# Positivity on Offense on Elvis Duran and Z100's Morning Show ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=tSpr0LWVo8w - **Дата:** 01.08.2016 - **Длительность:** 31:13 - **Просмотры:** 33,505 ## Описание Positivity on Offense on Elvis Duran and Z100's Morning Show -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=tSpr0LWVo8w) - [Elvis] Come on in, don't mind the dog. - I'm thrilled with the dog. Hey gang. How are ya? - Wisdom of the day, I'm thrilled with the dog. Hope you're writing all these down. - I am, do I have to put these on? - No. - Yes, no great, - [Elvis] No. Only if you take a phone call. - [Gary] I'll take it okay, well I like phone calls. So wait a minute wait a minute, real quick just to set the tone, you have a gold mic and everybody else doesn't? - [Group] Yes. - [Woman 1] Welcome to the dynamic. - [Danielle] It's Elvis Duran and the Morning Show. - Got it. - I'm the pompous ass. - It's a pleasure, I'm excited to be here. - Gary, first of all, Charlamagne is a very dear friend of ours. When he found out you were gonna be on the show he was like you are gonna love GaryVee. - [Gary] He is great, we had a lot of fun together and he's a really sharp dude. - [Woman] Yeah, he's wonderful. - He is, and he's off on his own and doing so well with so many different things and he gives you a lot of credit. - That's super nice. But I think his hustle and his ambition has a lot to do with that but I'll take any credit I don't deserve any day of the week. - Let me just start up the lawnmower real quick here, you tell me if I'm right or wrong then I wanna move onto some other things. - Go ahead. - Gary, born and raised in-- - Born in Belarus in the former Soviet Union. - [Elvis] And raised in New Jersey. - Raised in New Jersey, first came over to Queens lived there for two years then mainly grew up in Edison, New Jersey. - [Elvis] Your parents or your father had a wine store. - Yes my dad came here with 100 bucks, lived the American dream, eventually became a stock boy, manager, and then eventually bought a store in Clark, New Jersey called Shoppers Discount Liquors, and then opened a store in Springfield, New Jersey, I was a entrepreneur lemonade stand, baseball card shows and Phillipsburg Mall Bridgewater Mall, it's fun to do this show obviously a lot of locals. And then eventually my dad dragged me into the store. And I revolutionized the wine industry by launching one of the first e-commerce wine businesses called WineLibrary. com, and built up one of the biggest wine shops in America over in Milburn, Springfield, Short Hills, New Jersey. - Even those who don't know a lot about wine which is most of us, you can watch Gary in the old days when he was doing these videos he was doing these-- - WineLibraryTV. - WineLibTV shows, it was like a normal average guy trying wine, without going oh it's got the undertones and overtones of you know socks. You would drink wine and go yeah this is good. And we'd buy it. - That was a big thing, so YouTube came out, so I was right about e-commerce, Google AdWords, I was right about email marketing, and then YouTube comes out and I'm like this is gonna be big, and so four months after YouTube started in 2006 I started WineLibraryTV, and everybody who's listening right now just think to yourself do you know somebody that's into wine? And I think most people are gonna say yes. And what everybody knows, is that the second somebody just gets a little bit of wine knowledge, they become a straight jerk. Right, they're like oh you're drinking the wrong year right or you didn't smell that properly. And I was a Jersey kid that came from not a whole lot but I knew an obnoxious amount about wine 'cause I grew up in the business. - Right. - So when I started WineLibraryTV, I just referred to wines the way I grew up. Like this smells like a Hulk Hogan wrestling figure or this is like a racquetball-- - Right. - for example a lot of Cabernets smell like Big League Chew. (laughing) You love Big League Chew? I do too. - You make wine fun and approachable and now wine, because of you, a lot of people give you credit wine has become a major business for all of us to enjoy in America. - I think that's overstated but-- - Take all the credit here. - No, I'll take a little bit of Cha's credit but what I will say is this, I know question created wine drinkers in the 20 year old demo, 21 and older demo at a time where most people were talking down to people about wine I was talking with people about wine. - Now I don't want this to become all about wine this is just how GaryVee got into where he is and he took an idea, which you can apply with almost anything in life and turn it into something huge. Going back to the days when you were a kid selling trading baseball cards and selling them, he would go to these trade card shows, whatever you call them. - Yep. - Where he had lots of competition, lot of people had much