# How We Make The Sausage: Content Creation 2017 ## Метаданные - **Канал:** Gary Vaynerchuk - **YouTube:** https://www.youtube.com/watch?v=kEwvLy5qiO4 - **Дата:** 19.05.2016 - **Длительность:** 10:58 - **Просмотры:** 83,091 - **Источник:** https://ekstraktznaniy.ru/video/19334 ## Описание In my continued quest to make content that brings you value, here's a behind the scenes look at and my thoughts on how I'm creating content in a new way -- Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund. The #AskGaryVee Show is Gary's way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies. Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this cha ## Транскрипт ### Segment 1 (00:00 - 05:00) [] - [Zak] I hate complaining. This advice is for the complainers. I'm not upset with you play video games all day or watch Netflix all night. I'm mad at you if you're doing that and you're baffled why you're not making more money and living your dream. If you're happy and content, you've won. But if you're complaining it means you haven't won yet and you should stop complaining and do some thing about it instead. Someone I look up to most in the world, tied with you Dad, is my mother. Hands down-- - [Gary] Gotta make dad feel good. Dad will be mad. - [Zak] Hands down one of the most intriguing thing about my mother is her inability to complain. It's probably one of my favorite traits that she's passed on to me. I find it incredibly attractive and it's a quality that I adore in my wife as well. It's even something I to try and instill in my children because I think complaining is ugly. Personally, I don't complain. If you look at my tweets historically there is to maybe there's two or three complaints. You'll never catch me complaining-- - You know what? Put in there except for the New York Jets which I complain a lot. - You'll never catch me complaining about not seeing my kids enough or not having enough leisure time because if I had an issue with those things I would do something about it. There is no shifting into the complaining zone-- - Or you know, and here's an important point, or I would recognize that I have the ability to do something about it. Because that's the part. - There's no shifting in the complaint zone when I encounter an issue that I'm not happy with. I'm very "put your head down" when it comes to problem-solving. For me, it's about assessing the problem, figuring it out and then going directly back on the offense. Complaining is defense. To me, the only thing that is acceptable to complain about are the things you can't control like the unfortunate health of yourself or your loved ones are some other unforeseen tragedy. I want to clarify just to set the record straight if you're complaining about anything then you need to audit yourself. You can's just go watch "House of Cards. " You can't play ball all day. You can't go to ballet shows, you got to work to fix it. - I want to add stuff. You can't sit there and ponder what if I had rich parents, I grew up in a better neighborhood, I made that investment, I went to that school. - You got to work to fix it. There are so many people reading this right now who are complaining. People love to complaint because it is easy. Executing to fix those problems, on the other hand, is hard. Look, I understand that many of you have student loans and mortgages and a rough time working two jobs while trying to spend time with your family. But are you happy? If you are then you've won because you don't actually have anything to complain about. The real problem is that there are so many millions of people who are unhappy and are just sitting around complaining playing Madden for hours not actually trying to solve the very things they're complaining about. - I want to paint a couple more pictures. Playing Madden for hours, or having their 18th dinner with their other complaining friend and complaining back and forth to each other. Like one big god damn fucking game of seesaw complaining. Keep the fucking part out. - In today's world we're so ingrained to expect instant gratification-- - By the way, real quick on that, right? I can literally think of family member and friends right now who literally have that one or two person in their lives and that's their entire friendship. Their entire friendship is predicated on they go out every six weeks and they literally ping-pong back and forth about how much they hate their sister-in-law and how much they got screwed by their mom. Right? - [Zak] It's cathartic in a way. - [Gary] It's not cathartic, it's enabling. It's enabling the bad behavior. People have, yeah. Listen, everybody should dump their stress out. I believe in therapy. I believe in a great HR department. I believe in all that stuff but it's actually enablement. People have friendships predicated on the enablement of negativity. Well that's how I set it up. That is - [Zak] It is. - Go ahead. - [Zak] In today's world we're so ingrained to expect instant gratification-- - [Gary] By the way real quick, on the counterpoint to your point, my mom is absolutely the person once every three years where I have to dump something that's where I go and she to me. It can be the foundation of a great friendship but I'm telling you like I've been observing. All this traveling has allowed me to not only to peep at people's phones but, fucking, it's unbelievable if you really get your nosiness into somebody's conversation. An ungodly amount of percentage is "I got screwed. " Everybody got screwed. Including, by the way, I got screwed I got into a rich family and I'm not that hungry and I don't know what it's like and my parents spoiled me too much. Literally you can make up anything for anything. Born with nothing, complain. Born with everything, complain. Alright, go ahead. - Patience is real and so is hard work. ### Segment 2 (05:00 - 10:00) [5:00] Sometimes that hard work might not even be as terrible as you think. You need money? We live in a 24/7 world where you can make money in your