# Propeller Fest Keynote Gary Vaynerchuk | 2016 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=glGzgbbHs9o - **Дата:** 27.09.2016 - **Длительность:** 29:22 - **Просмотры:** 34,994 - **Источник:** https://ekstraktznaniy.ru/video/19180 ## Описание -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com ## Транскрипт ### Intro [] (beaming music) - Okay, so I want to introduce to you a guy that you guys know very, very well, Mr. Aaron Price. We're making a very special introduction for my main man GaryVee, alright? (cheering) - Hello, there we go. What's up, everybody? (cheering) - I got the captain's chair. - [Gary] Hello. - What up, Jersey? - How many people here know the Gary Vaynerchuk? (audience cheering) How many people have been provided what he loves to call, I think it's so appropriately identified, value from his content? (audience cheering) - Thank you. - If you don't know Gary-- - Before we do that, let's clap it up for this fucking day. How nice is this? That's the real star of the show. Forget the panels. The fucking sun came out. - And that brings us to our first question. - Yes. - Gary talks about knowing his audience. - Yes. - There's a varied group of attendees here. - Yes. - Corporates, maybe some kids. - Yep. - And we're cursing. - Yeah, I always curse. - Yeah, I know. - I like cursing. - We've talked about this. - Yes. - If you could prevent it, would you? - I mean, look, I've been on TV 200 times. I haven't cursed. I understand it's inappropriate, and I'm not unaware that 20 people just now are like, "Oh, that's off-color. "I don't like that. " I respect that, I have empathy for how I'm consumed. It's just when I see this many people, I default into that, I default into my Jersey stuff, I default into what Eddie Murphy and Richard Pryor did that I was obsessed with as a kid, so that's just what happens. And at some level, I think a lot of you know this, at some level in life, whether you got lucky like I did at a very young age, or when you're 90, somewhere along the line you start realizing that it's not about who cares what other people think? It's if you feel good about your intent and don't think you're trying to do something wrong, you have to let the chips fall where they fall. And so for me, that's what it is. It's, I'm not upset or disappointed or confused why somebody doesn't like the bravado or the cursing, I just have made a choice, that I'm not trying to do anything wrong. It's how I communicate and you just have to move forward. - [Aaron] And I'm not criticizing you. I'm thinking about, there are strategic relationships of potential-- - I know how to make money. I'm never scared of losing money. - Have you ever lost a deal because of the language? - [Gary] 100%. - Yes. - [Gary] Yes. - Didn't care? - Nope. - Where you from originally? - Because it's a net-net score, right? This is a good thing for a lot of the entrepreneurs and business people out here. Way too many people play in what's only in front of them without understanding the net-net score. So, seven years ago, I started an agency that was selling people something they didn't want. It wouldn't have been hard for me to figure out how to sell PR, or television, or SEO, but I didn't want to because I knew where the puck was going. I knew where social was going. And so I was okay with losing deal after deal in 2009, '10, '11, which I did, because I knew I was affecting the people in the room with my thesis and I knew that I was gonna be right. And now in 2016, '17, '15, a lot of those same people who laughed me out of the room, who thought I was wrong, are coming back and giving me a lot of money because I played out to be right. So in the net-net of a decade, I won, even though maybe I lost in that year or two or three. - So, you have the good fortune of being more right than wrong. - [Gary] Yes. - Most people are more wrong than right. - [Gary] That's why I'm sitting up here. (laughs) - How-- And that's just true. - Yeah, that's the game. - That's the game, that's right. By the way, and you know what I love? That if I do my videos and spew my shit and for the next two years I'm just wrong, wrong, wrong. Then I don't deserve to sit up here, and so I love the meritocracy of that. I'm not sitting up here because I'm cute or I'm cool. I'm sitting up here because I've been right enough and I bring people value in that rightness, if they decide. I've had 40 people in the last month email me that they've made 10s of thousands of dollars being a Snapchat filter designer when they had eight bucks in their bank account. That's why they wanna drive from Philly and see me. Right? That's why, not because I'm clever. Because I realize that if I can bring more value than I take back in return, then I'm valuable. And I think that people are way too short-sighted and are looking for short-term results and are not looking to provide that, and are looking at from what's in it for me? and that's just not how I see it because I don't think business is a one-year game. If I did, by the way, let me save you time. If you start seeing my behavior cashing in and trying to extract, then you know that I've decided in 24, 36 months, it's a wrap. Right? That I don't need it anymore, but doing the right thing upfront always brings long-term value. - So tell people when, you had a book