better cards to sell and trade and make money from, but he just found a different way to do it which made him become the leader as a kid in this little bitty industry you knew nothing about but look what you did. So what did we walk away from that learning and how can we all apply it? - For a lot of people that are listening right now I think you know it's funny the way you just positioned that, the truth is I was a D and F student, right, so Martin Luther King School in Edison, New Jersey, North Hunterton High School in Hunterton County, those teachers they didn't see this coming and so, what I realized was this was what I was good at, right? I was good at looking at things a little bit different than everybody else. I was good at telling stories, I was good at selling. I was good at really working much harder than anybody else in the things that I was most interested in, and so what I was able to do in the time in the '80s and '90s when it wasn't as cool right now being an entrepreneur is cool. Right? It's cool, everybody wants to be a CEO an entrepreneur, when I was getting D's and F's I was making $3,000 a weekend as a 14 year old. But my teachers and my friends' parents didn't think I was a winner because the scoring back then was about school. - Yeah. - And so the one thing I would take away from this as everybody's listening and driving right now is look, you can decide to choose what the market says is cool now, or you can try to figure yourself out and disproportionately triple down on what you're good at. - Well the good example here is who do you know other than Gary who was a C, D, or F student but because they just didn't thrive in a preset the tests were already written for you society but when they came out of that and could make their own rules, come up with their own tests for themselves they could thrive and fly like an eagle. And that's the thing, when you live by other people's rules you're not gonna give yourself a chance to succeed. - Take a step back right now and think about who we all admire in the world. Right, they're all people that punted the system, they're people that practiced singing since they were five. They're people that shot 10,000 basketballs every morning. It's always that. 99% of the people right now that are listening to this are playing in the middle. They're playing in a game that was structured for them, they're risk adverse they fear, and most importantly they fear what other people think. That was I think the best thing that ever happened to me, much like you with your gold mic, I didn't care what other people said. And it's not because I didn't respect it. I get feedback all the time that might be negative, this and that I respect it, I listen to it, but at the end of the day I'm just not built to have it dictate my one at-bat at life. - Okay, how do we apply it then? - [Woman] Yeah have you always been like that or is that just something that you had to learn? - I think a little bit of both. Look, I got very lucky, I think not coming from much is a huge advantage. You know, I'm writing a book in my head right now that I'll eventually write called I Wish Everybody Was An Immigrant. When you come from nothing, zero, when you have to walk two miles to K Mart in Dover, New Jersey, you know, that's an advantage. Right, so-- - See, not many people would think that's an advantage. - Yeah, until they look around and realize all these immigrants own all these businesses. Right, like when you realize how great America really is. You know right now we're living through such an interesting time right, and everybody wants to tell you how bad it is. And there's so much, there's always things that are tough. Like, I'm very lucky I was born in a different place I travel a bunch, nobody's moving to Canada or Mexico so quick. Right, nobody's moving somewhere else, this is a special place and you can either choose to look at the small percentage of bad things or you can choose to look at the far majority of amazing things that happen in this country, and that's what I choose to do and I think once people realize all the opportunity and realize, first and foremost, Elvis, nobody's gonna care about your complaining. I love when people complain. Who's gonna care? And so how do you apply it? It's a mindset, right, have I always had it? Look, I had the benefit of having a mother who's the greatest in the world, that instilled so much self-esteem in me that peer pressure, and negativity never even got close to the center of my soul, right? I got lucky that way. - But you found yourself. - I found myself, I think it's funny and I remember it, it was like fourth grade I got an F on a science test and for some unknown reason I mean remember you're really young in fourth grade, for some weird reason I was like, "I just don't care about Saturn "and I have a funny feeling it's not gonna matter to me. " - Wow there you go. What