# Krewella, Social Media for Musicians & the Business of Music | #AskGaryVee Episode 215

## Метаданные

- **Канал:** Gary Vaynerchuk
- **YouTube:** https://www.youtube.com/watch?v=GQq773AT8go
- **Дата:** 01.07.2016
- **Длительность:** 43:13
- **Просмотры:** 80,420

## Описание

Say hi to Jake Udell here: https://twitter.com/imjq
Learn more about Jake's company here: http://th3rdbrain.com/

Say hi to Krewella here:  www.twitter.com/krewella
Learn more about Krewella here: www.krewella.com

#QOTD: As a parent, how would you raise your children: with or without social media? or technology? If you decide not to ban social media, what would your child rearing be like?

#timestamps:
0:00 Intro
6:06 - There are so many good producers out there right now. What separates the artists that get all this promotion and a few royalties here and there and the artists who actually get to make a living in music?
11:43 - How do you build a brand strategically on social media? Is it building your brand on rented land because you have no control over the future of the platform? 
14:17 - Talk to us about the importance of knowing your fans and owning your own platform!
20:16 - How'd you girls get hooked up with Jake Udell? How big of an influence has it had on your career?
28:37 - How do you girls stay so grounded in a fake world?

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--
Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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## Содержание

### [0:00](https://www.youtube.com/watch?v=GQq773AT8go) Intro

on this episode kruella stops by you ask questions and I answer them this is the ask garyb show hey everybody this is Gary ve Nerd Chuck and this is episode 2115 of the Ask Gary ve show and this is a fun show I've got a whole crew with me and I'm in the vayer media LA office as we uh normally drill this in New York City I'm thrilled to be here I'm excited about this uh episode I think we actually have similar uh backgrounds into how we got to this moment so actually let's start with that vayer Nation please uh why don't you guys introduce yourself to everybody why don't you tell them who you are and what you do all right I'm Johan I'm Yasmine we are Cruella this is our manager Jake one of our managers hi and so for everybody who's watching what is Cruella like what do you guys do like where did you guys come from what kind of music genre like how do you guys roll we're from Chicago got to get that in first I graduated with Jake this guy is that yeah we're all from Chicago now hold on I actually did a little bit of homework before and did you grow up are you from Chicago or a suburb of Chicago but we like to rep the city cuz we definitely did live there in I'm fre by the way on a side note this is amazingly weird timing I'm obsessed right now with Chicago hipop oh great like yes but more so Chance the Rapper and even and I'm obsessed with Saba like I think Chicago is like which by the way this is a weird thing to say I don't want to get like beat up right now in my own show but like I'm historically pretty disrespectful to Chicago just as an FYI I want to be authentic maybe because it's a little New York bias and I I'm disrespectful to every city besides New York I don't know I'm weird about Chicago it makes me sad to say that because Brandon wariki who runs Wine Library and my best friend in the world is a huge Cubs fan so I have a lot of love for that I don't know like it's always windy like I don't know but it gives you thick skin if you're like walking to work every day walking to school and you have this like brutally cold Frozen bur blowing at your face you do that every day you can handle anything there's some truth to that watch you tell everybody a little bit about your music cuz I think it's really cool and then I think we will go into uh to the questions no India today so we've got a substitute but I think you're going to do a great job I'm very confident you guys want to go a little bit more all right we are electronic dance music artists we're singers songwriters and DJs uh we are currently working on our second follow-up ep the ammunition which we just released a month ago going on the sweatbox tour in Fall which is a tiny venue VES like sweaty punk rock venues and we're bringing our whole like rock and Rave uh style there so that's currently what's happening for us right now and so when I was doing a little bit of like I actually have there's a lot of fans at bner of your guys work there was some people that were pretty excited in New York that were sad to find out this show is being filmed here um for the music enthusiasts out there I kind of asked this off camera before we started which I hate doing which is why I'm bringing it up what kind of pop for you like how did you guys hit the scene I think one of the things I'm most fascinated by and knowing there's a lot of entrepreneurs uh and business people and marketers here I do think the internet is the true middleman I was curious about kind of like I asked you like when what was your pop moment when did you guys pop and you kind of laughed and I laughed because everybody sees the results and you're like it's kind of a long journey and my answer was well of course and I know most people don't think that you know it's always years and years of work like but um what were those moments like what were the sites or the blogs or the moments in within that ecosystem that kind of like first made it happen for you guys you actually mentioned this song is sick before we went on air and they were one of the first blogs who posted us and we freaked out when they posted us because you were fans of it already oh yeah we trolled their blog like crazy for new music and to be posted on there was such a huge deal for us because me we belonged in that Community you love hearing that I do because I should I love being transparent like a couple months ago I bought a very large stake in this song is set amazing so Vayner media did for our publishing decision I just love those guys and I just think that they do some of the most authentic stuff in I totally and EDM and so very cool that's cool to hear and so what about um what about online video like I've seen you guys put out several videos um they look really cool and you should watch them uh how did those go for you guys how's that experience been in general I think what really gained attention for us was The Killing It video and um it was the first time that people saw the face for the artists and I think that identifying uh was really important for a fan and seeing what is beyond just the song that they're listening to and at the time there weren't artists um in the electronic dance music scene where the vocalists were actually in the group a lot of the time the vocalist was a mystery so you'd go to these festivals and like download these songs and it would be just the name of the DJ or producer and there technically it was like a ghost singer you wouldn't know who the singer is or the vocalist or the writer of the song is so we were one of the first groups at the time who had a producer in the group it was Chris who was in the group with us and then um yeah I being the vocalist singers and songwriters of the group as well and what about from your perspective like from your Vantage Point what if what have you seen what's been interesting in their rise or in the marketplace today I just think they offered something completely different to the space I mean there was no women whatsoever on any of these dance music festivals and Johan and Yasmin had this real desire to understand the scene they wanted to come at it from an authentic yet very different way and that worked and it always works online when it's you know when it's real yeah when it's real all right let's get into these questions hey what's up Cara and