launch, right? - Yep. - There was a lot of lead-up-- - Yes, I was selling hard for 3, 4 months. - Tell people, if they haven't read the book, in a minute or less, what's the jab and when is the appropriate time to bring the right hook? - Oh, so you mean Jab, Jab, Right Hook? You know, it's a thesis I believe in. Give value, give value, and then ask. I think a lot of you out there that do know my stuff, some of you have confused it as give, give and then take. I've had a lot of people ask me why they didn't convert and when I look at their tactics, it's 'cause they're trying to take, they're not asking. So for me, if you've watched every video that was free, if I emailed you back four times, if I've responded to you six times on social, if I shook your hand four times here, and then book number five comes out and you decide not to spend that $18, I'm not crippled by that. Because I don't think any of my actions that I'm doing entitle me to anything from you. I think what they entitle me to is a solid ask that feels appropriate, but if I convert, that's really up to the quality of what I'm delivering for you at that moment, and I think that way too many people are entitled. I think entitled, complain, it just is what it is. The market doesn't care, right? The market, the game, doesn't care where you grew up, or your mom didn't do this for you, or you don't have any good developers around you. It just doesn't care. It's the market, and you have to adjust to that and so I equally do that. When you're at the top or doing well, you're only as good as your last at-bat. It doesn't matter that I've been good at business for 20 years. If I suck in 2017 and '18, I'm gonna lose. ### Take the risk [6:52] - So, there's a, you know the whole ethos of Propeller. - Yes. - Is what we say idle ideas don't fly, right? And there's a lot of people, who I wonder, are sittin' in maybe a cubicle and watchin' your stuff, gettin' all fired up, but not taking their ideas to the next level. What do you tell those guys? Some of those guys, by the way, feel like maybe they can't take the risk, maybe they've got young kids at home, they don't have the financial where-with-all. - I tell them that I respect them and I understand. And I tell them to do the best job they can to try to feel what it might feel like in 30 or 40 years if they don't at least try. I think regret is the scariest feeling. And I think, I think if you really analyze 70, 80, 90-year-olds that lost a lot of money, don't have a lot of money versus ones that are okay, but have a lot of regret of never going for it. It's a pretty interesting conversation. Even the cameraman here is givin' me a little love on that shake. It's an interesting conversation, that when I look at an 80-year-old who was middle-class but loaded with regret because he didn't have the guts to go for it, versus somebody who didn't have a lot of money and had to struggle and things of that nature like it's just funny, the person with regret feels more in pain and I try to talk about that because, ya know, I just think it's real. And then, you know, I had video recently go quite crazy on Facebook, that I was talkin' to 22 to 25 year olds. I think it's extremely practical to be high risk in the first five years out of college even with debt sitting there. Because at 27, 28 you're more than welcome to get that standard stable job and just chip away with it. But at that first five years, you can go after all your dreams, and ambitions and thoughts and needs. And so, it's an interesting theme what people react to. I think a lot of it has to do with regret. And I think my intuition about being an old soul, and spending time with older demo people has given me some vibe that makes me say "Shit, it doesn't matter what you think "when you're 20, 30, 40. " It matters, but you're makin' decisions on how you think you're gonna feel at 60 and 70. And if you actually listened to 60, 70, and 80-year-old people, it's just not how it plays out. So, why don't you figure that out and reverse it back. ### You start hot [8:58] - What do you think about the, you know, start-ups are hot shit right now. You got a lot of young kids and older people raising capital. But what do you think, you know, do you think it's over-- - [Gary] I think it's-- - celebrated? - It's definitely over celebrated. - [Aaron] Welcome to Propeller. - Like, (crowd laughing) Like, it's the most over-celebrated thing going on right now. Like, yo, I'm a founder. Cool. Like, you've raised a lot of money, you've never accomplished anything. Like "I'm an entrepreneur" is like sayin', "I sing songs" right? Like, but do you make money singing songs? Are you Beyonce? Like, just because you're an entrepreneur, doesn't mean anything. And everyone's like, "Yo, I'm an entrepreneur. " I'm like "Cool, are you a winning entrepreneur? "Are you a money-making entrepreneur? " Like "Will you be an entrepreneur in four years "when the economic meltdown comes or are you gonna be workin' at J. P. Morgan? " So, I think shit's ugly. I think a lot of people I just met will be out of business 'cause they don't have a business, they have an idea and they're tryin' to raise money. Money's gettin' tighter. It's about to get real tight in the next five to ten years. Nobody knows. It could happen tomorrow, but it's comin'. There's a lot of indicators