# Amplify Live Experience Gary Vaynerchuk Keynote | 2016

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=rUvXGNgVdSs
- **Дата:** 08.09.2016
- **Длительность:** 1:11:01
- **Просмотры:** 65,430

## Описание

Keynote starts at: 03:00
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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

Find Gary here:

Website: http://garyvaynerchuk.com
Wine Library: http://winelibrary.com
Facebook: http://facebook.com/gary
Snapchat: garyvee
Twitter: http://twitter.com/garyvee
Instagram: http://instagram.com/garyvee
Medium: http://medium.com/@garyvee

## Содержание

### [0:00](https://www.youtube.com/watch?v=rUvXGNgVdSs) <Untitled Chapter 1>

(applause) - Thank you, brother. One last thing before he dives in, we want to do a little #AskGaryVee with him. Gary, we're gonna have to look at this screen here. We have our own little GaryVee thing and unfortunately we moved these screens so it's going to be a little hard to see. But if you guys can put up the #AskGaryVee card collector edition

### [0:23](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=23s) Card Collector Challenge

this would be great. Card collector challenge. Gary talks a lot about how he's a baseball card guy, he was in the past and so when I interviewed him in his office in the fish bowl there, when I was talking it was cool. There was things going around, he was looking around. I'm like, it was okay, Keith, Sean are here, this is great. And then I said, "Let's talk about baseball cards. " His antennas went way up. He got super excited and dialed in so let's just go into this challenge, shall we? Gary, the very first challenge, let's turn Gary's mic on. Check, check. There he is. - Hey. Great Jets hat. I'm pumped. - Here we go. Very first question is this what box does this maker belong to? - Donruss? - [Sean] Woo! - What? (cheers and applause) Don't sleep on my skills. - Question number two-- - Fuck, I'm so pumped I got that right. - What is the name can you see this one over there? - Go ahead. Oh fuck, I have no idea who the guy Nolan Ryan shared his rookie card with. Koosman? - Koosman is right! - What? What? (audience laughter and applause) Holy shit. - Question number three-- - I hate this fucking guy. (audience laughter) - What year and make is this basketball card? - '90 Fleer. (Sean laughs) - Oh my god, yes. - Guys, guys you all know me. This is the only thing I gave a fuck about for eight years of my life. Think about that much intensity deployed against one little narrow thing. - Next question, we only have a couple more. Next question, whose rookie card is this? - Ernie Banks? - [Sean] Yes! Ernie Banks. (applause) - [Sean] Next question, this is a Donruss blank rookie card. - Rated Rookie. - [Sean] Rated Rookie is correct. And we have one more what year and make is this card? '80 Topps. - [Sean] '80-what? - I got it wrong. I got a wrong 'cause I thought it was '80, oh this is '83. - [Sean] '83 Topps. - Yep. - [Sean] One last question, and I'm super impressed because I was card collector, who is this player? - Roberto Clemente. - And the winner is Roberto Clemente. Good job. (cheers and applause) Gary, the stage is yours, my man. I'm gonna be so upset about that Ozzie Smith fuck up for the rest of the night. (laughter) Thanks for having me. So mainly to be very honest with you I'd really prefer to do Q& amp; A once I saw the two mics up there, I thought wow this is great so feel free. I'd like to spend most of the 45 minutes to an hour to do Q& amp; A. Feel free to like start lining up now. I'm gonna pontificate about a couple things. Number one, as I caught the end of Sean's talk I think it's really interesting to talk about hustle and magic. As you sit here in the audience I ask myself what's practical? Can you go home and create more magic? I'm not sure, right? I think we can talk about that a little bit. I think it has a lot to do with self-awareness. I think a lot of you in this room want to be something instead of reverse engineer what you actually are. But can you really go home and become Sean and have that level of charisma and have that? I don't know, I've always felt that talent could be honed, you could maximize, by the way, your kicks are phenomenal. I think you can maximize your talent. I feel like I have a certain amount of basketball talent in my body. Sure, I can play every day but can I really get to that extreme level where I could be on a basketball card. Just punchline, the answer is no. I do not believe that you sit here, you fly into Vegas you sit up here and listen to all these great speakers, a lot of my homies have spoke earlier and I don't think you go home and scale magic. And so I love Sean with all my heart but here's one thing I can promise you, you can all go home and hustle more. And the reason I push hustle so much is because it feels like the most fuckin' controllable thing to change the outcome of what disappoints you. (applause) It's just the most controllable thing. I don't know how, there's gonna be a lot of stuff that people are gonna talk about during this weekend. I don't know, yes, yes I think you should all go home and become dramatically more charismatic. I think you should do that. How? And so I think the answer to how was actually in a very interesting place. I think the thing that separates individuals from winning is self-awareness. I really do. If I can get across anything in today's talk it's how do I create some level of permission for you to start feeling more comfortable in your own skin in a world where your mom and dad didn't do that for you, in a world where neighborhood the coolest kid in high school didn't do that for you, in a world where America makes trillions of dollars in industries telling you what you suck shit at so you spend money on fixing it versus doing what is fundamentally the reason I know I get the stand here on stage which is you're right, Sean, I really don't give a fuck about what anybody thinks in the same way Rush and Howard think. The only difference is, and I don't know those guys, is I equally really give a shit about what you think. And I think if you understand what I mean by that you can start really tapping through. I will not live my life based on what you want me to or whatever the current politically correct POV is. Every day, and I know a lot of you know who I am, I get emails yelling at me for my work life balance. I also know that as much love as that and, I look at that as love, people email me I don't think they're trying to hurt my feelings. I think you're telling me things that maybe happened to them. Hey, I have kids in college now. I regret not spending time with them. You're going to and I don't get mad. I just know that person doesn't know me. I My friends, we're living in a width world not a depth world. There's plenty of my friends that critique my work life balance that come home, go downstairs into their man cave, drink four Budweisers and go to sleep. I don't view them as spending quality time with their children. (applause) And so, I'm also very comfortable in my losses. I'm comfortable in the bed that I made and thus I sleep in it. I'm not perfect. I plan on making mistakes. Big ones. I can't wait 'til I have to apologize to America. It's how we roll. We're humans, right? The fact of the matter is I'm just comfortable in my intent I'm comfortable in a lot of things. I, for example, I'm comfortable in that most of the decisions that I've made in my life over the last 15 to 20 years have been far more predicated on my legacy than anything else. I've left a lot of money on the table over last 10 years 'cause I care about my legacy. I want all of you to show up to my funeral. However, I know that I love to reassess. Let me explain. This year David Bowie, Prince, very famous people have passed away. I've been taken aback by the fact that America cares for about 20 hours. And I've said, "My God, these are really famous fuckers. " Right? And we are living in such a fast-paced world, we're moving on so much quicker and I've started saying to myself, "Hmmm, should care so much about my legacy? " That even if I crush it all the way through if everybody shows up it's only got a 24 hour window. Should I care about my inner circle? outer circle? I think the biggest thing that I'm starting to feel, knowing a lot of you have consumed a lot of my content, something that I don't think I've been sharing a lot that I'd like to today, tonight to bring you guys value, to have you hear something a little bit different, I'm not scared to fundamentally change my life completely. I am thrilled for making a video that says fuck hustle. Thrilled to say this is my last video for 24 months, I'm going on a beach, see you in 2029. See what happens is when you get real comfortable with yourself you don't even care about how you established your narrative, you're willing to break it because I just don't care about the repercussions because at that moment I am comfortable in my decision and my intent. And let me promise you the quickest way to win. And I don't mean money, I mean win. Playing in a way that feels right to you before it feels right to anybody else around you. And I promise you, and I promise you that the majority of you are not. It's just the way it is. I don't really know, it's ironic my wife plays the same game but I really, my mom maybe, it's stunning to me how few people play it purely that way. It's incredible how we are affected by the five or six closest people to us. It is incredible to how many people here in this room right now that the singular unlock to dramatic more success emotionally, financially and every other thing you can think of is actually predicated on them eliminating one person in their inner circle, normally a family member that is a complete negative driver and is the cancer within ecosystem does not allow you to be successful. But that's tough. Easy for me to say up here on stage like kick your mom outta your life, right? (audience laughter) But here's the punchline, it doesn't make it any less true. And so, you know, I don't know like there's 1 million things we could talk. By the way, as you guys are lining up for Q& amp; A which fires me up, keep doing it, I'm thrilled to answer questions in very specific detail like how do you make a Snapchat filter or go all the way to what's magic and so-- (audience laughter) and so it's always fun to speak second. That's been on my mind a lot. The other thing ton and I'll go little more practical, a little less foofy, here's the punchline