### [6:06](https://www.youtube.com/watch?v=GQq773AT8go&t=366s) There are so many good producers out there right now. What separates the artists that get all this promotion and a few royalties here and there and the artists who actually get to make a living in music?

Gary V my name is Steven Gold there's so many good producers out there right now getting released on labels getting uploads on sheepy and proximity all these channels getting blog coverage even charting on a hype machine what separates the artists that get all this promotion and just get a little bit of royalties here and there and the artists that actually get to make living off of Music I'd say anyone who isn't afraid to experiment and um I always appreciate producers when I hear them who step outside a certain BPM or even genre I always love risk-taking mentality and uh for me those are the people that I'll remember for years and um just to name a few like skir we're big fans of skrc of course um everything that like Jack you does is really cool pegboard nerds we're huge fans of them and uh who else do Discord we love what they do as far as experimentation I also think that musicians who are able to create a song in our EDM world is amazing because you get so used to the buildup then the drop and the breakdown and the build and the drop and it just seems so contrived after a while but you get people like Calvin Harris who make real songs that embody so much more than just the build in the drop and I think that is incredible I think my answer is going to be slightly more in the context of how you guys know them that I roll which is I think the I think what separates it is the market decides you know this whole notion that like there's so much great music I mean I think there probably is and I think some of the great music of all time was never heard because the market decided it wasn't great meaning who gets to decide what is great and I always find that to be super fascinating is it an executive who's got an ear like is it Clyde Davis through the ears like absolutely not it's The End Market and so a lot of you email me and say I've been doing a daily blog called daily V and a lot of music has been given to drock for us and we use a lot of it and we're getting hundreds of emails now because they're getting a lot of exposure from the people that are watching the YouTube show and it's helping them so a lot of people want their music on the show and everybody writes the same thing which is this is great my stuff is great everybody tells me it's great and the answer is I think at some level like the market gets to the side like everybody wants to think they're great it's almost like I always think about it as the way like American Idol when it first came out like those people that in that first show of every season where they really TR like not the people that were like just trying to get on TV later but those first two or three seasons where you would just genuinely see somebody who literally thought they were great right and in that environment judges got to decide if they moved on I think what's so fascinating about today's music Marketplace and the business Marketplace is with the internet being the true middleman whether you go with SoundCloud or blogs pick you up or you put out YouTube stuff or Vimeo or whatever you do um I think what separat Ates you know the people that make a living or not is the paying customer that enough people decide you are great that it allows you to do it for a living I actually think the ones that do it for hobby versus a living it's quite simply 10,000 hours I mean when you guys you guys started it was very different than what it was four or five years later and you guys continue to get better do you think that Malcolm Gladwell like put in the work but do you really think that do you like for example if I do you think if I put in 10,000 hours of EDM skills that I could be great at EDM so cuz I can tell you right now I can't as okay so like I genuinely think that Talent has been stripped out of the equation is an artist or is a producer both because I can tell you right now that is just not in me whereas I authenticity has to be a part of it and that's not authentic to you well that's right but I do think the 10,000 thing is very fascinating I do think and I talk about hustle and hard work a lot I just am surprised that T is starting to be scripted out of the equation like to be a musician like you guys are talented like that's a thing I have to I have Tock here I don't think that I first of all I'm up to par with certain artists that I look up to like we're going to talk about like Adele's vocals I don't think I was born a but you don't need to be the number one singer in the world to have success but I don't think I was born with this like do you think you a better voice than the average 100 people out there no I don't the reason no the reason why I say that is because I think there's this mentality today where people think artists are on this unattainable pedestal but if you go back to like the beginning of human civilization everyone was sitting in a circle banging on some drums and singing all together it wasn't this like separate outside I think that everybody I think everybody can sing I just don't think everybody wants to pay everybody to hear them sing today I think it's different I think it's Vision it's your voice it's your songwriting it's uh it's how you curate your music videos is the issue with your romantic point of view right now is it's not being executed in reality there are hundreds of millions of people that want to do what there there's tens of millions Americans that want to do what you're doing right now like and more interestingly and you guys know this you're in the scene it's much what's happening in entrepreneurship it's what's happening in athletics like there are plenty of people that have put in lots and lots of hours especially if they come from affluence where their parents have allowed them to be able to every [ __ ] lesson 47,000 times like sometimes Talent has to be part of the equation and hunger too though cuz if you're saying those people are given everything sure I mean the word e think is a big Parable all right before we start getting really testing here let's go to the second question