of like, China's propelling up the global economy, like, faking it. It's comin', it's coming. And so if you're in the audience right now with your start-up, I'm gonna give you one really good piece of advice, I truly believe it is. Start figuring out how to make money. Because if you're sitting right now and you burn, and your life depends on raising your next round, or your first round, you are extremely vulnerable. And I highly recommend, and I don't care how bright the sun is shining, and I don't give a shit how delicious the Red Bull fuckin' tastes. You better get real fucking practical right now, 'cause shit's comin' down. - [Aaron] Thank you to our sponsors, Red Bull. (crowd clapping and cheering) - If, yeah - Because! Let me tell you why! Because you have to understand what happens next. And this is happening, generation, this happens every ten years. What happens next is, you go and get a job. Stop being not practical. And then, I mean it's just unbelievable. And there's plenty people with jobs, and I'm not sayin', I mean, I love jobs. I've always had a job. Being the founder of a business that doesn't make money, is losing not winning. Until you've turned it into making money, you're losing! And all of you think you're winning. Why? 'Cause you said you were a fucking founder? - [Aaron] So listen, let's dig in on that though. 'Cause I know one of the things you love to reference is one of your early calls that Instagram was a cheap buy. Right? - [Gary] Yes, and I took a lot of fucking heat. - That's right. - That it was a billion dollars, I was stupid, I don't know what the fuck I'm talking about. - And how much revenue did they bring in when they were bought? - Zero. - Exactly, so how do you differentiate, like there are guys out there-- - There was fucking a hundred million people using it in four minutes. You got a hundred million users on your fucking dick shit app? - But it starts with one. - If you do, good, you won! Come talk to me, I'll give you more money. - I love getting Gary fired up. - No, but I mean, what's the difference between Instagram and my shit? A hundred fucking million users of this product, asshole. - [Aaron] But they started, they started with one. - You've got like four fucking, yes they started with one, but in fucking four minutes, they had 50,000, 400,000. You've been at it for 18 months and nobody gives a fuck. It's time to rethink that shit. - That the heart of my question. For people here who have ideas, that don't have built-in revenue models-- - That's fine. - How long do they go before they say, "You know what? "I'm not Instagram. " - I'm not fucking Nostradamus. I have no idea. Here's what I know. I know that the first thing you should do is stop lying to yourself. I wish I was the quarterback of the New York Jets and six-four. Guess what, I'm not. And way too many people here are hoping and dreaming that they're an entrepreneur. If you are in your mid-to-late 20s or older, and you've never really made money, and I mean slingin' Blow Pops in sixth grade, I mean burning music on a CD and flippin' it, I mean, fucking, ghetto fucking entrepreneur shit, and now you're 26 and you've never really made money? You're in trouble. Like, you've gotta understand who you are. Guess what? The 41st person that worked for Facebook made a fuck-load more money than most anybody else. There's way too many of you sitting on the grassy knoll right now that would be unbelievable number fours, sevens, 18s, 32s, and could make a lot of money, be happy, have a great work-life balance, not deal with the insane pressure and the fuckin' suicidal thoughts, and the depression, and the fucking I don't wanna, everybody in my family said it wasn't gonna work and now it's not gonna work and they're gonna be right and I'm gonna have to eat that shit for the rest of my life. All that shit, if you just deployed some self-awareness up front and didn't get romanced by entrepreneurship being the cool thing. And, I'm very passionate about that because, right now it's all fine, and ha-ha, Gary's making funny jokes, yeah, he's saying it straight, cool. You have to understand, there's an enormous amount of pain on the back end of this. It's real. It's emotional pain, it's financial pain, and that scares me. And I want to talk about it because it's real. And it's not because I'm right or because I'm winning and you can't. It's because it's data. Just look what's happening. Every trend of what's getting funded, who's winning, who's going out of business, looks exactly like the early 2000s. mid-2000s. Like, it's here. And, just like every time, it's one event. It's one big start-up that none of us think could go out of business, closes its doors. Right? It's one report that scares every VC out of their skin. And that's it. And so... It's not like, go get a job, you suck. It's, how practical are you? Are you just dreaming? ### Youre not good enough [14:46] - [Aaron] How many people... Every time we've met, there's a line out the door of people wanna to pitch you ideas. How many of those, percentage wise, are good? Do you think are investible or have legs? - One percent. - And that sounds high. So, what do those other 99 guys do? - I mean, listen, you have to understand, just 'cause you're a human being, doesn't mean you're entitled to be a successful entrepreneur. They