, that's going to happen boys and girls. That's 100% gonna happen. - [Pat] Grindr came before Tinder, I didn't know - Way before. - Like six years before. - And I'm like that's-- - [Pat] Homosexuals are so on to things, at all times. - By the way, subgroups, always, right, hip hop, like subcultures always win. Everything comes from a subculture. So you have to watch subcultures and then decide that's gonna go mainstream. - [Pat] So hipsters lead the way, you're saying. - Could. Do you think that everybody's gonna play vinyl? We'll see. - [Todd]Grindr went mainstream and so did Blue Apron. That business really took off. Blue Apron's established-- - He's got a real skill. - Partnerships with over 150 local farms. - [Gary] He's really good. - [Pat] Best in the game. - I was wondering-- - And raised across-- - why he was here. - the United States. (group laughter) - The beef, chicken and pork come from responsibly raised animals. Those are responsibly raised animals. They have both parents. Their produce is sourced from farms that practice regenerative farming, that's important and Blue Apron ships the exact amount of each ingredient required for recipe. They're reducing food waste. Also key, impact on households cooking together, build strong families. - Yes. - [Todd]Right. - We love families. - No more (inaudible). - [Pat] No Maury Povich. - [Todd]Right, research shows that Blue Apron families cook nearly three times more often and are 80% less likely to produce children that grow up to be serial killers. - Household-- - [Digs]Is that an actual stat? - [Todd]Let's call it that. - [Nick]Digs and I cook together all the time and we are not producing any children or serial killers. - [Pat] I think you should think about it by the way. - Do you guys cook together? - [Digs]Yep. - [Nick]You guys should adopt a kid. - You guys should start your own vlog about you guys cooking - [Digs]Oh that's great. - and take over Pat. - [Todd]That's one way - [Todd]to be less sincere but - [Digs]You should. - [Todd]I like that. - I'm about to encourage these guys. Coup d'etat, guys, coup d'etat. - [Pat] Hold on, I did a whole speech at a company last week and I didn't know if I was supposed to motivate them to take the person in front of them's job or not, who's in the room. - Yeah. - [Pat] And that's basically what I did. - I do that all the time. I basically try to get everybody to quit. I get paid hundreds of thousands of dollars to speak at a corporate retreat and then I'm like, "Get outta here. " and then the bosses are like why did we? Sorry, I gotta a talk about. - Don't quit, Todd. - [Pat] Don't quit on these ad reads guys. - Go ahead. - [Todd]My favorite is the spice hot tacos. - So smart, by the way. - It comes with 12 tortillas, almost a pound and a half of cod, Greek yogurt, lime, avocado, cucumber, lettuce, peanuts, cabbage and cotija cheese. - [Pat] That's my favorite. - [Todd]Am I pronouncing that correctly? - I have no idea what the hell you just said. - [Pat] That's you're a sophisticated fucking palate. - No, no, no. - I just don't know it. - Can you spell it for me? - [Todd]C-O-T-I-J-A. - [Digs]Oh that's cotiya. - [Gary] Is that true? - No. - [Todd]It's Russian, we think you should know that. - That's Russian for penis. (group laughter) - [Digs]Cheese. - [Pat] Penis cheese. - When some people hear BlueApron. com, they think it's gonna be a company that sells aprons that are blue, which is stupid because you can't just sell blue aprons, that business would fail. You have to sell all the colors. - Niches win. - [Todd]So when you think BlueApron. com, I want you to think of a company that sell delicious healthy, environmentally responsible meal kits. ### [35:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=2100s) Segment 8 (35:00 - 40:00) They're affordable and easy to make because that's what they are. They're affordable for the less than $10 per person per meal Blue Apron delivers seasonal recipes along with pre-portioned ingredients to make delicious home-cooked meals and they're easy. Each meal comes with a step by step, easy to follow recipe card. Call to action, guys. Let's really around this. - [Pat] This is what we need. - [Todd]This is what it's about. This is what the whole - [Pat] We need another. - [Todd]read is about. another page. - [Todd]We need a whole 'nother page. This is what's important for our listeners. Everything else we said is important. This is the most important. Check out this week's menu and get your first three meals free with free shipping. - How much for them after that? - [Todd]Your first three meals free with free shipping by going to