### [11:43](https://www.youtube.com/watch?v=GQq773AT8go&t=703s) How do you build a brand strategically on social media? Is it building your brand on rented land because you have no control over the future of the platform?

oh that's a I'm gonna jump your I'm probably um you don't get those questions after the show uh so I think that that's a great question by Heather I think that rented land has a negative point of view here right now in the way that she asked the question so many people are scared that they don't own their Facebook page Snapchat account what I don't think people understand is that's the way it's always been about everything always like when you showed up on television on good day you know on Good Morning America or on the ellon show you didn't own that you know you're more than welcome to be able to go and build your own app and things of that nature I think you know how we got connected with backstage you know I'm an inv best friend you guys are like I think where that world is going is very fascinating to me but I don't think it should [ __ ] one do I think that if you can own it and execute it there and have everybody there like an email list like your own website like your own app does that have more upside for sure I think there's a chicken and egg issue though which is if nobody's there like why do you go on Snapchat and Facebook CU everybody's there and you want to siphon I love how people are like oh I'm doing all this stuff for Facebook no know Facebook's you they've curated you know hundreds of millions of people into one place that give you a chance to be seen or heard so I think there's a little bit of chicken and egg thing I do think as you gain more traction and have more leverage that you're able to take a little bit more control of your environment if you choose to um but I think both work and so to me rented space is very comfortable to me anywhere where there's attention is a viable place for one to speak to the world and a achieve their story outwardly um and I would not be crippled by doing either or both I couldn't have said that better yeah see I can do that naturally that wasn't 10,000 hours of work it was for me I'm like let me let our manager about that all right let's Mo it

### [14:17](https://www.youtube.com/watch?v=GQq773AT8go&t=857s) Talk to us about the importance of knowing your fans and owning your own platform!

