# Making Bank Gary Vaynerchuk Interview | New York 2016 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=N8CalarFXKQ - **Дата:** 04.03.2017 - **Длительность:** 20:42 - **Просмотры:** 31,173 - **Источник:** https://ekstraktznaniy.ru/video/18943 ## Описание -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, a ## Транскрипт ### Intro [] welcome to making bank I am joshh felber and again we are here with Gary vaynerchuk welcome Gary making bank I like cool man well welcome back buddy thank you brother after a 48 hour travel trip and 11 hours in Australia you're in Cleveland is it normal to go Sydney to Cleveland is that the normal that's it everybody's doing that right just make sure you just skip everything else and come straight here I wish there was a direct flight the Honolulu and Chicago uh layovers were pretty interesting some let's do it cool man welcome back to the show de last time we were kind of chatting a little bit about your book yes and I kind of want to dive in a little bit more cuz now you've got exposure now things are happening I mean give us a little you know is the book doing what you want it to do yeah the book's actually doing better than I thought it was going to do to be really Frank with you I think in hindsight I should have realized that the show the Q& A show is me at my best for me which is I get to talk philosophically and in detail okay and so unlike my other three books which they either took one or the other tactic this one's a little more 360 and so we're one week in and my best buds who know all my [ __ ] like it quite a bit and people that actually think I'm a little too much or bravado or caught me in the wrong light have been emailing me and say they like it and so this is definitely the best feedback I've ever gotten on a book awesome and I ### Bank Gary Vaynerchuk audiobook [1:23] I've seen some of those testimonials popping up people like oh man I didn't really connect with Gary and listen to the audio book which is totally different than the book almost yeah I decided to do something interesting I'm not a very I'm actually a terrible reader and so which is you know a lot of times I make the joke that I've almost written as many books as I've read and I think it's because I'm not a good reader I mean I just a waste of time I can't retain information very well that way uh so I'm doing the audiobook and I'm reading and I'm like this is going to take forever because the book is big and I was like okay I've got an idea let's not do that so instead I had a bunch of my buddies read questions for the book and so I just sat in the booth and answered them as if it was the first time I was ever hearing it luckily they're pretty consistent with what I wrote but some have been adjusted a little bit expanded on some for sure yeah we were talking about you I that's really cool that you so I because that I did that with the audiobook it's the first time I've heard of people reading and listening to audiobook you said you did that but this has been a challenge because they're different they're ### Bank Gary Vaynerchuk QA [2:24] because they're different yeah you start going off and adding all this cool extra content and it's like boom man okay cool I take notes following right along but it's been having to you know just stop one and just really absorb audio book and then go back and pick up the uh written again so uh so I guess what was the whole I guess purpose and drive behind this specific book it was very selfish and I want to be very Frank about this I'm obsessed with Q& A sure I want to do Q& A and I decided 18 months ago to make myself a little bit more known for Q& A it's why I started the show it's why I wrote the book and now I can go to conferences and just be Q& A or just do Q& A you know I'm not big enough yet where I can go into any venue and go okay hey everybody you know my Spiel let's do Q& A so I still probably but if I can get to a place where I go 15 minutes Spiel 45 Q& A versus 45 and 15 that would be really great I love the stage I love Q& A I think I get to show my best version of myself in Q& A cuz I get to show that I actually know what the hell I'm talking about into the problems and just like even details right like I'm a practitioner in Snapchat and Facebook live and in Twitter and uh I think that um there's a lot of people headline reading or watching other people and just grabbing on to quotes that I mean I've literally sit in presentations where people talk about product and incorrect way sure like just say do this and the product doesn't do that so I take a lot of pride in my actual knowledge and usage of these things or theories or philosophies and so yeah awesome well so ### Family Life [3:59] one of the things and I know you talk a little bit about it in the book as well as on some of your shows everything is the whole family and kids I mean I have three kids myself and a wife and I mean like I said before I met you and really dove into who you were I mean I thought I was the badass Hustler now it's like oh man this other guy Gary's just crushing is it giving you know a lot of people are using me to get air cover with their husband or wife about how much they work they're like well Gary look how bad he is exactly so um you know how do I deal with it yeah because people talk about balance I think that's you know [ __ ] cuz balance is person integration I think it is you know an integration is look here's the real