BlueApron. com/pat. That's P-A-T. You'll love how good it feels and tastes with great incredible home-cooked meals with Blue Apron so don't wait. That's Blueapron. com/pat - P-A-T because I thought it was p silent z, a-y-t. - [Man] Spell it for him. - [Pat] It's P as in pterodactyl, a as in apple, t as in tsunami. Next question Gary. - I wanna talk to the audience, real quick audience, let's start a campaign right now for Blue Apron. I'm gonna do it right now. Go to Twitter and let's start #onepagepat. (group laughter) Let's prove to Blue Apron that first of all, I love how you're natively integrating the ad. - [Todd]Thank you. - But that ad is way too long, way too long. No I got it, and Blue Apron's very smart or their ad company's very smart to be sponsoring this. Very smart, it's a deal. Whatever you're charging, not enough. I'm being dead serious. - [Pat] I agree. I found out what the numbers are yesterday. - But here's what we're gonna do. We're gonna help everybody. We're gonna help you, we're gonna help you and we're gonna really help Blue Apron. #onepagepat, if you want it to go to one page and you're committed to supporting Blue Apron, because you don't want to listen to that horse shit anymore and you'd rather get two more minutes of the podcast so you'll just do what Blue Apron wants which is do this thing, but it has to now go to one page. I hope that Blue Apron's CEO and all their executives are listening and their VCs. That is way too long and so I'm convinced that thousands of people here will actually do the Blue Apron thing to make it one page, #onepagepat. - [Todd]We love you, Blue Apron, but it doesn't need to be three pages. Don't send us three pages. - [Pat] That was unbelievable. - I've lost all my energy, I'm finished. Watch this, go ahead, next question. - [Pat] So what I was thinking was, I'm in a relationship with a lady. - I don't know. - [Pat] Is it possible to build an empire and be in a relationship? - No, you should break up. - [Pat] Seems like Blue Apron's really killed you. - Are you in a relationship? - [Pat] I am yeah. - It's super hard. - [Pat] It is very hard. - How old are you again? - [Pat] 29. - Listen, do you love her? - [Pat] Yeah I'm a big fan of her. - And how long have you been together? - [Pat] Like a year, we've known each other for a long time though. - Oh you're gonna marry her. - [Pat] Probably. - Okay, well, that's cool. - [Pat] Is it possible though? We've been through some battles here the last couple months. - Easy, it's very easy. But what you just said makes it scary, which is you need a fullback bro. You need somebody to clear the path. - [Pat] Yeah, take care of the home front right, let me work. - You need old school. When you're hungry, you need old school fullback. You need a fullback or a cheerleader. You definitely don't need a wide receiver. When you're hungry, when you're hungry. - [Pat] Wow, yeah. - And that's self-awareness. You need to find a partner in life, this is not, I'm not trying to be cool or anything. By the way, this is the advice I give most of my female entrepreneurs that I invest in. This is not boy advice, this is human advice. You have to know who you are. - [Digs]Do they get all the football references? - Sure, sure. I only invest in female entrepreneurs that know everything about football. I'm like what's a gunner? They're like uhh. (group laughter) By the way, 98% of dudes don't know what a fucking gunner is. - [Pat] Yeah, you're obviously right. - I'm so pissed. Anyway, you know what my favorite football move is? I'll go back to your answer, when the Jets establish their roster, I buy the jerseys of the 45th to 53rd player, all of them custom. - [Pat] Respect that. - Like Tanner Purdum, like long snapper, all of them. And then I wear them. Then at the stadium people come up to me like hey bro, cool nice jersey, that's your last name? I'm like no, dick. That's your long snapper. (group laughter) That's basically how I establish my fandom. Anyway, if you're a hard core fan, that's the move. Anyway, you need a fullback or a cheerleader because the problem is, when you're hungry, you only have one gear. If you don't have somebody supporting that by clearing the way or cheering for it, it's gonna create friction. - [Pat] Yeah. - The end. - [Pat] And you have a lady you've been with for a long time. - 13 years and Lizzie's like the only reason I'm pulling off this shit. - [Pat] I think that's what Sam's becoming though. Her and I, the transition into this, the whole barstool sports busy all the fucking time. We are busy all the time, more busy than I ever was in the NFL. - Right it was so much cooler to be like