Erica says talk to us about the importance of knowing your fans and owning your own platform so much importance I totally think that you need to be able to connect with the people who are paying for your music paying to come see your live shows even not paying just ripping offline and really loving your music those are the people who support your entire career if you can't connect with them whether that's online face to face that shows Etc then you have nothing how much time are you guys spending and it's okay if it's zero I'm just curious how much time are you spending actually engaging with your fans on social because for me that feels scalable like you can't be in De Mo Iowa right now but if Susie says I love your stuff you can engage it was such a big thing for me in my early days but I do think that it's becoming out of that I think people are spending less time today than they did 36 months ago engaging with fans I think it's a little bit of a decline in Twitter I think if you look at all the social networks besides Twitter they're more push content out Instagram Snapchat YouTube you push content out whereas Twitter when it was in its prime was a little bit more back and forth so I was curious where do you and don't forget it doesn't come natural to everybody you're doing other things but where are you guys right now with literally like making a video and being like thanks s or like replying to like Karen in a snap or engaging with a comment in Instagram and actually replying to it tell the truth CU I'm going to double check and call you out if you [ __ ] me here in my house um not I would say not as much as we used to if you what you were saying earlier about how you spent 15 hours responding to comments um about an event that when we first started off Jake was say you know follow fan like Jake you were really you really encouraged us yeah exactly um and we used to I remember being at the airport waiting line responding to fans being in the car responding to fans and after a certain period of time I actually I felt in it actually really worked well for us as far as building our social media fan base but I felt like it stifled my creativity interesting um and like living in not really knowing how to live in the real world if in a way I felt like every moment I had to wait or every moment I didn't have to talk to someone every moment I was sitting at a table it's on my phone so nowadays I actually practice just giving myself an allotment of time and I feel like our fan base is really understanding of that because we've been pretty vocal of that and um so I don't think they take it personally it takes us 5 days to resp that's your authentic Place yeah and I also feel like spiritually I'm going in One Direction where I want to spend less time online business-wise I understand that it's so important to engage but that's why we do have people you know um I go through phases we just released an EP a month ago I was online the entire week pretty much just responding to people consistently kind of went downhill after there and I probably spend a good three hours every week maybe just responding to people every Monday or every Friday I just sit down every morning just respond where what platforms Twitter mainly that's the only are you guys producing content for Snapchat no you really but this is why I just want to say as an artist it is really important to have a marketing firm have management have friends have ins have people to help curate content we what we do is we'll sit down we create like a meeting once a week hey look at all these pictures these are fun pictures we've taken this is what we did here's what we want to say about it and have someone else kind of do that work on that and so it's not I think I don't think that's an artist statement I think it's great that you have self-awareness to know what works for you cuz I think for certain artists they should be doing a ton of that because it's what comes natural to them a lot of my business friend contemporaries are like you're running all these businesses like why are you spending 4 hours a day engaging with fans I'm like that's my natural state it's where I get my information from it's what I want to do but I don't think that that's what everybody should do I think I like listening to the way you guys answered what I like is I just think you guys are figuring yourselves out and putting yourself in the best position to succeed and I think really that ultimately is the main play I really do I think fans crave an experience a story much more than in content much more than they crave whether or not you're responding to them I disagree I would actually AR and you right I'm completely and I have a lot of data to support this believe that access is the most valuable thing an artist can now bring to the table I agree access meaning that you're accessible yes some sort of access happy birthday to you but I think you can touch a movement so like you deal with a lot of Brands if a brand doesn't respond to uh questions within 4 hours that's a problem but when you're an arti your responsibility is to create amazing I think that's for sure so first of all no good marketing solves a [ __ ] product if you guys engaged 247 with everybody but your music sucked [ __ ] you would lose on the flip side I do think that people really underestimate I can promise you right now your top 5,000 fans would [ __ ] their pants if you replied to them on Snapchat I don't even know how to do you Snapchat I think how do you reply yet well no we're not going to do this right now because we're still in the middle of the show but what I'm going to do right now is even more interesting guys this is my snap can you guys make a commitment to uh get serious about snap oh God no I'm sorry I can't please I'll try see the thing is yes about Snapchat the reason it's the one platform that I do not use because it's the one you're not don't understand I'm listening to you how do you do that and listen at the same time guys crazy your generation no no I think I think that um it's Behavior right it's the 10,000 hours you put in the work you can do it I mean I think like multitask like that for 10,000 hours I think you multitask quite a bit I do of course like just what we do let's move on Tom asks how do you

### [20:16](https://www.youtube.com/watch?v=GQq773AT8go&t=1216s) How'd you girls get hooked up with Jake Udell? How big of an influence has it had on your career?