underwear. Think about it. If there's one thing I want you to learn from reading this it's that complaining has zero value. Looking at the negative, seeing the glass as half empty and complaining are some of the biggest wastes of time a human being can engage in. Instead tackle the problem head-on. Assess it, see what you can do about it and then do just that. "Woe is me" is truly one of the biggest things that can stand in the way of success both professionally and personally. That is the end. - [Gary] Love it. What are we going title it? A complaint about complaining? (laughter) - [India] I hate complaining. - [Zak] I don't know. We couldn't think of it. - The only thing I'll ever complain about is complaining. - Yeah, I love that. - [Zak] Boom! Back at it again! - How about "One of the few things I complain about: Complaining. " Got it? - Yep. - My Facebook copy on this is "If there's truly one move that I've seen that's held back my friends, contemporaries and family, it's complaining. Please read this article carefully. " And then a whole separate thing "And make sure that" actually, leave it at that. BSU? - [Zak] BSU we have complaining is defense, complaining is unattractive, complaining is easy, executing is hard. If you're happy-- - [Gary] Is that yours? Nice, congrats. Are we done? - [Zak] Yep. We're done. - Cool. Now to you guys we need to title this content on content, the infrastructure of a true strategy. Look, I am so proud of what is just transpiring here it just hit me as I turn to you guys. I've created a couple of pillars, right, this complaining was I guess I don't know part of a DailyVee or an episode-- - [Zak] Just a bunch of different things. - The thought of having DailyVee and The #AskGaryVee Show that we're about the film and we're about to and I said Staphon put the camera on this. This is literally in motion the strategy which is when you have something at the top and this is something all of you need to think about, especially if you start allocating resources to it, 'cause for 7 or 8 years I made content by myself. There was not all of these attractive and smart people it was just me doing my thing. But if you're lucky enough to take the next step and so many of you have emailed me and said that you want to have your DRock, India, you've got dollars, you realize taking home an extra $40,000 might not be worth it if you want to make more money in the long term. You want to start investing. My number one thing is I don't think that I talk enough about my strategies. I kinda talk about my work ethic and I don't talk enough about my brain. This is something I brought it up a year or two ago and didn't do anything about it. So, here I am. This is strategy, me understanding that if I made an investment into core pillars The #AskGaryVee Show and DailyVee that then I could empower my team to consume that, see what is the content of the moment and then create content around it. So what you just saw, you've heard me talk about but this is how we do it. Usually on the phone because I'm traveling a bunch but you just saw, this is how an article is made. All those words are things that I've said synthesized by the team down with grammar and commas and some leeway and then you see I listen, I tweak it, I alter it, we come up with copy. a picture on that I'll put up on Instagram that links to it, we come up with titles and the Facebook copy. What's even more crazy is that is our normal content on content creation. Look what just happened, I just made a third piece of content. The content of the show and all the content created the article now I'm creating this content. This content this is meta-, meta-. Meta-cubed, not even squared. What you just saw is my attempt to continue to create new content for you guys. This is kind of a glimpse into our process of how we take what we do in the show and turn it into articles. So many of the big podcasters out there that I've been up the shows of, when I audit their content, right, Pat Flynn, Lewis Howes, you know, Art of Charm, they're not producing enough, in my opinion, articles that they could be doing all day long. All my interviews alone could have been four Medium pieces, one clip could have been a SoundCloud clip, another clip of my audio for three minutes could've been turned with some visual with on top of it. I believe that there are clearly 2 to 7, and that such an arbitrary number, enormous amount of content that are coming from the big piece of content that sits on the top. It's the hacking of the mothership content into micro content and even if you look at gif even though I know that people want to or Stunwin it was jif. Gif or jif however you want to call it, structure right, almost all that content comes from bigger pieces of media. Chopped, funny and then a lot of times, look at the success all our content on Facebook. Our 20 million organic reach two videos that we've had, well one was made for it, my little college rant. The other one with a 1:30 from my Cha interview, there is so much more opportunity and there's not an accident behind ### Segment 3 (10:00 - 10:00) [10:00] the fact that my Facebook fan page has gone from 500 to 725,000 fans literally in the last three weeks. Let's put that in to context. All the years five, six, seven to get to 500 and the last three weeks to grow 50%. It's our understanding of how do we do video content, caption it properly, and all stuff like this that has led the way. I hope you enjoyed a little look behind the curtain. I hope you take a step back and think about hmmm, I'm doing this one thing or hmmm how do I create a weekly podcast, a daily video show that can lead to micro-content, other pieces of content, what I would call sawdust. Fascinated by sawdust. The byproducts of what you do. Right? The byproduct of cutting 2x4s leads to sawdust, somebody realized one day, let me package that up and sell it. I'm fascinated, fascinated by that. Figure it out for yourself. Cool. All right. Cool, let's do the show.