my husband's a NFL football player, right? ### [40:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=2400s) Segment 9 (40:00 - 45:00) Or my boyfriend's an NFL football player, instead of like my boyfriend's a podcaster. - [Pat] Well, I don't know if she says that or not. I have no idea, if she's-- - She says it. - [Pat] You think so? - Yeah. - [Pat] I don't think she's said her boyfriend's a-- - What's up with your boyfriend? Oh he's a former NFL player. - [Todd]Yeah, that's guaranteed what happens. - That's money in the bank. - [Pat] I don't think so, I think Sam's a-- - Wait hold on, this is your homie crew. We're doing an official vote. You go, Digs. - [Digs]I think she says former NFL player. - Good next? - [Nick]Yeah, absolutely. - Yep, next. - [Todd]I say she says comedian. - Next? - [Man 4] Yeah, no NFL. - Comedian, two for two. - [Pat] She's a pretty big fan of the comedy. - Here's the punchline, two really good friends. - Two people you gotta keep your eye on. (laughs) - [Digs]Two guys that wanna be single. (laughs) - Two guys that are about to start their-- - [Digs]No no, they don't like-- - Hey I'm very thankful for Sam, because I make this joke all the time, - We don't want him to be single. we could not handle your undivided attention. - [Digs]Single Pat is a nightmare for us. 'Cause his brain does not fucking stop. - [Pat] Late night texts late night calls, hey that's what I am thinking. - You can't out intensify me bro, let's just be friends. - [Digs]I believe that, - Like, we'll try. - [Pat] You're drinking coffee, I drank total war this morning. - I'm gonna drink four sips it's comfort food, wait until you see how full it is when I leave. I don't need fucking coffee. I don't need anything. (laughs) - [Pat] No I look up to you, so I'm really happy you came in here. When you reached out to be on my show, I've never been more excited. - [Digs]I'm pretty fascinated let me tell ya, sitting in this chair and I'm also going to work on my impression of you. (Gary laughs) Cool persona that matches your voice, of ever. - Thank you very much. Thank you, number two, you are really doing it man, like listen I watch everything, I spent my life looking at culture, and whether it's hip hop, and spending time with Kyle or Russ or Logic, or I'm looking at comedians, spending a lot of time looking at that space. I look at everything that's happening in podcasting, vlogging, personal brands on Instagram, you are really doing this. And my one massive piece of advice would be step on the throat of this opportunity. Go harder, this is a moment in time. Like, listen. It ebbs and flows. I'm always going to be a winner and I've always won, but I've been through three cycles, when it was better, right? Like I should have collected more emails, and did more Google AdWords, that's how it got from three to 60, I was right, I should have went harder, right. YouTube, I was one of the first people on it, four months into YouTube, I should have went harder. Twitter I went hard I got my value. Like when you have your moment, I have my moment right now, I am going hard. Like I have never worked harder, like 6 A. M. to one in the morning. This is your moment. And somebody's going to watch this, and I mean this whole thing that you're doing, and they're going to do the same move. be cooler than a punter. I mean it, Now my intuition that might not be more talented than you. Right, like at this, But this is a moment bro you're winning, you've got the hearts and minds of a lot of people. You've got real fucking magic inside of you, you should be a guest on every single top 100 podcast over the next 120 days. - [Pat] I'm ready to run through a fucking wall right now (gropu laughter) - [Digs]I'm glad you had that idea, because we had that same idea. - [Todd]Just gotta go on a pod run right? - [Pat] No one knows who the fuck I am. - Listen a lot do, but you need to go cross pollinate, you resonate with everybody. This isn't, listen this is one man's point of view. This isn't the cliche thing that I think that a lot of people are thinking which is like, oh good, he's hit the hole, middle America, Arkansas Rick demo, dude you are an authentic human being, you'll win with 41-year-old females, you'll win with 22-year-old Latinos, in San Antonio. (Pat speaks Spanish) You'll just win. You need to go hack culture. What that means is you need more awareness, and exposure and not just the niche, that comes to you which means you gotta go work. You gotta go show up on shit. You gotta go reach out to vlogs. - [Pat] How the fuck do we get there? Like we have no idea how to-- - I'll tell you! - [Pat] Awesome. - Not