do what everybody else does in every genre. You wanna be an NFL player and a NBA player, you try, you're not good enough, you do something else. You wanna be a famous actor, you go to LA, you wait tables, you try to be on a show, it doesn't happen, you do something else. I don't know what they do. Like, something else, but they're not gonna build a million dollar business. Guys? Do you know how many million dollar businesses are actually built that sustain? Like, the data is not in our favor. And I'm not trying to be cloudy in this sun, I'm trying to save people some money and some heartache and create some upside. This is just practicality. It's just data. We're not talking about it. And, listen, a lot of you know my spiel. I'm not excited to talk about this. I'm happy-go-lucky, I'm positive, I'm crush it. But I'm fuckin' telling you the truth. It's just here right now and what that means, by the way, let me explain. A lot of you have businesses that actually could be successful. The problem is you have 17 employees when you should have 5. A lot of you have businesses that could be successful but you wanna have a nice office, right, in SoHo, instead of being somewhere shitty. Right? Like, a lot of you could have businesses that are successful but you come to fucking Propeller and waste time instead of building your business. - Whoa, what, what? No, no, not that last part. - That last part and all the other shit. Like, are you building a business? Like, you better fucking work tomorrow. And the only reason some of you will is 'cause it's gonna rain. 'Cause if it was like this today, tomorrow, you'd all be somewhere and that's just losing. And that's happening at scale. ### Stay connected [16:41] - So look, right? One of the things that I promised people here is that we will help them save time in building their businesses from listening to guys like you and the hundred other speakers that we have. - Okay. - So, I'd argue that point, a bit, 'cause I do think you need to stay connected and stay educated and stay on your A-game. - Yes, but you have to have a foundation of something. - [Aaron] But there's a million want-repreneurs, right? - Yes. - How many 25-year-olds come up to you with a cool idea, looking for a check, and thinking they're gonna go buy the fancy SoHo office? - [Gary] Of course. And, by the way, a good percentage of them are gonna win. I hope you're sitting there and getting mad at me and saying, "Fuck this guy. " And I can't wait to get your email saying, "Oh, you said I wasn't gonna win at Propeller. "I built a hundred million dollar business. " Respect. Great. I want that. I hope every fucking person looking at my face right now wins everything. Money, life, health. Great. I want that more than anybody. Why not? Be the greatest. I just think there's an enormous lack of practicality right now. - Alright, let's move in the positive direction. - That was positive. That was Let's move more in the positive direction. - That was the positive. - Let's follow up on that and keep that train going. - I think that's positive. - I agree. - Instead of people pontificating here like, "Yeah, we're all gonna fuckin' do it. " - Unfortunately-- - [Gary] I think that's negative. I think that's horseshit. - That's the whole point here, right? Expose people to what works and what doesn't work so they can fail faster. So, if somebody here has an idea - Yes. - Step one? - Build it. - When do they fund it? When do they call you? - Never. - When do they go to Vayner/RSE? - Never, if they can pull it off. Why give up your business if you can build it? Build an app and get a job on the side, hustle, and fuckin' make money and put it back into your business. It's easy to raise money. And, what's funny is, a lot of you are like, "Fuck, I'm struggling. " Well, then you really suck. (audience laughs) - [Aaron] The struggle's real. When was the last time you were depressed about entrepreneurship? - Never. - [Aaron] Never... - No, because I, it's my calling, it's the only thing I ever wanted, it's why I was depressed in school my whole life, this was the game I was born for, this is all I know, I would suffocate if I couldn't do this, I love when bad days, yesterday was a shit day, the shit, fuckin' shit, like 21 hours-- - [Aaron] Hey, how was yesterday? - Shit. (audience laughing) Like, so many bad things happened yesterday, yesterday was shit, like on--like terrible. But I love it because-- - [Aaron] Business or personal? - Business, but like, it's great, it's much better than fuckin' doin' something that I don't wanna do. - [Aaron] But there must be times, when maybe you don't feel depressed, but you feel the struggle, right, you feel like yesterday. - The struggle? Every second. Every day. - Right, so you wake up today, right, what keeps you goin', what keeps you jumpin' outta bed? - I have no other option. This is my oxygen, I wasn't into other shit like you were, this is all I ever knew, I'd fuckin' pick flowers and sell it at four, lemonade--my hobby in the summer was washing people's cars for money. - How many people here did stuff like that, wash cars, lemonade stands, hack shit at school? - And so you know, that's how they're wired, like me, like that's all you knew, like my brain never thought, oh, let's go play Nintendo, my brain was like, yo, let's go buy a