# HELSINKI | DailyVee 078 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=GXnXNmM7oTI - **Дата:** 17.10.2016 - **Длительность:** 23:09 - **Просмотры:** 65,263 ## Описание LANDED IN FINLAND, HEADING OVER TO THE 2016 NORDIC BUSINESS FORUM TO GIVE A KEYNOTE, AFTER HAD A ROXK D PRESS INTERVIEW, THEN ENDED THE DAY OFF WITH A DINNER WITH SOME VERY GOOD FRIENDS OF MINE. watch all of my journey as an entrepreneur HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ♫ Music by Welshy Arms - https://soundcloud.com/welshlyarms ♫ Music by Pell - https://soundclud.com/pellyeah ♫ Music by Dpress -https;//instagram.com/eddixgonz ♫ Music by Okiem Warman - https://facebook.com/okiemofficial 💿 : DailyVee Selects:https://soundcloud.com/garyvee/sets/dailyvee-selects -- Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary will be a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. ---- Follow Me Online Here: Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: https://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP ## Содержание ### [0:00](https://www.youtube.com/watch?v=GXnXNmM7oTI) Segment 1 (00:00 - 05:00) ("Legendary" by Welshy Arms) - [Gary] Sure. - (inaudible) - [DRock] I'm gonna go there. - [Gary] Cool. - [Woman] There is coffee, some snacks. - [Gary] Yeah, exactly. That'd be perfect. - Bit over a year ago, a year and a half-- - Yes. - I don't know if you remember me. - Of course. - [Man] I thought this guy, we got to get him. - [Gary] Thank you. - It was awesome. Really-- - [Gary] I'm excited. Now, what about the makeup of the audience? Entrepreneurs, start-ups, working at businesses, what's the? - Mixture. - I'm sure a lot of people. Best guess, what do you think the breakdown is? (Gary laughing) Look at this guy. - [Dick] What's happening? - [Gary] Hey, brother. - [Dick] How are you? - [Gary] Good to see you. - [Dick] How've you been? - [Gary] How you've been, man? Awesome to see you. Vayner is up to 800 people. - Come on. - [Gary] $100 million revenue, just a real big business. - [Dick] Yeah. Yeah, I got to go do press conference. - Are you leaving tonight or are you? - [Dick] No, I'm here tonight. - Are you, what are you doing for dinner? - [Dick] I don't have any plans. - Alright. Let's try to do something. - Alright. Great. I'm on right after you. - Okay, good. I'll see you in a little bit. - After I get off, we'll go to dinner. - Okay, cool. - This is-- - I see it. Yep. - Okay, we can move on. This is how is the second slide. - A lot of B2B people in the audience. - As well, yeah. - At least on the industries, I would say, you know? - [Woman] Yeah. Many of them, the marketing, the digitalization, there is lots of those people as well. - Yes. - And-- - Okay, let's go. Here he is the super star. - Oh we're doing video, I love it, I love it. - I love you. - I love video. Hey everybody. How are you? - This is going to be so much fun. - So fun. - Yay! - Everyone! - Awesome. - Thank you. - [Gary] You're welcome. Thank you. - Thanks. - Thank you, so much. - Yes. - Thank you so much. - Two things, I've got my introduction for you. I want to see what you think. - Okay. - I have a special request. - Sure. - I talked about this with your team, if you don't like it, we won't do it. - [Gary] No problem. - But this is what I'm gonna say to the crowd. I'm gonna say, "Well, how many of you enjoy wine? " - [Gary] (laughs) Uh-huh. - An easy open. - [Gary] Well we're going to have one of the world's most recognizable wine experts grace our stage in just a minute. He's a great example of how you can turn your passion into a thriving business. He transformed his father's wine and spirits business from $3 million to a national success story selling over $50 million a year. He achieved this by partly implementing marketing methods and social media processes that have never been used before in that industry. Today, he's considered a true pioneer in leveraging social media in business. He's a founder of VaynerMedia, beautiful producer of #AskGaryVee, a YouTube sensation and here to talk to you about why smart people dismiss social media and why they shouldn't. Ladies and gentlemen, please welcome-- - [Gary] That's fantastic. - Gary Vaynerchuk. - So, super excited first time back in Finland in three or four years. Actually, show a little clip, Tyler, there you go. These events are