answer I have no interest in telling people how to parent their children and manage their work life balance with their spouse or their partner right like you know every relationship is different like you just everybody's got their own stuff and so my key is to overc communicate with Lizzy like that's what I have to do for a living is for the most important thing is to overc communicate with my partner and now as my children are six and three and I can see it already Misha's almost seven now you know now Misha's got her opinions and I have to factor those in and so it's constant adjustment I'm working harder today than I did more hours 36 months ago but I may decline over the next 7 to 10 years because those might be formative years for the kids or who knows or and the truth is or I may work more yeah like or you know we may find the balance of you know let's be insane about weekends and vacations and you know my kids my intuition is my kids are going to be very over programmed and they're going to be on 9 to5 and really not because we live in Manhattan but because there's so much they want to do and there's so much you can do and by the way if they don't want to that's fine too but I think I what my point with that little story is it's a it's communicating and adjusting daily sure and that's how we deal with it and I think that makes sense I mean cuz you can't really always know where it's going to be two weeks from now or my dad get sick tomorrow I'm not going to work at all yeah like I don't understand why people think like this is a thesis that can be your thesis like like I don't know I'm working more now than I did in my 20s when I should have worked the most but I thought I worked a lot then I was working 12 hours a day now I'm working more that blows my mind that was not something I could ever foreseen are you going to work more as a 40-year-old man with two kids than as a 24 year-old that wants to rule the world no way I would have won that bet yeah ### Shutting Down [6:39] same I'm the same way and one of the things too I know you said you do is you take you integrate seven weeks of vacation yes as well to really just totally shut down spend time with the family as things increased on 15-hour days and I could I really ended to travel I was like okay two weeks vacation is just not enough just net time um I think what I've done in these last three years as it's gotten crazy is been completely shut down on weekends you know even though right now as I'm addicted to Snapchat just talking to my friends here sorry um you could see on the weekends like I'll sneak one in when I have to take Xander to the store just because I feel I want to get something out there but I'm really off I'm really with the fam I'm really focused and then on vacation I've gotten really great I've really started shutting down and really all in and look it might be not enough for some people might be enough for other people I don't know I mean when I think about 52 weeks and I can get you know 12% I mean it's a feels like a lot of time and so we just bought a summer home so I'm going to try to work from home on Fridays now and do calls and interviews not Monday Tuesday Wednesday Thursday try to stack them in on Friday so by 5 o'clock maybe I could be that's another six hours that I'm buying back to family that I never did before because of that new variable so it's just adjusting and ### The Key [7:57] that key is you know is being present and you know when you're totally shutting down the key is to be happy with yourself right like I have no interest in making you happy about my work life balance you worry about your work life balance like my key is first me and this is in order then my kids and my wife because if I'm happy then I can do anything for them and that's it right and that's what I that's what matters and if this feels good for now then great and that's it and the only thing that can waver from what I want to do is a real belief that I'm doing the wrong thing by my family because either my daughter my son or my wife tell me they're very unhappy with the allocation that I'm giving right now but like my wife ended up being way more independent than I thought yeah like I never saw that coming I didn't see my wife being like I secretly think my wife has a separate husband somewhere she's just so not into me Lizzy come on like she's so independent she's on her stuff and like that clearly makes it work too definitely and that's the same as way my wife is I think I just who I attracted yeah and I think that's probably right because that's the way I was as well so and that you know it kind leads me you know I know that you talk about like Don't Be Me Be You he dive into a little bit more I mean like I mean you're out there hustling hard I'm super pumped with like the attention and admiration that I'm getting but it scares me because I don't want people to do what I'm doing because I know that I'm very first of all I feel like I'm an extremely unique dude I've always been unique my whole life I've always done stuff so differently so it doesn't feel like I'm a good blueprint for a lot of people like it doesn't feel practical that you can work 18 hours a day without eating or drinking you know this is why I've been throwing around the robot emoji on my social lately because my brother coined this a long time ago inside the family and now I'm because of daily V my daily Vlog where people really see