about Uranus? - Yeah I care about Uranus. (laughing) - By the way-- - That was set up so perfectly. - Okay I'm almost caffeinated up to GaryVee's level, GaryVee is here, Gary Vaynerchuk of course the CEO of the world. (laughing) But we're about to get into the meat and potatoes-- - Okay. - of how this can work for everyone. - I love it. - First of all, I am sick and effing tired of people calling millennials lazy and not caring and not wanting to contribute. And I'm tired of it because I don't believe it, I think everyone has an equal opportunity to be lazy or dynamic. - You're preaching, I mean I get this all the time because I have such a big fan base of 40, 50, 60 year old executives and they're like how do you deal with these millennials? I'm like look-- - Stop calling them millennials for one. - There's no millennials. There's Rick, there's Susan, there's Sarah, right I know unlimited 40 to 50 year olds that are lazy and have no drive. And I have tons of 23 year olds that work at VaynerMedia that if I give them one dollar more an hour, they'll work 72 hours in a 24 hour day. - Talk about it then. I'm 22 years old, I'm paying off my debt from college. - We should get into that racket to begin with but-- - So if I'm 22 years old, I've got the whole world ahead of me. I've got more opportunity than most people so why am I branded a loser? - Oh because old people want to complain about the next generation. We become bitter. - So don't listen to 'em. - Of course not. - So let's say I'm 22, tell me what I need to be doing right now to make my-- - Every 22 to 30 year old that's listening to this right now you have one major flaw I'm generalizing, you have lack of patience. Elvis, if you really wanna talk about it, what people are making is they've got college debts, they've got their ambitions, one of the two let's say it's a positive negative, and they pop out at 22, 23, and they take jobs that pay them $4,000 more for something they don't wanna do because they lack patience. - Wow. - Uh-huh. That's the punchline, my friend. - Do what you want to do. - How old are you? - 52 almost. - Are you blown away as I am as a 40 year old man how young you feel? - Oh yeah. - If I told 25 year old Elvis at 52 you would feel like this-- - I feel better, no, no these are the days, Winston Churchill my favorite quote, these are the days. - And that's the punchline. If I could wish anything right now I would wish that everybody who's listening that's under 30 could feel what you and I feel right now. I mean I don't even feel like I've started. - [Woman] Hmmm. - You know, and so when you're 22 I remember being 22 wasn't that that long ago, 40's old. I would've been like woof, in that 18 years if I'm gonna buy the New York Jets like I want to I better have done it there, now I realize my god, life is so long. And the way we're taking care of ourselves. You know, your parents, my parents at our ages, they were not as healthy. We're gonna live much longer. We're gonna live into our 90s, 100s like we have so much time. - I'm gonna go beyond that. - Okay respect, so the punchline in one way or the other I would ask everybody who's listening right now to take one step back and say okay either I'm working too hard and I'm stressing these loans or what I have to achieve to prove to my dad that I'm good, right, and I'm not going to Coachella or this or that or you're doing too much of that stuff and you can work a little harder, but you've got so much more time and so I think the one thing and it was funny it was that awkward pause that we all just took, patience is not something we do not talk about. - [Woman] Well and it's something that it doesn't seem to be valued right now, because if you notice like I remember, this was years ago, but back when Oprah was on and had her show everyday, she did so many episodes about young kids who were geniuses, or 10 and already graduated college. And so in our society we're being told that the faster you do something, the better you are. - It's why listening to society's a bad idea. If you listen to society the world's on fire and we're all gonna die. If you listen to society everybody's gonna build Facebook and Snapchat. - Then who do we listen to? Ourself? - Yourself. - Listen to yourself. - Now the problem is, a lot of us don't like what ourselves are telling to ourselves. - The inner voice can be our worst enemy. - Uh-huh, that's right, so first and foremost, what I think everybody should do and even I'm saying this actually I'm giving myself advice right now I'm just getting meta and stepping away from this interview, you need to do things that make you a little uncomfortable. Way too many people have made decisions without ever trying, right? So that's one thing that I think-- - [Woman] So like it's too scary I don't wanna do it. - That's right, and you have to taste things. Like I love when people are like, "Oh I hate