### [11:30](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=690s) Distribution of Attention

my friends, it's called distribution of attention. If you really want to understand what's happening here all the talks for the next four days there's only two things that matter your content and how many people see it. It's actually a singular binary game of two things that matter: your content and how many people see it. You can listen to all the people that are gonna tell you how to growth hack or get distributions or big build lists or run Facebook ads the best, you can listen to all of that but the shit that comes out of your mouth or what you write on paper sucks shit you will lose. And the fact of the matter is over 80% of the people sitting here aren't talented or interesting or differentiated enough to achieve the dollar amounts they want. That is why I love hustle because just like I only have so much basketball DNA and skills if I work really hard I could be a really fun, solid average pickup player and I have news for some of you entrepreneurs some of you are just nice and average entrepreneurs. That doesn't mean that you shouldn't do it, that means that you need to be self-aware that if you never made money by the time you were 25 years old in your life and you never sold shit you just might not be a salesman. Got it? This game is all predicated on self-awareness. The other thing it's predicated on is truth. The amount of people sitting in this room and by the way let me, let me define sitting in this room. When I say sitting in this room I actually don't mean the 300 of you. I actually mean the market so let me use that instead. The amount of people in the market that claim to be something they are not because what they're reverse engineering is that's where the money is the biggest reason so many people lose. You just can't fake who you are. You can't manufacture it. You can't want it. So many people in here want to be business coaches and they've never built a fuckin' business. (applause) Before you give me business advice it'd be really interesting to understand if you ever made money besides giving business advice. And so, that intrigues me. What's more interesting for the youngsters in this room that want to play that card is actually documenting and communicating the journey of learning business 'cause that's your truth. I would tell you the people that are gonna win are the ones that are telling the truest story. I'm only lucky and a lot of people get mad at me when I say lucky. They really do because they do know that I work hard and there's always that debate of luck and work. And by the way, losers love to throw out luck. But I do think I'm lucky in the fact that it is never been more attractive or cooler to be an entrepreneur than right now. It's so weird. I take selfies in the street 'cause I'm a businessman. The reason I'm really winning is 'cause I was a businessman when it wasn't cool. When I was a loser in school because I was getting D's and F's and for everybody here 40 to 60 you know that was the only, your grades were the narrative of how good you were and what college you went to was the narrative of how good you were. When I was getting D's and F's yet making $2000 a weekend selling baseball cards my friends parents and my teachers thought I was a loser. If was making $2-3000 a weekend right now as a 13-year-old in school, I'd be the coolest kid in high school. I'd be the next Mark Zuckerberg. I'm gonna be on Shark Tank one day when I grow up and everybody would've loved me. That's why it's working for me because I haven't wavered regardless of what you guys gave a fuck about. And guess what, entrepreneurship's not gonna be cool one day soon too. It might be five years from now, it might be 10 years from now when everybody looks down on it because we should be caring about something else I'm still going to be fucking selling shit. (applause) And so what I fear right now is people trying to mold into something around whatever's convenient right now or cool. Like your friends that sold real estate in the mid-2000 and then were social media experts when that market collapsed, you know, that narrative I'm worried about people that are following the current trend instead of following the only thing that they actually are. And that's who wins. Who do we cherish and who do we put on pedestal? The people that from the get punted everything else and went full-pledged themselves. LeBron didn't try to become well-rounded young man. He fuckin' played basketball, all-in. And that's who we look at. Beyoncé, there's home videos and Star Search and all that she went all-in. The people that we look at and admire they put in the work from the get regardless of what they are because that's the only thing they knew how to be and I'm telling you right now the best blueprint for your success is to when you're done tonight doing whatever the fuck you're doing tonight to go in to your hotel room, look yourself in the mirror and ask yourself what's the purest form of who I am and build a fucking thing around that. That works. (applause) And whether it's cool right now or whether it makes the most money, do you think that the best gamers in the world right now 10 years ago thought sitting in their basement playing shooter games was gonna make them $10 million a year in e-sports? Absolutely not. When you are all-in on your shit and we now live in a world where the internet creates niche communities around every fucking thing you could ever imagine that is an unbelievable blessing to all of us that our grandparents didn't have an opportunity in and so I just don't know. I know a lot of you have watched, tweet about this event, I looked at your accounts, people are chasing money. I don't give a shit what you guys say, now I'm talking to this room most of you are chasing fuckin' money and you're gonna fuckin' lose. And that's what I hope you think about. about what you are good at or what are you really, like what's the truest essence of who you are because those are the only two things that create the upside that people chase. Because I know people with tons of money that are sad as shit. Right? Because once you get something, you want the other thing 'cause it's always grass is greener for all of us. Right? And so, great you unlock a system. You figured out how to do something and you made some bucks and then what? And so, I'm telling you two things either talent, magic, which I do not believe that you can manufacture and/or what the fuck really drives you for real and maybe it won't make so much money right now but when you deploy the tactics of Snapchat and Facebook ads and AR and Pokémon GO and whatever you deploy the tactics against if you're deploying it against fake shit that's being built just to make a dollar, you're gonna lose over time. You're not gonna be able to sustain. You know why I hustle? 'Cause I fuckin' love it. it's my oxygen. 'Cause I don't even know what the fuck else to do. This is what I do. If you really think about what would you do every minute, I'm retired now. When people say they're gonna retire and play golf and surf, great. I'm doing that now. If you ask me to golf, I'd rip my fuckin' arm off I'd be so pissed. (audience laughter) I don't want to lay on a beach. My head's turning. I want to do shit. I want to makes shit, I want to talk to you. I want to live. This is how I live. The people that hustle the most are the happiest, not the saddest. Thank you. (applause) And you know what? I'm even disgusted in my own rah-rah just now. In a practical level it is practical to make money around the thing that interests you the most. It's amazing. Even though Crush It! is the furthest thing from what I've done in this space, it's still the truest. We live in an internet age where niche are long and deep and you can make money doing anything and the thing you'll make the most money on is the thing you like the most. Because if most will allow you to work the hardest and that will be the variable of success. And if you love it so much you'll also research it more 'cause it's what you'd naturally do anyway in your free time and then you'll work harder and then you make money. Not you're a fuckin' life coach. (audience laughter) My man. (applause) What's your name? - Alexander. - [Gary] What's that? Love it. - Yeah, thank you Gary. 