# THE VALUE OF LONG TERM THINKING | DailyVee 097 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=k7VddPg4IuQ - **Дата:** 01.12.2016 - **Длительность:** 12:56 - **Просмотры:** 155,575 - **Источник:** https://ekstraktznaniy.ru/video/19105 ## Описание DOING THE RIGHT THING IS ALWAYS THE RIGHT THING. THEERE IS A NEED TO CHANGE THE WAY WE THINK ABOUT BUSINESS AND LIFE IN GENERAL. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ♫ "We Get To Runaway" by JMKM - https://soundcloud.com/productiveculture ♫ Music by Wolff - https://soundcloud.com/thisiswolff 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a ## Транскрипт ### Segment 1 (00:00 - 05:00) [] (DailyVee theme, triumpant rock music) - [DRock] You like the intro? - You crushed it. It's too long for some people, I get it. It's not a YouTube thing. We're about to make it a YouTube thing, mother fuckers. ("We Get To Runnin Away" by JMKM) How many of you guys remember the scene that happened right here? What episode is that? Remember that recall? Go ahead, says we're arriving, arrive... - [Woman] Here you are. - [Gary] Thank you. - [DRock] Thanks you. - [Woman] You're welcome. - [Laurel] Hi Gary. - [Gary] How are you? - [Laurel] I'm Laurel. - [Gary] Good to see ya. - [Laurel] Nice to meet you. Hi, - [Gary] Stop being full of shit. - [Laurel] Yeah. - [Gary] Good. - [Laurel] Leading by example. Do better. - [Gary] All internal, right? - Yeah, all internal. - [Gary] From a global perspective. No, if you're happy with it. So Westin Reeves just tweeted, (bell dings) "How can I get a signed book without buying one off of eBay? " I just replied, let me make sure I get the exact reply 'cause I just replied. I know what I wrote. (bell dings) You just got one. Garrett Green, who works with me and works with Tyler is now gonna get one. I'm gonna come in the office, we'll film it, I'm gonna sign it, we're gonna send it and I'm gonna post this video so every one of you understand that scaling the unscalable and going deep and living the thank you economy, my secret best book, matters because it just does. Just doing the right thing works. It works in a way that's hidden. I don't know what the ROI of Westin means to me for the rest of my life. I don't know if this $44 execution is gonna return me money. I know that putting that into the ecosystem is gonna bring value. Will Westin tell that story four or five times? Probably. Heck, I do it all the time but now I made this piece of content, that may inspire somebody else. Doing the right thing is the right thing. These are customers, these are people that are advocates, give a crap about what you or your business do and we do not treat them with the respect and the gratitude and the empathy that they deserve and thus our actions and marketing don't reflect that and we leave an enormous amounts of long-term brand building value on the table in exchange for short-term sales tactics. By the way, great job, Garrett. 19 seconds in, boom, jumped in, ready. And Westin right back now, "You're the man, Gary. I apprecaite you. " And four or five people already asking for another book, too. (DRock laughs) Put that whole little part at the end, when it, as a, you know. Not in it. After we end it, you know. The beep, you know. - [Kristen] Hi. - Thank you for coming. Things are running a little late. We're at the halfway point. Three years ahead-- - You know what? I'll jump in there. I don't think I'm three years ahead, I just think I'm today. You know? - Everybody else is three years behind? - I genuinely believe that,-- - Yeah. - by the way and I think it's because of reporting or the politics within an organization. I think I bring what, if I look at this last five years that I've run my agency and the work we've done with the biggest brands in the world is it's just an entrepreneurial mindset. You know, I think you need to make, you need to walk in with naive eyes to everything. My big theory is I try to put myself out of business every day. (audience member sneezes) Bless you. The things that I'm passionate about Facebook, influencers, Instagram, for the right brand Snapchat, I could care less if they go out of business tomorrow. Right? I have no emotional ties to anything. I don't see any vested interest in the long term for what works for me three years ago to work for me now. The process of driving down creative costs but not giving up ### Segment 2 (05:00 - 10:00) [5:00] quality because, by the way quality's subjective, you know, but it's perception. When you pay for something it's what you, then you deem its value. You don't value the video I want to make for you for 37,000 the same as your above the line creative agency charged for 540 even was the same exact thing. That's how humans roll. What's interesting is there's an appetite to not be romantic and that is a mindset that is extremely attractive and much needed. You can't be tied to anything right now. It's just moving too fast. - Speaking of moving fast, you've got to go to London. - Yes. See ya, thank you. - Thanks, Gary. (audience applause) How are you? You good? Good to see you. ("On Me" by JMKM) You know, I think that obviously I'm out and about in a very significant way and so will bring awareness to it in general, outside of even client. Current clients for Vayner or which will be a gateway to this opportunity. Also, I have a lot of people through my own vlogging and things of that nature that follow me. Filmmakers on YouTube and other platforms that will probably see this association and have more, I mean they should already know Vimeo given the quality but I think it's a brand play and a execution play. So obviously, you know, I think one of the interesting dynamics of