sushi. " I'm like, "Have you had it? " They're like, "No. " - [Danielle] That's me. (laughing) I don't wanna taste it. - And so to me that's the most fascinating thing of how humans are, right? That's what we do, and so the punchline is this look here's what I'll say on this little genre as we're jamming on it, You have one life. One of the great things that happened to me growing up was there was a lot of grandparents that visited, I had a lot of kids in my neighborhood, and for some unknown reason I don't know if I'm an old soul or what it is, I used to on the playground go and sit with old people. - Yeah. - And just talk to them. And let me tell you one thing about old people, 80, 90, the one thing that has stuck with me as a child and sits with me today is they regret. Regret scares the crap out of me, Elvis. - Do you have any regret right now? - No, but I also am 40 so I feel like I can get a lot of things done. I feel like are still in front of me but when you get to 80 and 90 and you can't do everything and you know that you don't have as much time the one thing I see in so many of their eyes is "I wish I. " Everything's "I wish I. " - They give us these lists, they give us the gift of these lists all the time. Like you'll have a healthcare worker who works with people who are on their deathbed, they'll ask them give us the top five things you regret from life. They tell us what they regret-- - Did you see that article with the Hospice worker you saw that, yeah. - It really is fascinating, we're gonna get into that in a moment. - Okay. - But, GaryVee is here, we're just getting started, we're just revving these engines up. (chuckling) I want to talk to you about the dream everyone has of not working for the man and doing it for themselves, and how they can use where they are now to catapult them into where they wanna go. - I've got thoughts. ### [14:38](https://www.youtube.com/watch?v=tSpr0LWVo8w&t=878s) Gary Vee - A few seconds ago, GaryVee's here we'll be back with him with more right after this. ### [14:41](https://www.youtube.com/watch?v=tSpr0LWVo8w&t=881s) Gary Vaynerchuk Gary Vaynerchuk is here, GaryVee we call him. Make sure you're following him everywhere you can because every day he gives us some thoughts that really catapult us into the day. And books, yeah, he's got books, he's got everything. You don't wanna be known as a motivational speaker you're more of a-- - Listen I've built a $50 million business and a $100 million business that I think a lot of people when they hear motivational speakers and things of that nature-- - It creeps us out. - It creeps me out. I mean somebody who's, I love practicality. Look I'm very motivating. I understand that. You know, mom and dad had sex at the right moment and gave me that DNA, I get that, but I like that I didn't start telling the world you can do it until I did it, instead of what we see on Instagram which is 22-year-old life coaches trying to tell us what to do. - It's kind of weird, usually when guests are here they have a laundry list of things they wanna promote. - [Danielle] Yeah. - We were asking Gary earlier what he wanted to promote today, it was like well I'm not here to promote anything. Well, okay. - Yeah I'm like let's get the callers. - Let's talk to callers. - [Danielle] You're just helping people. - Okay, so we're gonna talk to Ann Marie in one second but earlier you gave us great advice, we need to be more patient in order to tackle life and win. What do you mean by patient? We need to be patient with what? - Life, everybody wants this car, everybody wants to achieve, everybody wants these things, first of all we should want less things. And by the way you wanna stereotype in the other direction everybody? I think millennials are the greatest generation of not wanting big TVs and watches and fast cars. They wanna go and experience things, they wanna live a little bit of a better lifestyle. It comes down to this Elvis, I think you have to work hard. Like, just so everybody knows, we haven't gotten into this subject yet, working hard is the cost of entry to anything. You know zero people that are successful that don't work their face off. You know zero people. Now, they may have money, 'cause mommy and daddy made money and gave it to them. But people that actually built their own success, you know zero people that have had success that did not put in obnoxious amounts of work. - Very good, we're about to talk to someone about that in just a second. - Okay. - But dad always said, I'm thinking of these great piece of advice from my father who's passed away, you can't have it all where would you put it? (laughing) - He's right. - Where you gonna put it? - By the way, real quick and I know we're going to the call but I wanna say this, something back to Cha, we talked about him, when I was on his show, I talked about selling stuff in your house on Ebay. I've gotten 50 to 100 emails