girls get hooked up with Jake Udell how big of an influence has it had on your career high school yep I graduated with Jake ell Jake was in my so what was it which science class was it biology all I know is I got a D um and Jake you were actually if you want to talk about your music career you were pursuing being an artist then like the worst DJ Drama actually why didn't you just put in 10,000 hours I did so here's the thing I gave up on my 10,000 hours as a musician and my you have the talent okay I'm with that but J this Swag Like see here's the thing I made yeah I made a pivot and said okay cuz you were smart because not everybody can do everything here the thing I actually I believe if you put in the 10,000 hours it can happen like I'm not saying you could be at performing at the Grammys but you can it's possible to have a hit record I believe that can happen because okay a lot of anything can happen but it doesn't consistently happen like to me that's the point which is like I'm just that's what was so fast about what Malcolm said though Malcolm said he couldn't find people that had put in the 10,000 hours that had it made of course cuz their stories weren't known but it was he was trying to find them and he could find them I mean how many hours did you put into rapping oh my gosh exactly the bottom line not 10,000 close but like that's impossible like if you suck [ __ ] at something and you put in 10,000 hours you're not going to become one of the great in it yeah I was a better marketer I mean there's enormous amounts of kids that play every single kid that tried to become a professional athlete that didn't which is almost everybody put in all the hours from first grade to senior year and didn't make it 10,000 though I mean that's the when you look at that when you say about like I what the math on 10,000 hours is did I spend 10,000 hours for my rap career or was I 10,000 hours in the studio I was definitely not like trying to be the best rapper nobody will I love Malcolm nobody can convince me that like if that was true then we should tell every six-year-old right now spend every minute of your time on the number one thing that you want to be and you will become that and that is absolute [ __ ] I think that that's absolutely true so you think if I take a first grader right now and say you're going to become a worldclass surfer if he wants to be what if he or she wants to be then you think they'll become a world- class Surfer a it's so tough I think they'll find their career in surfing and I think that that's a logical like great decision for that six-year-old and you're saying that because you found your career in the music industry whether or not you were trying to be man the thing is so that guy before the first question he was asking about like no want beer when they want to be the star I do no now yeah when you were 11 like well they I believed in them more than I believed in myself so that was a turning point because they had Talent uh I think that that's the point I no I really mean that because you understand where I'm coming from and where my energy is coming from right now we're living through the greatest era of fake entrepreneurs Ever every single person that is under 25 is coming out of school and they're like I'm an app founder I'm sure you talk to these people all everybody's [ __ ] entrepreneur and they just think because they've said it and they're going to put in time and effort like that automatically makes them a successful entrepreneur and that's just and that's the key which is you can be anything do I believe if I put in 10,000 hours into surfing that I'd be a good Surfer I sure do I think I could win the competitions they have in Hawaii no I do not I think there's a secondary thing that has to happen like look at the NBA like you mentioned Adele what about the 12th man on the heat right he's one of the best 300 basketball players in the world but you know like and he's made it but what about the person right after that the person in the D-League that's making tens of thousands of dollars that guy is literally one of the 500 best basketball players in the world but hasn't won hasn't made it by that Malcolm categorization and then you have just millions of PE there's millions of people that are trying to make EDM and Hip-hop music right this second and so many of them can't succeed in the marketplace cuz the talent is a variable I really do believe that like I just don't see how one doesn't understand that there's so many people that want it put in those hours in so many things especially in music and sports which are very high glossy exciting things to be in society like I don't know I'm fascinated by the talent conversation because I think it's a dangerous conversation because the I was picking and prodding the reason I'm in a good mood is you're talking a lot more now about self-awareness I think a lot of kids right now are getting eighth place trophies and they think they're good enough and then the world hits them in the face and that's why we have so much depression and other things that people don't everybody wants a Rah everybody that you can do it nobody understands that when they don't do it what happens to that kid's psyche yeah but I think part of being a successful young person is you get the opportunity to make those pivots say okay I'm in eighth place maybe I should become a coach maybe I should change my career when you were getting the direction that you can still do it when so few can then you start getting into a place where we're selling ail Goods to the youth that isn't true and you start dealing with what I think the mental health issues that are not being talked about where everybody all of a sudden after 50 years of prosperity in America thinks that they're going to become Adele and LeBron and they don't and then they're baffled and they yeah do you think that when you talk about like the 10,000 uh hour rule that the people that are making it do you think part of that the equation is perseverance though CU you could maybe like you should have heard the songs we wrote back in the day and like that we still write to this day and I could have checked out and said he I just I think it's a reverse thing I don't think there's a single person that's successful that didn't put in the hard work which is the reverse of the conversation I just don't think if you put in the hard work you can necessarily be successful there's nobody that's achieved what you've achieved or what I've achieved that got there by accident and didn't put in the work how many entrepreneurs or talented people have you met that have put in the level of work that you've put in to what you do to create all of this amazing office by the way that have made it at a significant level I don't know any first of all nobody works 18 hours a day like I do but um the punchline is I know a lot of kids that have been hustling for the last six or seven years trying to build and on their third business and they're never going to make it a lot cuz they're schlam they don't have it they don't it's probably a ysh word if I had to really get to the core of it they don't have the skill to be a business person that can make a business successful the end they're the kids on American Idol who literally come think they're aele sing and think they put in the work though because the fact that they're on their third business a lot of them being schlam is that they're kind of BS they're not wait a minute let's go into a different place are you telling me that Talent has no part of equation success well that's what you're saying huge I just want you to know by definition to achieve talent I truly believe that and there have been so many people in our in like in our experience who have come around that we maybe years I understand I think people can break through and get better do you think everybody can do you think the majority can no well then that's but I think everybody has a unique talent though it might not be music or Sports they have to find it but part of being a successful 20-some is understanding how to maneuver in times of change and understand that you have to sometimes pivots and how many of those 20-year-olds are going to find success how many 20 many that want to that are studying the same principles and have the same values that you have last question before I get really burn feel like I'm going to burn this table now but I love it I love it because I love like first of all it's so funny because I'm the most optimistic person I know and I feel like I'm Debbie Downer here I do think what's scaring me and why I'm talking about it is I think the pendulum is swinging a little bit too much to anybody can make it everybody can make it just put in the work and I'm I believe in that but I think that maximizes what you have I think the work will maximize just don't think everybody has it especially when you get into art music and sports and things of that nature I think it's a tough challenge last