'Preciate it. I was actually thinking about creating a shirt that says love it. - [Gary] I can't hear shit. Do I have bad ears? What's that? Yeah, alright, go ahead. Go closer. - How about now? - [Gary] Way fuckin' better. - There we go. Once you find out who you are and your strategy and all of that-- - And real quick,-- - [Alexander] Go ahead. - Most people fuckin' die before they figure out you they are. - [Alexander] This is true. - Before we all go like now you figured it out like real quick, like before you figure out who you, once you are just to give you a quick punchline most of you haven't gotten there yet. Everybody's talking about the tactics, what about the religion? Figure out who you are especially at this young of an age, challenge. You've been told who you are most of your life. So going in that cocoon by yourself and figuring it out and blocking out everything that's fuckin' hard so I'll answer your question but I promise you that's not so simple and honestly that's what's happening in this space too much. Everybody's going to step two and they haven't even started on step one. But go ahead. - Thank you. Spot on almost read my mind. So what I'm talking about is, you know, I truly believe that I have found out who I am. There's so many distractions, so many Snapchats, I could watch your Snapchat, I could watch Ty's, I could watch everybody's Snapchat, right? So many distractions, so many things. My question is once you figure out who you are and the vision that you want to go, how do you not stay, you're talking about distribution of attention, how do you go about staying on that one, buying the Jets, whatever the case may be for you? - Dan Martell, Sean, I never watched. Sean's video spoof of Wine Library TV which was phenomenal. Let's clap it up for the people that saw that. It was fuckin' unbeli-- (applause) That's literally, Josh, right there. All these cool homies, I've never watched a single piece of content. I do not know a single word that's ever come out of Dan's fuckin' mouth. I'm being dead serious. I don't know. How do I? I've never been distracted because I don't give a fuck what anybody else is talking about. I'm worried about my shit. So if you're watching everybody's snaps maybe you're just not as driven as I am. Maybe you don't care about the things that I care about. You know what I care about? How everybody here reacts to content so I spent all my time reading all your comments. I know everything you've said about everything that I've done because it's what I use to figure out what I'm gonna do next. So instead of watching Sean's point of view or fuckin' Wes who loves to claim he's a better speaker than me and he fuckin' sucks. (audience laughter) Instead of doing that dumb shit, I'm paying attention of when I put out content how do you guys actually respond to it because that's what makes a front leader. I don't give a fuck about Guy Kawasaki or Seth Godin's point of view on Musical. ly. I'm gonna go and use it, watch how you guys react to it and then that's why people listen to me 'cause I do it first. Because I don't even consume anybody else's content so my shit stays pure. And my shit is pure because you're actually giving me the feedback 'cause you're actually the audience. So for me it's a waste of fuckin' time. I got time to watch the New York Jets, that's my escapism. Other than that, family and this shit. You're asking the wrong person how to tune out other shit 'cause I don't care. I haven't read anybody's fuckin' book. - That was a great answer. - [Gary] It's the truth. - Excellent. - Thanks man. - [Alexander] Thank you, Gary. (applause) - Thanks Alex. By the way Alex, Alexander by the way, that's not necessarily right for you. There's a lot of people here that do learn from watching other people's shit. My answer is I know myself. I got D's and F's for a reason. I'd love to read everybody's wonderful books here, I just won't retain any of the information. That's the ultimate waste of fuckin' time. If you're getting value by watching others and that helps your game, that's the way you need to roll. My game is based on me knowing myself and that's how I get good. That's not disrespect to all these wonderful people. That's me understanding how I learn. You got it. (applause) - Hey once again it's great seeing you. I saw you last year at Thrive. - [Gary] How are you, man? - It's great talking to you then. So one of the things that I constantly see you always mention on your podcast or your Snapchats is definitely always about the Uber deal being something that you didn't get into early on. - The reason I bring up passing on Uber twice is everybody always wants me to talk about my failures and the shit is I don't know most of them. That's one that I know so I can bring it up. - Got it. And then as far as when it goes in to that aspect with new business opportunities what is something that it is that you see in either the founders or the team that really make you want to jump on it? Uber was a somewhat of a pretty big starting up but what was it, what do you want to see in a business before it, before you see it take traction and actually become involved in it? - [Gary] What do I need to see for me to invest in something? - [Man] Yeah. - It's normally intuition. It has to be two things: one, do I believe in the space. So right now I believe in meditation. Right? So I think consumer meditation is gonna be huge. So then when I look at the Headspace founders or the Calm founders I need to understand the jockey. The only thing I do is I always have a thesis. Do I believe that Americans, the world are gonna use this product, right? Are we gonna behave that way, do I believe in these founders are capable of being the people that win in that game? That it. Nothing else. I don't care your app has 7 billion people if I don't think that's where the world's gonna be in 3 to 4 years, I'm out. And I don't care that I totally believe in meditation if you pitch it to me and you've never sold anything and you no wins on your table and I don't feel anything intuitively, you have no shot either so that's how I basically make decisions. - [Man] That makes sense. And then as far as the founders that you have worked with, what is it that you saw in them-- - No clue. Pure intuition. It's like falling in love. No idea. - [Man] Makes sense. - You know what I mean? Fuckin' I don't know. And founders come in and try tell me shit they'll know I'll hear, "I hustled when I was a kid. " I'm like you're a fuckin' liar. Next, you know it's intuition. - Yeah. - [Man] Perfect thanks. - You got it. (applause) - [Susie] Hi Gary, I'm Susie. - Hey Susie. - Amazing to meet you. - [Gary] Thank you. - I first saw your video back in 2010 the "Smurf It Up" one. First of all, I want to say thank you seriously from the bottom my heart for like every single video, everything that you do I think I speak collectively for everyone but you inspire us so much. - [Gary] Thank you so much. - I also came from a immigrant family so I have much respect for what your family has built, you and your family, right, however I'm the only entrepreneur in my family and so my question is more about like I fought through being like the black sheep and doing something different than everyone else. - Why? Because everybody wanted to you to go to education and that doctor, lawyers, horseshit. - [Susie] Yeah. Like do the safe thing, 'cause they're terrified of doing anything different. I've fought through that. Actually built up my business in the last two years to-- - [Gary] Congrats. - Thank you. So the question becomes now how do I up level my environment?

