# Using Snapchat to Market a Restaurant

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=sufl9uPjIXs
- **Дата:** 03.07.2016
- **Длительность:** 1:20
- **Просмотры:** 16,812

## Описание

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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

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## Содержание

### [0:00](https://www.youtube.com/watch?v=sufl9uPjIXs) Segment 1 (00:00 - 01:00)

Matt, how can restaurants best utilize Snapchat? Matt, I think content, content. Man, make one of your sue chefs super popular and viral on Snapchat by putting out good content. It's all the same game, man. It works for everybody. There's content and there's distribution. It's a good way to put a bow in this. The quality of the content where you put it. When there's new places that are blowing up, there's more upside. Hence, Snapchat's more fruitful than Facebook right now. video for somebody that's up and coming. Even though Facebook video is a big big platform, it's harder to break through that noise. It's supply and demand of attention. So, how do you make it pop? You put out content. What's good and interesting and funny? Is it going to be funny because you got a funny sue chef? Is it informational because you got a chef that just puts out how to make deep meals? Do you have a bartender that's really charismatic that knows how to do mixed drinks? Like, what's it going to work? Then you use everything else that you do. Does your menu have your Snapchat being promoted? Uh, you know, is your front window have it promoted? Do you run ads to build up your page? Is it in everybody's email signatures in the organization? So, you've got to create. You've got to go to fertile grounds. And then you have to use all other platforms to drive awareness to that fertile ground cuz most people in the beginning don't know those places exist.

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*Источник: https://ekstraktznaniy.ru/video/19283*