only will I tell you, I'll let you take an employee or two, from VaynerMedia, to work for you, I'm being dead serious in what I'm saying, and by the way this is not me being Mother Theresa. I've got a problem, I'm creating so much talent at VaynerMedia, that I can't feed them all, like, the companies just not going to be big enough, and a lot of them are winners, like this is Barstool the company, and you specifically, you know, we mainly hire people who are into football. So I've got unlimited, I've got kids that can absolutely bring you huge value, or you could figure it out yourself, you got a whole crew here, I don't care just do it. - [Digs]We'll take a couple guys. (laughs) - [Pat] We have a couple guys that we signed. That we've had to fire immediately. We had a guy named Cervix Killer, that was his nickname, I don't know if that's a good thing or bad thing, immediately off the jump, but he starts sexually harassing one of other. - [Digs]He tried to kill the wrong cervix. ### [45:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=2700s) Segment 10 (45:00 - 50:00) Which you know is out of character, for a guy that shows up in the interview wearing a cervix killer T shirt. (group laughter) - [Pat] We expect, but that would be incredible, for future reference. - You need to hack, you need to show up on vlogs, right like, do you know what's going on YouTube with all these families that are vlogging their lives, right? So basically like a reality TV show, just like a whole couple with two kids and like, millions of views. You need to just show up, to their house in Ohio, and teach the kids how to play soccer. Boom, 30,000 more people, listening to your podcast. You need to show up on Rogan's podcast, right, boom explosion. You need to show up on you know, you need to go and become friendly, with some hip hop artists. Rich the Kid, like 1,000,000 followers on Instagram like you've got it. Now, you're either gonna run hard or you're gonna run super run, you're running hard. Like that's just you. - [Pat] Yeah. You want me to go super hard. - I do, only 'cause you have a moment right now. Like you can literally, like you can be the, I mean I genuinely think you're gonna host the ESPYs in three years. - [Pat] Fuck ESPN. - Okay. (group laughter) - [Digs]How about we have our own version of ESPN? - Yeah. - [Male] We create our own award show? - [Pat] No, you're right, I understand what you're saying. - By the way, everybody says, "Fuck Facebook, "it's fucking me. " I'm like, "No, no, you need to fuck it back. " Take people out of it. You can say, "Fuck ESPN" until you go on the ESPYs and you siphon all those fans. It's the best to go into enemy territory. I go do interviews with certain people that I don't love, to siphon people out of it. - [Pat] Ugh. - [Todd]Yeah. - [Pat] Jesus Christ Gary. - Yep. - [Pat] Who do I hate, ESPN? I gotta go to ESPN. - [Digs]You hate a lot of people. - [Pat] I [Digs]Well, we have this fight with you all the time. - Andrew Luck. I know you hate Andrew Luck. - [Digs]And you have no trouble running hard. - I'm just making up shit. - [Digs]You just don't want to use the right path to run. - I'm just trying to get headlines. McAfee hates Luck. - [Pat] That's what ESPN will run. - By the way he is an awesome kid, isn't he? - [Pat] Incredible. - He's hungry as fuck. - [Pat] Unless he was born an asshole. - He better win a Super Bowl. That's like running through my head. I'm like that's gonna be fun to watch from afar 'cause I'm a huge Patrick Ewing fan and that means misery loves company and I want other all-time greats to not win championships. - [Pat] Dan Marino. - I hate that fucker. - [Pat] How come? - 'Cause I'm a diehard Jets fan. Do you understand? - [Pat] You're right. Bro, do you know how lucky I am that the NFL had realignment? The NFL realigned Peyton's rookie year. The Colts were in the Jets' division. It would have been both of them. That would have been four automatic losses a year. (group laughter) - [Pat] Unbelievable. - Yeah, little fun fact for the kids at home. - [Pat] So you legit are a diehard, do the Jets know you are a diehard fan? That you plan on buying them? - Yep. - [Pat] What's the owner name? - Woody Johnson. - [Pat] Woody Johnson? - Yep. - [Pat] Does he know that you plan on buying from him? - I'm not sure. I don't care. Because he's not selling. And I hope he has a nice long life. And I'm 30 years younger, and it's the natural progression of human beings, right? - [Pat] I talked to Jim Irsay in my retirement, which was an hour and a half conversation. - Interesting. - [Pat] It was an incredible convo. I told him I never wanted to be a player, never want to be a coach, don't wanna be a scout, GM I wanna own the Colts one day. And he was like so taken back by it, but then he gave me like a real conversation. - I love it. - [Pat] I think the NFL owners are getting comfortable. They're just getting comfortable. - Anybody gets comfortable when you're a billionaire. - [Pat] Making billions. What is the end game for you? - Seven Super Bowls. - [Pat] So owning the Jets and winning seven Super Bowls is the end game for GaryVee. - 100%. And then there will be a movie, right? 