# DON'T TRY TO CONVINCE THE UNCONVINCIBLE | DailyVee 088 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=o28RFmxyq2Q - **Дата:** 22.11.2016 - **Длительность:** 8:19 - **Просмотры:** 90,908 ## Описание I ACTUALLY WOULD TELL YOU I FASCINATE SOMETIMES OVER LOSING EVERYTHING AND THEN HAVING YOU GUYS WRITE ARTICLES LIKE SEE HE WASN'T THAT GOOD. HE WAS FULLY SH** AND THEN RISING LIKE A PHOENIX AND BEING LIKE, "F*** YOU!" watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ♫ Music by Lrybrdbtz - https://soundcloud.com/lrybrdbtz 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=o28RFmxyq2Q) I actually would tell you I Fascinate sometimes over losing everything and then having you guys write articles like see he wasn't that good he was full of [ __ ] and then Rising Like a Phoenix and being like [ __ ] you coffee yes that'd be great thank you nice view huh Garett please thank you uh good morning you know it's funny I was in Mexico City there was some sort of speaker just really intelligent I didn't understand a word he was saying but one of the things he said was 85% of ### [1:00](https://www.youtube.com/watch?v=o28RFmxyq2Q&t=60s) 85 % of What We Do Is Irrational what we do is irrational and it was a really interesting moment for me because when we talk about disruption and change and things of that nature you have to understand my dad was made fun of constantly in 1996 and 7 by all his liquor store friends for not opening a second liquor store and letting his son launch a website there are people in this room I'm looking at the age group that remember very strong conversations in 1994 through 1998 that the internet itself was a fad not that Snapchat is vine or Twitter is a fad that the whole [ __ ] platform was a fad we were living through this is for I'm actually bear with me for 5 minutes cuz I'm going to be talking to myself you're just going to hear it we are living through a far bigger culture shift than anybody in this room including myself realizes how do you ### [1:58](https://www.youtube.com/watch?v=o28RFmxyq2Q&t=118s) Balance Your Own Signal to Noise balance your own SA to noise how how is this room supposed to figure out what to pay attention to and what to disregard I'm not sure um but I know it's going to be the variable of your success right like I don't know like hey make you're asking like how do we make good strategic decisions that become the framework of where we dictate our Behavior I don't know what I will tell you is it's a lot more listening than it is talking and I talk a lot I think you get a sense of my energy like I'm always talking I've drock's filming me right now I produce content every single day I'm always talking but I'm sneakily mainly paying attention and so I produce content for reaction so I can contextualize that reaction and understand the vibe of the ecosystem there are way too many people building companies I'm talking to startups now I have a lot of passion for this space you're building it in a silo you're building it for how you see the world playing out without spending a lot of time with customers so I think the way that you eliminate noise is go to the source of what you want thank you man good to see you too talked earlier about that client who wanted to reach 22 to 29 year olds with TV and radio how did you convince him not to do that you know I don't convince anybody I tell them the only thing you can do in this environment is Instagram and Snapchat and a little bit and Facebook actually has a lot more attention of 20 to 30 than the world realizes it's a very take it or leave it thing I didn't I don't commit something my client as big as we are as much Cloud as I have as like why would they hire vayer are still probably executing in the ballpark of 4 to 6% of our stuff really think about that so but I don't spend any energy on convincing people that aren't convincible you know what I mean none it's just not a good game I'll I but I but you know what's fun I walk in with the same energy I walk here I [ __ ] drill in like Roman you have to [ __ ] do this the only right thing and then I guess I'm empathetic to that I'm in client services like there's plenty of places where I get to make the final decision in that environment I don't and what's really worked for me and I think here's the real punch line to give you real I'm going to win like the reason we're at 4 to 6% from 0% last year is they saw that I was right how you doing hi by the way how are you Roberto real pleasure y I'm pretty much live my life double mic M I need to get a double mic t-shirt Dr Rock I just think it's you've got to rethink the entire thing but to break through the noise you on by definition you have to do something fundamentally different than what everybody else is doing and the same thing I call it ### [4:50](https://www.youtube.com/watch?v=o28RFmxyq2Q&t=290s) The Taylor Swift Rule else is doing the same thing I call it the Taylor Swift rule so I think Taylor Swift hacked culture I think Kanye does it as well believe it or not here's what they do you scale the unscalable if you want to break through the noise today so let me explain what Taylor Swift's very good at is she knows that when people tweet her and say Taylor come to my wedding and sing me a song she actually does it here's why she does it the 75 minute allocation of her time to do something like that is not Roi positive for Taylor based on what she makes for her time however the amplification of doing something that makes no sense on paper is where she gets all her value so I get yelled out by all my smartest CEO friends the most fancy gals and guys on Earth for still answering all these tweets and emails and replying one by one on Snapchat but I know that depth is far more interesting than width in a world where the width has just become completely obnoxiously loud and impossible to break through the truth is there are characters that look like me running around there are people that understand I know not that many but but you can get somebody into an honest conversation because they do not have aligned interests they don't and the only they start the relationship with knowing each other not at all and that's the closest on a line interest they'll ever be and this is all that happens and it breaks so to me let's just [ __ ] get it out of the way I just think communication's very valuable like it just works and just Nobody Does it like really I mean great communicators win in life especially you know back to why I married my wife 5 seconds into our first date especially if you're lucky enough to find another great communicator and that's where client relationships and that's where business Partnerships start I just think it's better to know that it's not going to work up front thank you know for me all my diamonds come from the friction of how I see things versus how I'm hearing everybody else talk about them and so that's where my practicality comes from because the IR what I consider the irrational back to that much is helping me understand listen just cuz I believe this if the consumer or the target is not going to go there it's not going to matter how I see it I mean I have no interest in being historically right in 150e window I'll be [ __ ] dead right all right take care guys all right ready thank you so much yeah take care of yourself thank you all right we're stuck in an elevator here that's fun I listen if I could I and this is a DNA thing but anything I can do to subtract emotion and romance out of your body I would just you know based on passion but passion and delusion are two very different things --- *Источник: https://ekstraktznaniy.ru/video/19120*