in the last 30 to 60 days of people auditing their home, selling everything they didn't want on Ebay and people literally making $1,000, $3,000, $10,000 to take a vacation on literally just stuff like an owl lamp. - Hey hey hey. - Oh sorry, sorry sorry sorry. - Back away from the owl lamp. - Sorry sorry sorry. - Who do you think you are? - Sorry sorry, everything was going so well until I referenced the damn owl, I'm sorry. - We'll get rid of everyone here before the owl lamp. - Got it, got it. - All right, let's get Anna Marie oh my god I can't believe you're making fun of my owl lamp, Anne Marie say good morning to GaryVee what's on your mind today, Anne Marie? - [Woman] Morning. - Good morning. Okay. - [Anne Marie] But that's continuous but once you-- - What kind of store do you have? - [Anne Marie] I own a chocolate pretzel company-- - Love it. - [Anne Marie] Pleasure of meeting Danielle. - [Danielle] Oh my gosh her pretzels are amazing. - Well look, you just took the first step you're getting advertisement on one of the biggest shows in America. - [Danielle] So good. - [Anne Marie] I didn't think-- - Anne Marie, I think first of all you really saved yourself 'cause I was gonna razz you but you did a great job I don't think your pretzel shop will ever spend enough time and money on Facebook ads. And so I wanna give you really good advice 'cause I want you to email me in a year and say Gary you did it, spend an obnoxious amount of time on Facebook ads. Run a lot of ads within a one mile radius of your actual store, I'm sure you're doing online business, are you running Facebook ads? Are you spending money on Facebook ads? - [Anne Marie] We're not yet, everything you know I've been very fortunate because it has strictly been worked out, I actually don't do any advertising or marketing only on social media. - Spend money on Facebook ads, 'cause here's my punchline, as fortunate and as amazing as you've been you can be bigger and better. And so I would deploy a certain percentage of your profits to Facebook ads, they will work. And also-- - They're actually very economical, Facebook ads. - Facebook advertising, for everybody who's listening right now, Facebook advertising is the number one deal in marketing period in the world, not in social media, not in digital, in the whole game. - And you gotta celebrate something Anne Marie before we let you go, the day you signed your divorce papers and you opened your business and signed that lease, the most important day of your life. - I love that. - Anne Marie-- - Thanks Anne Marie. - [Danielle] Send us pretzels. I love that she stuck it to him, good for her. - Hey, before we take another call. - Yeah. - My takeaway today that just makes my nipples so hard about what GaryVee said earlier yes look I could cut glass with them look. - [Woman] They are very hard. - Holy. - Yeah, for whatever reason, the happy people on Earth are the most silent. - Yes. - Therefore, we only hear from the loud, unhappy people. And it's doing something that's awful to us in our lives. Talk about that. And how do we fix it? - We fix it by going on one of the biggest radio shows in the country and challenging everybody who's listening right now that if you're in a good mood that's something smart to Tweet about too. Like why have we defaulted only to producing conversation around negativity, because let me tell everybody who's listening right now what happens, people start believing that's what's actually happening. And so every day, 99% of this audience has good moments but they never think about sharing that on Facebook, yet the second somebody cuts them off on the road of the cashier is slow, or they don't like something that's happening in politics they get nasty. It's rubbernecking, and we have to start talking positive because this is our lives and we're going down a slippery slope and so I think positivity needs a momentum booster. - Let me ask you this Gary, in your opinion, are there more people who are happy or miserable in life right now? - You know what the best part is, I'm not even gonna use my opinion, the data shows that more people are happy. Do you know how amazing the world is? Crime is down. You know, the media wants to tell you it's not, right? So many things are in great places right now, now somebody's listening and saying easy for you, that's fine, but you have to understand you live in a country that allows you the chance to get out of that. Like, the market doesn't care if you're poor, you're black, you're white, you're a girl. If those pretzels are delicious they don't care if an alien made it. And that's what's great about the market, the market doesn't care one way or another, which means you have a shot. Your parents may be judging you, your wife may say you're a loser. Your neighborhood might say you suck. But the market that gets you out of your situation, it's actually not judging you. And