'Cause it was a kid from Russia who always said he was gonna own the Jets and he did and I'm gonna inspire some 13-year-old girl in Chattanooga, Tennessee to do something similar. - [Pat] Do you think about your story with every decision you make? - Yes. - [Pat] Me too. - 100%. - [Digs]Who plays you in the movie? - Somebody ridiculously fucking handsome. (group laughter) I don't know if you know this, my brother AJ, he started VaynerMedia with me. He left a year and a half, about a year ago. He has Crohn's disease. We went from 30 to 800 people. And you're managing people. And that shit sucks, you guys know. - [Pat] Puttin out fires. - I'm a firefighter. I say it all the time. That's what I do for a living. I'm gonna leave this booth, we're gonna high-five, new friends, we're pumped, we like each other And literally I'm gonna open my phone, there's gonna be four texts and 137 emails and it's all gonna be shit. That's my life. But that's what you do when you're number one, right? Anyway, my brother leaves, he doesn't know what he wants to do, we decide a couple months earlier, I bought a small sports agency out of Boston and New York called Symmetry Sports. They only had four guys. Matt Paradis was their big hit. Sixth round center from Boise. All-pro now for the Broncos. Great kid. Small guys. Couldn't really ever play at the biggest leagues of agency world. But I wanted to learn it, so I bought it. Passive, just to watch it. AJ decides to jump in and run it. We rebrand it to VaynerSports, and I'm about to dominate over the next five years the sports agency world. - [Pat] Do you know how many agents I've fired? - How many? - [Pat] Five. - True? - [Pat] Yep. - Good. I wanna be able to close every single punter prospect for the rest of my life because of you. - [Pat] That'll be no problem. - Great. - [Pat] I don't wanna say I'm the leader of the punters ### [50:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=3000s) Segment 11 (50:00 - 55:00) but every high school kid-- - You're the Lord of the Punters. - [Digs]I like that. DRock, new custom t-shirt, we're doing this. Lord of the Punters. - Find it at BarstoolSports. com (group laughter) - [Gary] Extra large? Extra large. - [Pat] Yeah. - Lord of the Punters. - [Pat] I think that's a goal. - If there's a single punter in, not this draft coming up, next year's draft, that gets drafted, that doesn't sign with VaynerSports-- - [Pat] My fault. - we're losers. No, you know what, you're right, your fault. - [Pat] Yeah, it's 100% my fault. But it's very easy to tell which punter's gonna make it and which kicker's gonna make it. - Great. - [Pat] In the college, very easy. Got a gigantic leg? Gonna make it. Baby leg? Not gonna make it. Easy as that. I happen to have the biggest of them all. (group laughter) - That just gave us a design idea for Lord of the Punters. - [Pat] Gigantic fucking leg. - Gigantic leg. I love it. - [Pat] Do you follow other sports? NHL? - NBA. I was a big hockey fan, but once my teams win a championship, I'm out. So the '94 Rangers win the cup? - [Pat] Climb that, out. - That's it. I'm all about the climb. Once I win, I'm out. - [Pat] But you want seven championships with the Jets. Don't you think that the history of you, is gonna make you drop out, after you won a Super Bowl as an owner? - Maybe. That's a very good observation. You know what I'm more scared of? Actually winning one before I buy them. I don't know what's gonna happen. It could get fucked up. - [Digs]It makes for a better movie if you just leave after that one, 'cause it would get kinda redundant. (Pat laughs) You're going seven wins. - [Todd]I don't think you have to worry about them winning one. - Yeah, that's what everybody says until they go 2-14 this year, take Darnold, right, from USC next year, and go and actually win. Listen, I love losing. - [Pat] You learn. - I love losing. All these people, I love all these Patriot fans, friends I have, right? Who live in other parts, listen, you live in Boston? Mazel Tov. New Hampshire, Vermont? Mazel Tov. You live in fucking Detroit, and you're a Patriots