# HOLLYWOOOOOD | DailyVee 139 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=KByGd-8rZeA - **Дата:** 25.01.2017 - **Длительность:** 8:19 - **Просмотры:** 51,766 - **Источник:** https://ekstraktznaniy.ru/video/19012 ## Описание STARTED THE MORNING OFF WITH SHOOTING CONTENT FOR PLANET OF THE APPS, THEN MET WITH TEAM GARY AND DISCUSSED IMPORTANT CONTENT, THEN I HAD A MEETING WITH OFFICE OF THE CEO. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ♫ Music by D Press - https://soundcloud.com/dpresspage ♫ Music by Welshly Arms - https://soundcloud.com/welshlyarms 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects-vol-2 -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the ## Транскрипт ### [] - I bite my nails like a ninja. ("Legendary" by Welshly Arms) What if I told you this was the last Monday morning of your life? ("Wind Bend" by D Press) ### PLANET OF THE APPS NYC | DAY 2 [0:52] - (inaudible) is here. - [Gary] Okay. - He's around the corner. Once they're set and ready to go we're just gonna pick up with you in your office again. - [Gary] Okay. - [Evan] And then we'll walk over. - [Gary] This video you guys made for me? ### 9:15 AM TEAM GARY MEETING [1:07] Which is really good. One of the biggest business debates, debates in business, answer it in 90 seconds. But Instagram videos are only 60 seconds. Cool, I'd post it anyway. (group laughter) Want to see what people are gonna say. - [Andy] Talking about translations in China. ### ANDY KRAINAK | BRAND DIRECTOR INSTAGRAM @ANDYKRAINAK [1:34] - [Gary] Well then we can just go with a pure content strategy which is like post the shit. - [Andy] Just post it. Okay. - [Other Tyler] And see what happens there. - [Gary] I do think it's worth the upside. - [Andy] 100%. So I'm just gonna get rolling with it. - Okay. - [Andy] Cool. - Should I take Mandarin night classes? (group laughter) I have so much time. How's the episode gonna be from yesterday? - [Other Tyler] Good. - Some good stuff? - [Evan] Guys playing, card's set. Desks over here. - [Gary] Okay. ### EVAN SWEDELSON CO-EXECUTIVE PRODUCER [2:10] - [Evan] You're gonna pop over, do as much as we can with him there. They do want to share with you the deck itself. - [Gary] Good. Let's do that. Okay. - [Evan] And then do that in here. - [Gary] Okay. - [Evan] Apple TV, super simple. - Walk in (censored) and be like we're the three fuckers that are ### CREATIVE STRATEGY MEETING [2:27] gonna get it to a (censored). And like why don't we make America give a fuck about getting to a (censored) impressions? Why don't we like, so one of the things I think has always worked for me is 'cause maybe TV's doing it right now. ### STEVE BABCOCK INSTAGRAM @STEVEHAPPENS [2:40] I love breaking the third wall. - [Steve] Mhmmm. - Like that's when it gets real. Honestly, I got another idea. Idea number two and this is fucking big. (Lisa laughs) I'm telling you it's big, Lis. (group laughter) Guys, it's really big though. - [DRock] Uh oh, he stood up. - Yep, you know this. Honestly, this is the one I want to do. Oh fuck, I'm so into this. You ready? I think (censored) should come out with a campaign that says fuck (censored) we're never (censored). - [Man] Yeah. - Straight up. That's the campaign. (group laughter) ("Long Walk" D Press) - [Tyler] Did you see by the way, there's an email in your inbox... - [Gary] Get me the Office of the CEO. ### MEETING WITH OFFICE OF THE CEO [3:27] It's an interesting time. We need to be conscious. I'm here for you guys on this, okay? One thing historically that we did not do that I am fully on board with is I want to fight. Let them say no. - [Claude] Really? - Let them change their mind. I want to make these calls of I really want to be involved in this year. This is my dirt year. I want to be involved. Real quick, I'm very comfortable with you guys discussing this. Whoever wants to take it, I think I want to play the John Madden role. I want to do color commentary. I think it's important for somebody that's so bought into me to realize how special this organization is above and beyond me. Here's my punchline, if we believe in something enough, we'll build the internal capability. - [Man 2] Yep. - [Man 3] Yep. - Cool. I was in a meeting with the team getting prepared for this ### 1:15 PM CALL WITH CLIENT [4:21] opportunity and Eric was updating me on the conversation he had with you and I just wanted clarity for myself and for you so that we can get to the best place. When we're talking about breakthrough work and things of that nature, you know, obviously I communicated this when we were together but I wanted to just hear it from you on this one. Obviously, my full belief is that the breakthrough work comes from the cadence and the strategy of Facebook Video against those segmentations moreso than the creative idea. Of course the creative is the variable. But I want to walk in there with five to six different videos per market. So, the net cost of one video for Europe, U. K., Germany things of that nature. It's my belief and the way to actually change your business from a negative slide I believe is to take the money that is normally allocated to a TVC and to do that in a Facebook video environment. And then having contextual creative per those markets. You are 100% right and even worse I always believe that. What I didn't know until maybe three years ago was oh shit, the agency partners aren't incentivized in figuring these problems out. They're just trying to maximize profit. That's to me, I think every company should not have agencies and do marketing internally so that interests are aligned because I genuinely agree with what you just said. It's down to the people and if the people that are sitting on the other side of you are also publicly held companies and aren't incentivized and putting in the hours or the work to guess, to spec, to innovate but they just want to keep selling you the model that makes their margin, you're never gonna get to the work. Can I pee? - [Tyler] You can pee. The cameras aren't ready. - This is what my life has come to. I have to ask Tyler if I'm allowed to fuckin' pee. Time to edit. DailyVee. DRock films, Tyler edits, I'm the star. So this is one of my least favorite things to do in my life right now which is review DailyVee. I never historically over the last decade watched any of my own content. But there's so much. I already had to edit two or three things out that would have been out of context that could have exposed a client issue. I hate this. But I love 'cause I see Other Tyler. Actually, you know what? I think we should cut that. - [DRock] Yeah? - Yeah. I do. 100% of my day is based on romance. Ends with Ryan, right here. Ends at 18:25, okay? Guys, I'm a master at Premiere Pro. (DRock and Other Tyler laugh) You know? - [Other Tyler] Title? - [Gary] What'd I say with Dunk? What's the funny thing I did with Dunk? Quick reactions? - Oh and then you said like, "I'm the strongest ever" or something like that. - [Gary] I like the quick reactions. Let's run with that. - Okay. - They care about shit like the chair. We're like divulging secrets. Hollywoooood. That one hair on your forehead. (laughs) Listen, you guys are coming from the right place. I love it. Of course you can. You know like 100th of a fucking inch, right? - [Man 4] There we go. - [Man 5] That's the ticket. - [Gary] The magic. That's how we do it. The chair.