### [28:37](https://www.youtube.com/watch?v=GQq773AT8go&t=1717s) How do you girls stay so grounded in a fake world?

question Chris asks how do you girls stay so grounded in a fake World why is the world got be fake the people I surround myself with aren't fake yeah and who says you guys are grounded we might be bad [ __ ] crazy you just don't know um if I were to answer that question I would also say family we are family for each other obviously we're sisters and we're very close with our family and nothing happens that doesn't slide by our dad or our mom and they keep us in check and we keep each other in check and yeah and also not uh feeling entitled like I think that's something we were really surrounded by especially in the dance music realm there so many DJs who we who have this entitled Aura and you can see it online and in person there's so much like sub next to what you're saying right now and it almost is implying that there's this like hierarchy of like who what kind of like value you bring and why that's more valuable than other careers or other Realms in art and I think back to what you even the first question when you're saying what made you pop off or something like I've never I actually never really felt like we popped off I made it and I don't think I think the day I really feel like kruella made it is when I'm going to lose that hunger and I think we have to constantly remind ourselves to understand our value and our worth and to acknowledge our achievements as artists but not to let that hinder us from you know having that hunger to work every day to go to the studio every day to say yes to Opportunities because the second you start saying like ah I no I'm good you know made exactly or I'm too good yeah what do you think for them or just what about the game right like what where do you think actually well I've got you for another second and like where is the current state of EDM in your guys' opinion like you know obviously it was a space that like I don't know eight years ago nine years ago most people didn't know about I still think there's a lot of people who are watching who are 40 50y Old marketing dudes that have no idea what this space is and they're going to Google it but obviously when you start talking to a 35 and under demo in America and obviously in Europe and other places it's been huge like everybody at this point already knows it it's like so interesting to like it's really to me the thing that is most followed hip-hop as a new genre that didn't really exist before and I don't I'm curious for you guys who are much closer to it like where is it in its life cycle just starting uh hitting an interesting time like it's become dramatically more mainstream than it was five six years ago like what's your kind of point of view on it I think it's plateaued I think it's hit the climax but I don't think it's going anywhere anytime soon um it's just branched off in so many different directions there's so many different subg genres there's new artists coming through every day guys like scrx and Diplo doing a great job of co-signing younger Talent bringing them up through the system and there's the difference between it now and what it was you know 15 years ago was how much corporate backing there is I mean you see it with the brands sure all the time and how badly they want to be involved with these entities and the biggest you know throwers of festivals in the world these biggest uh entertainment companies of the world have put so much money into making sure that it's going to stay where it is and keep growing it's hard for me to comment on this because I do feel like we've never quite belonged in the EDM world and so it's hard for me to look at us as even still a part of it even though I know that it's kind of one foot in the door one out for us okay um we've always tried to maintain our own lane while still again keeping one but in the EDM world I think that that's probably a good thing for us because like Jake said I agree I think it's plateaued and we have this amazing opportunity to take ourselves on a completely different Lane and pave our own way do our own thing yeah that's cool um I just want I think like a lot of what we're talking about when you're talking about like depression with a lot of these young entrepreneurs um maybe feeling let down that they can't really achieve the success that they've been hyped up to achieve what do you think like our society being a more and more Fame obsessed Society has to do with us that especially with social media I think uh I yeah I think the whole 15 minutes of fame has become everybody's famous to 15 people you know you've got an entire generation of young teens right now that take 45 minutes to take a selfie cuz they want to get the lighting right and they post it on Instagram if it doesn't get enough likes they take it down right away like peer pressure and like you know like the way I've never been more obsessed with ins still I have a seven and four year-old like instilling self-esteem into them is everything because they're going to need it really big because the Market's going to push back on every one of their flaws um yeah I think we're living through a really interesting time I really do I think there's a lot of things happening at once this is not a very