that is why this is the greatest time to be alive. - Is that why our show does fairly well? If I can just toot our own horn for a second. We are probably one of the only places to go where we are amplifying happy and positive thinking than everywhere else. - Have you ever heard of Oprah? - [Danielle] Yeah. - She did okay. - Who's that? - [Danielle] But even on days when crap is going on in the world which is so often now, we'll come in and say look we know a lot of crap is going on, we need to give you some positivity. - Let me give you when crap was really going on. When our grandparents were alive. This isn't crap. This is not crap guys, we have it so good. Like everyone thinks it's so bad, Americans lived in fear that Russia was gonna bomb us every day from 1950 to 1980. This is not crap. - They're not about to bomb us? - Well actually Putin's a character. (laughter) - It's true, it's true. You know and this is why it's so important to study history, people wonder why history is such an important thing to study, it is because you need to see where we've been and how we got to where we are. Let's go talk to Steven. Steven, say hi to GaryVee. What's up? - Hey Steven. How old are you? - [Steven] I'm 28. - See this is a perfect, you know, this question would've never been asked 10 years ago, because of start up culture and I'm not blaming you, this is for everybody who's listening, everybody thinks you need start up capital. Right, like where's my angel investor? I don't know any rich friends. Steven, I'll be very honest with you, if you're so ambitious, why don't you go out and sell stuff on the side get a second or third job, sell stuff on eBay, you can easily figure out a way to muster up an extra five, 10, 15, 20, 30,000 dollars by hustling extra. I think if you don't have connections, that's your only alternative right? Like if you do have connections great, but to really answer your question I think a lot of people wanna start this app, and they have this big idea, but what they don't realize is they should go and do something completely different to muster up the dollars, or back to patience, get two jobs, eat crow, stop watching Game of Thrones, don't play Pokemon Go, go all in for three years and do nothing, listen, Steven, I did not have, I did not have my 20s at all. All my friends now show up on Facebook and they're like Gary, you're so lucky, you're so lucky and I reply to all of them. I'm like I'm lucky? Let me remind you something, remember 1999 to 2009 when you went to the Jersey Shore every weekend and hooked up with chicks? I worked. So my answer to Steven and everybody else is if you're so ambitious, show me. - [Steven] It's difficult. - No it's not, Steven and I'm not trying to bust with you here's my real question, if you really want it and by the way, you get to choose your work life balance, but you know that's on you that's not me to choose or anybody else, what I'm passionate about Steven to be very frank with you is what did you do from Friday 5 PM until Monday 7 AM, I'm just curious and I don't think you shouldn't have a weekend but I think everybody's ambition actually is more predicated on their actions than their words. My friends tell me all the time they're so ambitious, and I'm like if that's true then you punt leisure, and you punt concerts at Jones Beach and you work. - Wow. Steven, best of luck to you, thank you for listening to us. - Thanks, brother. - Yeah sometimes these pills are hard to swallow. - And listen, I think Steven's a great guy and I used Steven as a catalyst for a lot of people that are listening, I don't know Steven's situation. - You dashed his hopes and dreams. - No, Elvis I think a lot of people say that I never say, I don't wanna say that I'm ambitious, I wanna show you that I'm ambitious. Go watch my Snapchat, GaryVEE, and go watch my Snapchat and see that I'm up at 5:37 in the morning and see that I'm in meetings at 11:58 PM. There's no question to Garrett if I'm ambitious, I'm showing you. And so I just think we live in, by the way, I think it's so good in America that most people are soft. People like this-- - Talk about it. - Easy, people like to say they're ambitious, but look what they do, they look at the negative. Hey, I don't have connections like some other guy or girl I heard of that got $50,000 from people to start their start up, woe is me. Woe is me? There's never been a generation, our parents, our grandparents, they never heard of start up capital. They worked two jobs, saved money for seven years, then took the money they saved and risked it and built a business. - GoFundMe was not around. - There was no, I'm gonna start a Kickstarter and everything's gonna be okay, it's crazy. - You don't like GoFundMe? - No I love it, I just also know the data shows that 99% of the people don't get their money. Again, it's like I think a screwdriver works, but if you don't know how to