# PUT YOURSELF IN YOUR CUSTOMER'S SHOES

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=wr4lGEJicjc
- **Дата:** 09.12.2016
- **Длительность:** 2:21
- **Просмотры:** 47,065
- **Источник:** https://ekstraktznaniy.ru/video/19091

## Описание

SALES COMES DOWN TO EMPATHY. ARE YOU ABLE TO PUT YOURSELF IN YOUR CUSTOMERS SHOES? IF YOU AREN'T YOUR BRAND AND BUSINESS WILL BE EXPOSED FOR ITS SELFISH INTENT. IT'S ALL ABOUT THE PEOPLE YOU ARE TRYING TO CONNECT WITH.  

watch all of my short motivational films HERE:
https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku
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WANT TO MAKE MORE SALES? OR WANT TO UNDERSTAND WHAT GOES INTO REALLY SELLING A PRODUCT OR SERVICE? LET THIS MESSAGE REALLY SINK IN ... FAR TOO MANY DON'T APPRECIATE WHERE THE CUSTOMERS NEEDS ARE.. 
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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is

## Транскрипт

### Segment 1 (00:00 - 02:00) []

I just don't understand sales people. It's it's, you know, it's actually a really interesting trait that allows somebody to be a good salesperson. It comes down to empathy. Are you able to put yourself in the other person's shoes? I know what I want. I know how I want it to be. But the reason Bay Vayner Media has been successful is because I haven't been stubborn about forcing all of my clients who are $9 billion companies to do it my way. I'm a little I'm a speedboat. You know, me as a brand person, as a human, I'm too teeny tiny. Vayner Media small 100 million small like my Pepsi client you know they break that much product in a month small not really but you know small and so you need to be empathetic I know how you want it to be I know when you're hitting me up for 15 minutes of your my time what you want out of it what do I get out of it and that's what I do 24/7 365 I check my wants at the door when I go in sales mode. And that's the flip reverse of how most of you roll. And that's why I win. The combination of running the marathon. I don't need it right now. I'm patient as [ __ ] And I really give a [ __ ] about what you want. It's why you like me. It's why this content works. It's why all these things work because I think about you. I don't think about myself. And so we need to deploy empathy. You think you're a good salesman? show me. By deploying massive empathy and awareness to the other person, they're not stupid. They don't not get it. They don't get it the way you want it. Cuz usually it's for you. Amount of you trying to sell me right now in the comments on Insta. I know what you want. But if you're trying to sell it to somebody, you need to understand what they want. That just came out of straight living, knowing what I just did the last 12 hours and then going in these comment sections and people just not deploying empathy. If you want something, you need to reverse engineer the other person.