really exciting for me. First of all, getting to different parts of the world, understanding the different dynamics, looking at the data for example Google+ doing well in Finland. These are different variables that you don't deal with in other parts of the world so really when you travel, there's a couple KPIs for me on these things. One, when I'm speaking at an event at 5,000 people live and then 5,000 people on live stream, got a 10,000 person, European, international audience that isn't as familiar with the strategies and the ideas and me in general so that has some upside. Number two, as you saw earlier, I don't know how you guys are editing, running in to old friends like Dick Costolo, former CEO of Twitter, good friend for a long time. Tonight, the serendipity of possibly getting dinner even though we've done business together for a long time, I don't think I've had dinner with Dick in seven years. That's a KPI. The five or six people I've already met outside, the one guy, you didn't catch it DRock, ran into some mic stuff. He's been following me for 10 years and this was the moment he got to say hello. Such a value prop. That's a very narrow one person, not scaled KPI but something ### [5:00](https://www.youtube.com/watch?v=GXnXNmM7oTI&t=300s) Segment 2 (05:00 - 10:00) that really matters to me. It's really the way I want to build and so in a world where I'm really struggling to balance do I want to go and give a talk in Finland for that day that I have to give up when I'm operating, what's the pluses and minuses. Obviously, with the expansion of VaynerMedia as I think about different markets, this is the opportunity to lay a foundation of awareness of VaynerMedia and me which when we open a Stockholm or a Helsinki office becomes a real opportunity three, four, five, six years now or as I continue to focus on and I know that we addressed this in the last episode, what if the brand that I buy is not only doing 40% of its business in the US but happens to be doing 50% of its business in the Nordics. It's nice to have a presence, an understanding, a taste for the marketplace. So there are very, very, very few things I do by accident. - [André] Gary Vaynerchuk. (crowd applause and cheers) - Thank you, Finland. I'm super excited to be here and really very honestly I'd like to get to the Q& amp; A portion of this pretty quickly. I wrote a book called #AskGaryVee because I do believe that these kind of events are incredible and a lot of very smart and special people come and pontificate and what have you but the interaction is the single greatest way to get deep instead of wide. I think at the end of day for everybody that has decided to come to this conference there's tangible things we want. There's something we want and that's actually where I want to start. Actually, you know what? Let's start with this. Before I go into this, by show of hands how many people here have no idea who I am or anything about my spiel? Tell the truth, raise 'em. (audience laughter) That fuckin' hurts. (audience laughter) - Love when people say, "Gary, you always talk about a lot of "work but I work smart. " I go, "Rick, I work smart and hard. "Now what, asshole? " (audience laughter) - So you're right. I'm a very big believer that if you were sitting in this room and you're trying to achieve great things it's very hard to do that in a five, seven, eight hour workday. It just is. Somebody's gonna work 9, 10, 11 and that's very competitive but family, interests everybody should live their lives the way they want to but if you want to build something big, create a big business, hard work is the first, second and third part of the formula. How many people here own their business? Raise your hand. So listen, a lot. One more time, high. Okay, here's the most important part and I'm really glad I got to say this. Everything I just talked about so many of you are gonna say I don't understand this. I didn't grow up with this. I don't know this. If you own your own business, don't you think it makes sense for you to take 20 hours to either read or watch videos on how to place Facebook ads, how to place Instagram ads, how does LinkedIn work, what is Medium. com? When you have the audacity to be an entrepreneur and own your own business and want all the riches and great things that come with it you need to