# Snapchat Marketing: Branding Versus Sales

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=dmgd0X4v98g
- **Дата:** 01.12.2016
- **Длительность:** 1:27
- **Просмотры:** 20,291

## Описание

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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

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## Содержание

### [0:00](https://www.youtube.com/watch?v=dmgd0X4v98g) Segment 1 (00:00 - 01:00)

Ted about best practices on Snapchat he's clearly thinking about marketing from a direct response click attribution tactical standpoint that's like saying I don't get what being on TV all the time does for my business cuz nobody's clicking from their TV and buying Kelly Rippa's book so what he is he's Bas he's ba you tell your man that he's basic thinking he's thinking one chess move it's called branding there's two separate things one's called branding one's called sales right he's talking sales that's one step right you go on Google you buy an ad you click it you sell that's a sale but branding is different what does Taylor Swift get out of like surprising a fan and bringing them on stage she didn't get a transaction nobody touched the screen and bought her album she built brand it made you think something like so they're thinking too basic Snapchat I have 30,000 people watching every one of my Snapchat stories right I snap me walking into here what did they didn't click it and bought my book but I'm painting a narrative of my life they're becoming interested and then when I ask for it somewhere else tactically so I'm playing chess and I think your man's playing checkers

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*Источник: https://ekstraktznaniy.ru/video/19104*