it's true yeah I mean like I don't think I'm a good comp sure and so I think you have but I'm happy for me and I want people to be happy for them and if that means N9 to5 49,000 a year in income and you're happy as hell well then you've won because I've got miserable Friends making $10 million a year oh yeah definitely um just dive ### Marketing [10:11] into a little bit of marketing real um you know I like marketing Snapchat you're all you're on this SnapChat hype you're you know I got man Sean now download are you done Sean Stevenson getting Snapchat yes get in there brother uh I follow attention right you know lately some of I know you know some of you it sounds like you know I'm kind of saying now I day trade attention that's what I do for a living I look at attention and that's been my career as at 40 now I know what I am I'm a person that day trades attention that's why I liked Ecom and email marketing and Google AdWords and Facebook and Twitter and YouTube and now Snapchat in 24 months the far majority of Americans under the age of 45 will be spending a lot of time on Snapchat that's important the end whether you want to raise money for your NGO or get your you know soap business off the ground or if you want to get elected for mayor attention is what you need before you tell people what you've got and you've got to go where it's going and I like going where it's underpriced like TV's got attention but it would take up all my time and I don't have a good business deal by being the star of a TV show and so where is it underpriced Snapchat is conducive to very quick thoughts and ideas does they have to have a special name no you can have your name I have my name just your name and so oh well yeah I mean you come up with something you know we'll work on that though I'll help you uh and so take something temporary it's going to be there and so I think that people that are watching right now that are selling real estate the 38 to 52-year-old couples they don't think Snapchat's important because 14-year old girls are on it right my point is if you're going to run a marathon you have to start uh doing a 5k or get on a treadmill so the quicker you start understanding how to sell real estate on Snapchat it's going to take you a year to really get a Cadence down and by the time you do if the Market's there and you're the only one doing it there well then you become the biggest broker in you know Malibu yeah and that's you know ### Snapchat [12:08] the interesting thing is you have those stories popping out daily on Snapchat you know just kind of what is happening in your life for a lot of you that don't know stories is the main product of Snapchat where you get to put out content bits and pieces and it sits there for 24 hours and every piece of content expires at 24 hours so it's this rolling story it's a very unique different social network it's a little bit YouTube Twitter it's a little bit Instagram it's very different uh but it's very powerful and you should go to YouTube and literally type in how to use Snapchat there's thousands of videos If you allocate three hours of your time into it you'll really understand what to do after watching a bunch of them and it will be a game changer I think for a lot of you so where do you think the whole ### Social Media Marketing [12:53] social media marketing segments headed I know you got Snapchat I mean what do we see in 20 2017 2018 I don't like predicting as you know I like reacting but I think Facebook has an absolute strangle hold on the American attention between Facebook and Instagram for the next three years I feel very comfortable saying that I think Twitter's got to evolve or it will fundamentally go the way of Tumblr and my space and Google Plus which is a secondary third tier platform uh I think Snapchat will be a monster and I think inevitably something will pop up that we don't even know right now that will be very important in 24 months and I know we've talked a little briefly you know you have the musically anchor and all that yeah musically anchor Peach you know uh after school these are things I'm watching but they're all like you know they're all penny stocks that I'm kind of watching still early cool how you know how ### Gratitude [13:41] do you continue to operate at such a high level of performance I mean travel in 40 gratitude I'm just so grateful and it just drives the crap out of me like I don't know like I got to be a person like I really I know you guys some of you have heard that like the math around becoming a human being is so insane yeah and then so wait a minute you're telling me that I got to be a human and I got to be a white man in America I believe that every white man that lives in America should be put in jail if they complain that is my new belief that is a law that I would like to pass if you were a white man in America you've literally won the universe You've Won it for sure you've won the universe Lottery shut the [ __ ] up like like everybody else should complain more than you yeah no I what I'm right like like you didn't figure I don't want to hear it from you didn't you didn't figure out to be born in America like you just were born and you were white and you're an America you won so I'm hungry and driven and excited and happy because I know the Al I can feel in my soul the alternative which is almost everything else almost every other human being almost every other animal like I don't want to be