put in the work. I promise you if you look at your eight hours every day, two to three of them you're spending on dumb shit. You're spending it like it's 1994. Take that back go to YouTube and Google, search how to place Facebook ads, how does Snapchat work, does Instagram work for B2B SaaS. Whatever it may be, spend 40, 50, 60 hours. Do because the biggest thing I'm concerned about, one more time show of hands, business owners. The biggest concern I have is that you're gonna hire somebody and you have no idea what they're doing. You have to be the best person in your organization. When I stand in front of VaynerMedia, it's 800 people, very young, sharp, best in class and when I stand in front of them and say "I'm the best at social media. " Me, the old guy, the fuckin' uncle, right? (audience laughter) I'm the best, I'm the best practitioner. - [André] And the eight guys who are Finnish here who identify. - [Gary] That's right. And so to me, you have to be the best executor in your organization. This is communication and communication drives everything. - [André] Thank you so much. - Helsinki, thank you. (audience applause) Thank you. - Hi, my name is André Noël Chaker and I'm the moderator of the Nordic Business Forum 2016 and Gary is by far the most energetic speaker we've ever had at this event. He was tremendous, he was on fire, he's an inspiration for me personally. I'm all over the social media here in Finland as a speaker, as a writer and as a performer. He has given us belief in social media as a catalyst for stories, as a catalyst to touch people's lives, make a difference. Thank you, Gary. - [Gary] It's the whole game. ### [10:00](https://www.youtube.com/watch?v=GXnXNmM7oTI&t=600s) Segment 3 (10:00 - 15:00) Social, digital is easier to measure sales than traditional. What's interesting about where she went with that, and she's exactly right why Facebook is uniquely different is it's so effective at selling but the people that really understand Facebook the best, the fact that FinnAir can make a 4:37 video, run it on Facebook and if it emotionally hits the audience, it's better than television in it's prime is remarkable upside. The problem is, and she knows, in her organization they want to see the ROI because it's new. - Yes. - And so, on television they'll run a 30 second video and spend hundreds of thousands of dollars with no care in the world. But to do the same thing on Facebook where they can be far more effective, there'll be scrutiny because it's new. - Swedish business magazine. - Okay. - It's gonna be 20 minutes. - Okay. - [Woman 2] 50 volunteers. - [Gary] Yes, I see a lot. - [Man 2] This kind of thought leadership, which you kind of also, (inaudible). How would you describe the importance of social media in building thought leadership? - I think it's the quickest path to thought leadership. Much to the question that Alexis had, you know, I lived a world five, seven years ago when my biggest dream was that the Wall Street Journal and Fast Company and Inc. and Fortune and Forbes would cover me. Now, I produce content on Facebook and on Medium that they ask me to have the rights to use for distribution so I flipped it and it's the lowest cost, quickest path to thought leadership but there's a problem. There's a naïveté in this conference and the world that just 'cause you talk, people are gonna listen. You actually have to, back to journalistic skill sets, my belief in thought leadership is very simple. It's never been better to have a chance to be a thought leader. - [Man 2] So what's the one tip, how you make people listen to you? - Be good. (group laughter) It's never been easier to be a thought leader and it's never been harder because you're being exposed. People used to live their life saying, "If that editor would've just hired me, "I would've done great. " Now, prove it. Show me. The punchline is there's very few thought leaders in anything. There's very few celebrities 'cause it's hard. All of us would be thrilled to make $20 million a year taking a picture with products. Maybe it's not your style but theoretically I think we can all agree it's not the worst life to be an influencer, take a picture, you know, and make money that way. The problem is go and do it. So you know a lot of times people say to me like know, "Gary, you're so lucky. " I'm