# When You Market to Everyone You Mean Nothing to Anyone

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=M0cE6JVIq20
- **Дата:** 06.01.2017
- **Длительность:** 1:53
- **Просмотры:** 30,953
- **Источник:** https://ekstraktznaniy.ru/video/19044

## Описание

--
► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk
--
Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. 

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. 
----
Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, a

## Транскрипт

### Segment 1 (00:00 - 01:00) []

so I think the things we have to do is always debate everything become far less headline readers Facebook had some reporting errors on things that we never even reported against because they didn't really matter right so like but everybody hears that or vice versa whatever the headlines are so I think attention is what you need to trade on here's another one I believe that buying I am a massive anti- programmatic banner and pre-roll digital ad buyer I am at the highest levels and and I just don't think it's a good idea to be on weekly savings. org bottom lefthand corner Banner ad when the justification is the CPM cost nobody saw it so I think we have you know if you and I were doing this chat right now and there was nobody in here it wouldn't matter what the creative is and so first we have to nail that down and then down the creative and I think using the piggyback off the election different people want to hear different things and thank you know for whatever you think of it for me thankfully if nothing you know at the most micro levels cuz there are much bigger macro issues with politics if nothing else people are now debating like oh right you can't give people the same message the days of marketing of Chase it's for all of you what like it's over like vanilla marketing is dead because we had to vanilla market for 50 years cuz they were blunt objects you ran a commercial to everybody but it meant nothing because when you try to mean something to everybody in One false swoop you mean nothing to anybody searching searching