# Reverse Engineering The Sale ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=pqoYJKTABz4 - **Дата:** 29.06.2016 - **Длительность:** 1:44 - **Просмотры:** 21,325 ## Описание -- ► Subscribe to My Channel Here http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel. Find Gary here: Website: http://garyvaynerchuk.com Wine Library: http://winelibrary.com Facebook: http://facebook.com/gary Snapchat: garyvee Twitter: http://twitter.com/garyvee Instagram: http://instagram.com/garyvee Medium: http://medium.com/@garyvee ## Содержание ### [0:00](https://www.youtube.com/watch?v=pqoYJKTABz4) Segment 1 (00:00 - 01:00) I'm selling a ton of [ __ ] in a B2B environment by following the people that I want to sell to on social networks and figuring out what they like in the world besides being who they are as a professional and reverse engineering and exploiting their passions as a way to sell them so in real English I mean go follow people on Twitter and if they're into fishing talk to them about fishing and then sell them your SAS product I listen and it's confusing because I'm a paradox that way because I talk so much but it's only after I've listened fully I've literally been watching everybody to the scale of my human capabilities for three years on their behavior on Snapchat that's why I feel like I'm ready to talk and the B2B stuff is a [ __ ] money pit it's amazing like I think I have no empathy for you guys I think it's super easy compared to B Toc I'm being dead serious you know it's Stan at [ __ ] Ogie or you know it's Rick at AT& T this shouldn't be that hard and more importantly what you have to do is you have to eliminate romance you have to understand what they care about more than what you care about and that's such a common mistake of salespeople like no [ __ ] you're trying to hit your numbers and do your thing but if you know what their rationale is to why they're not using you need to exploit that you need to figure out what that vulnerability is and explain that to them so I'm just reverse engineering at scale it's why I prep for zero meetings you know zero prep I'm going to listen like never like I have to walk in and listen for a little bit and then I'll know what to do by the end reading up on them before and you're not checking out their social accounts any of that kind of stuff you're no not if it's a real Pit like I mean no answer is no --- *Источник: https://ekstraktznaniy.ru/video/19292*