### [28:01](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=1681s) How Do I Up Level My Environment

Right? You were talking about how the closest five people and maybe eliminating one of them and that was kind of interesting like how do up level the people that I spend time with and when everyone around you operates in a fear, you know what I mean, how do up level that whole environment? - By going out and hanging out with those kind of people. - [Susie] How do you do that? I work from home. - Usually by taking an Uber or a flight. (audience laughter) - [Susie] On a day-to-day basis. - On a day-to-day basis, look you can't control your family. Right, my dad is one of the most negative people I know. If this whole room was filled with water my dad would say this is half glass empty. My dad is super negative. But I love my dad the most and I spent time with him but, you know, you can't control your family, you can control your friends so if you've got a family that you think is dragging you down or looks down to what you're doing but you love them and I love, my sister is pretty negative. I love her the most, she's my baby sister. I want to hang with her all the time. I would tell you that if you've got a situation where all of them, 'cause my mom super positive, AJ's kind of more neutral upper positive, I would say that you've got to really be very conscious of your friends and what you have around you beside your family and I would go extreme positive in that direction. - [Susie] Okay. - You know? - [Susie] Yeah. - You can only control so much, right? - [Susie] Right. - I think we all have family, it's impossible I think anybody here zero family members that are negative. It's just my sister believed my dad more than she believed my mom thus she became more negative. Later in her life, very recently, she's kind of flipped and it's been game changing. I think at some level you choose, it's unbelievable the level of disrespect I have for everybody else's opinion. (audience laughter) I think that you should consider to try that too. I mean it and it's very helpful for me. By the way, I think they're right a lot of times. I don't think I'm always right but I'm gonna tell you something right now, I'm always right for me. And that's a very subtle difference. I'm not always right but I'm 100% for me. You know, I'm always right for me and that's it. And so I think it's the friends and I think it's deploying a little less credence and belief in what your family is saying. I would start disrespecting them aggressively. You got it. (audience laughter and applause) - [Man 2] Hey Gary, how's it going? - It's going super well, man. How are you? - Good. Quick question, McGwire rookie card, USA Olympic should I just sell it or will the world forget that he did steroids had the home run record? Ditch them or keep them? - [Gary] The McGwire? - Yeah, 'cause I got a shit ton of 'em. - [Gary] Did you get it graded? - Yeah, it's mint. I've got like five of them. - I'd probably wait for him to, like, it's kind of like all the kids that were smart to sit on their Pokémon cards and just sell it now. There's nothing good going on with McGwire's brand right now, I'd wait for the next bump hopefully getting into the Hall of Fame once everybody forgets and liquidate then. - Cool. Can I ask my real question now? - [Gary] Yeah. - So I spent 16 years building a very successful business and I coach in that business and I absolutely hate it. It just drives me nuts. - You have a business that you spent six years on-- - [Man 2] 16. - 16 that's super successful but you hate it? - [Man 2] But I hate it. - Right, sounds like a losing formula. - Yeah, it sucks so I'm trying to figure out how I can find out you know what I coach very niche in that market how I can somehow test those skills out to a broader market. - So you just saying, it's a little tough for me to hear, I think got to go to the ear doctor. - [Man 2] Sorry about that. Better? - Did you say you're coaching in that business? - Yeah, I still work in the business, I coach in that business, I'm trying to figure out if I can use those skills to go broader instead of so deep in a niche and I don't know what platform to test that out on? - [Gary] Your message you mean? - Yeah. - [Gary] As a gateway drug to people, you want to continue coach? - [Man 2] Right. - Are you sure about that? - [Man 2] Yes, absolutely. I enjoy the coaching aspect of it, I'm just sick of this particular industry. - Well then, everywhere. How do you communicate best? Written, audio, video? - [Man 2] Facebook, video probably. - Yeah, pollute your own waters. Don't forget you're talking to a dude that everybody thought was the wine guy and had no idea why the fuck he started talking about business. - Right, so I think what people do when they try to change is they're worried that audience doesn't want to hear that. I'm sure 94% of my wine audience didn't want to hear about social media strategy but the 6% that did was the base that built the next thing. - [Man 2] Cool, thank you. - You're welcome. (applause) - Hi Gary. - [Gary] Get into that mic. - Okay, can you hear me? - [Gary] Great. - I've spent the last 10 years building a household staffing agency. So I help families basically around the world get household staff. And my question for you is I've built my business where I'm kind of at where I want to go to the next level, and I've been content with the level I've been at. - Real quick, when you say the next level define to me what that means for you. - To hire, I guess another one of me. Somebody I'm going to pay very well to also deal with the clients and kind of manage them. - Right, you don't want it all on you. - [Brooke] I me. I'm the one getting late night calls and things like that I'm trying to work on the work-life balance. - So why haven't you done it so far? - I had a really good assistant for a long time handle it, and I made the mistake, she got a job offer at a startup doing something she was really meant to do, and since then I feel like my assistants and people working for me are not at that level. - [Gary] Did you say earlier that you made a mistake? - No. - [Gary] I didn't hear right. - I mean I make a lot of mistakes. - [Gary] Well, we all have. But I thought you said you made a mistake by maybe not matching it, she just went on to go do something else. - [Brooke] Yeah, exactly. - Okay. - [Brooke] That was okay. - And since then you haven't been able to find somebody as strong? - Yeah, I think I stopped looking for a while because the clients when they would call but they would just be I want to talk to Brooke. My clientele is a little different in that they're all millionaires and billionaires and they don't respond to typical marketing. And my question for you is kind of especially to double my business and kind of afford another one of me, I was wondering if you might have an idea or two. Something maybe I haven't thought of. - You're saying to me, trying to reach high net worth individuals 'cause you're staffing services within their home. To afford that you gotta be rich. - [Brooke] Yes. - Your plan is that you want to make more money, you want to get more clients and then with that money you get another you? - [Brooke] Exactly. - Let me ask you question