like, "I'm not lucky. "It took a lot of work and it took skill. " The great benefit I had was I spent 15 years building an actual business before I decided to be a thought leader. All these 22-year-old thought leaders on social media is a very big farce. Why would I listen to somebody who hasn't executed? Right? And so, to answer your question be good enough. Thank you, guys. Thank you. ("Roxk" by D Press) In here? - Yes. - [Gary] Need to be their head of social media but they themselves don't understand it and that's a bad situation. So what I would say is educate yourself. Know what this is, then make a smart hire because you know and then build the department around it. - But if you Googled, I'd imagine you'd find an incredible amount of good advice. - Good and bad, right? yeah. - You gotta put in the work. If you own a business or if you're the CEO of a big business, you've got to put in the 50 hours of reading and listening and watching, it's like anything else. You had to learn how to drive. walk. You have to put in the work. - Now you got to learn how to use Snapchat. - Yes, right. And it is a funny way of saying you have to understand how the world is communicating. You can't just show up and not understand the shift. And again, like I've been saying the biggest problem is it's so big. This is big. What you and I, we're lucky the three of us. The last 60 years were the same. Radio, television, newspaper. It was the same. You have to go back to ancestors that weren't, aren't alive anymore. If you and I, DRock and everybody watching had our great, great, great-grandmother here she would explain. She would say, yes then they invented the radio. Or the telephone. This has happened before. There were people who lived without a telephone. They wrote letters. Yes and when the telephone came, go read the articles. Western Union said that the telephone was a fad and would be gone in three years. ### [15:00](https://www.youtube.com/watch?v=GXnXNmM7oTI&t=900s) Segment 4 (15:00 - 20:00) And so, I'll give you my number one thing that's a problem in my opinion that will not work out well for America kids today six, seven, eight, nine years old, every school, every sports organization in America, everybody gets a trophy and a prize. Devastatingly bad. Very bad. That's just not life. Listen, I'd be thrilled, by the way, on theory if you read Marxism, like if you read it, I love it. Theoretically, it's great. By the way, as hungry and competitive as I am, I have a very basic principle. I want to build the biggest building in town but I just want to build the biggest building. I think in America too many times back to what you're referring to a lot of people tear down everybody else's building. I love fair, my biggest problem with capitalism is in America, I hate old, white, rich dudes. I'll tell you why. Here's what they do. They fight a lot of times and work hard to master wealth but then when they're old and they're tired, they want to use that money to keep it. - [Man 2] Secure it. - [Gary] Correct and to me you got your money because you killed the other old guy. So to me if you love capitalism you have to love it at your own expense. - [Woman 3] Yes. - [Gary] When my friends win, when Dick is a good friend, I'm thrilled when Dick becomes the CEO of Twitter and makes lots of money. I'm thrilled when Travis invents Uber, Travis is my friend, I knew him pre-anything 'cause they won. They deserve it. And too many people try to pull down. - [Man 3] Go Jets! - Go Jets, baby. - [Man 3] Have a good one. - [Gary] Thank you brother, good to see you. - [Woman 4] What an amazing day, huh? - It's been a great day. - Gary, thank you, Gary again for this. Very Finnish thing. - [Gary] My man, real pleasure. Thank you for everything. - [Man 4] Yes, thank you. - [Gary] Yeah, take care. - [DRock] How's your day going? - Good. ("Runway" by Pell) - [Gary] Yo. Set up a call when I land tomorrow. Let them know that I'm overseas and not getting everything in. Okay. Yep. They found a hotel on the way to the convention center, I jumped in showered and just went on stage, spoke and just went right back to the airport. Kuwait was insane. It was-- - You know you're bragging about insanely sick things. - Yes. I know. My infatuation and love for America is so extreme. When you have the context to know. It's a