Nintendo and sell it, I'm gonna rent cartridges, like that's just all I've ever knew, I don't have another gear, I'm fuckin' basic, I'm one-dimensional. - Man, I think that's awesome, I think that's why you're so celebrated, right, but there's a lot of people here who aren't wired that way, and I don't think we wanna-- - And they're lucky, this sucks. (audience laughing) - But we don't wanna discourage them, there's some successes-- - I'm not discouraging them, I just said they're lucky, do you know how much I wish I wasn't so insane? Like, do you know how much more fun it would be, I would be thrilled to leave 20% of the money and the action and the selfies on the table, for a couple more vacations, to watch, it'd be fun to know what the fuck's on Netflix, you know, like, I wish, by the way, I'm not joking, I'm not telling people to be like me, this isn't great, this is just who I am. - Let's talk about that self-awareness, right, 'cause that's the key to this. You are authentically you. - Yes. I try very hard. - And I think the key point here is we're not saying, be like Gary. - [Gary] No, I'm saying, be like you. - Yeah, and how do people find that, that thing that's authentically them? - I don't know. I really don't. - How do they know when it's not? - The results. - [Aaron] There are some people who will be authentically themselves in a shitty business, and it won't work-- - Great, they may have everything else going for them. - And you tell those guys what? Try again? - Mazel Tov. No, I mean, what do you mean, like, everything's going great for you, but you can't build a business? Great, get an awesome job that you like, and your life is fuckin' set. - How many times should people, you know ### When to throw in the towel [21:08] this here today is a result of 15 years of hustle, with one good business and a dozen failures. I kept at it, and I think we got something pretty special here. - Yep. - A lot of people don't keep at it. - Right. - How, when do you know when to throw in the towel? - You know, I think that's a personal question for everybody, right, There's family dynamics, you may have a parent pass away, it might be a good thing, you hit a zone where you're content, and this is what you want, I don't think, to me that, you can see my tone has changed, I think is a very personal question. You know, it's hard to judge. I'm sure there's plenty of people who gave up one month before, after doing it for three years, and that next month was gonna be the moment, and that's sad, but I think we all know there's so many people that have gone too far and too long, and that hurt them. I think that's comes down to self-awareness and looking at results. Here's what I would say, guys, it doesn't matter what I just said for the last 20 minutes, it doesn't matter the reverse of my argument for the last 20 minutes, it's a constant storm to try to figure out what you're about, and you change. At 26, you're all about the hustle, you're gonna be a billionaire, this and that, and then you go to the bar one night, and you fall in love, and it changes what you care about, right, and then you have a child, and then this happens, and then that happens, things change. You just have to always consistently try to figure out what's driving you, and not because other people are watching, and not because that's what your dad wants, you said was gonna happen, and it doesn't look like it and your family's gonna judge you, you just have to be as real with yourself as possible, and that is a very difficult struggle, but when you're not, you create enormous vulnerability and unhappiness. - [Aaron] And that can be very problematic, personally on the home life, right, I mean how do you balance that? - Over-communication. You know, Lizzie and I talk, and I never give people relationship advice, and people ask me all the time, 'cause a lot of you know that I work so much, and everybody has different relationships, and I have to over-communicate with my wife and understand how she's ticking and what's making her happy and what's not, and what she said last week is irrelevant to tomorrow, you know? People are like, oh, you said you were gonna support me, that was two years ago, and things change. And so it's a constant stream of communication, no different than what you should be having with your employees and your partners, and you do that with your spouse and your partner, and things of that nature. - What's the average time you get home at the end of each day? - 11 PM. - And you're offline weekends. - Yes. - Does that work? - Yes, so far, but it might change, and the kids are getting older and it's not working for me. One of the biggest things that I wanna change going forward is coming home around dinner, and eat with them, and then go back out, and so that's something for me. You know, like it evolves, I'm taking seven weeks vacation now instead of two, that's a lot, that's a big change for me. It evolves, so between weekends and seven weeks vacation, it's not like, you know like, I don't know, that seems like, I feel lazy. - Yeah, man, you've got to pick up your game. - I'll try. - How do you... You mentioned that you don't have time for Netflix, this other stuff, but how do you balance the time to figure out-- - [Gary] But, real quick, I have time for the Jets for seven hours-- - We