differently? - [Brooke] Okay. - Are you making enough money right now to have another one of you? Because my intuition is you can it's just you want to have a certain amount of take-home or spend that money on some other stuff. - [Brooke] Yeah, that's true. I mean another one of me but a cheaper, yeah. Not super cheap. Not like minimum wage but not where they're super motivated. - Your about to walk into a hamster wheel that you're gonna lose and most solo entrepreneurs lose which is you're gonna try to double revenue to deploy against you because you want to maintain your take-home income and not invest in your business. Tomorrow you should pay, you should figure out how much money you have to take, take home, what's the least you can take home and still live your life and when I mean live your life I mean pay your bills. I think you should go hire somebody have one year where you didn't take the best vacations you ever fuckin' took and you didn't buy the best shit you ever bought and then have that person and then that person with you will build up that revenue. So many of you want both. You want to take home money to buy shit and you want your business to grow. Businesses grow when you invest in your fuckin' business. (applause) Got it? It's so common. I see it every day. The reason I built Wine Library so fast is I was willing to as a young man, when I was 28 years old have a $40,000 a year salary while all my other friends had nice things I built a $40 million business and I wasn't reaping any of the benefits 'cause every fucking penny was going back in 'cause I was fine to reap the benefits when I was 29, 39 and 69, right? I think what you need to do is take your number all the way down and be able to deploy that against people because then the combo of you guys will build the top line revenue and you'll get it back within 24 months. - [Brooke] Yeah. - Patience. - [Brooke] Okay. - Patience is the killer. Patience is the absolute thing that most people don't deploy in to their business and that's what limits their growth. - [Brooke] Do you have like one unique idea you can share? - Yeah. You should make Facebook video and target it against high net worth individuals 'cause they're there. - [Brooke] Yeah, okay. - Video. - [Brooke] Video. - Paint a picture to them. - [Brooke] Okay. - "Have you gone on a vacation and wished somebody did a better "job for you," right? Like, "Are you pissed when your housecleaner calls out,"-- - [Brooke] Housecleaner doesn't show up? - Yeah, got it? - [Brooke] Yeah. Thank you. - Cool. You got it. (applause) - Hello Gary. - [Gary] Hello. - I love the show. - [Gary] Thank you. - My name is Rachel Luna, RachelLuna. business, 'sup everybody? Lately you have had some killer guests on the show and I'm wondering what's the strategy behind who you're bringing as guests? - Super random. - [Rachel] Wyclef. - People reaching out to me. - Just random? - [Gary] Yes, Fredrik from the real estate show wants to be on the show, I know who he is, I do well with real estate agents so I'm like okay. Fat Joe, fuck yeah, you know so super duper random. No real strategy other than we have famous people to show you market against their fan base on platforms it brings awareness to me it's interesting content I needed a period of mixing it up. It was just me now I don't want any fucking guests ever again. I'm back to wanting to me and so that's. I'm a counterpuncher by nature. I have one core strategy where is attention that most people are underestimating? Musical. ly I want every 8 to 15-year-old kid in America to look up to me as the entrepreneur for them so if I get them at eight and seven and nine, I'll have them. So while everybody's like Musical. ly's stupid I'm like that's great but every first to fifth-grader in America lives on it and here comes old man Gary as their favorite entrepreneur. (audience laughter) Got it? - Let me throw this at you though, just as a little bounce back. - [Gary] Let's do a bounce back. - I like that. So you're saying you mix it up, how do you mix it up when you're also trying to keep your head in the game and just do that one thing really, really well? - Talent. - [Rachel] Well, I'm fucking talented I got that. - Show me. - [Rachel] Watch me. Thank you. - I'll see. - [Rachel] Alright. - Because you know the best part about talent? - [Rachel] Yes. - Is we can all talk shit, but results are fucking game. - [Rachel] Okay, what you, how are you measuring those results? - Money. (audience laughter) Freedom, happiness. - [Rachel] Okay. - Money, happy, freedom you know I don't know. How many selfies I take a day? I don't know. I think we get to all measure it differently, right? - [Rachel] Right. - And so, you know how many people in here are all about math, conversions and quant. You know that's called? That's called salespeople. Marketing and branding doesn't fucking get measured by the hour. - [Rachel] Alright, thank you. - So for me how do I measure it is how do I feel about where I'm positioned. How am I equally, VaynerMedia's gonna do $100 million in revenue this year and it's scaled. It's not the Gary Vaynerchuk consulting firm. I don't fuckin' deal with any clients. I'm the CEO. I hire people I do all my stuff some of you seen the last couple episodes, I'm dealing with my HR stuff. I'm running a company. I run $100 million Madison Avenue agency and in parallel You want to feel real bad GaryVee is my side hustle. (audience laughter) I'm an entrepreneur, CEO of an agency. I run an actual business so for me how do I measure it? How well is Vayner doing? Right, how well is my speaking request coming in? How many people are watching my stuff but I don't measure it on a tactical day-to-day. It's an overall feeling of a vibe, intuition and some baseline metrics that, I never look at any of my data like I can see it publicly I can see if 10,000 people liked this photo. I'm like, "Oh shit, people like this Instagram photo. " I'll look at it and be like I don't know. Seems like the same old shit but anyway. I think a lot of people are so into landing page optimization, by the way, that shit works but that sales and when you're great, brand. They didn't cookie me and then retarget me and then get me on a list and then convert and A/B test me and funnel me and then go make a deal with another company and JV their lists for each other and all that fucking horse shit. They branded me. People didn't come here just to see me speak because I cookied them and ran a Facebook ad. It's 'cause I provided so much fucking value they wanted to see it in person. Branding. - [Rachel] Thank you. (applause) - Hi, I'm Gene. I don't think you suffer from this based on what we can see about you in the real world-- - [Gary] You could be surprised. - I could be surprised. I've been working on this concept around book for a little while. - [Gary] Around what? - A book. - You want to write a book. - Yeah, I'm writing it. - You're writing book. - I actually will finish the book-- - You finished the book. - Back up. - Okay. - Mr. Hustle, I will finish the book-- - One day. (audience laughter) - July 31st first draft. - [Gary] Okay. - I got more things to do after that. So the concept is I've been, I go to live events all the time. I speak on stages, got a podcast interviewing hundreds of people