how I saw this is I'm a big believer that you have to always reverse engineer what you're doing for your client and so as you can imagine in this JV if this structure executes the video work instead of my own production in-house capabilities, I'm sharing the revenue. In essence I'm taking dollars out of my own pocket, however, I always want to give my clients the best and brightest options in every scenario so I think the support comes from awareness, branding, being out there and speaking to it and then obviously being a very extremely strong sales engine to the opportunity and more importantly helping a lot of these incredible filmmakers understand the nuances if they haven't worked in the past with brands of the creative freedoms and some of maybe the limitations. And so being a handholding process to the interpretation I think could be, to make it go faster, smoother and more successful. I think the thing I've learned in building an agency in the world where I used to interact with them is having that context brings a lot of value. 3:01 P. M. big shout out the Suite 301 in Mount Ida College 1994. You know how we did it. (laughs) Oh God. (DRock laughs) Yeah, no I think there's a lot going on with that. - [James] We were working, Gary. - [Gary] I believe you. Hey guys. - What's up, DRock? - [DRock] Wait, was that the one we had to do the video about? - I think so. You didn't get it? Yeah, so that's how it is. We didn't need to do a fucking fancy. Let's just do it the way it actually is. I don't know why we are so over complicating it, I know why I am. I'm not so sold why I, with some combination of you guys, haven't figured this out. For me, as well, on that one issue. - [Man] What is your backbone other than Gary's opinion and your opinion, why the fuck you made that decision. - I don't know. There's a million people that work in New York that do that. But by the way, that's exactly the point. Here's the best part, I don't want to make anybody do anything. I do not want to meet Sally and you tell me to convince her that the right path for her is to become a unicorn. I'm done with unicorns. I only want one unicorn the guy that plays there. That's it. Boom, in the slot, go do your thing. 'Cause then we can go fast. Then we know exactly what their titles are, there's no confusion. Now, we layer the complications. Everybody needs to get as far as they can, if you get 100% alignment, you send me something that you say this is 100% in alignment, I don't even open the PDF, I say approved, we all move fast. That needs to be the framework that this company works on. That is the magic but we're spending way too much time debating with you guys when I'm gonna make the ultimate call anyway. Right, I'm the bottleneck in it anyway. I'm gonna sign off somewhere so what's really smart is all succumbing to that reality. First of all, it's better for you. It's better for me. We don't waste time. We enjoy our interactions on moving the company because we're just, we just know that we're gonna do everything that we get to agree on and then the parts we're not, we're just gonna line item them. We'll probably spend a little more because we have ambitions as being senior people and trying to get to that place but ### Segment 3 (10:00 - 12:00) [10:00] if not there's gonna always be those things and that's how we'll win. Walk with us, guys. Leave your laptops here, unless you need it, which you can bring them too. Right and maybe, right. Right, right, right, right. - I guess I'm not in a hurry. - Yeah, I got it. How'd the (censored) meeting go? - Oh, fantastic. - Crushed? - Yeah, super crushed. - Hey, Katie! - Yeah, no they... - [Gary] Nicole. What about, this is ridiculous. (group laughter) - Flying to CES, you're speaking in New Orleans the morning you're flying to CES. We can go private, it's looking like it might be about 22K. I'm looking for a cheaper one. You can go direct and get there sooner but not first class or you can connect in Houston or Dallas. - First class? - Yeah. - And I'll get there on time if I connect? - I mean you get there that evening. You can land at 7:50, connect first class, it's like 7 or 8 o'clock local Vegas time. - The ability and quality level of the TV layer. ("Laura" by Wolff) - [Gary] Like, I get credit for things that I'm oblivious to. You know what I mean? Just like that's a good example. Yeah, like people I think that I'm too cool. I don't even follow her. But I'm like eh. By the way, this is the story of my life. You know that the reason I actually got girls to like me in high school was that I was so into baseball cards that when they started liking me a little bit more in kind of my junior, senior year that I was A, scared of them still 'cause I was maturing slowly and B, all I want to do is build businesses that because I wasn't reacting to them liking me it made them like me more and that's basically what's happening in business. People think that I'm doing something 'cause I'm too cool or I think it's-- - Right. - I'm just so-- - High rollin' by accident? - That's the whole part of it. It is by accident. It's always been by accident 'cause if you do it on purpose, the other person can taste it. - Yeah. - But they just they're equating a little different. They just think I might be too busy or have all these opportunities. It's actually just, just I don't know. I didn't not follow (censored) because, well then, actually maybe it is true. Maybe that actually is true now that I think about it. - It's just the most genuine form of it. - Yeah. - We should hop out before we get to the tunnel. - Yeah. - Okay. - [DRock] Do you want to say something? - Yes. - [DRock] No, more. - Going to London. (rock music)