simple issue where it's just like social media I think parents I'm 40 parents of my generation that grew up during great times you know we're not our parents or our great parents great-grandparents generation where they fought Wars and the depression and things of that nature we've had so much Prosperity that I think if you look at every Empire that when things are good for too long people become soft and I think that's what's happening I think we're soft and I think you know um coming from an immigrant DNA like you guys like it's easier for me to see it like I just think we're soft and I think that um I don't want to add to it as a very positive optimistic Rah R crush it anybody can do it guy I want to also at least have the other part of the equation which is of course hard work of course talent and of course like look there's so much going on in the world right now I think we're all sensitive to a lot of different things that are happening like you never know when Prosperity can end it ends in a blink and so I'm just I'm thankful for the way it is I'm not going to I do not think kids being stuck in their cell phones all day is a bad thing I don't think that's ruining them I think technology is eating the world and I think it's going to be more of that I think that when you guys first started doing shows to compare to now if you think about phone usage at your shows when you guys are standing there I'm curious what you think of like what's going on down there because that's just their Norm like I love when PE you know that do you guys see that picture of like the 90-year-old woman that was in the crowd when the pope came and everybody took a photo and she didn't and everybody made a big deal about that you did you see this you saw see it you guys see it you see it Prof so there was a photo like six months ago when the pope came to the US I think like that everybody made a big deal about out which is everybody's taking a photo of it and she's just standing she's like 90 there and everyone's like she's a hero and literally I take a reverse view on it I'm like I feel bad for her because she's old and she probably already forgot about that moment whereas everybody else recorded it and I know it's a funny age discrimination of course it's age discrimination I'm trying to make a Zing's joke I'm sure she remembers it I have no idea who she is but I think that change is tough in the same way that like in staying to music both hip-hop and Ed one foot in one foot out both of those genres had nothing but haters in the beginning saying that's not real music mhm and I just don't like when people impose their thoughts like just cuz kids are communicating this way doesn't mean that Millennials are introverted and I love when all my old friends and when I say old I mean 35 year olds say that these kids can't hold a real conversation because they're Happening Here meanwhile these same kids spoke to the same six people their entire childhood because they didn't have the outlet to different people different things these kids are much more worldly they know a lot more and so I don't think anything is bad I'm pretty much an optimist that way um but I am worried about depression because I do think way more scary to me than living a public life and fame obsession is parents telling their kids things that aren't realistic mhm I do think that like we have to train Our Generation to deal with adversity and I don't think getting an eight a trophy I do not think that if you come in [ __ ] last place that your team should be cheering and celebrated and given movies they should be looked at like you guys suck [ __ ] you lost don't you think that this is I really believe that's healthy but the advice to the entrepreneur to like to push through and to these guys are going out of business do you understand what's going to happen 99% it's not an opportunity to get better on to the next one of course it is keep going you people out there keep going yes of course keep going but if you are not self-aware if you kept rapping my man you would not be as happy as you are today agree so now go tell them to keep going when they were delusional you'll figure it out keep going that was the moment that's the bottom line you understand yes keep going keep evolving but blindly going that I'm going to be Eminem isn't going to work but if you don't do that you'll never figure it out so like if I had to put all that time and energy into that I wouldn't have understood how to Market record that's a very different thing than keep evolving and being self-aware and understanding your strengths and weaknesses to create the next opportunity versus what people normally hear when you hear keep going which is if I just keep putting in more hours eventually I'm going to put out songs think no that's not what you did you didn't keep just putting out songs I did until something else but if I hadn't kept going if I would have stopped those thousands and thousands of times people told me I couldn't do it but please understand this conversation and re look back at it you adjusted to a different opportunity off those learnings that is not when people hear that's keep going though by your definition but I'm telling you right now that's not what people hear when people hear keep going they think they're going