use it, got it? GoFundMe's a great tool but do you have such a great idea that America is gonna be excited to write you a check so that you can do it? - So, I wish we had another five hours. - [Group] Yeah. - I can come back. - When can you come back? - Tomorrow's good. (laughing) Is this over? - Yeah, almost. - I'm very upset. - I hate that, I know I hate that. - [Danielle] He's so upset. - But no no, do me a favor. - I feel like we're just getting the East Coast hustlers going. - I know. - I feel like people are like sitting at their desk right now and saying, "Yeah. " - I know, it's like foreplay with GaryVee. - [Woman] Yeah. - Then we gotta like oh sorry I gotta go do something else. Do me a favor though-- - It's high school all over again. - We're running a little late but I want you to do something, I think it's very important. Danielle's husband Sheldon was saying you gotta tell the jersey story about giving the jersey to. - This is actually a very long story and we don't have a lot of time, here's the punchline guys if you're running a business actually for the pretzel gal and everybody else, Anne Marie, and everybody else who's listening who has a business. Twitter, Twitter. com/search. - Tell your story, take your time on it. - Oh okay. - I wanna hear the story. ### [27:51](https://www.youtube.com/watch?v=tSpr0LWVo8w&t=1671s) The Thank You Economy - I wrote a book several years ago called "The Thank You Economy. " I've been on this kick for a long time that positivity rules, that that's really where the action is, and I wanted to send somebody a gift as a thank you for buying wine from WineLibrary. com. So, somebody places an order and we find their name Twitter account. When we look at their Twitter account, and this is what everybody can do you can go look up people's names, find their Twitter account and then look at it. And then we looked at their tweets. We saw this guy loved the Chicago Bears. And he kept talking about the Bears quarterback Jay Cutler. Just kept talking about it talking about it. So the guy placed a $100 order that we made $13 profit on. But I told my team to send him a $400 signed Jay Cutler jersey from eBay, send it to him and say thank you for being a WineLibrary customer. Right, so the punchline was, he was gonna write back and you know, tell us that he'll buy all his wine from us for the rest of his life, that was my plan. Here's what happens next. For three weeks, we don't hear a thing. So I call my team I'm like, "Have we heard anything? " They go, "No. " I'm like son of a gun, we sent this guy a god damn jersey where the hell is he? - Yeah. - You know super upset, da da da. All of a sudden, I give up on it, I'm boarding a plane, I get a call from WineLibrary and they go, you've gotta see this. And I'm like, "What happened? " I'm like, "The guy? " They're like, "No," I'm like, "Damn. " He goes better. They read an order that came in for thousands of dollars of red burgundy. And, in the note section it says, "Hey, WineLibrary. This is my first order, "just found out about you. "First of all, you have unbelievable prices "on red burgundy, second of all, I live in Texas it's hot "please ship this order after the summer. "PS, I found out about you because you sent "my friend Steve "a Bears jersey "and that's how I became aware of your business. "PSS, I'm a huge Bruce Springsteen fan. " (laughing) The punchline is this of that story, WineLibrary, myself, if you go look at my account, we give away stuff all the time, surprise and delight, find out what people care about. A lot of times they don't write back, I'm not telling you the story about when I bought the guy a PS3 and five games that I never heard a peep from him, right? But when you do the right thing, the right things happen. Everybody wants to do something and expect something in return. I'm not interested in coming here and promoting stuff. I don't need to do that, I needed to come here and try to give advice that 100 people, 1,000 people that are listening right now got value out of. And then that's gonna work itself out for me one day. Doing the right thing is always the right thing, and you can do that in business life. - God bless your parents for instilling that into you, because obviously-- - No question, I give them, the circumstances of being an immigrant and my parents are the reason I'm here. - [Danielle] This is exactly what my husband does and it's because of you like Thanksgiving he gives all his clients pies for Thanksgiving they get to pick a pie and he has this great pie giveaway. But he does these things. - And do you know what happens? - [Danielle] Yeah. - Friends go to friends' homes. - [Danielle] That's it. - They're like, you'll never believe who gave me this great rhubarb pie. - [Danielle] Yeah. - Excellent, GaryVee, gotta follow him today. (cheering) - GaryV-E-E. - Follow him. --- *Источник: https://ekstraktznaniy.ru/video/19237*