### [42:51](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=2571s) The Trap of Success

it's called the trap of success. - The trap of success? - Yeah because there's a point at which people get in success and they play safe. - [Gary] Yeah. - You talked a little bit about significance and about some of the stuff that you do and the book is really centered around that. I'd love your perspective on that and what you see in your circles 'cause you interact with so many people. - Around the notion of-- - [Man 3] When you stop? - golden handcuffs versus-- - It could be golden handcuffs. It's my personal story, part of it, because I had a very successful business and I wanted to innovate I was making $500,000 a year or something like that. And I had lifestyle and I said I don't want to lose that-- - [Gary] Yeah, I get it. - to go really make something that wouldn't change my life and change the life of everyone else. I played fucking safe-- - [Gary] Yep. - because I was afraid to it all. - [Gary] That's right. - And you can probably guess what happened. - Yeah, I mean it's not fun. It's the same old story, I think that we all go through journeys. One thing that I would tell you, it's funny where my head went when you started talking. I think a lot about regret. I think one of the most interesting thing about spending time with old people is regret. If you talk to 80 and 90-year-olds the place where their face really changes is when they talk about what they didn't do or what they wished they did and here's the punch line when you get to that age and you're in a retirement home or you're not moving it's over and you know it. A lot of us still live on we can still, everything we're upset about right now the majority of us 99% of us can still do something about it and that hope drives us. So you know, it's interesting. It's really interesting question. You're right, I'm a little weird I don't know if you ever caught this, I don't talk about it often, I weirdly fantasize of losing everything. As a good thing. - [Man 3] I actually heard you say I wish I would because I can build it back. - To me, I love the build. - [Man 3] Yeah. - I think the reason I started VaynerSports, this sports agency is 'cause everybody thinks it's a joke that is like Drew Rosenhaus and CAA and Rock Nation and I'm gonna fucking slice their throats. Right? To me, I love that. I love the underdog. I hated Tiger Woods then America started hating on him, now I like him. 'Cause he's finished. I hated Kobe but then we got old I'm like oh yeah, Kobe so I love the underdog. I love the climb so for me I'm very reverse like I love my vacations before I get there. The second I land on the plane I start getting upset, right? I live for anticipation and the climb so I don't think I'm the best person to give advice around golden handcuffs. I'm only comfortable putting the chips in, changing it-- - [Man 3] But what do you see from others? - What's that? - [Man 3] I see from others people thinking short term. - Do you know how long you're gonna live? When I hear 35-year-olds tell me their golden handcuffed I'm like, "What you're talking about? " And it goes back to the lovely lady that was right before you. People want stuff. You know your lifestyle what was that, right? Is it the house? Is it the country club? Is it the car? Is it the trips? - [Man 3] It was all of it. - Yeah. It's all of it. So what I see in others you know the answers, I don't need to pontificate on it. I'm just grateful and thankful that I don't have it. And I always wonder how much of that has to do with the same thing I started this with which is I definitely don't need it for others. I think one of the things that fascinating me in others is they need the car and the watch and the trophy husband or wife because they want other people to see it. I mean this is why I pound everybody to love themselves first. I don't need that. I don't want that. I don't care. I love it. It's fine, I like the accolades. I like the attention. I like the attention because of what I put out. I like that people take selfies with me not because I score 41 points a night in arena but because I'm putting out so much good content that brings them value they're thankful. So when I think about significance I think about all the money I leave on the table every day to do the GaryVee side hustle thing. You know, my other billionaire friends that build businesses always are weirded out by me. They're like why are you wasting your time with that? And I'm like part of its vanity. I like the admiration but I tell them all the time I'm like, "Look, yeah you may end up 940 million and I may end up with "297 million but a lot more "people are gonna show up at my funeral. "A lot more people like me. are gonna say nice things about me to my kids "than they are about you and that's more important to me. " - Yeah. I'll tell you the reason you said a word there I hadn't thought of 'cause it's helped me with the book-- - [Gary] A little louder. - You said regret. - [Gary] Yes. - And I hadn't thought about this but the reason I'm writing the book is because of my own regret. - [Gary] Yep. - And it's because I had that chance to do something big. - [Gary] Yep. - And I fucked it off. - Here's the coolest part, bro, how old are you? - 45. - [Gary] You have a fuck load more at-bats. - I will never retire. - That's fine. You do 87 more big things. - You may save somebody from getting hit by a truck in four years. There's so much to be done. Little and big, you know? - [Man 3] But the reason I'm writing is because the regret and I'm helping him with my business now I'm helping people see what I didn't see. - I get it. - [Man 3] And so that they can build that business, they can take that-- - I get it. - [Man 3] that chance-- - I get it. - [Man 3] build that huge thing. - I understand. - [Man 3] And get out of their own fucking way. - Agree. - [Man 3] Get uncomfortable. - Yep. - [Man 3] and invest in themselves all that, all that shit so thanks for your perspective. - You got it. Understood. (applause) My man. Alright, I'm gonna start going a little faster. - [Man 4] Sure. Gary-mother-fuckin-Vee. What is up, dude? - [Gary] What's up, man? - Dude, this is so amazing. I've been following you for you actually that USC video that you did that like just took off. I'm sure you know that. - [Gary] Yes. - That actually is what got me up on you man. It's been fantastic. I've been an entrepreneurs since 2006. I'm a coffee guy. I do coffee. I know you like coffee. - Yep. - [Man 4] Rock 'n roll, roasters coffee in case anybody cares. I'm sure some of you guys do. But anyways, I started in 2009 and I opened my first shop, brick-and-mortar, I have a seven locations now and it wasn't easy right? 2008, 2009, 2010 man I bought a coffee roaster on Craigslist. It was like for pennies because everybody was selling everything for cheap and it was hard. It was hard, a lot of anxiety, a lot of you know bankruptcy was looming. It was crazy, it was intense, it was difficult. Those first few years were insane. Nowadays it's almost too easy to be an entrepreneur, right? - [Gary] Yep. - It's almost too easy. - [Gary] It's not easy. Are you talking about people getting funding? They're gonna lose. - [Man 4] Exactly. - My man, real quick, it's easy to say you're an entrepreneur.

### [50:19](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=3019s) Is It Easy To Be a Successful Entrepreneur

- [Man 4] Yeah. - Is it easy to be a successful entrepreneur? - [Man 4] For sure. - It's not. - Right, so the question is then what you see happening in the next one, two, three years down the road? Because right now the last seven years man it's been up. What do you see happening though? - [Gary] I don't know because what you're asking is when does the economy shift and that has a lot more to do with those characters on Wall Street are up to shenanigans and whenever the shit falls out from underneath it. I don't know but here's what I can tell you, the world is proven to us a whole bunch of times that goes up and it goes down, right? - [Man 4] Right. - I just don't know the timing and I think if you're asking with the purpose of I want to be prepared I think I live my life that I'm prepared for shit to hit the wall every day. Every day I anticipate that I'm gonna wake up and it's Armageddon. - [Man 4] I love it. - And so, I would tell you if I understand where the energy's coming from never overextend yourself and hold your breath that shit's gonna still be good for a year because not me, not anybody's gonna answer that for you. What you need to do is make pretend tomorrow everything is gonna be fucked and are you able to take that punch in the mouth? It's funny, my favorite scene in every movie is that part where that person gets punched in the mouth and they spit their tooth out and then look back at the person. I love that moment 'cause that's who I think I am as an entrepreneur. I want bad. I'll be very honest with you, I hope it comes tomorrow. Because the quicker it happens, the quicker all you fake entrepreneurs are gonna get the fuck out of this game. (applause) - [Man 4] Thank you man, that's perfect. - Got it. - [Sean] Hey guys, in an effort to get through as many questions as possible if we can keep some of the back story to a minimum, just ask the question for Gary we'd love to hear the answer if you can get to the question. That'd be great. - Hey Gary, I'm Jeremy. - [Gary] Hey man. - I had a question for you about with the advent of social media and the way things have really changed, there seems to be this trend now where everybody even if they have no value to offer is an entrepreneur. - [Gary] That's right. - What pisses you off the most in that current trend? - [Gary] What pisses me off what? - What pisses you off the most about that current trend? - I just feel bad for people. I feel bad. It pisses me off in a weird way but since you asked me what pisses me off, I'm gonna go the other way. I'm empathetic and I feel really bad for all the people that are writing $25,000 checks and are gonna lose that money. They fought hard to get it and they're putting it into some kid 'cause they thinks they're the next Mark Zuckerberg and they're gonna get fucked. I feel bad for a bunch of kids that been told that entrepreneurship is cool and they want to be in it where they could have went and worked at a law firm or worked at Bain and McKinsey and made a lot of money and were naturally themselves. You know how much more money number 13 made at Facebook than number one of Smaschbook? What upsets me is that the narrative is that it's so easy. Back to the last question and that guy, right? It's easy to say you're a founder. It's a lot harder to do it five years from today and so I'm more worried than I am pissed off. I'm worried about suicide. There's a rise in depression and suicide in entrepreneur land because for some reason everybody thinks that you are successful when you start a business and you have a lot of Ivy League school kids who've always had a vigged game of success. You know I always say daddy can't buy a library in the market. The market, the business world, can't be bought and so we've got a lot of people going into entrepreneurship that aren't wired for it and their outlet to fix it is quite negative. Sometimes the most extreme. Penn, a great school with a lot of entrepreneurial DNAs has seen a significant rise in suicide and it's predicated on everybody thinking that they're gonna be Travis or Zucks so I'm worried more for people than I am pissed for the game of entrepreneurship. You know? - [Man 5] And there seems and I talked with this a lot on my podcast, there seems to be this missing link between when they start and when they got successful. They leave out all the negative shit and just go from I started here, here's all the money. - Yeah, it's why I always like talking about hustle. Everyone's like ugh. People love to at conferences I'm at or when a use my name to get traffic for their website. They're like no you don't have to do that. You can do it so awesome and passive income (blows raspberry) and all that shit so it's fuckin' very hard. Guys, do you know what the top 1% of earners in America what the bottom number is of the top 1% earner, the entry point into the 1%? It's $400,000. If you make, if you're sitting here and you make $400,000 or more, you're in the 1% earners in America. Do you know how outrageously successful that is? But some people that don't make 1 million a year are like oh I'm not good. It's crazy the way we've built up this game. It's crazy.