totally different thing. - This is all I'm seeing. - Which way is up there? - Providing rental housing like airBnB. - Yes. - So you can rent online. - Yes. - And give further notice. - That's right. - We're doing that already. Started this year. - Love it. - 750 agreements already. - That's fantastic. - Now trying to find a way to cheaply-- - Scale? - scale it and make it really-- - Ready to go? Coming? - Now we have to rely on photos. - Yes, and then video, yes. - And 3D. - It's gonna happen. Good to see you. Ready? Scott, you ready? Are you camp? - Camp, yeah. - Let's go. - [Man 5] Yep. - Thanks for-- - New York next week. - Are you really? - Yeah. - Awesome. - Thank you. - My friend, nice to meet you. Thanks for hanging out. - Yeah. Can we take a picture? - Yes. Sure. - Shit, it's cold. (laughter) - Yeah. - Awesome. - One more. - [Gary] Thanks for the hustle, guys. Good luck to you. Hope I see you soon. Cheers. ("Calais" by Okiem Warmann) You know what's so funny, Peter? This is not connecting our last two conversations, the one thing I'm most scared about is being bothered at a Jets game. - [Dick] Alright. - My friend. Real pleasure, great to see you. I'll talk to you soon. - Alright. Give me a hug. - Real pleasure. Scotty, great to see you, man. - [Scott] I'm gonna go try and grab a drink. - Are you? I'm gonna go crash. Take care, man. - [Dick] We're going up. See you, Scott. - [DRock] Bye. - [Gary] Love you. Mic. (bird tweets) ### [20:00](https://www.youtube.com/watch?v=GXnXNmM7oTI&t=1200s) Segment 5 (20:00 - 23:00) - Give me just like 10 minutes. Awesome, yeah. Thanks, man. How are you? - Luke. Hey man, Good. - Want to take a picture? Thank you. - The thing, hustle, the animation-- - [Gary] Yes. - You saw? - [Gary] Yes, I did see it. It's awesome, man. Real pleasure. - I didn't have the conference ticket but I'm here. - [Gary] I'm glad. - [Man 6] You have some advice for two 16-year-old entrepreneurs? - [Gary] I mean, the only thing that I think maps for every 16-year-old entrepreneur is patience. The biggest mistake a 16-year-old entrepreneurs make is they want things to happen too soon. You have so much time. I mean it's insane to me to think about how much time you actually have. If you doubled your age, you would still be eight years younger than me. You know what I mean? And when you think about it that way, you have so much time. So I think the biggest thing I would tell you is use your advantages. So you don't have experience but you have time. What that means is put yourself in a position where you're learning and leveraging now not cashing in. You know? Don't, you don't need the money yet. fame yet. Build the foundational pieces that will make you successful. Be patient. Spend time around people that have been successful. Go look at different things. You can commit to seven years of just learning and still be young as fuck. - [Man 6] Yeah. - [Gary] You know? You have time. Time is your asset. So patience. - [Man 6] Great, thank you. - [Gary] Awesome, man. Real pleasure, good to see you again. - [Man 6] Can I take a selfie, please? - [Gary] Yeah, for sure. - [Man 7] I have one question. - [Gary] Yeah. - [Man 7] If you feel like you're stuck in your present,-- - [Gary] Yes. - [Man 7] what do you suggest is the main thing to do to move forward? - [Gary] To do something that breaks the pattern. Something extreme. - [Man 7] Yeah. - [Gary] Just get on a train and go away for a week or something different. You have to break pattern. It's pattern recognition. It's people get into ruts and you just need to find something to break it. Even I did it with Wine Library. I was building a business. I was like, wait a minute, I'm not 100% happy, I started a video show on YouTube. It wasn't like I went to Africa. I just broke the pattern,-- - [Man 7] Yeah. - [Gary] in an extreme way. I started a new pattern. And so, start a new pattern but you might now like it. Do it for 30 days and if you want to keep doing it, go, and if not then start a different pattern. Pattern break up. (light music) - [DRock] Yep. - [Gary] The rest of the world is on call. Finland brought it. What an amazing trip. Been a great trip. As we continue to travel, people are gonna have to step up. Great people, great conference, great time. (light music) --- *Источник: https://ekstraktznaniy.ru/video/19158*