fan? It's the quickest tell that you're a loser. You're using. (group laughter) You are using, it is! And by the way, I'm not joking. If you are a fan of a great sports franchise and you do not live in that market, let me tell you who you are. You're a fucking loser. Let me explain. It's because you need an outside thing to give you self-esteem. You want other people to deploy self-esteem into your body, you don't have it yourself. Period. - [Pat] Do you read tweets that are compliments? - Of course! - [Pat] You love 'em. - I need compliments 24/7/365. - [Pat] Me too, I fucking love 'em. - They're my oxygen. - [Pat] I would take a compliment from anybody. - And I also love fucking, "GaryVee, you're a bullshit artist, "I don't believe anything you say. " I love that too. Chips on shoulder. You don't understand, I'm unbeatable. You give me compliments? I grow, I fucking love it. You fucking diss my shit? I fucking grow, 'cause I want to slice your throat. - [Pat] I feel like I'm looking in a mirror right now. (group laughter) But, right? It's a win-win. When you're in a good place, when you know your intent, when you've figured yourself out, it's game over. - [Pat] How many years is it gonna take for you to buy the Jets you think? Have you mapped it out yet? - 20. - [Pat] 20 more years of darkness? - Yeah, because I don't do things that create the kind of wealth overnight. I'm not inventing Uber. - [Pat] You're chess, not checkers. - 100% - [Pat] I learned that in bool, the other day. - It's true. I use that analogy all the time, that's exactly what I am. I'm patient as fuck, I like the narrative, I enjoy the climb. It's great. - [Pat] Just a hustler. - Just a grinder, just willing to, I think I can outwill everybody. - [Pat] Jesus Christ. - [Digs] You said that, you willed Xavier into winning the-- - [Pat] I did. Did you hear about the Bud Light Busters? - Nope. - [Pat] So Bud Light Busters was something that Barstool Sports together, they got paid by Bud Light, I did not. But everybody, every personality in the Barstool Sports, drafted one team that was seeded nine or lower, and you had to pick a team that made it to Sweet 16. - And you took... - [Pat] And I took Xavier. - [Todd] Only team to do it. - [Pat] Only team to make it in the whole company. - Do you know what I call this? - [Pat] I willed the fuck, I motivated the shit out of those kids. - [Pat] What's that? - The Jorge Cantu rule. - [Pat] Okay, don't know who he is, sounds like a Mexican, let's do it. - Jorge Cantu is a baseball player, who was a non-prospect. I picked him up on waivers, in Fantasy Baseball, a decade or two ago. He lost his mind. The guy batted like. 290 with 30 homers. He lost his shit. Had 100 plus RBIs, came out of left field, right, literally. Cool. I then trade 'em, because his max value, he's out of his mind. Shits the bed. Can't play baseball anymore. I pick him back up, dominates Earth. (group laughter) - [Todd] Back in the game! - If Brandon Warnecke is listening to this right now. It happened yesterday. I pick up Benoit, the fucking closer, the set-up man for the Phillies? An hour later, new closer, it's supposed to be the set-up guy, nope, Benoit. I willed it. - [Pat] How good do you feel about that? - The best. - [Pat] 'Cause I felt real good about Xavier. - The best! - [Pat] I celebrated hard in Vegas. - Bro, I honestly believe it. I know it makes no logical sense. I know 10,000 people just said, "This fucking guy. " I'm sorry, I believe it. ### [55:00](https://www.youtube.com/watch?v=i6SYeXdMLqo&t=3300s) Segment 12 (55:00 - 59:00) - [Pat] Do you speak things into existence? - Listen, I think the answer is yes because then I go do something about it. - [Digs]It puts pressure on you. - You know what I mean? Like, I don't sit on my couch and say, "I'm going to be a millionaire! " and then jerk-off while I'm playing Madden all day. Like, I say, "I'm going to be a millionaire," And then I got work 20... - [Digs]That's a good time too. - No, that's super fun! - [Digs]It does put pressure on yourself 'cause if you run your mouth about it... - [Pat] You gotta do it. - [Todd]Then you gotta back it up with your... - Listen, this has been funny theme the past couple of days, I keep pointing to DRock 'cause he follows me, he knows everything that's been going on. We, we... Well, his name's David Rock. I mean, did he win, or what? (group laughter) If my name were... - I would want, like, The Rock - If my name was David Rock, I'd be seven times bigger. (group laughter) It's true. Anyway. You know, like, look. Muhammad Ali runs his fucking mouth, he executes, and he's the greatest. - [Digs]Right. You