# Document, Don't Create ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=RVKofRN1dyI - **Дата:** 06.09.2016 - **Длительность:** 7:17 - **Просмотры:** 360,945 - **Источник:** https://ekstraktznaniy.ru/video/19203 ## Описание WHILE YOU'RE THINKING, PONDERING, STRATEGIZING AND DEBATING, YOU COULD BE DEVELOPING, DOING, ACTING AND MAKING. THE TIME IS NOW. -- watch all of my short motivational films HERE: https://www.youtube.com/playlist?list=PLfA33-E9P7FAvnrOcgy4MvIcCXxoyjuku -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifet ## Транскрипт ### [] M document versus ### DOCUMENT DON'T CREATE. [0:03] create people aren't starting they're just not making they're thinking they're pondering they're strategizing they're debating a lot of people look at finished products they look at LeBron today they look at Kobe Beyonce today you know the difference between understanding who you are versus who you wish you were I mean if you want to be respected and really known show up show the [ __ ] up enough listening start doing [ __ ] don't be scared and if you're scared find somebody who's not scared make them your partner like it's action it's going it's doing and if you're passionate about something in your world you can make a big difference You' got to pump out content Wine Library TV worked and Steve I look like a hostage in Iraq hello everyone and welcome to the first episode of Wine Library TV but here's where people that pump out content make a mistake they care about the camera and the lighting and all that other horse crap it means nothing everything I believe in was not ### THE PRACTITIONER [1:05] possible 5 years ago anybody can get in the game and talk about the things they love the most build a business around their passion hello everybody this is Gary vuk and this is my20 hey everybody it's Gary V Gary v. com I'm playing with airtime not really it's down right now you know that's the whole promise that we never believed before which was do what you love you always heard but you won't make as much money you know the game has changed you know we talk about all these products don't be scared to be multi-dimensional you're not unfocused you know nobody in this world should Define who you are you could be so many things you can crush it doing video blogging and blogging I mean it just comes down to what are you good at I think that's been turned on its head do what you love and you'll probably make more money than you could ever imagine I think it's much smarter for you to talk to the world about your process of going through this than the advice that you should think you should be giving them I think documenting your journey on medium your own personal blog YouTube thinking the ice bucket challenge bring it meate I know you're going to love this holy SoundCloud anchor you know on and on Snapchat on and on hey guys uh I know I look like the emperor from uh Star Wars right now I'm of you going through this journey I mean it would be really cool to have content right now about when Vera Wang started learning like literally learning how to create a dress right we were sitting where The Gatekeepers are no longer in control guys I was in my office in the dirty jurs right and I started taping Wine Library TV one of the great things about D is that dcks around a whole lot and some things are obviously going to be for the show but sometimes things come along that can stand alone and you need to be thinking about documenting more than creating what do you think the appeal is of the daily daily be I think that I wish I documented all my truths to this level because all the people that think I was smart about Twitter they don't even know how much and I think this will do that why do people always say stick to Wine stick to what you know stick to science STI stick to cooking why do we always want other people to stick to I don't want to stick to crap you know what I what makes me happy and what I want to execute again you know that's what I want to do you didn't think it was true that they were 15 16 hours a day you thought they were hyperbolized and they were eight or nine you didn't realize every minute was something you didn't realize that it's every day I wish I did this 7 years ago I wish you got to see the last seven years every minute every day Always Forever the world is changing we're more ### LEGACY [3:56] connected and your legacy you're maneuvering decision-making process has to start at your long-term Legacy big picture always wins if you're pumping out good [ __ ] people will follow but if you for a second a half a second don't believe in what you're doing whether it's your personal brand or the product you represent you need to get out now always think of the big picture the Legacy who are you going to be viewed at when it's all said and done if I actually from where I started go on to buy a $4 billion Sports organization and I documented the entire Journey my words are motivating and I'm good at that but the reason I do daily V and the reason I'm documenting so much is if I can put out a body of work 40 years from now that showed the process of a young man that put in the work had the vision did it the right way tried to help people along the way because he was trying to build the biggest building in town by building it not by tearing everybody else's buildings down and then I actually accomplish it well that Bec a real a real Great American Dream story and this is why I want to build a massive business because I want to teach the world that you can build a billion dooll Empire on good like there's no reason this unfortunate narrative that affected a lot of my friends of Steve Jobs like it became the move to be a dick because you're going to get the best work out of people I'll tell you right now I'm 40 so far here's what I got for you people work way better when you deploy honey than vinegar I've gotten much better work out of people cuz they're guilted to let me down versus being scared of me get the [ __ ] out of here you should start a ### CHAPTER IV [5:41] pillar show whether it's I mean vlogging I think is very fascinating MH you know you should be doing Instagram stories and Snapchat stories at scale you should be putting out 7 to 25 pieces of content on both those platforms a day and let me explain how Don't Go Fancy document versus create it's a big shift when I say 7 to 25 you say my God how do I produce 7 to 25 meaningful things that will have me respected versus document you got to put out stuff and you got to fabricate it like when like I still can't believe how many people that live in New York don't use New York people if I were you and I had an hour right now go in the [ __ ] park right now like I don't know like go back to your basketball room stand outside the garden right there and be like what do you think about the Nick upcoming season yeah interview four people one person gets into a thoughtful conversation he was the former ball boy in 1957 it's a nice story and boom you see where I'm going people aren't starting so you can't create distribute there's no excuse for not talking to the world it just doesn't have to be your thoughts and words every time my friends the key to content success is you've got to start documenting instead of creating let me tell you how just stop go