### [55:24](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=3324s) Reframe Entrepreneurship

We need to reframe entrepreneurship. Entrepreneurship to me is you can't breathe doing anything else. There was no work, even that last guy, I love that guy 'cause he's giving me a lot of love and he had a great vibe. I love when he said I've been an entrepreneur since '06 and when he said that I said in my mind either you're not an entrepreneur or you were an entrepreneur from the get. It's binary. Entrepreneurship is not a profession, it's what you are, you know? So yeah. - [Man 5] Thank you. - You got it. My man with the kicks. - Yeah. Hey Gary, Kevin Stephson here. I own a branding and creative boutique. - [Gary] Great. - And so we're all about creating memorable, disruptive and bad ass brands. - [Gary] Okay. - And the one thing that I stand against is that most online businesses can care less about being memorable, disruptive and bad ass. They want to do the same exact thing as everybody else. They value clicks and all that. - Yes. - [Kevin] What I wonder is I want to hear how you would

### [56:26](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=3386s) Communicate the Roi of a Brand

communicate the ROI of a brand and what that means to you. - You mean the biggest companies in the world? - [Kevin] Yes. Or anybody what is that ROI? - More money. It's why I don't talk about conversion and landing page optimization and email conversion and funnels and shit like 'cause there's plenty of people talking about sales.