know, all the people that I can't mention right now that ran their mouth, people in the neighborhood make fun of them. I mean, it's very basic. I'm not scared to run my mouth, and I do. I'm running my mouth that I'm going to buy a $4 billion thing. - [Pat] Yeah, but it puts pressure on you to fucking do it. - I laugh with my inner circle, I say shit like, "Man, I could literally end up becoming a billionaire, "and get shit on because I didn't accomplish it. " (group laughter) Like, first dude ever that like's the worst... I'm like the Worst Billionaire Ever. (group laughter) - [Pat] You remember Gary saying he was gonna buy the fucking Jets. - What a loser! (group laughter) - [Pat] All he got was a billion dollars before you fuckin'... - He just owns the Bangals, that loser. (group laughter) - [Digs]He owns an Arena Leauge team. - [Pat] What's the next sport to be big, lacrosse? - E-sports. E-sports is going to be the biggest sport in America besides the NFL and NBA. - [Pat] Well, why don't you put together this league, because this is an idea. - Go ahead. - [Digs]So, in England, whenever we played over there, don't know why, but the NFL... pigs get fed, hogs get slaughtered, you're trying to spread to Europe, whatever. Don't know how it's going to work if they put a team over there. Won't work, whatever. But they have, for the UEFA League... - Yep. - [Pat] They have an E game team that represents each one of 'em, and the night before they play... - FIFA. - [Pat] They play FIFA against each other. Why doesn't the NFL have Madden teams that do that? Why don't you put that together? - I don't want to do anything that's at the mercy of the IP of somebody else. It's the macro-version of what you didn't like. I will never do that because I don't need to fuck with the shield. - [Gary] Gotcha. - Got it? I'd rather create the hacky sack league, or the thumb wrestling league, or the pencil fighting league. Something that's agnostic that I can completely own. That's why. - [Pat] Gotcha. - It's literally the macro of what you said earlier. - [Pat] And the NFL will probably end up doing this at some point, but they'll be 10 years behind. - Yeah, the thing that people make a mistake on with social media is they do things, shady stuff, but Facebook... and they think they're tricking Facebook and Instagram. They know what's going on. - [Pat] How do we get better at Facebook? - You actually know the art and the science behind how to get better at it. Like, first of all, you should never do a podcast again without it being filmed. Ever. - [Group] We film it, yeah. - Great. Then, you should cut at least 13 to 20 different moments into 40, 50, 60 second videos, and then you should amplify them. You should run $100 to $500 worth of ads on every single post on Facebook against Colt fans. You should compound it. It's the actual hashtags you use. It's the actual filter time that you post it. - [Pat] Man, what times are best? You don't have to tell us, don't tell us that. - No, no. I'll tell you 'cause I want everybody at home to win. I don't know. But you've gotta do... - [Pat] What the fuck just happened? - Well, I'll tell you what happens. All of them could work, it's different shit. Your demo, I think late nights are interesting, I think Instagram's interesting, I think you have to have a real Snapchat campaign, you should never do an event ever again without buying a custom filter that's funny with a drawing of your face on it. There's a lot of strategies here, man. - [Digs]God. Jesus. - This is not by accident. This is... You're relying right now on your talent. You need to deploy real strategy to compound it. - [Pat] Well, with that being said... - Let's go fucking do something. - [Pat] Let's go take over the world! world, Gary. - And speaking of taking over the world, Blue Apron, no... (group laughter) - [Pat] Do you have any more? - [Todd]I do not. - [Pat] Perfect. The NHL playoffs start tonight. Who plays, Nick? - [Nick] We got the Pens playing Columbus. - [Pat] Pens win. - [Nick] You think? - [Pat] Yeah. - [Nick] Let's hope so. - [Pat] Pens are gonna win it, only because I'm from Pittsburgh, and I'm a very... - I gotta go. - [Pat] Yeah, so... - I have a meeting. - [Pat] Go ahead, man. - Facebook. com/Gary. Gary V-E-E. On everything else. I'll answer any fucking question, just put #PatandGary. All of them. I'm gonna answer every fucking question. - [Pat] I can't wait to just ask you a hundred... (group laughter) - I love you guys. Thanks everyone. Take care. (group applause) Real pleasure. - [Pat] You're the fucking man. - [Gary] That was fun. --- *Источник: https://ekstraktznaniy.ru/video/18871*