know that. - [Gary] You know, 16 times a year on a Sunday. Everybody needs escapism. You have to understand. This is a great opportunity with a lot of people watching for me to clarify this. I'm not judging you if you're watching "House of Cards" and playing Madden all day. I'm judging you if you're complaining that you're not successful professionally and doing that all day. Got it? That's the distinction. Do you! Do you know how many people are very happy making $45,000 a year and surfing every weekend? Making $200,000 a year? I'm not judging. Who the fuck am I to judge you? I'm judging the people that email me every day saying, "My shit's not working. I'm not lucky, I don't get it. " And then are watching full seasons of "House of Cards," playing Madden all day, taking the entire weekend off. I didn't take any of my weekends off for the first 15 years of my career. Just so you know, all of the venom is for the complainers. You're good? You won. - How do you stay, though, with the curve? How much time? Number one, I think this is one of the best pieces of advice, the most practical you give: checking the top 100 apps in the App store every single day. You still do that? - Every day. - [Aaron] Did you do it today? - Yep. - [Aaron] See anything interesting? - Nope. (audience laughs) I only see something interesting once or twice a year. That's the point. - What's your first move when that happens? You reach out to them? - Attack. Yeah! - [Aaron] Yeah? - Phil Toronto on my team, dig into this, get me all of the information. Set up drinks with a founder. Find out if anybody invested. Set up with them. Audit. All in, all fucking chips in. Audit, audit! - [Aaron] Made any VR investments yet? - No, but one's brewing. - What do you think of that? Where is it going? - I think people are going to lose a shit load of money betting on VR consumer over the next five years. I think that there's a lot of opportunity in B to B. I think 15 years from now VR is going to be a beast. - [Aaron] We've got the CMO of the Devils here today. - Great. - Who's going to put headsets on Devils' masks, so people can, at home, buy tickets and watch via VR. What do you think? - I don't think it's going to happen. - [Aaron] I hope he's not here yet. (audience laughs) - He won by doing it because he wants the press around doing it. That gives awareness to the brand and that's a good KPI. But do I think everybody here is going to watch the Devils' game next year on VR? I do not. - [Aaron] What do you think they'll do? - When I say everybody, this is an early user crowd, right? You're at Propeller. I don't think a good percentage of you will do it. I definitely don't think a good percentage of Ricky Thompson, who knows nothing about tech, is going to do it. That's when I care. I care when Ricky Thompson knows about Snapchat. I care when Sally Arkansas cares about Snapchat. Not when Nerdy fucking McGee is on it. (audience laughs) - [Aaron] I think he's here! Nerd, where are you? What do you think is the number one use case? I bring this up because I think-- - Oh, it's going to take, by the way, VR is the only potential arbitrage to the internet. It's the next platform. It just might be 15, 20. What's it going to affect? Life! Shopping, entertaining, gaming, all of it. Dating-- - You know what you're leaving out, though? The number one thing that tends to push tech advancement is porn. That's where VR is being pushed right now. - I can't fucking wait for VR porn. - Would you invest in that? - Maybe. - Just to get the free headset? - Yeah. (audience laughs) I just think even porn is further away than people, look, consumer behavior is underestimated. Guys, only 20% of products are bought in e-commerce. We're still buying in stores. In 1996 when I started WineLibrary. com, 1997, if you told me that in 2016 only 20% would be e-com I would've made fun of you. You don't see the future. You don't get it. It takes time for behavior to change. For you to sit at home and live your lives through that world, or spend a meaningful amount of time will take time. I actually believe it will happen. But I think it's going to be a hell, I think headsets will never be at scale, ever. Meaning, by the time it's at scale we'll be on contacts or some other version. I don't think we'll ever have mass headsets at home doing VR. Mass, like everybody. Maybe, but I just don't see it. It's going to take too long and there'll be advancements on the headsets. I've got to go, right? - Yeah, we do, hold on one second. - Okay. - The ethos of the New Jersey tech meetup and the ethos of this event is about helping each other out. - Great! - What can we do? What can people here do today to help you out? - Nothing. - That's not true. You can't leave here until you think of something. - Zero. I'm super uncomfortable with the ask. I don't want anything from you right now, and that makes me happier than coming up with some bullshit ask. - What can they do for themselves that you believe in, wholeheartedly, that will make you feel good? - Do something nice for somebody else that brings them value without having expectations of something in return. Which is something most of you can't do. (audience claps) - Ladies and gentlemen, Gary Vaynerchuk. - Thank you, guys. - Hold on, buddy. Look up here. - Much love. Smile, hands up! (beaming music)