### [56:49](https://www.youtube.com/watch?v=rUvXGNgVdSs&t=3409s) Brand Branding

I talk about brand. Branding is putting out the best story, putting out content that brings value. Brand is you can't explain it but you know it when you see it. Right and so I always tell people Apple is a terrible advertiser. They're just a great fuckin' brand. Right? I love when homies in this world and most of the people here are converters and math and quant when they talk shit about the biggest brands in the world doing bad. You know they're like oh look how silly that ad is or they didn't do their SEO proper. I'm like Rick do you understand you're talking about? Yes, all of us are not as strong at every tactic but how do I describe brand and what it means, I explained it by listing the 500 biggest companies in the world, the coolest people people that are winning and the companies I talk about brand and then I talk about things that have lost because they were conversion based machines, Zynga, Living Social. There's people that are way better at math than you are and so if marketing was math my friends this shit would have been over a long time ago. Now, I don't want to disrespect the math. We live in a digital age where the math and the conversion, the landing page optimization it matters. But if you don't layer something pure and good or awesome or what you're talking on top of it you can only hit a certain level. And that's okay. You know how many people here don't give a fuck about you and I talk about brand are pumped to make their million dollars a year on quant conversion, landing page optimization. The problem is here's why brand's awesome, when brand converts from desktop landing page optimization to a mobile device, brand goes there. The people here that lived and died on that conversion lose. When Google changes algorithm, right, brand survives. People that did SEO farming lost. Got it? When this all goes to VR brand's coming. But you're gonna have to figure out how to survive when we don't have clicks and conversions and it's all virtual in 10 years. All of you ready for 10 years from now when it's gonna be brand not conversion based SEO and quant magic? That's brand. - [Kevin] Mic drop. (applause) - By the way that was a really important part of this conference. If you're relying on internet marketing arbitrage you need to be prepared for the next decade because a lot of transformations are coming and you don't want to be one-dimensional just relying on that one arbitrage, on that JV, on that landing page, on that Facebook ads, on that SEM strategy you've got to be prepared. - [Munchy] Hi Gary, my name is Munchy. - Munchy, how are you? - [Munchy] Great. - Closer to the mic, closer to the mic. - I love you and you're a role mode of mine because of how authentic you are. - [Gary] Thank you, brother. - The most important thing to me which is why I love you because you always preach it is loving yourself so I know if I love myself truthfully I'll be a better businessman, better person, better-- - [Gary] 100%. - So I work on that a lot and my question to you is some tips on how I can do that better or more. Sometimes I do it amazing, sometimes I'm struggling. - Keep the people that say good things about you close, back to the first question today, I'll be honest with you, it's very interesting in the way I'm going about it, right? My mom did it for me, now I'm having you guys do it for me. I read the good shit, you know, how many of you have heard me say, "Your comments are my oxygen," raise your hand? That's it. - Great friends. I surround myself with great friends. - [Gary] That's it, man. Listen, we're all gonna have down days. You just try to make more good ones than bad ones but having a community and re-read nice things about you. The reason I love giving you so much is when you email me back and say nice things or you give me good energy, I need that. That's my oxygen so I have to stay positive and the other thing is I cut negativity out. The reason, so a lot of you, how many of you have seen the last two DailyVees where I've being doing the culture thing quite a bit? It's funny a lot of you have been, wait a minute, are not watching it. Fuck, that sucked. (audience laughter) A lot of people have been hitting me up and going, "Gary I can help you with all your problems. " They don't realize our culture is phenomenal. Jared you were in the office the other day. It's fucking happy land. It's just I have fucking such a high standard that I want zero cynicism and negativity so I just continue to cut that cancer out. - [Munchy] I think it's coming from myself-- - Well that was instilled in you brother. - [Munch] Yeah, it was. So how do I beat the shit out it? - By cutting more of it out and adding more good in. Every day I'm doing this, every day I'm fucking doing this. I'm pushing anything negative out and I'm bringing everything good in, every day and every day I'm getting fucking, got it? That's it. The shit that went in you in the get you got to get that out by what you do now. You can't dwell that it got there. You know how many people are losing 'cause you dwell? My friends, stop fucking dwelling. Nobody gives a shit. You can't dwell. I'm sorry that grew up in a bad neighborhood. I'm sorry that you're a minority. I'm sorry that this bad thing happened. Nobody gives a fuck so cut your dwelling hours and start looking at good. Let me give you on really great thing. You're a human being. Do you know how fucking insane that is? For all you math fuckin' nerds, look at that fuckin' math. It's hard and so that's what you have to do. - [Munchy] Thank you. - You got it. (applause) - Hi Gary. - [Gary] Hey. - My name is Tela. Speaking of Wall Street from earlier, I teach people how to create an income in the stock market and build financially so they can quit their 9-to-5s. When I look at this industry there's such a negative stigma on it. - Yes, like I hate Wall Street more than Hitler. - [Tela] I do too. But what is your advice for getting past that stigma to my audience and also-- - Tell the people in Wall Street to stop fucking around. You're not gonna be able to get them past that stigma. - [Tela] Yeah. - I know 50 guys and gals on Wall Street right now who are telling me to my face that they're doing the dirty business that they did that knocked it down before. - [Tela] I teach them to do this for themselves. Don't give your fuckin' money to Gary,-- - Yeah, but the problem is the people that are fuckin' vigging the game, when their shit hits the fan all your people that did it nice by themselves are gonna get fucked when the market gets cut in half. - [Tela] Depending on how you do it. - Respect. - [Tela] Depending upon the system. - Here's what I know 100% of the people who lose when the market loses 50% of it's net worth overnight, right? When you those, the only thing that happens and you know this, I know you know this, if you look at the patterns over the last two decades you know exactly what happens next. These markets are naturally, fakely being inflated which is why they're gonna have dramatic drops. - [Tela] And that's why you learn to trade put options. If you're making money on the down. - Listen, respect and you can short. I understand how you can bet against it,-- - [Tela] Right. - But what I would say to you is, what I always tell people is there's no marketing in the world, people come to me all the time and I go look if I am or if I was or if I aspire to be there's no great marketing that fixes a shit product. Right? - [Tela] Yeah. - So how do you get people to stop looking at the market negatively? You won't because the narrative will stay there. What you can do is educate them and this is really a very big point, you need to change the script. You need to tell them that people looking at the market in a negative way is the opportunity. - [Tela] Okay. - Do you see where I'm going? - [Tela] Yes. - The fact that smart guys like me don't want to fuck around with it is their opportunity. - Okay and how do I get past the, when I look out there at others that are in the industry I see the stacks of cash, and the half naked ladies and the yachts and that's not what, that's not the picture I'm trying to paint. - [Gary] So don't paint it. - [Tela] But that's what? - You're talking to me. I fucking hate every single person that's in marketing with their bullshit, fuck, I don't even want to get into this. The Instagram culture of this horse shit is the worst. I just, you know, I hate it but I navigate through it. You're not gonna stop people selling people the bullshit dream. - [Tela] Yeah. - What you need to is be an anomaly within it. - [Tela] Okay. - Alright? - [Tela] Alright. - Awesome. - [Tela] Thank you. (applause) - [Colin] Hey Gary, Colin Layman. In episodes 202 of The Show I asked you how long you took to celebrate your win of crushing this last book launch and your answer was none. - Right. - [Colin] You said you suck at celebrating. - I do. - [Colin] Then you pontificated on that you actually need to do more of it. - Yes. - [Colin] I'm just super curious if you have since thought of that and if you're, where you're going with your celebration because that sounds like that you realize it's something that you need to do. - Yep. So since that episode, I remember that very clearly, I've done nothing good. (audience laughter) I've celebrated nothing and I haven't been able to move the needle whatsoever. (audience laughter) - [Colin] Awesome. - Great. - [Colin] What are you gonna do to fix that? - It's in the same way, it's back to the talent conversation, right? It's like there's certain things that are hardwired in us and I'd like to be better at it. It seems fun to celebrate, I just am more comfortable in the climb. - [Colin] That's one thing I wondered after. Is it that you need to celebrate, is that honestly you think you need to learn how to do or is this-- - Yeah. - [Colin] the celebration? - Yeah, I think you got it. I think the way it, the whole thing is the celebration for me. You know what I mean? - [Colin] Yeah. - I'm just so grateful. Guys, for all of you like to have people admire you enough to want to take a picture with you or sit here and listen to you like I wish you and I have a feeling a lot of you have this and we all have different versions of it. Plenty people have more than me, plenty of people have less. The feeling that other human being value what comes out of your mouth and like you so intense. There's no dollar amount. If I don't make another dollar in my life I already made a fuck load of money. The money is great and I want it and do I want to buy the Jets? Of course. If you know me best you know I want to try to buy the Jets. That's the part that is my drive. I made a video already, I'll share it here, there's a video of me that I will share with the world that proclaims that this day is the worst day of my life and I'm gonna run it the day I buy the Jets. Because then that part is over and I'm glad I made such a lofty goal, you know? How many of you and don't bullshit this is a very interesting insight and it's not pro or con so don't be scared but I want to see the number. How many of you have already surpassed the financial or success goal you had for yourself in your kind of teenage early years? Raise your hand. I figured it's gonna be a lot. That's awesome and that's fucking the best, right? The way I'm wired, I'm so grateful that I made, even subconsciously in fourth grade, I knew myself. I made something so fuckin' big that I get to play every day even in my monstrous success so I think you got it. - [Colin] Thank you. - Thanks, brother. One more I'll sneak in, I see the time. (applause) One more. This guy gets it. - So Gary, read Crush It! in 2009, thank you so much. Built a full time income on YouTube and I love doing that but I'm super passionate about speaking, doing podcasts like you're talking about speaking invites. I think that adds a lot of value to people here. What are your tactics if that's what you want to transition in to? Teaching the how of how you did it and speaking. - So what are the tactics if you want to transition into getting paid to speak? - [Man 6] Correct. - Speak for free a lot. - [Man 6] Awesome. Thank you. - And that's it. Do you know what I did in 2006? I found a site, I think it was Techmeme at the time that had a list of all the conferences, right? And I just went to the websites of all those conferences and I emailed them and said I'd like to speak. And most of them said, "Who the fuck are you? " (audience laughter) And I said, "You're worse than," no, I don't know. Me, this is me, right? The number one thing you should do is speak for free. So many people are fancy, my friend, fancy. You want something, fight for it. Best way you can fight for it, is go around and do it for free, build up a resume, put those talks on your website, build momentum. I had no clue that I was a good public speaker. I was 32-years-old first time I ever gave a talk. Had no clue. You may be great at it. If you're doing YouTube full time, you might have that storytelling so just do as many gigs for free as possible and never say no for the event. I'll leave with this, I know it's time to go, never say no for the other person. One of the biggest mistakes that a lot of people make here and have left a lot of opportunity on the table is you think that if you were running that event you wouldn't say yes to you thus you don't ask. Never say no. So go down the list of the 50 events, hit him up, I want to talk, no dude. Cool, go to there, no. Go to there, yes. Boom, you just got something bigger than you thought. Got it? - [Man 6] Love it, thank you. - But also be ghetto and be willing to do the Chamber of fucking Commerce event three minutes from your house with nine fucking grandmas in it. - [Man 6] Yeah. (audience laughter and applause) - Thank you, guys. (applause)

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*Источник: https://ekstraktznaniy.ru/video/19200*