a giraffe yeah like that's not the best like every human won that game if you were the most poor human minority in in a very small village in the middle of nowhere you beat the giraffe right yeah you got to run fast or a flower that just gets picked and dies like I don't know I'm very grateful and then on top of all that I think I was gifted with some talents that are interesting you could have been an athlete and that's cool but you're done at 30 or 35 and I get to do my businessman thing forever so I'm just grateful that's what drives me that's awesome now you got everybody over there working on Snapchat good my first time good man makes me happy man like when I look back when I get emails right now of the people that I the last time I was probably this emphatic was probably Twitter you know Facebook ads and that's worked for people but that was already like a different kind of thing it wasn't the platform itself it was a tactic within a big platform and like I get emails every day like you made me go on Twitter my this happened because like and I mean like I got married because of it I started a business helped my friend find his lost dog because of it like the whole gamut sure um and I feel like I'm going to get those emails in four years about this too awesome we got a few minutes left so ### Purpose [16:20] um want to dive in you know really what is Ian what is your life's purpose I think it's equally massively selfish and extremely um Noble which is I want to build an Empire on the back of good I want to build an enormously big business because I love capitalism I love business that's who I am uh I want to build a billion I want to buy the New York Jets I want to document the entire process for probably from the time I was 30 to the time I'm 70 or 65 when I do it I want to create 35 years of content of me chasing something doing it the best and most right way that I know how which I think is very good and very nice and the right way behind the scenes then in public and then I want to achieve it be the blueprint for everybody of okay I can achieve anything at the highest of levels and be a good person along the way that would be an incredible way to go into the ground definitely and you ### Blueprint [17:23] know that's what a lot of people really kind of struggle with that whole thing is you know what is my purpose I think know my I really do I think I'm meant to pull off a very big thing in public and become a blueprint for I've always been able to motivate people I never knew that I would do it in public it was kids in my class it was like my dodgeball team it was my siblings it was my neighbor I was always that guy um the fact that now it's at a bigger plane and it will continue to grow and uh and I think it's pretty cool I don't think we've ever in the world had the hardcore documentation of somebody setting out a ridiculously Big Goal and drawing it out for a very long period of time like I'm really excited to go like I really really am excited to go to the premiere of the movie made of my life of pulling it off like I really think that's going to happen like I truly believe that I'm going to be a fairly good-looking old dude going to the premiere of my movie and being super pump some hot looking of the moment Hollywood dude is playing me and like I truly believe that's going to happen I truly believe that I'm going to create a public narrative that everybody's going to know about where I took 40 years to accomplish something I wanted in the best way possible and it becomes a modern day blueprint in the way that the Steve Jobs thing bothered me in the other direction which was when he passed and when his narrative was starting to be formed it was that he was a tough bad guy and it got the best out of people and I want to inspire people with honey not with vinegar awesome and that and that's what ### Creating Value [18:55] you do by creating the value I mean you're all about creating value and I mean I think the landscape is you know really shifted over the last several years is you know especially with online internet marketing everything else it was like Hey you know opt in and I'll give you something and you know you know to give you know now it's more like hey let me give to you I think I've even been unfair to the people running masterminds and conferences and ebooks because I'm being so aggressive and I'm lumping everybody into it and it's a good opportunity to say look there's different versions of everything but yeah you're right I uh I'm looking to really give away the best I mean I watch it every day I watch people repackage my free information for my show into sellable assets online and I watch people and I'm fascinated by it um but you know yeah I've chosen my path I want to put out the best content in the world that I can and then every three years I want to sell something for 18 bucks and uh that's my Cadence cool man and um last thing should we do a book giveaway sure awesome so we got some extra books my figure so uh we'll have you come opt in grab Gary V's book and you know all the contest information will be right you know on our link next to the video here awesome and we'll uh ship some people some cool free hope you guys enjoy it when they get it to your home well I really appreciate you coming back on making bank and just look forward to connecting with you again I am Josh felbert and you are watching making bank get out and be extraordinary for