to break through in the thing that they you know everybody wants to be a famous singer a famous athlete and a famous actor and if that person keeps acting instead of becoming a director which is maybe the skill set they have they're going to lose so I think what you're saying we keep going stay focused but be open to Reinventing yourself Al be self-aware it's the my favorite part of this it's what I jumped on earlier if you actually know yourself you can win so much more just this Blind Faith that everybody's entitled to this level of success is ludicrous because most people don't want to work hard enough most people don't have enough talent and the math has proven that that's not the case the bottom of the 1% earners in America the top 1% earners the bottom of that make $400,000 a year if you go talk to every 15 to 22 year old they don't even conceive anything being short of a millionaire of making a million dollars a year but the data shows only 1% of our us Society make $400,000 or more and that makes them one of the top 1% we have not had the proper conversation for every one of you guys there are 50,000 groups that didn't make it and it wasn't because they gave up one year too early they just weren't talented enough that's what I believe question of the day drops the mic you guys get to ask a question of the day which is cool I'm curious to see where you guys go with it you get to ask the vayer nation any question there'll be hundreds of answers on YouTube and Facebook oh we get to ask it oh my God I feel like I kind of asked you no not me you're asking the masses everybody who just watched this we have like a minute to think about you can ask something that I wanted to ask you but I guess I can ask everyone else because a lot of them are in the same boat as you as a parent how would you raise your children with or without social media inter or technology how would you that would be interesting or what or with it if they kept if you decided for them to like have social media in their life if you decided not to ban social media from the household how what would your child rearing be like kind technology in general I mean you see one-year-olds on an iPad you know I mean do you see that as bad I don't know I'm not a parent I understand but you're a human I don't like it disgusts yeah when I comfortable I've seen I've been in like too many airplane restaurant or Airport restaurants where I've seen like a parent on their iPhone and like a baby with an iPad and like the toddler like playing another game Tyler playing another game now what if I showed you the world 18 years from now and the entire ecosystem of relevance and being able to even survive in it is predicated on technology because that's the evolution of man okay so now maybe this is my like romantic point of view like you said before what's the big deal of being relevant why is everyone so obsessed with saying oh you're not relevant anymore oh you're trying to be relevant everyone's so obsessed relevant is contextual culturally relevant is you can't even communicate to your grandchildren because they're only willing to text you and you miss your granddaughter that's why Grand I think it's important to adapt but at the same time I think that at least what I've seen from my generation younger is this obsession with being relevant and it's all based on like pop culture as if like if you don't know what's going on or if you're not tweeting about what's going on you're CH that's never changed it used to be confined to a high school because you wanted to be popular and I like living under a rock I don't know you're more than welcome I think you guys should CH live under a rock I think we're losing value in of course there but I don't want that to my value to be based off of what I know in pop culture what basketball team is winning like who performed on what award show and like but you don't have to and many people don't but you also have to understand that same technology is why you're even sitting here right now the information that is built on top of the internet itself is the only reason maybe not the only reason you might have had been lucky in an old school music environment and had somebody in La say no you two girls are going to make it like but there's always pros and cons to I get that that's why I'm an extremely conflicted artist because the very system that we're working within it's also like I see myself going opposite direction spiritually like I said I think that's cool and I think you're in full control and I think much like anything even though we may disagree in certain things in this episode and like when people watch like that's what's awesome like first of all it's going to play out like I think humans have a good track record of sticking around we've been around for a long time we've evolved go you know what you would get a real kick out of go read the art articles written about the invention of the television phone the invention of video games all of it ruined us yeah I'm ruined because I played Zelda and Mike punch out just so you know we weren't allowed to play video games gr up respect all right we out here you keep asking questions we'll keep debating them for

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*Источник: https://ekstraktznaniy.ru/video/19284*